Posts Tagged ‘silicones’

Design Essentials Launches New Line

by Gretchen Heber on Monday, August 16th, 2010

Celebrating its 20th anniversary, Design Essentials launched its new Natural line of hair care products recently at the Bronner Bros. International Hair Show in Atlanta.

The line, which consists of five products, is free of sulfates, silicones and parabens, mineral oil, paraffin, petrolatum and fragrance, says Director of Education Rebecca Mariolis.

“One of the things that we wanted to make sure with the new line was that we really paid attention to our ingredients—using botanicals and essential oils. What we found when we were testing is that is really makes a difference. A positive difference. Now, you can use product with those more-traditional ingredients and be fine. But hair is softer without those ingredients,” Mariolis says.

The Natural line includes Curl Cleanser Sulfate Free Shampoo ($12.95/8 oz), Moisturizing Conditioner ($10.95/8 oz), Daily Moisturizing Lotion ($11.95/8 oz), Defining Crème Gel ($25.95/16 oz) and Curl Stretching Cream ($26.95/16 oz).

New Products

Comprised of nourishing ingredients like jojoba, cocoa butter and almond oil, the company says, “you are sure to produce beautiful healthy hairstyles that are rich in moisture, high sheen and strong hold.”

Sholanda Armstrong, Design Essential’s Director of Marketing, says, “We found that the new products give such as much moisture and shine. Hair looks just as beautiful.”

“You may have to pay a little more. It’s a more about a personal choice. The others aren’t bad ingredients, just not as close to earth,” Armstrong adds.

The line was developed to meet market demand, says Mariolis. “The research shows that the number of people who are getting away from relaxers and going holistic is growing. If they go natural, we’re there with them.”

The line is aimed mainly at Type 3s and 4s, says Armstrong. “Our consumer is a woman of texture. Anyone with some curl and wave; it’s probably not for people with straight hair.”

The pair of Design Essentials execs had a hard time picking their favorites from the line.

“I love the Daily Moisturizing Lotion; it’s curl-defining and a great leave-in conditioner,” says Mariolis. “It’s also a great second-day hair fixer. It’s really lightweight —it’s not going to make the hair feel heavy.”

Armstrong raves about the Natural Defining Crème Gel, “The great thing is that is good for all textures. Great definition and hold, without a lot of crunch. The way to control that is to apply the Daily Moisturizing Lotion and then the Defining Crème Gel. Best hold and best sheen.

Mariolis says of the line, “We recommend you use the line as a system. Work your way through the line, product by product. The products work really well together. We definitely noticed a difference when the line is used as a system.”

Texture Tips: Fight the Frizz

by Mahisha Dellinger on Friday, May 1st, 2009

There isn’t a curly client who doesn’t battle frizz. While wavy and curly hair tends to be more frizz-prone due to the molecular structure of the hair follicle, all tresses are susceptible to tattered, frizzy tresses.

Here are a few great tips you can provide your curly clients to banish frizz for curly and straight hair alike.

Sweet and sour — honey and vinegar — the key to frizz-free hair

1. Pucker Up: A distilled white vinegar rinse is a great frizz-fighting technique all hair types can add to their regimen to banish frizz. The technique is fast and easy and requires one common household item.

Rinse hair with warm water to remove product. Skip shampooing. Apply vinegar directly to hair and scalp. I like to use a bottle with spout top for easy distribution. Gently massage. Rinse. Condition as usual. Not only is vinegar great at reducing frizz by sealing the cuticle by restoring it to its natural pH balance, but it also removes build up and adds sheen, leaving tresses feeling soft as a baby’s bum. WORD OF CAUTION: avoid overindulging in this quick fix. Straw-like tresses will be the result. Do the treatment once every 2 weeks for the best results.

2. Sweeten the Deal: Honey is also a great natural remedy for combatting frizz. Mix with a little conditioner (for fine hair) or apply directly to the hair after shampooing and before conditioning for medium to densely textured hair.

Prefer a frizz-fighting styler? CURLS offers new Curl Gel-les’c (a serum-like, gel product). This botanically based, organic curl styler banishes frizz, imparts brilliant sheen and holds those twirls in place!

A few common frizz-fighting tips

1. Keep your hands to yourself. Tell your clients to avoid touching their hair, especially when wet. Doing so only induces frizz.

2. Heat it up. While it is common knowledge that conditioning hair reduces frizz, it isn’t as widely known how long the conditioner must be left on to be truly effective. Allow the conditioner to penetrate the hair shaft for at least 10-15 minutes. Heat conditioning from a dryer magnifies the effect. Recommended conditioner: Curl Ecstasy Hair Tea Conditioner.

3. Human Sebum, or the Closest Thing to It. Sebum, the natural oil produced in the sebaceous glands in the scalp, is truly the best oil for our hair and for fighting frizz. Jojoba extract is closer to human sebum than any other natural extract or oil. Advise your clients to use it like a hot-oil treatment or as a leave in. It is an effective frizz-fighter and is moisturizing yet non-greasy and light enough for fine hair.

4. Curly hair becomes too dry and frizzy if shampooed too often, as doing so robs the hair and scalp of its natural oils. Recommend your clients always use a moisturizing cleanser that is sulfate-free to gently cleanse their hair and scalp.

Ingredients to avoid

1. Heavy Silicone: Silicone products can smooth down the cuticle, making it appear smoother. However, the negative effects (build up, dryness, brittle hair) of regular use of heavy silicones (that are not water-soluble) far outweigh the temporary benefits. Look for silicone replacements instead (e.g. bean tree and jojoba extract). CURLS products contain both. Dryness is the culprit of frizz.

2. Drying alcohols: There is a difference between drying and fatty alcohols. Curlies should avoid the alcohols that are bad for their hair. Fatty alcohols such as cetyl alcohol, lauryl alcohol and stearyl alcohol are actually good for the hair. They are natural and derived from coconut. Bad alcohols are the stuff in hairsprays like isopropyl alcohol and denatured alcohol. They basically help the product to dry quickly and also end up drying out hair.

3. Protein. While protein is great for chemically altered hair, especially right after a chemical treatment, too much protein can cause an adverse affect … dry tresses that frizz out of control.

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