Posts Tagged ‘trends’
Is Frizz the New Trend?
by Tracey on Saturday, September 1st, 2012
Just when we’re laser focused on the matter and finally winning the battle against frizz, we glance up to notice something on the horizon.
Oh no, frizz is making a reappearance! But wait. It’s different. It’s—it’s pretty! From the catwalks to the coasts, frizz is seriously trending. In a way, that means textured clients can let out a collective sigh of relief. Frizz is at least the devil they know.
“Curly and wavy hair textures tend to naturally be more frizzy,” says Davin Alan Testerman, artistic style manager at Kenra Professional. “The core bonds of the hair shaft are crooked and, even if healthy, have the tendency to appear frizzy.”
Furthermore, because of the structure of wavy, curly and coily hair, it is harder for the scalp’s natural oils to move down the hair shaft. Less oil means less hydration, and less hydration means more frizz.
“Hair becomes frizzy when it lacks moisture, which can happen from styling methods, chemical services or natural occurrence,” says Jaritza Ortiz, education and testing coordinator at GK Hair. “When there is high humidity in the air, hair tends to pull in needed moisture, thereby causing frizz.”
Frizz as Fashion
Accepting their frizzy fate, curlies have learned to live with it or conquer it, but they haven’t glorified it in decades. This was one pendulum that was rarely predicted to swing back. But pendulums always do.
“Frizz is becoming more of a trend on the runway because, quite simply, it’s time,” says Testerman. “The looks on the silver screen, runways and magazine covers have been straight for so long that the avant-garde direction that sashays down the runway should seem to go to the extreme of curly-frizzy.”
Houston salon owner Efrain Leiva, an educator and international platform artist for Farouk, agrees. “This look is coming because the younger generation hasn’t tried it yet,” he observes.
“Now that they’re seeing it, they’ll want to try it.”
And they’ll be seeing more of it, says Ortiz, who notes that hair silhouettes always balance clothing design. “Runway fashion for this fall is showing military chic, with sleek lines and olive green and brass, along with the laminated look,”she adds. “Those masculine styles and hard finishes are complemented by a softer, frizzy, romantic style.”
On Main Street, Leiva sees the trend more as evolution than revolution.
“Right now only the trendiest clients are asking for frizz,” he says. “In New York and L.A., there are women from all over the world, so clients are more exposed to international looks, but here in Houston we’re not seeing a lot of it. However, our clients are getting into wavy hair. Before we get them into frizzy hair, we have to move them into a nice wave — a softer look — and after that it will slowly happen.”
That was Then
Perhaps salon clients have to first trust that this is not their mother’s — or grandmother’s—frizz.
“The last time we had the chance to see a true shift from sleek-straight trends was the transition from Cher’s parted-down the-middle ’70s ’do to the over-processed and big hair of the ’80s,” says Testerman. While overprocessing may have been an appropriate vehicle at the time, it won’t fly today. But neither will the opposite — just letting hair have its way.
“In the ’80s, most of the frizz was natural,” says Leiva. “Today we make it happen with products, tools and even color techniques.”
Frizz-seeking clients will replace smoothing shampoos and conditioners with hydrating products. Instead of flat irons and curling irons, the heat tool of choice will be the blow dryer. And rather than drenching the hair in styling creams, they will rough up the cuticle with pomades and polishes.
“I love to see frizzy hair with shine in it,” Leiva says. “Use some spray to hold it, so it looks as though it’s been styled and didn’t just happen. This time around, we’re creating manageable frizz.”
Good Frizz / Bad Frizz
Frizz is already a big staple in current hair fashion. You know the messy French twist, braid, chignon or loose pony? Yep, the unfinished part—the coolest part—is frizz. But it’s good frizz.
“Good frizz is something we stylists call ‘flyaway hair,’” says Matrix Artistic Director Daniel Roldan, a hair stylist at NYC’s Cutler Salon and a finalist in the NAHA 2011 texture category. “When you have good frizz, the hair is light and airy. Bad frizz, on the other hand, is overworked and over-dry hair with no control.”
