Posts Tagged ‘smoothing’
New Keratin Smoothing Treatment Products
by Cassadie on Saturday, September 1st, 2012
Over the past several years, the beauty industry has been revolutionized by the introduction of keratin smoothing treatments. With an ever-growing demand for this texture management solution, the keratin market has flourished. In just the past two years, the keratin landscape has undergone a rapid evolution bringing with it not just new treatments, but also a suite of keratin-infused retail products and tools geared toward providing and maintaining smoothing solutions for all textures of hair. As keratin smoothing treatments have evolved, so have consumer need and demand for aftercare products.
Keeping up with the “keratin kraze” means staying informed—and educating your clients—about new home care regimens that prolong the smoothing results.
The Evolution of Smooth
Keratin treatments were first introduced to the market as a nonpermanent solution for those who wanted to straighten their textured hair. There are now a plethora of available keratin options ranging from in-salon thermal applications to retail products that allow clients to choose from a variety of finished looks, from frizz free curls to sleek, smooth hair. “When GK Hair was founded, we had a high demand for poker straight hair,” explains Ashley Fenice, marketing coordinator for the company. “Everybody wanted the sleek, super-tamed look. Today’s consumer now is mainly looking for flexibility. More and more women are starting to embrace their curls and they want to be able to easily change from curls to straight hair.”
The keratin retail product and aftercare market has evolved as a response to the shift in demand.“It’s no longer about having just straight hair,” says Farouk VP of Shows and Education, Lisa Marie. “Clients want controlled volume and body. Keratin products are about providing your clients with the versatility to wear their curls naturally or blow dry them straight in a fraction of the time it formerly took, while making sure that the hair stays healthy and the treatment lasts.”
Many of the keratin treatment aftercare products contain small amounts of the protein complexes that are in the treatment itself, so with each wash-and-condition keratin is re-deposited into the hair, prolonging the smoothing effects. Products in the CHI Enviro Home Care Maintenance System are enriched with the same pearl and silk proteins found in the CHI Enviro Smoothing Treatment. In addition, the CHI products are formulated with a low pH to reduce frizz and add shine.
Brands such as Bio Ionic’s Agave, use sulfate- and sodium chloride-free technology in their aftercare products to extend the results of the treatment. We know that sulfates and salts have the ability to strip color and we are applying this same concept to making sure we’re not stripping the keratin from the hair,” explains Ian Murphy, senior VP of sales and marketing at Bio Ionic.
Empowering and Educating Your Clients
Because keratin is adhered to the cuticle of the hair with heat, the smoothing effects eventually wear off. “Working to maintain a keratin treatment is like protecting an investment,” says Fenice. If used regularly, at-home aftercare products allow clients to extend the life of their keratin treatments to their maximum potential. According to INOAR marketing and sales director, Fabiana Allegro, when the company asked two models to use two different sets of products following their smoothing treatments, the model who used the targeted aftercare products saw smoothing results for five months — twice as long as the other model’s results lasted.
For stylists hoping to establish a connection with keratin clientele, aftercare products provide a special opportunity as stylists teach the clients how to maintain their treated hair at home. “If a client goes home and doesn’t do anything special to maintain her hair, it’s like going to a doctor and then not filling your prescription,” says Farouk’s Lisa Marie. “Give clients the tools and the products they need to keep their hair in good shape after a treatment. Many stylists aren’t comfortable with selling products, but don’t think of it as retailing; it’s educating your clients and helping them to maintain their keratin treatment.”
In addition to products, tools also support the maintenance of a keratin treatment. Bio Ionic’s brushes, flat irons and blow dryers are infused with a blend of 32 minerals called a Nano Ionic Complex, which reconditions and rehydrates as hair is dried and styled.
Stylists can further educate clients about lifestyle hazards that can potentially shorten the lifespan of a keratin treatment. “Swimming can have the same effects on a keratin treatment that a harsh shampoo may have,” explains Allegro. “Salt water and chlorine can strip away the keratin, cutting the length of the treatment in half if extra measures are not taken to protect the hair.” Allegro suggests saturating the hair with tap water and slicking on a leave-in conditioner before swimming. This technique will allow the hair to absorb less of the harmful salt water or chlorine and protect the keratin treatment. Similarly, after working out, the client should cleanse the hair thoroughly of sweat and replenish moisture with a leave-in treatment.
