Posts Tagged ‘revenue’

How to Make Money, Guaranteed!

by Trash Talk with Anna Craig on Thursday, February 3rd, 2011

Anna Craig

Hair has been Anna Craig’s passion since she was 12 years old, this has always been her path in life. In 2001, she went to school in Tempe, AZ, at the Carsten Aveda Institute. After doing hair for about 5 years, she realized that precision haircuts were her specialty, after years of thinking that color was her calling. After doing hair in Arizona for several years, she took the plunge and moved to Texas, and her career took off. She soon opened her own salon, Trashy Roots Salon & Spa. There she became a Certified Deva Stylist, specializing in Curly Girl haircuts. She is also an Artistic Educator for Pravana, which gives her the opportunity to go out to different salons in the area and educate them on new products and techniques. She is very involved in her community — holding annual cut-a-thons, participating in benefit hair shows, and helping with local beauty schools.

The one way guaranteed to make money and to stay busy at your salon is to be there! Take this little quiz to see if you are on the right track. Answer yes or no to these questions:

1. Do you call in sick at least once a month?

2. Are you late for work?

3. Do you leave early or before the salon closes?

4. Are you always changing and adjusting your schedule according to your social life?

5. Do you run errands or take long lunches during your scheduled work day?

If you answered yes to any of these questions, you need to take a serious look at yourself, because you can only blame you for not working up to your potential. Clients could be calling to book with you right now and if you’re not at the salon, how are you going to service them? So, if you are having issues being at work, here is a simple solution to help you get back on track to make some money and to build your business.

1. Be on time. Arrive 15-30 minutes early every day so you are ready and can start you day out on the right foot. Sometimes clients arrive early and if you are running late or are not ready, they have to sit around and wait for you, and that is not professional. Your hair and make-up should be completely done 15 minutes before your first client. Your client should not have to watch you get ready for work.

2. Schedule your time off at least 3 months in advance. Plan your time off in advance, not at the last minute. This way you do not have to reschedule and shuffle clients around. Clients do not appreciate being moved a day or two before their appointment so you can go on a last-minute vacation.

3. Stay until the end of your shift. This is hard sometimes if you have a slow day your first instinct is going to be to jet out early, but you can miss those last minute walk-ins or call in. And if you start leaving, after a while it becomes habit and next thing you know, you’re leaving early every day and clients start to think you don’t work nights.

4. Stay your entire scheduled shift. It’s very tempting to take a long lunch or to go shopping with friends if you don’t have clients at the time. But resist the urge and stay and hang around; you never know when a client may call the minute you walk out the door. If you are always out of the salon, clients will have a hard time scheduling with you and you miss the money you could make from potential new clients. Your receptionist might not book you as much if you are always gone and running errands. Save your lunches, shopping, errands, etc. for your days off.

5. Don’t call in sick unless you are actually sick. Save those days for when you are actually miserable. If you are always crying wolf that you are sick, your boss might not believe you any more, especially if you are always supposedly sick. Clients don’t appreciate being canceled on the day of their appointment, especially if it’s just for you to play hooky. Be reliable—stylists already have a bad rap for being “flaky,” so show your clients you’re not like that.

Grow Income With Eyelash-Enhancing Services

by Megan Dorcey on Monday, June 28th, 2010

Kim Kardashian sparks the most envy with me when it comes to beauty.  Of course, the starlet has the perfect skin tone and luscious locks, but she also has the most stunning eyelashes!  I know that she is genetically blessed with Armenian features that I (pale-skinned, red hair, freckles, etc.) will never have naturally.  I like to pride myself on the fact that I have been a take-charge woman who doesn’t take “no” for an answer.  So instead of accepting this as my fate, I began seeking out ways to not so naturally enhance some of my features with inspiration from Ms. Kardashian.

Eyelash extensions are becomming such a hot trend among the beauty community, I can no longer ignore it.  In fact, I am willing to embrace this trend, and after doing some research I am one step closer.  When my esthetician first said to me, “You have gorgeous lashes, but you would look great with some extensions,” I was clueless.  She began to tell me about lash extensions, and to be honest; every single one of my girliest dreams started looking more like reality.  I am an advertiser’s dream—purchasing every single lash-enhancing mascara and tool I see in the makeup aisles.  What if enhancing my lashes a little more permanently would rid me of the constant barrage of goopy wands almost completely?

I finally decided that I was going to do some research on the matter and stumbled upon a few different products.  Salons and beauty stores are starting to carry an alternative to the lash extensions such as Lash Food’s natural eyelash and eyebrow conditioning stimulators that would provide longer, darker, and stronger lashes.  This line of products is different from prescription-only Latisse, in the sense that it will not cause any kind of side effects. The ingredients are all natural and consumers can purchase it from you, rather than having to get it at a pharmacy.

If you want more of an instant gratification, JB Cosmetics also offers lash extensions and lash-curling services.  The curling, or “Simple Perm”, as they have dubbed it, is a short procedure that gives lashes the same effect a lash curler would, only semi-permanently.  Another lash extension service by NovaLash offers training to stylists everywhere so that you, too, can be on the cutting edge of the beauty world, as well as build revenue in the process.

Lashes are playing a major role in the beauty and fashion industry.  A site called Paperself.com has taken lash art to a whole new level by offering fashion-forward adhesive lashes that are made out of paper.  This just goes to show that beauty conscious consumers are ready to bat their lashes at a new wave of beauty products.  How can you, as a stylist, cash in on the lash craze?  Do your research on topical treatments as well as extensions and see which one would fit in with your clientele.

Kim Kardashian may have been born with beautiful lashes, but it’s comforting to know that I—and your clients—can join the club whenever I want!

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