To create good frizz, first dry the hair thoroughly and apply product throughout the hair, Roldan advises.
“You can use a variety of tools,” he continues, naming a teasing comb, cushion brush and wig brush. “Once you have control of the hair’s direction, you can go against the grain to create the frizz.”
Farouk Educator and International Platform Artist Efrain Leiva uses the air from the blow dryer to do the backcombing for him.
“Hold the hair with the brush and apply some tension,” he directs. “Then to rough-up the hair, blow-dry toward the scalp — against the natural pattern.”
While color services have a purpose beyond that of frizzmaker, they can be worked to that added advantage. Leiva employs blonding baliage techniques to tease out the frizz.
“We place lighter color on the ends, and then we don’t style them,” he explains. “Very blonde color helps the hair on the ends become frizzy. These unfinished looks are very in style.”
The professionals at Global Keratin Hair offer this recipe for healthy, haute frizz:
1. Prep the hair by mixing a cocktail of GK Hair’s Curl Define Her and Leave In Cream.
2. Either let the hair dry naturally or gently use a diffuser.
3. Divide the hair into four sections, and grab chunks of about one inch each. Taking each chunk, do a few wraps with your index finger.
4. Holding the wrap gently between your thumb and index finger, push back with the thumb and index finger of your other hand. This will create a beautifully textured, curly, controlled frizz look.
5. Finish with the GK Hair Light Hold Hairspray.
From Kenra Professional come these tips:
1. After moisturizing the hair, use a curl-enhancing product such as Kenra Classic’s Curl Glaze Mousse 13, Curl Defining Creme 5 or Curl Spray 8. Choose the product most appropriate for the client’s hair type.
2. Diffuse the hair to maximize volume and promote lustrous curl.
3. After hair is dry, turn the head upside down, lightly mist an aerosol working spray and gently fluff and separate existing curl.
4. Flip hair back over and reapply a working spray such as Kenra Classic’s Design Spray 9 or Perfect Medium Spray 13.
5. For any desired curl formations that need to be touched up or enhanced with a small curling iron, spray Kenra Classic’s Thermal Styling Spray 19.
Texture Watch: Oprah, Wow Wands and Textured Men
by Modern Salon on Saturday, September 1st, 2012
Picture Perfect Volume
“For the first time ever, Oprah’s appearing on the September cover of O without blow-drying or straightening her hair,” announced the Oprah empire on the website of O Magazine, in which each issue features its founder as the covergirl. “She says that wearing her hair naturally as she often does on weekends and on vacation makes her feel unencumbered.”
Not new to the makeover method of reenergizing your self-image, Oprah says that all makeovers are not created equal. The best, according to her statement, are those that resonate with how you already think and feel about yourself. “The only way to real transformation is through the mind,” says the queen of self-actualization.
While Oprah’s ‘do is au naturale except for, from our eye, an expertly blended product cocktail another September magazine cover display of afro-esque hair cannot boast the same. Lady Gaga lands atop this month’s Vogue brightened by a platinum halo of hair designed by celeb stylist Grace Coddington. While the haute-texture look suits her, this is one time the Lady cannot claim she was “born this way.”
In the old days, the last thing a curly-haired client needed in her tool drawer was a curling iron. New days are here! Specialty curling irons represent the hottest trend for curlies looking for an easy way to shape coil chaos into orderly fabulosity.
Among the new irons hitting the marketplace is the Bio Ionic StyleWinder with a rotating barrel that eliminates the need to turn the iron over and over. Instead, a “clamp, wrap and roll” maneuver ends wrist strain while creating perfect curls, waves and spirals.
Another recent entry into the category, the CHI Interchangeable 3 in 1 Digital Orbit, offers a clamp-free barrel to permit curls to wrap and then glide off with no snagging or styling interruption.
The Textured Man
Height is happening! With male manes growing fuller this season, texturizing products and cutting techniques are a good bet for impressing your guy clients. Show them how to mix hair product cocktails to customize their look with anything from a light touch to a mighty mountain of texture.
New research indicates that curly clients are loving their texture and hungry to keep the conversation going.