New Benefits for Non-Keratin-Treated Hair
Hair is made up of about 90 percent keratin and 10 percent moisture, but environmental factors, heat straightening and color processing all can work to deplete hair’s naturally existing keratin. This is why stylists are discovering that even clients who have not had a heat-applied keratin treatment may find advantages to using keratin-infused cleansers, conditioners and styling products to reverse some of the effects of damage or simply to strengthen the hair. In some cases, these products can replace a blow-dry treatment.
CHI Keratin Mist is ideal for clients who want the benefits of protein to help strengthen the hair. The product adds strength, controls porosity and makes treated or untreated hair easier to detangle.
“Sometimes a ‘keratin treatment’ can simply be using the Simply Smooth Shampoo and Conditioner to give the client a dose of the smoothing properties of keratin,” says Doreen Guarneri, co-founder of American Culture. She suggests clients shampoo and condition with keratin products on only one side of the hair to see the difference. “Finer hair generally responds to softer smoothing treatments, while tighter, curlier textures really need the full in-salon professional keratin treatment,” she adds.
Rapidly Changing Category
Although keratin treatments are relatively new, the product offerings have already seen significant development and change, with the latest keratin retail offering an option to ensure that the treatment will last as long as possible. “Product delivery is the responsibility of the stylist, so it’s important that we stay informed,” says Robert Santana, platform artist for Matrix. With the right knowledge, tools and products to maintain your treatment, you are also addressing the long-term health of your hair.
“You can customize a keratin treatment to suit a client’s specific needs and wants,” says Guarneri. “It’s about finding the combination treatment and aftercare that works for your client’s needs and lifestyle.”
Hair Straightening Products: The Next Generation
by Modern Salon on Thursday, September 1st, 2011
Struggling with challenges ranging from frizz to unruly hair, curly clients have searched far and wide for ways to manage their manes. But in the not-so-distant past, when they came into the salon asking to get their hair straightened, they really only had two chemical service options: a traditional relaxer or a Japanese straightening treatment.
Then, almost overnight, “keratin” became the buzzword of the beauty industry, shifting the k-word context from “protein and conditioning” to smoothing and straightening. This new anti-wave of hair straightening products, known for giving clients with textured hair a straight, sleek look that lasted for months, became the new trend in texture management. This generated a boom of curly, wavy and even straight-haired clients running into salons to reap the “life-changing,” frizz-fighting benefits, even as questions and concerns about the process were being raised.
A Star Category is Born
With the downward-turning economy and traditional appointment stretching affecting salons, timing was good for companies to introduce a new revenue-generating service built upon strong consumer demand and dramatic results. Thus, dozens of new brands popped up, all selling their own variation of keratin straightening treatments.
This first generation of “Brazilian” keratin treatments after the country where the service originated — were formulated to last three to four months and generated an average ticket of $400.
Manufacturers of these new products and their R&D scientists proclaimed that replacing keratin in the hair could restructure and recondition hair fibers, refilling the holes and gaps in the hair shaft caused by chemical services and environmental factors, and that the process could even straighten hair when the formula was “sealed in” with a flat iron heated to 450 degrees.
Straight Evolves into “Smooth”
Alongside the big consumer buzz about keratin straightening came a wave of safety questions and concerns from consumers, salon professionals, associations and competitive brands alike. Most were focused on the levels of formaldehyde released when the solution was processed by the high-temp irons.
In response, the category has evolved significantly and competitively in 2011, morphing into smoothing treatments. Some notable changes:
• One brand may now offer a menu of different formulas for different hair types or “strength” of results.
• Education, both of salon professionals and consumers, has become key for serious players in the segment.
• Some brands have dropped “Brazilian” altogether from the name or description of the service.
• Interest has grown in alternatives to keratin treatments.
• Semi-permanent formulations designed to last only 4-6 weeks are growing in popularity. They can be overlapped with each application, and reach optimal potential after 2-4 applications.
• Many brands now focus on marketing low to no-formaldyde (or any –aldehyde) smoothing treatment alternatives, with minimal irritating odors or fumes.
• Even companies that elect not to get into the chemical service realm of smoothing are launching retail, take-home smoothing products, some utilizing keratin and some positioned to create a similar, albeit short-term, effect (up to 72 hours, for instance).
At Cosmoprof North America in Las Vegas, many of the new generation of smoothing treatments were on display, with marketing and education teams showing off their latest innovations. From Long Beach to Orlando, brands showed off their safety certificates to stylists at hair shows.
