Posts Tagged ‘sam villa’


by CurlStylist on Monday, July 12th, 2010

The modern shag can be seen everywhere—it can be short, medium or long, and works best with fine to medium hair textures. Everyone from Ellen DeGeneres (short) to Kristen Stewart (medium) to Ashley Simpson Wentz (long) can pull it off, but styling is key. Top stylist Sam Villa gives tips for styling the modern shag.

“The new shags have more weight around the perimeter and sink in the nape area, enhancing head shape. Typically, shags look best when a root lifter or volumizing spray is used. For height at the base, use Redken Rootful 06 Root Lifting Spray. To bring layers to life, use Redken Layer Lift 07 Elevating Spray-Gel or Redken Curl Refiner Leave-In Anti-Frizz Detangler for unruly curls. To style, work Rootful 06 into damp hair at the roots and use either Layer Lift 07 or Curl Refiner midshaft to ends – where curly hair tends to get more frizz. Then, hit with a blow-dryer low speed and your hands, or a diffuser, and think “controlled chaos,” explains Villa.

Products to use

Redken Rootful 06 Root Lifting Spray—Rootful 06 Root Lifting Spray boosts roots with long-lasting, touchable fullness.

Redken Layer Lift 07 Elevating Spray Gel—Clean-Feel Technology creates non-tacky style manipulation and helps to control frizz. Lightweight non-aerosol spray is good for fine hair and volumizing formula boosts the lengths of hair for a shiny, full finish.

Aerate 08 Bodifying Cream-Mousse – A never before seen texture inspired by a cross between a soufflé and a mousse. Patented styler fuses the volumizing benefits of a mousse and the conditioning properties of a cream to create something entirely new; a revolutionary aerated texture for extreme volume-boosting power.

Dare to Transform with Sam Villa and Redken

by CurlStylist on Monday, June 14th, 2010

This June, stylists who spend $200 on will receive a FREE Style Connection Kit—a collection of surface-shifting stylers from Redken designed to complement professional cuts through pioneering textures and high-fashion finishes. Each kit includes 1 Matte Sponge 05, 1 Velvet Gelatin 07, 1 Wool Shake and 1 Style Connection Tech Guide. Stylists can also sign up to win a Sam Villa Dream Collection—a collection of choice of Wet Cut Shear, 7” Dry Cutting Shear, Reversible Blending Shear, Sleekr flat iron, Textur texturizing iron, Aspire Tour 3 DVD set, Artificial Texture DVD, 6 piece brush set, 6 piece comb set and 6 packs of Sam Villa Clips.

Create a Mood Board

by CurlStylist on Monday, May 17th, 2010

Preparing for a photo shoot can be overwhelming for some stylists. Shoots are expensive ventures loaded with high expectations that need to be fulfilled in a limited timeframe with multiple personalities. To stay focused on the subject matter and to ensure all expectations are met within a timely manner, Sam Villa suggests using a mood board.

“The film industry uses story boards to chronologically depict various scenes that will ultimately make up a story on film. Mood boards are different, they’re used to represent a mood or vision . . . a concept of an image you want to create. I make a mood board for every shoot I do—a collage of images, shapes, colors and text that help clarify my goals, as well as communicate my vision to other participants in the shoot,” explains Villa.

Example from Sam

“My new DVD is called “The Bardot” and the first thing I did when preparing for the cover shoot was Google Bridgette Bardot and view the content, paying close attention to hair, makeup, wardrobe, body language and characteristics. I then wrote down phrases like “textured volume,” “sex kitten,” “sexy not sleazy,” “come hither” and “vintage yet modern.” I was struck by the many shots of her with her hair gathered into an updo. I then hit the magazines and was inspired by gathered fabrics that created texture and thought about a haircut inspired by that texture. I gathered my images and content, affixed them to the board, assessed the result and felt good about my direction. I used the board on set while shooting the image for the front of the DVD and then scanned it into my computer to use as a resource. I have since referred to the digital mood board many times while on the road.”