Did you know that 65 percent of people with wavy hair straighten it at least sometimes? But that key word wavy means just what it says. Be careful not to apply wavy-haired habits to those of kinky-curly clients, more than half of whom choose to go “natural” all of the time.
“You cannot look at all textured clients as one category,” cautions Michelle Breyer, president of TextureMediaInc. “There are different needs and desires depending on their texture, because not all texture is created equal! If you want to be a well-rounded texture stylist, you must understand that there’s more than one type of texture client.”
Recent research also indicates that texture clients are continually looking for new options. Nearly half of curly clients who are happy with their product of choice still have an eye out for the next great development. That nonstop interest in their texture keeps the conversation open for you to introduce them to new products and tools even after you’ve “solved” their hair issues. The two major reasons texture clients believe that people are more accepting of their curls today vs. five years ago are that stylists and products are increasingly addressing their needs, and that people are more appreciative of their own natural beauty.
Perhaps the best news from the market research department is that a small minority (only two percent) of textured clients say they wish they had straight hair. Today’s clients either fully embrace their curl or admit to good days and bad days. As you become more fully educated about texture and skilled at styling it, you’ll help make every day a day that your curly clients are grateful for the beautiful texture that nature provided.
For training in curly hairdressing as well as more information on smoothing techniques, mark your calendar for March 3-5, 2013, when America’s Beauty Show will feature exciting main stage presentations of Texture Live!, sponsored by MODERN SALON and TextureMediaInc.com. Watch demonstrations of the latest products and most advanced techniques to arm yourself with expertise to become the go-to professional for textured clients.
Curls and Water Do Mix!
On a Saturday in June during Premiere Orlando, hundreds of curlies and stylists from all over the Southeast flocked to the pool at the Omni Hotel and Resort in Orlando for an afternoon of pool-tastic, curl-centric fun at the 2nd Annual Curly Pool Party. The formal pool was transformed into a colorful and luxuriant afternoon soiree filled with swimming, styling demonstrations and pina ”curladas.”
Sponsored by TextureMedia and Modern Salon Media, the curl celebration showcased such brands as Ouidad and Amika, which each set up shop in their own private cabanas to teach people how to work with their clients’ texture and their own!
“It’s so hard to deal with my curls in this humidity,” lamented one attendee who drove in from Tampa. “I never know how to protect them when I go swimming. But after coming here, I’m ready for summer! Bring on the water and the heat!”
Learn how to manage unruly locks with these texture-specific classes that will keep you up-to- date on techniques to tame tame and control your clients’ curls for months.
LOOK AND LEARN
This two-hour program is conducted by a Simply Smooth texture manager who will demonstrate the Simply Smooth keratin and maintenance line on a mannequin. Attendees observe the process of application, drying and curing with Simply Smooth Keratin (original), Xtend Color Lock and Touch of Keratin, with opportunity for Q & A.
Attendees will learn the art of texture management and how to increase revenue with all of Simply Smooth’s keratin products. The company also offers three-hour sessions to achieve Simply Smooth certification.
Where: CosmoProf and Armstrong-McCall stores in U.S. cities.
When: Various Mondays. Contact your sales rep.
CHI ENVIRO AMERICAN SMOOTHING CLASS
As a safe alternative to traditional, harsh straightening treatments, the CHI Enviro American Smoothing Treatment infuses hair with amino acids, proteins, silk and pearl. The process improves the condition, shine and smoothness of unruly hair. Results typically last up to four months.
Where: Armstrong-McCall, 1540 Keller Pkwy., Keller, Texas.
When: September 9, 9am-5pm
Purchase of some specially marked CHI items earns salons the opportunity to hold this class free as an in-salon class.
The GK Experience covers GK Hair’s Oil Hair Color and The Best Juvexin Treatment & Hair Taming Systems. Stay on in Florida and attend the two-day GK Hair Collection Cutting class the following week.
