Posts Tagged ‘wella’
Wella Professionals Reveal Top 2012 Hair Trends
by CurlStylist on Thursday, November 3rd, 2011
WOODLAND HILLS, Calif. — Every year, Wella Professionals‘ renowned Global Creative Directors, Eugene Souleiman (Care & Styling) and Josh Wood (Color), collaborate to identify four emerging hair trends using comprehensive research from fifteen of the leading independent trend forecasting experts and agencies around the world. Wella Professionals adapts the four key looks to distill the trends for the year ahead.
The 2012 trends – Grace, Blaze, Celeste and Roxy – are exemplary of female personalities that influence every facet of fashion and beauty. The 2012 portfolio of looks was revealed in New York City to an audience of over 2,000 international top stylists and influencers from Asia, Europe, Russia and North America.
Wella’s creative forces have already tapped these trends for style inspiration behind the scenes at the Spring 2012 fashion shows. We expect to see more styles inspired by Wella’s trends in the year to come!
Here’s what the Global Creative Directors and Wella Professionals’ Celebrity Stylist, Andy LeCompte and Colorist Aura Friedman predict will be the next big trends from the red carpets to the runways, and on real women.
Grace: The Modern Muse
Grace is the leading lady, poised and perpetually glamorous without even trying. The main inspiration for Grace is nature, although there is nothing natural about this look. Celebrity Stylist Andy LeCompte foresees this look’s effortless elegance will translate into an exceptionally premium finish with shine and fluid texture to the hair.
He says, “Grace’s luxurious look is the perfect statement for the red carpet. We’ll see celebrities with more pristine, polished styles and glamorous, bouncy blowouts.”
The voluminous look Eugene Souleiman created for DKNY at the Spring 2012 runway show perfectly illustrates the simple, flowing style Grace embodies. The color palette is soft and light, with a warm glow to emphasize healthy, shiny hair.
Blaze: The Femme Fatale
This trend focuses on stealing the spotlight and overt sensuality. High gloss hair gets even more dramatic with Blaze’s statement styles and Latin flair.
Passionate colors like black, grey and fuchsia will come to life in dark, shiny tones so strong they command attention. Graphic styles and daring shapes heighten the drama for this look.
When adapting the Blaze trend into a hair look, Eugene Souleiman reveals, “I wanted the style to feel like a ’30s felt cloche hat or be reminiscent of a burlesque dancer from the ’20s. The whole trend is about the girl feeling like an entertainer.”
This concept is conveyed with sharper and sculpted styles, much like the look Eugene created on the runway for the Antonio Marras Spring 2012 show.
Celeste: The Free Spirit
Celeste is an ethereal, otherworldly persona of pure perfection that cannot be pinned down, which lends to the futuristic trend she represents. Style and color harmoniously illustrate a clear style and translucent and jewel-toned palette. Shine is very important as it creates the glistening, futuristic sense of Celeste. The style appears simplistic and sleeked to perfection.
Colorist Aura Friedman drew upon this trend when creating rose gold and peach-hued hairpieces for Peter Som’s Spring ‘12 show.
“This look is universally flattering and very wearable for the everyday girl,” says Aura. “Women on the streets are sporting a few subtle tones in their hair for a modern, sophisticated take as the pastel trend has evolved.”
Roxy: The Scene Stealer
Roxy is the natural center of attention as the life of every party and is reminiscent of the ’70s club culture. For hair, this is manifested into a bold and attention grabbing style that does not shy away from size, shape and texture. Eugene styled deconstructed buns at Missoni’s Spring ‘12 show, alluding to this raw, textured look. Color also plays an integral role with a cool red palette, deep enough to make a statement but with an edge of sophistication.
Josh Wood says, “There is a real shift to a cool red tone, rather than warm in this trend. There are also bursts of violet coming through to give depth.”
Wella Professionals has provided the stage for the most creative hairdressers around the world to perform with the brand’s International Trend Vision Competition. Trend Vision offers a unique way to inspire hairdressers and women to evolve with these looks and experiment with the latest in cutting-edge hair fashion.
American Board of Certified Haircolorists Tests Brands
by CurlStylist on Monday, October 25th, 2010
There was much discussion on to how the test on INOA haircolor was to be conducted. It was determined the best way was to compare it with one other haircolor. We elected to go head to head with WELLA Color Charm tube haircolor. We selected this haircolor for two reasons. We wanted a color that was opposite in both the price and ingredients. INOA contains no ammonia, and WELLA has the reputation as being loaded with ammonia (even though it is not true). This was not a comparison such as the 6N comparison, pitting one color aganist all others. It was simply comparing an expensive haircolor against a less expensive one.