Can Clients Trust Hair Straightening Products Again?
by Raydine Vigil - Salon Owner, Chicago Hair Care, Chicago, IL on Sunday, July 10th, 2011
Many former keratin clients are saying, to paraphrase Huey Lewis, “I want a new drug, one that won’t make me sick, one that won’t hurt my head.”
More than five years ago the Brazilian Keratin treatments came to the American market. Almost three years ago the formaldehyde safety issue came up. Last year, the testing yielded negative results, though the accuracy of the method came under question. As of now, temporary straightening has come to a screeching halt.
What we have available now, though, is like comparing apples to oranges because the chemicals in newer hair straightening products are different and react in different ways.
Human hair has many textures, from fine to coarse and from straight to curly. Curly hair is made of hair strands that have irregular surfaces that mesh and tangle with each other to make combing or smoothing difficult. Hair is made of keratin which in turn is made of polypeptide chains bonded together by cysteine (or disulfide) bonds, hydrogen bonds and salt linkages.
Cysteine is one of the nineteen amino acids used to form protein. During hair formation this important sulphur containing amino acid helps form disulphide bonds. Cysteine is the most prominent disulphide amino acid that cross links protein chains and gives hair stability. It is ground zero for molecular rearrangement during permanent waving, thermal reconditioning and curl reduction.
These bonds are responsible for the hair structure and may be broken by certain reduction reactions. The most common reductive agents are thioglycolic acid and its derivatives such as ammonium thioglycolate, cystamine hydrochloride and sodium bisulfite. They react on the hair keratin by breaking disulfide bonds that link cysteine units; this way, they form cystine, the main component of keratin.
The second rearrangement technique uses a hydroxide such as sodium hydroxide, guanindinium hydroxide or lithium hydroxide. When exposed to a relaxer, the hair chemically transforms from cysteine bonds to lanthionine bonds. For this reason, the term for chemical relaxing process is lanthionization.
The cosmetic formaldehydes, aldehydes, methylene glycols all reduced the cysteine bonds in the hair by compressing (defrizziing or reducing volume), smoothing or straightening (curl reduction or elimination) the hair. One company in particular capitalized on this idea by increasing the reducers to increase the straightening and decrease the resting time.
The new amino acid based hair straightening products (Zerran Realisse, Pravana Perfection, Enjoy Keratin Smoothing, Unnique Amino Keratin, Keragreen) fill the irregular portion of the hair strand, temporarily shifting a smaller amount of the disulfide bonds with cystine and making the hair feel thicker. They do not compress or straighten in the same way that previous keratin treatments did because they are not similar at all.
Clients that have never had the aldehyde based treatment will see curl softening, faster drying, slight volume reduction and some humidity resistance.
Clients who have had the aldehyde treatments before will say that most of the amino acid smoothers do not work because the manufacturers are promising similar if not exact results and they are not experiencing that.
A strong consultation for new clients and a hybrid treatment for previous clients is the solution at this point. Since the change to formaldehyde free formulas three years ago, I have been doing partial curl reduction with a keratin sealer. Since June of this year, I have been testing one hair straightening product that combines the two step hybrid service.
The Brazilian Keratin helped fill the gap for clients whose hair or needs did not meet the criteria for reducers and that gap is now open again, along with the public’s distrust of hairdressers.
Hot New Products from ABS
by ABS '11 on Wednesday, March 16th, 2011
Chicago, IL - In addition to wild new hairstyles and dramatic shows, a number of brands debuted hot new products at this year’s America’s Beauty Show. Here are some of the ones that caught our attention.
Tigi’s Session Series. From Tigi’s Catwalk collection comes the new Session Series, seven new styling products designed to help stylists get high-fashion looks. Some of the standouts inclue Styling Cream, Salt Spray and Work It Hairspray.
Original Moxie. I approached a girl with gorgeous curls on the show floor, and it turned out she recently launched Original Moxie, a line of botanically-enriched, natural products tailored to fit the needs of diverse hair types. Curlies will love Mane Tame, Everyday Leave-in, Shape Shifter, Twist Mist, Hair Blong and Oasis Moisture Gel.
Brazilian Blowout’s Zero. From Brazilian Blowout comes Zero, a new smoothing solution with 0% formaldehyde released before, during or after treatment. It uses a proprietary plant-derived KeraSafe Bonding System to deposit and seal essential amino acids into the hair, lasting up to 12 weeks.