Where: Dania Beach, Florida at the Sheraton (GK Experience) and at Hyatt Place (Collection Cutting)
When: September 17, 9am-1pm (GK Experience), and September 24-25, 10am-5pm (Collection Cutting)
Be the first to hear the buzz about texture on the runway! Follow ModernSalon.com and NaturallyCurly.com for complete curly coverage of New York Fashion Week the second week of September, previewing next spring’s hottest runway looks.
Fall 2012 Hair Color Trends
by Amanda Starghill on Friday, August 24th, 2012
One reason naturals embrace their curls is for their love of versality. If your clients want to keep up with the trends without compromising their tresses, celebrity stylist Kiyah Wright has fabulous color techniques for extensions.
Not only does Kiyah Wright reign supreme as color queen, she’s styled the crowns of Kerry Washington, Chaka Khan and Tyra Banks and many other celebrities. She has also been the stylist behind the scenes of the Daytime Emmy Awards, MTV Awards and the Grammys.
This Clairol Professional Celebrity Colorist took the crowd by storm as she lead a seminar on fall 2012 color trends at the Bronner Bros International Hair Show. Below are her tips that will help you acheive ombre highlights, vibrant red color and chalking on wavy, curly and coils extensions for your clients.
To achieve these striking looks, which may be a far departure from any natural hues, hair extensions are the best route to protect the integrity of the hair.
Chalking is an easy and fun way for curly clients to experiment with bright hues! You can bleach the extensions to the lightest blonde using a Clairol Professional Over 40 Volume Developer on the sections you want to place color.
Once you have bleached the extensions and blow-dried the hair, dampen those sections and roll sidewalk chalk in the desired hue up and down the hair. The color will transfer easily and won’t stain the hair. This is a great weekend look for clients that they can wash out for the work week.
2. Vibrant Reds
To obtain bright reds a la Rihanna, put a semi-permanent hair color such as Clairol Professional Jazzing in Red Hot into a bowl, cover it with a hair cap and heat it up in the microwave for about thirty seconds. The heat will help to create a super vibrant color.
Red in extension hair fades quickly, so advise your clients to return for weekly touch-ups, or if they are up to it, to try doing them in the shower. Mix Jazzing in Red Hot shampoo (a 1:1 ratio) to use when they come in for their weekly touchups.
To achieve the ever popular ombre look seen on A-listers such as Drew Barrymore and Ciara, you can use Clairol Professional BW2 Powder Lightener to bleach the extensions.
The lightener stops working after approximately 30 to 40 minutes, so if you rinse it out after 40 minutes and see an ashy hue, repeat the process.
Using extensions not only functions as a great way for clients to experiment with color, but it also preserves their health of their hair in the process. Let your clients know that this is a great way to enhance or change up their look with color and protect their tresses so they can opt for extensions and go for that vivacious red color they’ve been dying to try.
Premiere Orlando 2012 Trend Watch: Multi-Textured Hair
by Cassadie on Monday, June 11th, 2012
Inspired by 1950’s Hollywood glamour, multi-textured hair showed prominently on the Premiere Orlando show floor. Rather than creating evenly distributed texture throughout the look, the multi-textured hair we were seeing combined sleek and straight roots that flow into a burst of curls, coils and waves! The best part of this look is that it can be created on any hair textured, whether curly, wavy or straight. Ouidad Creative Director Morgan Willhite explains how to get the this sexy and fun vintage look with a modern twist
For Naturally Textured Hair
Start with very wet hair. Apply Ouidad’s Climate Control Gel thoroughly from roots to ends. Using a fine tooth comb, section in your desired part and begin combing hair in a downward motion smoothing your hair flat till you reaching top of your ears (the halfway point between the top of your head and the nape of your neck).
Using a metal duckbill clip (or any flat length clip) placing clips one after another, securing hair flat from ear to ear. With the top secured smooth, allow to dry natural or use a dryer on low pressure to ensure the hair dries sleek and straight.
On the remainder the hair (from ears down), again rake Ouidad’s Climate Control Gel throughout the curls adding definition. Using a diffuser, dry the bottom curls on high heat, high pressure.
