Phyto to Showcase New Color at ABS Bash

by Michelle Breyer on Monday, March 8th, 2010

Stylists and salon owners will have a chance to see Phyto’s new Subtil permanent hair color at a V.I.P. event March 27th in Chicago during America’s Beauty Show.

The event will feature a runway show featuring Subtil hair color and celebrity Stylist Andy LeCompte, who will provide stylist tips.

Tickets for the event, which is open to salon owners and professionals, are $90. The ticket price is redeemable toward product purchases and includes access to the after party, open bar and appetizers. There also will be a raffle entry to win a $7,500 opening order.

The event will at 8 p.m. at the W Hotel City Center in downtown Chicago. The after-party starts at 10 p.m.

Benefiting from Phyto’s latest botanical research studies, Subtil Botanics is a revolutionary permanent hair color range of 12 shades that contain 15 to 81 percent natural pigments extracted from the following tinctorial plants: Indian wood and Brazilian wood, madder, broom and calliopsis.

A stylist himself, Phyto founder Patrick Alès created this range with low concentrations of ammonia (0.76% to 3%), without p-Phenylenediamine (PPD) and resorcin, reducing the risk of allergies both for the stylist and the client. Each formula respects the hair and scalp’s eco-system making Subtil Botanics safe to use, yet remarkably effective fully covering white and gray hair.

In addition to the introduction of Subtil Botanics, Subtil is a complete hair color range featuring more than 150 permanent and demi-permanent shades, highlight creams, primary colors, color boosters and ancillary products including technical shampoos, developers, oxidizers and a 7 tone lightening paste. Support tools such as brushes, tools, and capes are also available.

“The addition of color rounds out the offering to U.S. salons and perfectly complements Phyto, and the new Phyto Professional styling line available exclusively in fine salons,” says Raphael Yousri, President of Alès Group, USA. “As we streamline our business, we look forward to working closer with professional stylists, creating a more cohesive professional community and supporting colorists and stylists alike in ways we weren’t able to before.”

Purchase tickets here.