Other noteworthy products:
Aquage’s Biomega. Aquage launched its new Biomega line, a collection of new styling and texturizing products. Some of the noteworthy products include Behave Smoothing Elixer, Text Me Flexible Taffy and Shake It! Volumie Boosting Activator. Shake It! contains powdered polymers enhanced with omega-rich spirulina that can be combined with other products to increase the hold. The more you shake in, the stronger the hold and volume.
Pravana’s Perfection SmoothOut. Pravana Naturceuticals unveiled new Perfection SmoothOut, a patent-pending formula that smooths frizzy, coarse or curly hair. Perfection’s low pH formula contains no harsh chemicals. The gentle formula allows for cleansing and color services immediately after the SmoothOut. The service lasts eight to 10 weeks when used with Perfection Smoothing Shampoo and Conditioner.
Kenra’s Platinum Recovery Polish. Kenra introduced new Platinum Recovery Polish, an ultra-lightweight restorative leave-in treatment that combats dehydration and smoothes the damaged cuticle of the hair for incredible softness and definition with natural movement. It resists humidity for up to 20 hours, so it’s perfect for blowouts and naturally curly styles.
Biolage Limited Edition Shampoo and Conditioner
Biolage. As part of its Spring Renewal Launch, Biolage introduced a co-branded Limited Edition Shampoo and Conditioner. Products from participating salons will benefit the Conservation Fund’s Go Zero program. In return, Biolage will donate up to $100,000 to the fund to restore America’s forests and offset harmful carbon dioxide emissions. Customers buying the shampoo and conditioner will also receive a free Spring Renewal travel body kit.
My New Love: CHI Enviro American Smoothing Treatment
by Megan Dorcey on Thursday, February 17th, 2011
Megan in all her natural curly glory
Throughout the past year, we have all had mixed emotions about the various keratin treatments available to us. I, like any good researcher, went and had a keratin treatment last year. Like a lot of people, I was happy with the results, but the process left me with irritated eyes, and a lot of questions.
In response to concerns over the safety of traditional aldehyde-containing straightening treatments, CHI has introduced the revolutionary Enviro Smoothing Treatment that is completely formaldehyde-free and safe to your clients as well as yourself. The CHI Enviro American Smoothing Treatment (CurlStylist has dubbed it the CHI EAST) is composed of amino acids, pearl and silk. No harmful chemicals means you have a clear conscious when that client asks for the treatment.
I didn’t understand how the treatment could actually make the hair straighter and smoother without chemicals, but CHI Enviro’s protein and amino acid complex allows temporary change in the structure of hair fibers, leaving hair easier to comb and hair that is silkier, smoother and shinier, so its protein and amino acid complex is what allows the system to straighten the hair.
Megan after her CHI Enviro American Smoothing Treatment
I had the treatment done last weekend and I will have to say that the process is fairly similar to other treatments I’ve had; many steps of washing, drying, flat-ironing. A few things that were drastically different: no smell, well, actually, there was a smell, and it was vanilla, not the eye-watering chemicals of other systems. When Rafael (my own personal CHI Educator) was flat-ironing the treatment onto my hair, there was literally only steam coming off of it, and it didn’t make my eyes water, or make my throat close up. I actually didn’t notice until halfway through the process.
All in all, I was one happy camper. Many of us felt like we were lied to by various companies in the past, and we were more than skeptical with this new treatment. We can’t wait until this safe (physically and environmentally) treatment is offered in all of the salons instead of the harmful keratin processes. You’ve made believers in us, CHI.
Check out the continuing education opportunities with CHI here.
Texture: Giving Clients the Texture They Want
by Michelle Breyer on Wednesday, September 1st, 2010
What if there was a product that allowed you to give clients exactly what they want? It could be used to straighten, loosen or defrizz waves and curls without damaging hair or creating an awkward grow-out period. What if this product could be used on any hair type to make the hair softer and shinier? And what if it boosted profits for salons and stylists by creating an entirely new market?
That product, say some stylists, now exists. Keratin treatments have exploded onto the scene, generating buzz among consumers and stylists alike.
A Cure for Frizz?
Three years ago, a handful of keratin companies existed—pioneers like Brazilian Keratin Treatment by Marcia Teixeira, Keratin Complex by Coppola and Global Keratin. At July’s 2010 Cosmoprof North America show in Las Vegas, there were more than 40 companies offering keratin treatment products, from large hair-care companies to small start ups.
“To have a product like a keratin straightener is a breakthrough,” says Stephanie Kocielski, a John Paul Mitchell.
Not so long ago, the only option to remove texture in the hair was to use a product containing sodium hydroxide—lye. Next came relaxers containing ammonium thioglycolate (nicknamed “thio relaxer”), a gentler service.
