Posts Tagged ‘rusk’

ABS 2012: Innovations in Color from Rusk

by Cassadie on Friday, March 9th, 2012

Love the high gloss shine you can achieve with lighting in an editorial photo shoot? Rusk platform artist and Eduction Team member Angela Greenland demonstrated a new technique called a Shine Line from their 2012 Rebel Chic Collection. The Shine Line adds either Bold Color Contrast or a Subtle Tonal Change to the round of the head where light normally hits, adding the appearance of shuttered dimension within the haircut and the illusion of scintillating luminosity in color. This technique offers a simple way to enhance 2a-2c texture with the bold level 7 coppers and level 6.66 reds trending this season both on on the Rusk mainstage and the ABS show floor.

To achieve this look, smudge a thin line of bleach around the curvature of the head right where the light hits.

1. Using Deepshine Conditioning Cream Haircolor / Equal parts of 9.13 Very Light Beige + 9.01 Very Light Ash Blonde + the appropriate Deepshine Shine Enhancing Developer process 35 minutes

2. Take a panel in the round to the head ( with this model the front fringe area - Pre lighten to yellow stage with Deepshine White + 20 Volume Deepshine Shine Enhancing Developer

3. Rinse and Shampoo with Deepshine Hydrating Shampoo, towel dry until just damp

4. Tone with Deepshine Demi / 7.44CC Intense Copper Blonde and Deepshine Shine Enhancing Balancing Lotion for up to 20 minutes

5. Rinse, Shampoo, Condition with Deepshine Hydrating Shampoo and Conditioner

6. Style using one of Rusk Designer Collection Products

NAHA Awards Showcase Creativity, Innovation

by Michelle Breyer on Thursday, July 1st, 2010

The winners for this year were announced. Check them out here.

When Mahisha Dellinger of CURLS signed on as a sponsor this year for the 2010 North American Hairstyling Awards, it was a no-brainer.

Silas Tsang

Silas Tsang

“NAHA is truly the pulse of American stylist’s artistry at its best,” says Dellinger.

CURLS joins some of the biggest names in the business—RUSK, Modern Salon, KMS California, Aquage, Joico, Pureology, to name a few—in supporting the annual competition, which has become a true pinnacle of career achievement for stylists. Many consider it the Academy Awards of the beauty industry.

This year’s NAHA awards will be presented at 6:30 p.m. July 18 at the Mandalay Bay Resort in Las Vegas, Nev.

NAHAs are given in 13 categories, including Master Stylist, Hairstylist of the Year, Editorial Stylist, Student Hairstylist, Avant-Garde, Contemporary Classic, Fashion Foward, Haircolor, Salon Team, Salon Design, Texture and Makeup Artist.

Dimitrios Tsioumas

Dimitrios Tsioumas

A favorite category for Dellinger, and many stylists who focus on waves, curls and kinks, is the Texture category, which draws some of the most creative and innovative entries. “Those contestants are going to receive extra CURLS love,” says Dellinger.

This year, the NAHAs will also salute two professionals who have had a significant impact on the industry. The Lifetime Achievement Award will be presented to Beth Minardi, an internationally renowned haircolor specialist, educator and salon owner. Freferic Holzberger, an entrepreneur, educator and philanthropist, will be inducted into the NAHA Hall of Leaders.

Chad Seale

Chad Seale

This year’s NAHAs boasted a record-setting number of entries. More than 700 beauty professionals entered—up 18 percent from 2009 and a 35 percent increase from 2008. This is a testament to the growing prestige of the NAHAs, and the impact they can have on a stylists’ career.

This year’s NAHA judges include industry leaders such as Tabatha Coffey, Ruth Roche, Nick Arrojo, Mary Brunetti, Sally Hershberger and Sam Brocato.

Click here for more information about the event.

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