Villa describes his mood boards as a visual tool that helps him stay focused. He uses them to communicate what kind of character a model should evoke and what pose to use. It also helps with art direction in terms of directing lighting, background and camera angles, and it clarifies wardrobe, makeup, and most importantly, the hair. “It triggers memory muscles, so when things get hectic on set, everyone can refer to the mood board for direction and clarification,” explains Villa.

Creating a Mood Board

1. Write down key points, ideas and concepts on a piece of paper to use as a guideline

2. Go through inspirational magazines (Villa likes Italian Vogue, V and Numero Uno) and rip out any images relating to step #1—there are no boundaries, tear out anything that evokes a feeling or inspires. Topics can also be Googled and images printed out. No need to be ultra organized and symmetric, be creative – the more chaotic the better.

3.—Edit visuals to the ones that are appealing, realistic and relate to the subject matter. Use Prestik to affix them to a board – Prestik is a reusable adhesive, so images can be changed or moved without ripping. It can also be used on walls!

4. Affix key words and phrases to board.

5. When board is complete, brief all other participants before the shoot to help them prepare.

6. The day of the shoot, post the mood board where everyone can see it and start the session with a review to keep everyone on point.

After the shoot, photograph the board and save it on a computer. It will become a handy reference tool during shows, classes and other shoots.

Curly Hair Tips from Sam Villa

by CurlStylist on Monday, April 12th, 2010

Sam Villa

Clients with curly hair are savvy. Chances are, they have tried every taming, moisturizing and de-frizzing product on the market, and have had more ‘one and done’ salon appointments than they care to admit. Want to learn the secret to keeping curly hair clients? Redken educator Sam Villa says it’s all about catering to the curl and gaining trust.

“Curly hair clients are unique because they are very knowledgeable about their hair, therefore, they have a lot of valuable info to contribute to a consultation. Listen more and talk less. Take time to learn about their curl pattern, how the curls fit together and evaluate shrinkage. The more you understand their hair, the more they will trust you,” explains Villa.

Villa offers the following tips when working with curly hair:


Use a wide-toothed comb when cutting hair—fine-toothed combs stretch hair, disturbing the curl pattern and promoting frizz.

Concentrate on reducing the overall volume and increasing definition by cutting hair with clean, blunt ends. Curly hair needs weight on the ends for optimal curl. Do not use a razor—it thins out the ends and creates frizz.

Many stylists cut too many short layers in curly hair, creating ‘ledges.’ Assure your client that if layers are cut, they will be long layers with blunt ends to promote definition.

Take zig zag sections, for a more disconnected, natural shape.


It’s important to keep curly hair hydrated to minimize expansion, so always apply a leave-in conditioner. Try Redken Smooth Down Detangler. If hair is fragile and breaks, use Redken Extreme Anti-Snap to fortify and smooth the cuticle.

Concentrate on smoothing the cuticle. Don’t rough dry hair with a towel or dry hair with hot air (cold air will close cuticle and reduce frizz).

Most curly hair clients are product junkies, so recommend product carefully. Try applying one product to one side of the head and another to the opposite side and collectively make the choice on what works best.

Frizz is the #1 complaint from clients with curly hair. Applying a generous amount of styling product from the mid-shaft to ends will tame flyaways.

Use a finger diffuser—never touch hair while drying. Use the diffuser with airflow pointing down to limit the disturbance of the cuticle.

Use a shine serum —curly hair is not as shiny as straight. Try Redken glass 01 smoothing serum for more light reflection and shine.

To calm down curl, wrap small section around two fingers and spray with Redken vinyl glam 02 mega shine spray.

Additional Tips for Clients

Sleep on a silk or satin pillowcase—these fabrics do not rough up the cuticle, promoting smoother, calmer curls in the morning.

Apply a leave-in product like Redken curl wise 14 moisture rich cream (utilizes mango butter to tame thick curls, control volume and reduce frizz) then braid or twist hair and hit the hay. In the morning, curls will be silky smooth.

