Posts Tagged ‘transitioning’

Design Essentials Exec Walks the Walk with Her Natural ‘Do

by Michelle Breyer on Thursday, March 17th, 2011

Cyntelia

Cyntelia Abrams

Marketing coordinator Cyntelia Abrams was walking down the hall at Design Essentials two years ago, bemoaning the fact she needed another relaxer, when a visiting stylist suggested she go natural instead.

Abrams, who started working for the Georgia-based haircare company in 2005, had experimented with low-lye relaxers, but she had never been quite ready to embrace her natural texture.

“I hadn’t seen my natural hair since I was five years old,” Abrams says. “Growing up, I never thought natural hair was pretty.”

She decided to transition to her natural hair. “I was still wearing my hair straight,” says Abrams during an interview at ‘Fro Fashion Week in Atlanta.

Finally, a year and a half ago, the light bulb went off. She said it was time that she finally embraced her natural hair— kinks, coils and all.

“I can’t just love my natural hair when it’s straight,” she says. “I realized—this is my hair. It was time to get comfortable in my own skin.”

Although she still wears her hair straight every now and then, Abrams says she wears it natural most of the time. Usually, she just wets it and goes.

And Abrams’s acceptance of her own natural ‘do is reflected by Design Essentials, which is committed to natural hair. The company developed its Natural Hair Care System— a collection of curl definition products infused with a combination of natural butters and oils to maintain and style loose wavy to tightly coiled hair textures. Each product is specially formulated with a blend of nourishing natural ingredients such as jojoba, cocoa butter, coconut oil, soy and almond oil to better meet the individual needs of each hair type. The ingredients provide the intense moisture that natural hair needs and the curl definition the natural consumer desires.

“We love natural hair,” Abrams says. “We’re committed to natural hair. This isn’t just a trend. It’s a lifestyle and it’s here to stay.”

Cyntelia shares her favorite products and tips:

“My favorite products are the Design Essentials Natural Curl Cleanser and Moisturizing Conditioner. I love how they soften and detangle my hair. I also love the smell!”

“I usually style my hair by doing a Wet Two Strand Twist Set. Tips for achieving the best results with this style:

1. Detangle before twisting. Detangling helps to remove any hair/coils that have shedded during shampooing and conditioning. Detangling also creates a smoother curl/twist once the style is dry and taken apart.

2. Sit under a dryer. I’ve found that my twists are more defined, with no frizz, when I sit under a dryer versus air drying.

3. Allow hair to stay twisted for at least 1 or 2 days before untwisting the hair. This allows the wave/twist pattern to form for more curl definition with the style once twists are taken apart.”

Mizani Showcases Texture at Houston Forum

by Megan Dorcey on Friday, May 28th, 2010

mizani

Being greeted by a six-foot-something model with an amazing afro is a great way to start off your day at a hair show. Stylists from around Texas gathered in Houston to spend their Monday learning about Mizani’s new line, True Textures. The day was spent discussing trends, learning new techniques, and strengthening salon business strategies. Guests were welcomed to the J.W. Marriott hotel on Monday, May 24.

Mizani technical educator and salon owner out of Memphis, Tenn., Geno Evans, opened the forum with information about the day’s activities and what each stylist had in store. Next up, Director of Education Veronique Morrison welcomed the stylists and helped everyone find the classes that they would be visiting throughout the day. Soon, the gorgeous and diverse models were being ushered down the runway with varying shapes and textures among them, and the room was buzzing with excitement and amazement over the natural hair designs.

mizani

Only two models had relaxed or pressed hair, which is a testament to the Mizani hair care brand. True Textures is Mizani’s newest line of natural hair products, showcasing the natural beauty of hair and embracing multi-textured individuals. The focus of the forum was definitely on embracing texture as a stylist and how it can affect your business.

One of the three classes was a business-building seminar for stylists wishing to gain more exposure within the beauty business. It was implemented by motivational speaker and celebrity stylist agent, Crystal Wright. During the hour and a half class, the stylists gained knowledge on building their portfolio, presenting themselves with poise, and how to maintain current in this ever-changing business. Wright loaded the class with tips and tricks that stylists anywhere could learn from. The latest edition of her book, Hair Makeup & Fashion Styling Career Guide, has been a smashing success in the beauty industry, giving stylists the tools and resources to achieve their career goals. Wright brought along her assistant and beauty-industry guru, Remmy Vasquez, to demonstrate appropriate portfolio techniques.

mizani

The other two classes offered were “Clip That Curl”, taught by Evie Johnson and Darico Jackson. The class offered hands-on experience for each student to implement The Pequot method of hair-cutting, Mizani’s most popular of their “Trend” looks. Stylists were also given presentations by Bizlink and Integrity Solutions to support the growing demand for an electronically compatible salon in today’s market.

True Textures by Mizani has come back into the multi-textured hair market and is making waves.

Texture Tips: A Transitioning Kit

by Mahisha Dellinger on Thursday, October 8th, 2009

According to “Happi” magazine, almost 10 million Hispanic, Asian and African American women have used hair relaxers to remove their natural curl/wave pattern. During the last 5-10 years, ethnic curlies have begun to embrace their natural textures, and the trend toward natural styles have resulted in lower sales in relaxers.

