Retexturizing Straight Strands
by CurlStylist on Wednesday, February 1st, 2012
Allen Ruiz demonstrates how to get bombshell texture from perfectly straight hair so even your straight-tressed friends can experience the texture revolution!
1. Part hair down the center using a rattail comb. Saturate hair with volumizing spray and divide into 1-inch to 1 ½-inch sections.
2. Apply a holding gel to each section and twist around finger to create a cylindrical coil. Continue up the back of the head in a brick-lay pattern.
3. Blow dry while scrunching the hair upwards, using fingers as a diffuser. Continue to squeeze hair as it cools.
4. Use a ¾-inch clipless curling iron to give more shape to random pieces. Leave out ends for a more modern look.
5. Finish the look by breaking up curls gently with fingers for added softness and volume. Spray with hairspray for hold.
Design Essentials Hosts Trends & Tresses
by CurlStylist on Thursday, April 7th, 2011
Design Essentials Salon System and Kontrol Magazine hosted “Trends & Tresses,” an exclusive invite-only event celebrating the launch of Design Essentials HydraStrength Relaxer System. Trends & Tresses featured live hair demonstrations by McBride Research Laboratories technicians and brought together Atlanta’s top salon and media professionals for an intimate evening of education and conversation. Hosted by Design Essentials Educator Deshonica Green. Guests included: Celebrity Hair Stylist Dariel Pulliam, Big Momma’s House 3 Actress Jasmine Burke, Actress Kaira Akita and Atlanta Housewives & Celebrity Stylist Lawrence Washington.
Celebrity Hairstylist Dariel Pulliam (”Frankie & Neffe” show) and Elite Noel
Actress Kaira Akita (Tyler Perry’s “Why Did I Get Married” & “The Family That Preys”) and Hairstylist Karli Harvey (Steve Harvey’s daughter)
Design Essentials Educator Deshonica Green, Celebrity Stylist Dariel Pulliam, Design Essentials Director of Marketing Tracey Gibson, Big Momma’s House 3 Actress Jasmine Burke, Celebrity Stylist Lawrence Washington (Housewives of Atlanta), and Cyntelia Abrams, Marketing Coordinator for Design Essentials.
Celebrity Stylist Dariel Pulliam, Owner of Nubiance Salon & Spa Vickie Pouncie with Celebrity Hairstylist Lawrence Washington (Housewives of Atlanta).
Keep Those Keratin Clients
by Megan Dorcey on Monday, August 16th, 2010
By now, we have all heard enough about how a keratin treatment can zap your clients’ frizzies for the summer, but what happens when the weather cools down and humidity abates? Most of the country is staring fall weather right in the face, and it begs the question of whether or not keratin treatments will still be a profitable source of income in the winter months.
There are many valid points that you should bring up to assure that your clients are keeping their treatments regular. For starters, the humidity may not be an issue any longer, but the majority of the country is facing brutally cold and dry air, which can lead to damage. Make sure that they know that while they are getting a keratin treatment, they are also coating their strands which will prevent any breaking that dry air and flat irons will cause.
Marcia Teixeira offers a line called Brazilian Keratin Treatment (BKT), which boasts on their website that the product “penetrates the hair, repairing internal damage and coats the hair preventing further damage. The results are SOFT, SHINY, STRAIGHT hair”, on their website. The main focus of these keratin treatments is to repair the hair strands that have been damaged and to protect them from future breakage.
Keeping your clients as regulars in your chair will not only help your pocketbook, but will ultimately help them maintain their hair health. Remember, when you are facing a client who has struggled with trying to smooth their locks—you are the therapist.
List of Keratin Treatment Brands
by CurlStylist on Tuesday, June 8th, 2010
Here is a list of available keratin treatments, with a bit of their marketing info:
4Hair: 4Hair Brazilian Keratin hair products are simply the best quality Brazilian Keratin based hair products on the market. Do not be fooled by our competitors, whose products requires 3 days of treatment, 4Hair Straightening Hair Products apply in 1 day and last up to 3 months.
Bella: The professional line of Incobella group is formulated to exceed the expectation of every hair professional and meet the needs of the consumer. Our products are made with quality and advanced technology to meet the individual needs of each and every hair type.
Brazilian Blowout: Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. Results last up to 12 weeks.
Read more about Keratin treatments here and read NaturallyCurly co-founder Michelle’s Brazilian Blowout Blog here
Bio Ionic: Get sleek, smooth and shiny hair in 45 minutes with this treatment, the fastest defrizz and smoothing service ever! One-Step (No Neutralizer) and Formaldehyde-FREE, KeraSmooth is a simple, time-saving treatment that defrizzes, devolumizes, smooths and straightens any hair type!
Braziliante by Cadiveu symbolizes research, innovation and development of efficient products and perfect harmony between natural and technological elements. Natural raw materials are from our rich Amazon Forest. The exclusive formula is developed by chemists and qualified cosmetologists and result in high performance products that guarantee excellent results to the demanding professionals. Complete line rich in special active principles based in cocoa, keratin and panthenol. Extremely moisturizing, the products provide a natural smoothing effect and eliminate frizz.
Coco’s: The Brazilian Keratin Hair Treatment System is a technique used to gain silky straight hair at a reasonable price in a reasonable amount of time. The treatment takes approximately two hours to complete, delivering perfectly straight hair in a very reasonable amount of time.
