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Texture Tips: Top Challenges

by Mahisha Dellinger on Wednesday, July 1, 2009

Mahisha Dellinger

Mahisha Dellinger, founder and CEO of CURLS LLC, is revolutionizing the way women care for their curls. As a multi-ethnic, naturally curly woman, Dellinger was no stranger to the frustration of searching for a product line that could properly care for her unique curls. After years of mixing products to create the perfect balance for her hair, Dellinger took matters into her own hands, launching CURLS, a comprehensive line of hair products designed for multi-ethnic hair.

Servicing curly hair clients is always gratifying, especially for stylists stuck in a rut of style slick straight tresses. BORING! The texture, the depth, the range, and all of the variety that curly tresses offer can be exhilarating! While there are specific challenges that are unique to curly hair, none of these challenges are without solutions.

Top Challenges
Curly Girls Face

1. Frizz control
2. Keeping tresses hydrated
3. Attaining the “perfect” curl pattern

The most common complaint that I hear from my clients, and the stylists who cater to them, is battling Frizz. More often than not, where there are curls, frizz is not too far away. There are many reasons why curlies are plagued with frizz. Some causes are client-inflicted, such as overuse of styling products or using the wrong type of products, such as drying mousses and hairsprays. Others are inflicted at the hands of stylists, such as overuse of heat appliances, damage from coloring, perming and bleaching.


Curl Ecstacy Hair Tea Conditioner

While hair cuts are the most requested service at Urbanbella Salon in Atlanta, GA, Keneesha Hudson says that it is her Steam Hydration Therapy, which she often uses in conjunction with our Curl Ecstasy Hair Tea Conditioner that solves dilemma #2 — dehydrated tresses. This luxurious curl therapy incorporates the benefits of steam with a deep conditioner to penetrate the hair shaft, lock in moisture and improve the condition of curls, kinks and waves.


Quenched Curls Moisturizer

IN HOME SOLUTION: Encourage your clients to moisturize their tresses on a daily basis, when they are not able to indulge in salon treatments. Recommend a daily moisturizer that is formulated natural oils and humectants. I recommended using a moisturizer formulated with jojoba, as it is the natural extract that most resembles sebum (the natural oil produced in the sebaceous glands in your scalp). Quenched Curls Moisturizer is a great option.

While most curlies state that they love their natural texture, some secretly long for curls rocked by their favorite Hollywood actress/model. While promising Halle Berry-esque curls isn’t quite feasible, delivering hydrated, frizz free, beautifully unique curls is well within your reach.

For more information, visit Curls.biz.

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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.

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