Use a makeup powder brush sprayed with Redken vinyl glam 02 mega shine spray and brush hairline and curls to reduce frizz and add shine.

Don’t shampoo hair every day—the more you shampoo, the more hair expands, promoting frizz.

Sam Villa demonstrates “Red Carpet Waves” at ABS

by Blog from America's Beauty Show on Monday, March 29th, 2010

Redken educator Sam Villa demonstrates “Red Carpet Waves” at America’s Beauty Show today.

Sam has more than 30 years teaching experience and is currently at the top of his game as a Redken’s Education Artistic Director and chairman of his own digital media and styling tools company.

If You Master Communication, You’ll Master The Business

by CurlStylist on Monday, February 8th, 2010

Sam Villa

With society’s dependence on technology and the influence of the media, clients have become more sophisticated, knowledgeable and fashion forward about beauty. To retain them as customers, salon professionals have to be master communicators. Master Stylist Sam Villa offers five tips for becoming a better communicator and mastering the biz.

  1. Master the Consultation

    Mastering the consultation is vital to retaining customers. It informs guests of the stylist’s knowledge and creates an opportunity to build the confidence level of the guest. It also gives the salon professional the time to formulate a plan of action for the technique, service and products.

  2. Develop Good Questioning Skills

    Instead of asking clients what they have in mind for their hair, which can be a dead-end question, ask them what their goals for their hair are—the more info gathered, the greater the chance of meeting goals. Ask what they like, as well as what they don’t like. Ask what kind of products they like to use—when I hear mousse, I think volume; lotion, softness and movement; and gel, a strong hold. Gather the vital information needed for a flawless finish.

  3. Respect Time

    Always greet guests when they arrive—show them you respect their time and they will do the same. If you are running late, be up front and ask if your guest would like to run errands and come back in a specified amount of time instead of making them wait and wonder. When they see that you are conscious of being on time, they will want to be on time for appointments, too.

  4. Be Honest and Realistic

    If a guest requests a look that just won’t work, have enough confidence to tell them and the skills to propose an alternate look. Clients come to professional stylists for their expertise, keep standards high by respecting them enough to be honest and realistic. Here’s a trick—if a guest shows a picture of a celebrity with hair that just won’t work, cover up the celebrity’s face and ask what they specifically like about the hair. This way, you can explain why the various elements of the cut and/or color will or will not work on them.

  5. Be a Leader

    Guests expect leadership from a hairdresser—take charge and demonstrate leadership by listening and guiding with confidence during the consultation, service and retail recommendations.

Sam Villa Shares his Cross Hatch Technique

by CurlStylist on Tuesday, August 4th, 2009

sam villa

Sam Villa.

Celebrity stylist Sam Villa shares with us his Cross Hatch technique — a temporary tattoo for the hair that’s popular among the young and trendy.

“The Lioness” —
A Look from Sam Villa

by Staff on Thursday, July 2nd, 2009

Sam Villa

“The Lioness” from Sam Villa.

Hot stylist Sam Villa used his Texture Curl technique to achieve this look — he takes classic curls and adds character to make them modern.

1. Section hair and spray both sides with Redken Spray Starch 15 to protect hair from heat and to add hold.

2. Use TEXTUR iron to create impressions down the hair shaft, either overlapping down the entire shaft or randomly imprinting.

3. Work your way around the entire head, either imprinting all sections or random sections.

4. Take small sections of the textured hair and twist and wrap it around a small Marcel curling iron with the iron pointing down — make sure to tuck the ends in the spoon of the iron.

5. Twist iron to point upward and slip a pin in the curl next to the iron and slip iron out. This will hold the curl in place and prevent fingers from being burned.

6. Once entire head is curled and cooled, remove pins and rub a couple drops of Redken Glass 01 between hands and breakup curls to soften.

Tip: To keep hair away from the face, take a small section of curls and divide in two sections — wrap the sections around each other and ruche the ends.

Entries (RSS) and Comments (RSS)