Lifting the diffuser to the scalp, dry curls until completely dry to achieve full, tousled, voluminous curls. Do not diffuse for perfection. The vision of this style is more of a unkept bed head look. Skip the bang if the hair is naturally curly.
For Naturally Straight Hair
Start with dry hair. For the top area, use a smoothing serum, try Ouidad’s Shine Serum. Using a drop of serum, smooth hair with a fine tooth comb ensuring all those little flyaway are tamed. Also if you have them, bangs are great touch to add a little extra edge to the style.
Again, secure using duckbill clips from ear to ear ensuring to top stays smooth. The bottom area can either be set with rollers or set with a curling iron.
The key for this look is to avoid perfected curls. Break up the curls using a fine tooth comb by teasing with a setting aerosol hairspray. Go throughout the curls and strategically tease the curls adding uneven texture.
Wella Professionals Reveal Top 2012 Hair Trends
by CurlStylist on Thursday, November 3rd, 2011
WOODLAND HILLS, Calif. — Every year, Wella Professionals‘ renowned Global Creative Directors, Eugene Souleiman (Care & Styling) and Josh Wood (Color), collaborate to identify four emerging hair trends using comprehensive research from fifteen of the leading independent trend forecasting experts and agencies around the world. Wella Professionals adapts the four key looks to distill the trends for the year ahead.
The 2012 trends – Grace, Blaze, Celeste and Roxy – are exemplary of female personalities that influence every facet of fashion and beauty. The 2012 portfolio of looks was revealed in New York City to an audience of over 2,000 international top stylists and influencers from Asia, Europe, Russia and North America.
Wella’s creative forces have already tapped these trends for style inspiration behind the scenes at the Spring 2012 fashion shows. We expect to see more styles inspired by Wella’s trends in the year to come!
Here’s what the Global Creative Directors and Wella Professionals’ Celebrity Stylist, Andy LeCompte and Colorist Aura Friedman predict will be the next big trends from the red carpets to the runways, and on real women.
Grace: The Modern Muse
Grace is the leading lady, poised and perpetually glamorous without even trying. The main inspiration for Grace is nature, although there is nothing natural about this look. Celebrity Stylist Andy LeCompte foresees this look’s effortless elegance will translate into an exceptionally premium finish with shine and fluid texture to the hair.
He says, “Grace’s luxurious look is the perfect statement for the red carpet. We’ll see celebrities with more pristine, polished styles and glamorous, bouncy blowouts.”
The voluminous look Eugene Souleiman created for DKNY at the Spring 2012 runway show perfectly illustrates the simple, flowing style Grace embodies. The color palette is soft and light, with a warm glow to emphasize healthy, shiny hair.
Blaze: The Femme Fatale
This trend focuses on stealing the spotlight and overt sensuality. High gloss hair gets even more dramatic with Blaze’s statement styles and Latin flair.
Passionate colors like black, grey and fuchsia will come to life in dark, shiny tones so strong they command attention. Graphic styles and daring shapes heighten the drama for this look.
When adapting the Blaze trend into a hair look, Eugene Souleiman reveals, “I wanted the style to feel like a ’30s felt cloche hat or be reminiscent of a burlesque dancer from the ’20s. The whole trend is about the girl feeling like an entertainer.”
This concept is conveyed with sharper and sculpted styles, much like the look Eugene created on the runway for the Antonio Marras Spring 2012 show.
Celeste: The Free Spirit
Celeste is an ethereal, otherworldly persona of pure perfection that cannot be pinned down, which lends to the futuristic trend she represents. Style and color harmoniously illustrate a clear style and translucent and jewel-toned palette. Shine is very important as it creates the glistening, futuristic sense of Celeste. The style appears simplistic and sleeked to perfection.
Colorist Aura Friedman drew upon this trend when creating rose gold and peach-hued hairpieces for Peter Som’s Spring ‘12 show.
“This look is universally flattering and very wearable for the everyday girl,” says Aura. “Women on the streets are sporting a few subtle tones in their hair for a modern, sophisticated take as the pastel trend has evolved.”