The test result was based on several areas of hai color, such as gray coverage, fading, mixing time, application time, smell, condition of the hair after the applications and consistency. This was the first of two tests. The second part of the test, which will appear later, will include INOA in the same test as the other 6Ns, both with the brand peroxide and generic peroxide
There were 2 applications of color. After each application the color was left on for 35 minutes, then shampooed twice and left to dry. The drying time included normal sun exposure. The process was repeated 5 times over a 5-day period. The hair was shampooed a total of 10 times. It was then colored a second time and the entire process repeated.
This was no contest. The first time mixing INOA color was slow and cumbersome. It took 4 minutes and 34 seconds to mix the color. It took both hands to squeeze the ingredents out of the oil and the peroxide bottles because of the thickness of the product. This also made it difficult to measure, even with the measuring device provided. The second time the mixing time was cut in half. Still it was twice as long as the WELLA color, which took 1 minute 15 seconds. The color had to be mixed in a bowl and applied with a brush, unlike the WELLA which can be used with either the brush or bowl.
After comparing the two sides of the mannequin there were mixed reviews as to the coverage of the gray,hair. There appeared to be little or no difference in the gray coverage. After the second application the coverage was much better. This is true of both haircolors.
Because of the thickness of the INOA haircolor it took longer to apply. It took 14 minutes to apply the color from scalp to ends on half of the mannequin. Almost three times longer than WELLA color, which took only 6 minutes. The consistency of WELLA tube color makes it easy to mix in an applicator bottle. I fail to see the advantage of having a product so thick it make the application more difficult.
Here again the fading was significant. We found with both colors the hair faded to the same degree. It did not appear that one color faded more off tone than the other. The gray hair had marginal coverage after the first application. After the second application the color was much more through than the first application.
Without special instruments, it is difficult to determine which of the two sides of the mannequin was in better condition. We made a point not to use any conditioning product after the shampoo. Both sides became much fuller and both had coarse feel. It became increasingly difficult to comb the hair the more it was exposed to the sun. It is difficult to determine what caused the rough cuticle, probably a combination of the color, shampoo and sun. After the last shampoo we used Oxyfree on the hair which made the combability much better.
The smell of INOA color was nondescript, not perfumey, not medicinal, just a nice gentle smell. WELLA color smelled like ammonia.
It was no surprise to anyone that WELLA was going to win this battle. The price of INOA was difficult to determine because of the way it is measured and the manner in which it is priced. We mixed four ounces of haircolor and priced it per mixed ounce.
One application (4 ounces) WELLA $1.44. INOA $11.42. The consistency of INOA would make it difficult to complete an application with 4 ounces.
The consistency of the INOA hair color after it was mixed was a beautiful creamy conistency. It was all you could do to keep from eating it. The WELLA color on the other hand was WELLA color, a nice golden consistency, but there was no urge to consume it.
The purpose of this experiment was to aid haircolorists in determining whether to switch to another, more costly, haircolor based on the comparisons. The mannequin will be available for inspection at the next Energizing Summit.
NAHA Awards Showcase Creativity, Innovation
by Michelle Breyer on Thursday, July 1st, 2010
The winners for this year were announced. Check them out here.
When Mahisha Dellinger of CURLS signed on as a sponsor this year for the 2010 North American Hairstyling Awards, it was a no-brainer.
“NAHA is truly the pulse of American stylist’s artistry at its best,” says Dellinger.
CURLS joins some of the biggest names in the business—RUSK, Modern Salon, KMS California, Aquage, Joico, Pureology, to name a few—in supporting the annual competition, which has become a true pinnacle of career achievement for stylists. Many consider it the Academy Awards of the beauty industry.
This year’s NAHA awards will be presented at 6:30 p.m. July 18 at the Mandalay Bay Resort in Las Vegas, Nev.
NAHAs are given in 13 categories, including Master Stylist, Hairstylist of the Year, Editorial Stylist, Student Hairstylist, Avant-Garde, Contemporary Classic, Fashion Foward, Haircolor, Salon Team, Salon Design, Texture and Makeup Artist.
A favorite category for Dellinger, and many stylists who focus on waves, curls and kinks, is the Texture category, which draws some of the most creative and innovative entries. “Those contestants are going to receive extra CURLS love,” says Dellinger.
