Posts Tagged ‘redken’

Boost Salon Sales with Intra Force by Redken!

by CurlStylist on Tuesday, April 5th, 2011

Redken Intra Force

Redken Intra Force Shampoo

Redken just released Intra Force, a new line of products specifically formulated for clients with thinning hair.

Thinning hair is a common occurrence among clients young and old, but it can be combated with the three-tiered program crafted by Redken, which promises thicker, fuller hair within 30 days. The program aims at thickening the hair while also improving the health of the hair from root to tip.

The improvement of the hair begins with a Scalp Stimulate Service, offered at the salon.

This service is comprised of three steps:

1. Microdermabrasion treatment
2. A pressurized massage
3. Three-step Intra force system

Redken’s Intra Force also offers at-home treatments that you can offer your clients to ensure the overall improvement of the hair. All of these products are also available for color treated hair:

1. A gentle shampoo for daily use
2. A toner that detangles, moisturizes and strengthens the hair strand
3. A daily scalp treatment that promotes hair density

For clients with extra needs, Redken’s Intra Force line also includes intensive treatments formulated for clients whose hair thinning is seasonal or a result of stress. It includes:

1. Intensive Treatment for Noticeably Thinning Hair, an easy to use treatment that offers the highest concentration of the amino acid arginine.

2. Targeted Treatment for Low Density Hairlines, a scalp-energizing daily leave-in that is enriched with niacin-E.

The Intra Force line also includes a styling agent perfect for clients who desire thicker hair. This lightweight mousse is PVP-free and provides lasting volume. The styling agent is a thickening foam that also improves the hair’s overall strength.

According to Redken, 75% of users who used the Intra Force line noticed an increased fullness of their hair. Visit Redken’s website for more information.

Redken’s Very Own Hairstyling Video Game

by Susonnah Gonzalez on Monday, November 22nd, 2010

busy scissors

Redken, one of the nation’s leading companies in providing salons and consumers with professional products, cuts the way for a whole new style of video game just in time for the holidays. Get ready to add this to your wish list!

Through the video game ‘Busy Scissors,’ consumers and stylists alike can sharpen their professional edge and virtually experience the life of a salon professional! An industry first, Redken teamed up with game publisher, Little Orbit LLC, for this hairstyling and simulation video game. Busy Scissors is now available in stores for both the Nintendo Wii and DS.

Get ready to color, shampoo, cut, blow dry, and style hair with your Wii remote. Players can earn a positive reputation and advance their career in a Hollywood-based salon by meeting the demands of their glamorous and eccentric clientele. From movie stars to musicians, each client has his or her own personality that players need to match with their hairstyle. The game progresses as the stylists help unlock each client’s inner potential by finding their unique style. The game features more than 25 hairstyles, 20 mini-games, six career levels and four game modes, which provide a dynamic combination of realistic gameplay, humor and entertainment for all ages.

Now consumers have a whole new way to engage with Redken by using actual professional Redken products in a virtual salon, as well as get a behind-the-scenes look at what it’s like to be a professional hair stylist. Game developers spent months working with industry experts to emulate real hairstyles used in the game. Each salon technique was demonstrated and filmed by the team before it was re-created in 3D as a game, so consumers are able to imitate actual hair styling techniques used by professionals. What a fun way to sharpen your skills as a stylist!

Busy Scissors is now available for $19.99 at your local Gamestop, Wal-Mart, or K-Mart. Or, visit the Busy Scissors website to purchase the game online!


by CurlStylist on Monday, July 12th, 2010

The modern shag can be seen everywhere—it can be short, medium or long, and works best with fine to medium hair textures. Everyone from Ellen DeGeneres (short) to Kristen Stewart (medium) to Ashley Simpson Wentz (long) can pull it off, but styling is key. Top stylist Sam Villa gives tips for styling the modern shag.

“The new shags have more weight around the perimeter and sink in the nape area, enhancing head shape. Typically, shags look best when a root lifter or volumizing spray is used. For height at the base, use Redken Rootful 06 Root Lifting Spray. To bring layers to life, use Redken Layer Lift 07 Elevating Spray-Gel or Redken Curl Refiner Leave-In Anti-Frizz Detangler for unruly curls. To style, work Rootful 06 into damp hair at the roots and use either Layer Lift 07 or Curl Refiner midshaft to ends – where curly hair tends to get more frizz. Then, hit with a blow-dryer low speed and your hands, or a diffuser, and think “controlled chaos,” explains Villa.

Products to use

Redken Rootful 06 Root Lifting Spray—Rootful 06 Root Lifting Spray boosts roots with long-lasting, touchable fullness.

Redken Layer Lift 07 Elevating Spray Gel—Clean-Feel Technology creates non-tacky style manipulation and helps to control frizz. Lightweight non-aerosol spray is good for fine hair and volumizing formula boosts the lengths of hair for a shiny, full finish.

Aerate 08 Bodifying Cream-Mousse – A never before seen texture inspired by a cross between a soufflé and a mousse. Patented styler fuses the volumizing benefits of a mousse and the conditioning properties of a cream to create something entirely new; a revolutionary aerated texture for extreme volume-boosting power.