Roxy: The Scene Stealer
Roxy is the natural center of attention as the life of every party and is reminiscent of the ’70s club culture. For hair, this is manifested into a bold and attention grabbing style that does not shy away from size, shape and texture. Eugene styled deconstructed buns at Missoni’s Spring ‘12 show, alluding to this raw, textured look. Color also plays an integral role with a cool red palette, deep enough to make a statement but with an edge of sophistication.
Josh Wood says, “There is a real shift to a cool red tone, rather than warm in this trend. There are also bursts of violet coming through to give depth.”
Wella Professionals has provided the stage for the most creative hairdressers around the world to perform with the brand’s International Trend Vision Competition. Trend Vision offers a unique way to inspire hairdressers and women to evolve with these looks and experiment with the latest in cutting-edge hair fashion.
8 Tips for Creating Perfect Wedding Hairstyles
by Alicia Ward on Tuesday, May 31st, 2011
Veteran stylist Anna Craig of Trashy Root Salon & Spa offers 8 tips to help your client get the perfect wedding hairstyle.
1. Ask for a photo
Always help your client select a picture to show you of someone with a similar hair type.
2. Think length
Talk to your client about length right away! Remind her if she want to rock longer locks on her wedding day make sure you are open to clip in or permanent extensions.
3. Suggest something new
Make sure to give your client a different look. It’s her BIG day—go fancy!
4. Keep her dry
Make sure to use a product that fights frizz and humidity. Look for products that contain anti-humectants.
5. Ask her to show up ready
Remind your client to wear her hair into the salon straight or curly, depending on the final style.
6. Apply more product than normal
7. Remind her to book a trial
Encourage your client to book a trial run. This will give her an idea of what her final look with be.
8. Hands off the hair!
Tell your client not to mess with her hair when it’s wet to keep frizz at a minimum.
Natural Prom Hairstyles for 2011
by Alicia Ward on Thursday, May 26th, 2011
This year’s prom hairstyles are all about natural, messy and casual looks. Perfectly placed updos have been replaced by long waves, curls and kinks pinned back, braids, twists, romantic, soft updos and messy buns.
Low Curly Ponytail
This look is great for prom because it keeps your hair out of your face during dinner and dancing, but still looks amazing in pics!
Tip: Use a frizz fighting gel to seal your locks so they stay defined and frizz free all night. Another tip is to use clear rubber bands so your look is more elegant.
Side Curly/wavy Ponytail
This is a flirty and fun look—another great look for prom. Easy to achieve and great for dancing. Just grab your curls or wavy pull the hair into a low side pony and put your rubber band on.
Tip: To make this look even more elegant or fancy, grab a few strands out of the ponytail and wrap it around your rubber band. This hides the rubber band and gives you a sophisticated look.
Messy is trendy. These prom hairstyles are incredibly stylish, yet aren’t sprayed in place, which is exactly why we went curl happy over them!
2011 Hair Styles: Trends from the hair show!
by Alicia Ward on Tuesday, March 15th, 2011
Do you know where trends come from or wonder why every magazine is telling you that something is the latest and hottest look? It’s because of events like America’s Beauty Show. America’s Beauty Show is where thousands of salon professionals like you will converge to learn from top industry pros about the latest products and techniques in hair, skin and nails. Then what you learn will be available at your salon – thus, creating the trends.
This year at America’s Beauty Show there were lots of hot new trends. Below we detail the hottest trends for curlies.
Make your client’s dark locks a thing of the past with the new hot trend of platinum curls! Everywhere you looked woman and men were rocking platinum locks. If you want to be give your client a bold look this season offer them a shade of platinum to kick their color up a notch.
Big bold red is very hot this season. The red of this season is a deep almost maroon and looks amazing on olive and dark skin tones – however, those with plate skin can pull it off too! This color will make your client stand out and add some serious dimension to their curls.
Cut it Short!
Say goodbye to those long layers and hello to short curl bobs! The bob has always been a classic style for curlies but it’s being taken to new extremes this year with fun layers and super short styles. Is your client ready for a big change? Give them a super short style today. Short styles allow your clients to show off their other features and play with accessories.
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