This year, the NAHAs will also salute two professionals who have had a significant impact on the industry. The Lifetime Achievement Award will be presented to Beth Minardi, an internationally renowned haircolor specialist, educator and salon owner. Freferic Holzberger, an entrepreneur, educator and philanthropist, will be inducted into the NAHA Hall of Leaders.
This year’s NAHAs boasted a record-setting number of entries. More than 700 beauty professionals entered—up 18 percent from 2009 and a 35 percent increase from 2008. This is a testament to the growing prestige of the NAHAs, and the impact they can have on a stylists’ career.
This year’s NAHA judges include industry leaders such as Tabatha Coffey, Ruth Roche, Nick Arrojo, Mary Brunetti, Sally Hershberger and Sam Brocato.
Click here for more information about the event.
New Trends in Hair Color
by CurlStylist on Monday, June 7th, 2010
Enjoy this brief wrapup of a couple new coloring processes.
Matrix’ Luminous Match Tool
The Luminous Match Tool is designed to be used with Matrix’s Dream.Age SOCOLOR (above)
It’s no secret great haircolor starts with a great consultation, but due to the fact that there are no standards for consultations, they aren’t always great. Recognizing this, Matrix created the Luminous Match Tool—a device colorists can use to critique tone for optimal color formulation. Matrix artistic color director Patrick McIvor uses the tool in his color studios (patrick mcivor color studio and studio two) to create multi-reflective personalized haircolor for guests.
“Have you ever seen someone with vibrant, shiny, multi-dimensional haircolor, but it doesn’t look good on them? It’s probably the wrong tone. People are divided into warm and cool tone categories, but the problem is, determining tone can be subjective and most people have features that are a mix of warm and cool tones. The trick is to critique tone properly and use a color with the correct tone. The Luminous Match Tool gives colorists a reference when critiquing hair, skin and eye tone, standardizing the process into four simple steps, ” explains McIvor.
1. Determine natural level and tone of hair, including the percentage of gray.
2. Critique skin tone by matching the color swatches to the inside of the forearm where skin is not exposed to sun or makeup.
3. Establish tone of eyes by matching to either warm or cool chart.
4. Choose color.
“Most people’s features are not universally warm or cool - The Luminous Match Tool advises colorists to go with the majority (2 out of the three). For instance, if someone has cool hair, warm skin and warm eyes, they would look better in a warmer haircolor. The Luminous Match Tool also allows colorists to stay focused on their guest and not a celebrity picture that a person has brought, which has nothing to do with their personal features, hair or tone. It also validates the colorist’s haircolor choice for the guest,” he adds.
The Luminous Tool is designed to use with new Matrix SOCOLOR Dream.Age—a richly pigmented, multi-reflective color with 100% gray coverage that is balanced with tonal richness.
Blond from Wella
Blondes are in high demand because the color rarely occurs in nature and correlates with youthfulness, and now Wella Professionals is making sure the most desirable hair color is obtainable for every woman with its two newest color services:
Award-winning Blondor lightener - Goes beyond an ordinary lightener and provides a full range of specialist products in an unsurpassed spectrum on blonde shades, from subtle highlights to a striking, cool all-over blonde
New Koleston Perfect Special Blondes - Specially formulated to balance the amount of lightening and color deposition, it provides superior high-lift blonde with unsurpassed smoothness and gentle results to preserve the condition of hair
Leading colorists choose Wella Professionals’ award-winning Blondor lightener and new Koleston Perfect Special Blondes permanent color because they allow clients to achieve the entire spectrum of blonde shades, from warm to cool tones. Also, because these products deliver high-lift color with gentle results, the condition of hair stays healthy and shiny!
Tip from Philip Pelusi
Master stylist Philip Pelusi suggests we remind clients to look for hair conditioning and styling products that contain UV absorbers. These products will help filter the sun’s rays to help protect clients’ beautiful haircolor from UV damage. As with sunscreens, these products should be applied before sun exposure and it is also a good idea to wet the hair throughout the day to help prevent moisture loss.
It is also a good idea to make repeat applications throughout the day, as SPF products are known to lose their effectiveness due to UV exposure. Due to the need to repeat this application, a weightless, non-greasy product should be used that detangles and helps control texture and eliminate frizz, such as Pelusi’s Tela Beauty Organics Guardian SPF-18.
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