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Texture! Live at America’s Beauty Show

by Tracey on Monday, February 20, 2012

Model at America's Beauty Show

As the textured hair revolution takes hold around the world, stylists and industry professionals are continually seeking out educational opportunities and experiences to further their own curly cutting, styling and coloring skills.

To further the revolution, TextureMedia has partnered with Modern Salon Magazine to bring the bi-annual Texture! supplement to life at America’s Beauty Show in Chicago on March 3-5. For the first time ever, we are bringing top educators and artists from leading curly hair brands and companies to provide three days of  texture-specific programing. The Texture Pavilion will feature live styling demonstrations from Hair Rules, Curly Hair Solutions, Jessicurl, Farouk, Universal Beauty Systems, Ouidad, Use Me, ARROJO, Tigi and Jane Carter Solution

Visit the Texture Pavilion

The Texture Pavilion will consist of a mainstage, the TextureStage, surrounded by showcase tables featuring the participating texture brands. While the stylists are on stage delivering a wide variety of education, attendees will have the opportunity to peruse the product offerings and talk to brand representatives at the showcase tables.

The event is FREE for all ABS attendees, so be sure to stop by to learn about the latest tips and trends from the world of curl. Additionally, attendees will have the opportunity to enter a Tigi-sponsored giveaway for a chance to win a trip to New York City for a one-on-one color class with a Tigi color specialist.

Not Going to ABS?  No Worries!

For those who cannot make it to ABS, we will have our TextureSquad on the ground who will be live Tweeting and posting from the event so you can experience the demonstrations in real time.  Make sure to follow @naturallycurly on Twitter so that you don’t miss out on the Texture Pavilion action!

And Don’t Forget…

Read the latest issue of the Texture! supplement for a taste of what will be live on the Texture Pavilion.

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Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

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