NAHA Awards Showcase Creativity, Innovation

by Michelle Breyer on Thursday, July 1st, 2010

The winners for this year were announced. Check them out here.

When Mahisha Dellinger of CURLS signed on as a sponsor this year for the 2010 North American Hairstyling Awards, it was a no-brainer.

Silas Tsang

Silas Tsang

“NAHA is truly the pulse of American stylist’s artistry at its best,” says Dellinger.

CURLS joins some of the biggest names in the business—RUSK, Modern Salon, KMS California, Aquage, Joico, Pureology, to name a few—in supporting the annual competition, which has become a true pinnacle of career achievement for stylists. Many consider it the Academy Awards of the beauty industry.

This year’s NAHA awards will be presented at 6:30 p.m. July 18 at the Mandalay Bay Resort in Las Vegas, Nev.

NAHAs are given in 13 categories, including Master Stylist, Hairstylist of the Year, Editorial Stylist, Student Hairstylist, Avant-Garde, Contemporary Classic, Fashion Foward, Haircolor, Salon Team, Salon Design, Texture and Makeup Artist.

Dimitrios Tsioumas

Dimitrios Tsioumas

A favorite category for Dellinger, and many stylists who focus on waves, curls and kinks, is the Texture category, which draws some of the most creative and innovative entries. “Those contestants are going to receive extra CURLS love,” says Dellinger.

This year, the NAHAs will also salute two professionals who have had a significant impact on the industry. The Lifetime Achievement Award will be presented to Beth Minardi, an internationally renowned haircolor specialist, educator and salon owner. Freferic Holzberger, an entrepreneur, educator and philanthropist, will be inducted into the NAHA Hall of Leaders.

Chad Seale

Chad Seale

This year’s NAHAs boasted a record-setting number of entries. More than 700 beauty professionals entered—up 18 percent from 2009 and a 35 percent increase from 2008. This is a testament to the growing prestige of the NAHAs, and the impact they can have on a stylists’ career.

This year’s NAHA judges include industry leaders such as Tabatha Coffey, Ruth Roche, Nick Arrojo, Mary Brunetti, Sally Hershberger and Sam Brocato.

Click here for more information about the event.

Redken Announces New Color Fusion Product

by Toree Roy on Monday, June 14th, 2010

Are you looking to dye your hair a copper tone that doesn’t fade fast? Look no further. Redken presents Color Fusion Rubilane, six new shades that provide a range of various shades of copper. The product is formulated with Rubilane Technology and lasts even after 20 shampoos, according to the company.

“Clients are always looking for the perfect copper color that is vibrant and lasts!” explains Tracey Cunningham, Redken Creative Consultant for Color. “Redken’s Color Fusion Rubilane shades are perfect for my clients, such as Julianne Moore, to bring out her copper tones with the perfect amount of dimension.”

The new shades, like all other Redken color fusion products, features the company’s exclusive Colorband Technology which includes high tenacity dyes that lock together inside the hair, ceramide that repairs the surface and seals the hair to protect the color, cationic conditioners that nourish and smooth the hair and coconut oil that helps form a protective barrier against water.

These new shades will come in handy during the fall and winter seasons, according to Cunningham, who says she uses brilliant copper-red shades to warm up her clients’ hair color for fall and winter.

Cunningham offers tips for brunettes and redheads on how to make a successful transition from summer hair to fall/winter locks.

For brunettes, Cunningham says she will keep her clients’ base a ‘dark chocolate truffle hue’ but that she will infuse thick golden highlights starting from the midsection of the hair.

Cunningham says to get this color ask for NEW Color Fusion 4Cb for the base and Blonde Icing Power Lift for soft golden highlights.

Finally for redheads she suggests that they lean towards a single color with no highlights just deep, vibrant mahogany tones. “For this must-have look of the season, think Julianne Moore. She has the most luscious shade of red that’s full of intense shine,” she says.

Cunningham says to get this color ask your colorist for NEW Color Fusion 4C and 5Cc. Redken products can only be guaranteed authentic when purchased from a salon. To locate a Redken salon visit

Dare to Transform with Sam Villa and Redken

by CurlStylist on Monday, June 14th, 2010

This June, stylists who spend $200 on will receive a FREE Style Connection Kit—a collection of surface-shifting stylers from Redken designed to complement professional cuts through pioneering textures and high-fashion finishes. Each kit includes 1 Matte Sponge 05, 1 Velvet Gelatin 07, 1 Wool Shake and 1 Style Connection Tech Guide. Stylists can also sign up to win a Sam Villa Dream Collection—a collection of choice of Wet Cut Shear, 7” Dry Cutting Shear, Reversible Blending Shear, Sleekr flat iron, Textur texturizing iron, Aspire Tour 3 DVD set, Artificial Texture DVD, 6 piece brush set, 6 piece comb set and 6 packs of Sam Villa Clips.