Coppola Keratin Complex: Keratin Complex Smoothing Therapy was founded by world-renowned stylist, salon owner and television personality, Peter Coppola. His life-long passion and talent lies in creating beautiful hair using the finest products available. The therapy eliminates up to 95% of frizz and curl and instantly adds amazing shine, silkiness and condition to the hair.
Daniel Philipp: This specially made Keratin Hair Treatment was carefully crafted with mineral-rich seaweed and pearl protein extract, which adds amazing health benefits in addition to straightening and smoothing the hair.
De Fabulous: The Kerafusion by De Fabulous provides a top quality look with results lasting for at least 3 to 4 months (depending on hair type virgin hair lasts about 2 months. As keratin is infused into the hair, it penetrates deep into the damaged cuticle giving the hair a naturally straight look and leaving even the most porous hair silky, shiny and healthy. It is formulated especially for damaged, chemically treated and dry hair to eliminate frizz and out of control curls.
Dream Hair Keratin Therapy: Dream Hair Keratin Therapy is “committed to providing excellent service first-class products and making every woman’s hair dreams a reality”.
Global Keratin: Juvexin Hair Taming System. incorporates our unique keratin formulation which protects the hair’s natural properties and prevents damage to the hair surface. Unlike over-processed hydrolyzed keratins found in the market today, Global Keratin’s Juvexin Hair Taming System. is an organic, active complex component, delivered to the hair in its raw, natural state. Critical amino acids and proteins remain whole to condition hair and protect it from damage and aging caused by environmental factors. It works on all hair types, leaving it healthy looking, shiny and frizz-free for up to 5 months. It is available in Light wave, Virgin/Curly/ Colored and Thick/Coarse/Resistant.
Goleshlee Keratin: Goleshee Keratin is a professional, prescriptive, and revolutionary range of treatments for damaged hair; a special “hair enhancement” that will answer all your hair care worries! This product uses monomolecular technology to turn back time and restore your hair to its former glow! Using particles that are so small, they can penetrate the hair shaft. GKT then replaces the vital components of the hair structure to restore its health, vitality, strength and shine.
Inova: The Pure Keratin Hair Smoothing Treatment is a revolutionary hair smoothing technology designed primarily to eliminate frizz and secondarily to straighten hair. The Pure Keratin Hair Smoothing Treatment is formulated with keratin and collagen proteins, as well as mineral oil and cacao extract to rebuild and strengthen the hair where it has been damaged, as well as protect and smooth the hair.
LBD: LBD’s KeraGreen Keratin and Protein Hair System controls frizzy, unmanageable hair and restores strength to weakened follicles all while preventing further hair loss. Our exclusive formula of natural and organic active components of essential amino acids, proteins, minerals, and citric acid extracts, will moisturize, repair, rejuvenate and strengthen your hair!
La Brasiliana: Revolutionary and safe intense treatment that softens, smooths and relaxes all hair types. Comes in Original, Apple and Moca varieties.
Liquid Keratin: Liquid Keratin formulas drench the hair with both keratin proteins and keratin peptides to allow the formation to bond to the hair inside and out, while adding keratin protein and nourishment that is naturally missing in your hair. The result is smoother, stronger, softer more manageable hair. Liquid Keratin is the first safe at home alternative to expensive salon treatments providing amazing results of healthier, longer, softer, shinier hair with 100% less frizz without the use of Formaldehyde and other harmful chemical ingredients. One application can last up to 30 days.
Magik Beauty: Magik Beauty is a light, non-greasy treatment that is easy to apply treatment and does not drip. It’s formaldehyde-free formula can be applied to hair roots without harming the scalp or releasing toxic fumes.
Marcia Teixeira Brazilian Keratin Treatment: It is a treatment for all kinds of hair. This intense treatment leaves hair soft, shiny and frizz free for up to four months. It can be used safely on just about any type of hair—dry, frizzy, over-processed, color treated, ethnic or even unprocessed virgin hair.
Natura Keratin: Certified organic Natura Keratin Hair Treatment is the unique salon solution for today’s green market demand. Made with a blend of botanical infusions, fruit extracts, keratin protein and silica, providing incredible performance and results.
OK Original Keratin: This product was developed and improved in cooperation with a leading university research biochemist. This cooperation resulted in the best, safest formulation available today.
QOD: Experience our cutting-edge product line and throw away yesterday’s raw formaldehyde formulas. Avoid controversy by using our FDA-compliant, high-tech formulas.
RG Cosmetics: This exceptional product was developed utilizing the most advanced technology that penetrates deep into the cortex and acts directly within the hair structure. It has all the amino-acids, proteins, and nutrients needed to restore each hair shaft, bringing the hair’s natural shine, manageability, and feel back.
Pure NV: Simply Smooth reduces curl by 25-50% on any hair type for up to 16 weeks. Formaldehyde-free. Uses highest grade of keratin possible.
Soft-Liss: The Soft-Liss Intelligent Brush is a line of products used for hair straightening through a “texturization” technique, in which the active ingredients of the product act on the hair, promoting the straightening of the strands and leaving them naturally straight. In addition, these products also act on the keratin and protein of the hair, which protect the hair from damage and keep it shiny and healthy.