Are you currently servicing clients that are transitioning from relaxed to natural or on the cusp of taking that leap of “curly girl faith?” The good news is there are far more resources and quality hair care lines available today to aide you and your clients in their quest for curl freedom.

Where Do We Begin?

PRODUCT RECOMMENDATION: Curl Souffle is perfect for transitioners. It helps “bridge the gap” between natural and relaxed hair and smooths new growth

Your clients have a few choices. You can recommend that they a. grow out the perm (which takes time and patience), b. do the big chop — cut off all of the chemicals, or c. cut half of it off and get regular trims (~ 3-4″) every 3 months to speed up the process. Unfortunately, there isn’t a quick fix for this situation…you will have to do what is right for your client.

Very important note: The point at which your natural and your relaxed hair meet is THE most vulnerable…therefore is more likely to break if not properly handled and taken care of. You want to keep their hair well-conditioned and hydrated to ensure a smooth transition.

CURLS offers a “Transitioning Diva” kit that has all of the products needed to get you through this transition.

Here are a few tips to help your clients get through their transitioning time.

    CURL Ecstasy Hair Tea conditioner

  1. You definitely want to recommend that they get a deep treatment with heat WEEKLY for the next few months. CURL Ecstasy Hair Tea conditioner will transform dry, chemically damaged, over stressed tresses within minutes! This magical Asian tea formulation combines natural botanicals and vitamin packed extracts with rich, exotic emollients to moisturize, condition, strengthen and protect delicate locks.
  2. Recommend that they invest in the Hair Therapy Wrap, available on our website (and a few plastic caps) so they can also do at-home deep treatments.
  3. Reduce the amount of times per month you heat process their hair. If you currently are doing so 3x a month, cut back to 2x a month with a goal of 1x a month MAX! This will ensure the health and integrity of their hair.
  4. Make sure you give them regular trims…starting off with an inch or two is a great idea!


Encourage Your Clients to Join the Grow-Out Challenge

by Gretchen Heber on Monday, October 5th, 2009

Some of your clients may be struggling with the decision to grow out their relaxers and embrace their natural texture. Or they may be part way through the process.

While you can provide the professional tips and advice they need during this challenging process, you might also want to suggest your clients check out NaturallyCurly’s just-launched Miss Jessie’s Grow-Out Challenge.

We invite your clients to come along on this exciting six-month adventure of natural hair. They can share their ups and downs as they transition from relaxed to natural with scores of other NaturallyCurly members. They’ll laugh and cry as they discover, bit by bit, the joy of embracing their natural textures. The journey can be daunting, but with the love and support of you and your clients’ curly sisters, it will be exhilarating and liberating.

Whatever stage your clients are in in their transitioning — thinking about it, just beginning, well into it or fully natural — we welcome their participation.

Titi Branch of Miss Jessie’s offers these tips for stylists working with transitioning clients:

Stylists that are working with transitioning clients for the first time must realize the frustration that this client is experiencing. The frustration lies in the fact that the client is dealing with 2 distinctly different textures of hair on one head. The roots are tight and/or curly and the relaxed ends are straight. Up to the point of doing the big chop, the goal for that client is to do everything in their power to make these two distinctively different textures appear similar. So here are some tips:

  • Do be patient with this client and realize the frustration that they are experiencing. They are coming to you for solutions . Probably the number #1 concern of this client is wondering if their hairstyle will last. For some, the styling may last; for others, you need to explain what the expectations can be.
  • In offering a solution there are a few things that you may want to consider.

    1. Is length an issue? If it is this is a client that may be more willing to deal with having two disparate textures rather than cutting all of the relaxed ends off before there is enough natural texture.

    2. Is this someone with an active lifestyle? Works out a lot? This is a client that may experience more benefit from doing the big chop than having to style two textures constantly.

    3. Breakage is an issue. As a stylist you must understand the importance of deep conditioning treatments like Miss Jessie’s Rapid Recovery and moisturizers like Baby or Curly Buttercreme. If breakage is so severe then cutting the hair may be the only option.

    4. For someone going natural for the first time, they are seeing their hair in a state that they may have not seen in decades or as long as they have been relaxing their hair. Do realize that this client is going to be really reliant upon you to offer suggestions and solutions as their styling time will now be increased at home.

    5. A loyal client. Once you have successfully helped someone transition, she is a client for life!!

Get started today.

Healthy Transition Diet

by Staff on Thursday, May 14th, 2009

lettuce"

Helping a client transition? Advise her to keep a close eye on her diet. Eating green leafy veggies and drinking water strengthens the hair and increases elasticity, which definitely aids in the transition process.

Avoiding Breakage

by Staff on Thursday, May 14th, 2009

Clients who are transitioning from relaxed hair to natural hair know how fragile their hair is during this time. Help your clients minimize breakage during the transition by advising them to treat the hair gently and to minimize combing at this time. How much breakage she gets is dependent on her hair type and how the two of you treat her hair during the transitioning process.

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