Most recently, those opting for a straighter look flocked to Japanese thermal reconditioning, a chemical process that permanently alters the internal structure of the hair shaft, rendering it totally straight. Thermal reconditioning (TR) was an all-or-nothing proposition, and many women with texture weren’t willing to commit to it.
But keratin treatments have not been without their share of controversy, either. When they first came on the scene, the formulas contained formaldehyde—sometimes in high concentrations. Formaldehyde is listed as a carcinogen by a number of health and safety agencies. Now many of the treatments are lower or free of formaldehyde and aldehydes, a family of compounds that straighten the hair. Many of the aldehydes are naturally derived and less toxic than formaldehyde. Additionally, some stylists and clients may wear masks to protect themselves from any irritants.
A World of Options
Today’s new wave of relaxers, silkeners and smoothers give clients and stylists more choices than ever.
“It’s all about making your texture—whatever it is—better,” says Sasha Polit, marketing manager for Global Keratin Smoothing System. “If you want to change the texture, we offer that option, but if you want to work with your natural texture, we also offer that option.”
Global Keratin offers Light Wave, for those who want to keep their natural texture; Curly, for those who want more straightening capability; and Resistant, for the straightest look.
Methods vary, but the most commonly-used keratin treatment involves the stylist washing a client’s hair with a clarifying shampoo, applying the keratin treatment and then using a flat iron to straighten the hair and “seal” the treatment.
“In the past, there weren’t a lot of options,” says Darby Shields, associate artistic director for ISO, which developed the Maintamer, a semi permanent retexturizer that softens and smooths naturally curly or previously permed hair. “You either had floppy hair, curly hair or straw hair. There wasn’t a lot in between. It was a big decision for people to do something so permanent with their hair. Maintamer is reversible the next day.”
With variety of new options comes an increased need for communication between stylist and client.
“When they start asking about a treatment, you have to dig deep into what they really want,” says Amanda Jenkins, master stylist and education director at Arrojo Studio. “Can they achieve it without a chemical treatment? I ask my clients to bring in pictures so we’re both very clear about what they’re expecting. It’s all about the consultation.”
Some clients may want their hair completely straight. In that case, Kocielski says she may suggest The Relaxer by JPMS, a sodium hydroxide relaxer that eliminates curl. “Some people think they’ll be able to wash their hair and it will dry straight, but that’s probably not the case with a keratin treatment,” she says. “Keratin treatments can condition and soften the hair, but they don’t always straighten it.”
Price is also an important consideration. Keratin treatments and other types of chemical relaxers cost several hundred dollars, and may need to be redone every three to five months.
For the stylist, keratin treatments have provided a way to make their clients happy and boost their profit margin at the same time. One 32-ounce bottle of the KeraFusion System from De Fabulous can generate $4,000 for the stylist, says Rebecca Letizia, marketing director of De Fabulous.
In addition to the in-salon treatments, companies like Keratin Complex, Global Keratin and Marcia Teixeira Brazilian Keratin Treatment offer maintenance products designed to extend the life of the service and enhance the results. These products can also boost retail sales for the salon.
“These clients will come back every three to five months,” Polit says. “The more they use the product, the shinier, softer and more manageable their hair will be. You’re building
a client for life.”
The PhytoSpecific PhytoRelaxer relaxes or texturizes all hair types with a non-chemical formula. It comes in two levels: one for fine, delicate hair and one for coarse, resistant hair.
Here are a few of the keratin treatments available on the market today:
Keratin Complex Smoothing Therapy by Coppola: Keratin Complex Smoothing Therapy was founded by stylist and salon owner Peter Coppola. The therapy eliminates up to 95 percent of frizz and curl and instantly adds shine and condition to the hair.
Marcia Teixeira Brazilian Keratin Treatment: This treatment is for all kinds of hair to leave it soft, shiny and frizz-free for up to four months. It can be used safely on just about any type of hair—dry, frizzy, overprocessed, color treated, ethnic unprocessed virgin hair.
Pravana Kerafusion Keratin Treatment: This salon service permanently transforms coarse, curly, unruly hair to smooth, straight and shiny. Or, it makes fine, limp hair voluminous. It contains no thio, no sodium hydroxide, no formaldehyde, no aldehydes. As part of the Keratin Fusion service, Pravana’s Thermal Insulator protects the hair during the texture control.
Brazilian Blowout: Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. Results last up to 12 weeks.
Global Keratin: The Juvexin Hair Taming System incorporates a keratin formulation which protects the hair and prevents damage to hair surface. The system is an organic, active complex component, delivered to the hair in its raw, natural state. Amino acids and proteins remain whole to condition hair and protect it from damage caused by environmental factors.
ISO Maintamer: ISO Maintamer Straightening System is a two-step straightening system that smoothes coarse hair, taming unruly curls and waves, un-perming ends and controlling frizzy hair. Maintamer uses a damage-free, thio-free, lye-free Isoamine technology that processes primarily within the cortex of the hair, to minimize damage to the cuticle while altering the pattern of naturally curly or previously permed hair to soften and smooth.
La Brasiliana: Intense treatment that softens, smoothes and relaxes all hair types. Available in Original, Apple and Mocha varieties.
PhytoSpecific PhytoRelaxer: This non-chemical relaxer relaxes or texturizes all hair types. Formulated with molecules from egg and soya, it is odorless and does not contain lye. It’s available in two levels: for fine, delicate hair and one for coarse, resistant hair.
Texture: Cool Tools
by Michelle Breyer on Wednesday, September 1st, 2010
For decades, stylists and consumers have relied on the tried-and-true tools to create textured styles. Diffusers help coax the natural curl out of the hair. Flat irons straighten and smooth. Curling irons add ringlets or waves. While these tools are still useful in the salon setting and at home, technology is changing—advancing the way stylists texturize hair—and evolving the way salons do business.
Why it’s cool: CHI Orbits are available in multiple sizes to mimic diverse natural curl patterns. When used on curly hair, the Orbit tames frizz and reroutes curls. Orbit tools use CHI 44 technology to penetrate the hair shaft giving each curl long-lasting results with elasticity. A non-stick heating surface lets hair be wrapped around without tangles or pulling and alleviating wrist strain.
White Sands Curling Iron
Why it’s cool: This curling iron fuses together the spring iron and Marcel methods into one tool. Utilize the professionalism and wave technique of a Marcel iron to create waves or switch to the direct control and ease of a spring load without the need for multiple irons. Check it out!
Joico K-PAK ReconstRx Vapor Iron
Why it’s cool: K-PAK ReconstRx Vapor Iron infuses hair with K-PAK Quadramine Complex, which reconstructs and nourishes hair, working from the inside out to improve hair’s health and condition. The iron’s vented ceramic/silicon hybrid plates and Vapor Fuel steam produce shiny, vibrant hair. Check it out!
Belson Triple-Barrel Waver
Why it’s cool: The intuitive controls allow the user to choose heat settings according to hair type, including synthetic extensions and wigs. Select the “hair type” button and the iron automatically adjusts to the precise temperature setting needed. Nano ceramic coated triple barrels radiate gentle farinfrared heat, locking in moisture in the hair shaft and sealing the cuticle from damage; leaving hair frizz-free, shiny and silky. Check it out!
Babyliss Pro Nano Titanium 1″ U Styler
Why it’s cool: Sol-Gel technology reduces friction for a strong, smooth glide, while the curved side heating plates create curls in one smooth flip. Straighten, add body, wave and curls. It includes a ceramic heater for consistent heat and recovery, up to 450°F. Plus stay-cool Ryton housing, a rubberized thumb rest, and a cool tip for comfort. Chaeck it out!
Why it’s cool: Fun and easy to apply, Curlformers can be used to create glossy curls and loose sexy waves, or to add texture and body without subjecting hair to heat or damage. Check it out!
DevaConcepts DevaSun Dryer
Why it’s cool: Designed specifically for curly tresses, the DevaSun Dryer uses ion-generating technology and features three custom temperature settings for curly and wavy hair. The hand-shaped DevaFuser utilizes a 360-degree airflow to gently dry curls from the inside out. Check it out!
Ceramic, ionic and tourmaline made hot tools sizzle. Understand the technology behind the trends in tools with our quick guide.
Ceramic: Creates even heat distribution and snag-free gliding.
Far-infrared Heat: When absorbed, it dries hair from the inside out to work faster and minimize cuticle damage.
Ionic: Negative ions split or electrolyze water molecules, causing them to penetrate deeply but evaporate faster. When negative ions are attracted to positive ones, they neutralize them, causing the cuticle to close. Results: smoother, shinier hair.
Tourmaline: When heated, this gemstone produces more negative ions than any other substance, plus far-infrared heat. The claims: Even heat distribution, faster drying times, less damage, increased shine.
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