Enhance Medium Curl With Summer Styles

by Jill Leitz on Monday, May 24th, 2010

Jill Leitz

As one of the most sought-after stylists in the beauty industry, Jill Leitz possesses an endless passion for creating innovative and conceptual styles that display the perfect balance between texture and movement. After almost four decades in the business, Jill stays on the cutting-edge of the hair industry with her unquenchable thirst for knowledge and training on the latest styles, techniques and theory. From design and color to client building and salon management, Jill has been gifted with overflowing creative talent combined with a strong commitment to educating, empowering, and inspiring fellow salon professionals. As a three-time NAHA award-winner, Jill’s reputation as a innovative and creative force has been recognized in spades by the beauty industry.

Summer is coming—I can’t think of a better time to educate your clients about how to show off their natural curl! It’s the season for the natural look—the perfect time to help curly haired clients maximize their time having fun in the sun and minimize their time messing with their curls. In the world of curly hair, medium curl is the easiest curl to transform and change—good news for medium curly-haired clients who are looking for easy options this summer.

A few simple tips and tricks about handling medium curl, the most workable, pliable type of curl. As with any type of curl, it’s still vital to consider every step in the process—from how to touch it after washing, to selecting the best products and choosing the right techniques for setting the style.

Medium curl has a tendency to go frizzy, so less handling is better. Educate your medium curly clients to carefully and softly scrunch hair with a towel to get some of the moisture out after washing. Then, the choice of product depends on what direction you want to take. There are so many options with medium curly hair— enhancing and molding it into larger curls, structuring stronger ringlet curls, reworking it into a lazy wave, or setting it to dry in its naturally curly state—just to name a few.

I’ve found one of the most interesting ways to transform medium curl is to randomly put a pin curl set into the hair. It’s a quick way to transform medium curls into a beautiful, random assortment of different-sized curls. The most important thing to remember with this technique is let go a little and not to get too meticulous about sectioning.

Divide the hair into random sections—either long, vertical sections or wide, horizontal sections. Take the curl in its natural form, without pulling or raking through it. Gently lift each section out and apply a soft/light product (I use Redken Fabricate 03 to activate texture and give definition). Curl each section around your finger, then curl it back in toward the head and clip it.

Another option is to lift out each section and spray it with a light spray to seal in shine and smoothness (I recommend Redken Iron Silk). Roll each section back on itself so you end up with a stand-up curl and clip it. This transforms loose medium curl into a stronger, more committed curl. This technique also works well by using a piece of tissue shaped like a cigar, wrapping the hair around it, and tying to itself (think rag curls).

After all the sections are set, you can use a diffuser to dry the hair, and then go in with a flat iron and press each pin curl. Talk to and educate your clients. Let them try these techniques while you have them in the chair. They will feel empowered with new options. With a little practice—and the right product recommendations—your clients can easily master these techniques.

Presenting curly-haired clients with recommended products to help them embrace whatever direction they want to take their curl almost always results in the sale of a product or two. It’s a win-win situation, one that motivates, educates and celebrates your medium curly clients to look and feel their best this summer!

Create a Mood Board

by CurlStylist on Monday, May 17th, 2010

Preparing for a photo shoot can be overwhelming for some stylists. Shoots are expensive ventures loaded with high expectations that need to be fulfilled in a limited timeframe with multiple personalities. To stay focused on the subject matter and to ensure all expectations are met within a timely manner, Sam Villa suggests using a mood board.

“The film industry uses story boards to chronologically depict various scenes that will ultimately make up a story on film. Mood boards are different, they’re used to represent a mood or vision . . . a concept of an image you want to create. I make a mood board for every shoot I do—a collage of images, shapes, colors and text that help clarify my goals, as well as communicate my vision to other participants in the shoot,” explains Villa.

Example from Sam

“My new DVD is called “The Bardot” and the first thing I did when preparing for the cover shoot was Google Bridgette Bardot and view the content, paying close attention to hair, makeup, wardrobe, body language and characteristics. I then wrote down phrases like “textured volume,” “sex kitten,” “sexy not sleazy,” “come hither” and “vintage yet modern.” I was struck by the many shots of her with her hair gathered into an updo. I then hit the magazines and was inspired by gathered fabrics that created texture and thought about a haircut inspired by that texture. I gathered my images and content, affixed them to the board, assessed the result and felt good about my direction. I used the board on set while shooting the image for the front of the DVD and then scanned it into my computer to use as a resource. I have since referred to the digital mood board many times while on the road.”

Villa describes his mood boards as a visual tool that helps him stay focused. He uses them to communicate what kind of character a model should evoke and what pose to use. It also helps with art direction in terms of directing lighting, background and camera angles, and it clarifies wardrobe, makeup, and most importantly, the hair. “It triggers memory muscles, so when things get hectic on set, everyone can refer to the mood board for direction and clarification,” explains Villa.

Creating a Mood Board

1. Write down key points, ideas and concepts on a piece of paper to use as a guideline

2. Go through inspirational magazines (Villa likes Italian Vogue, V and Numero Uno) and rip out any images relating to step #1—there are no boundaries, tear out anything that evokes a feeling or inspires. Topics can also be Googled and images printed out. No need to be ultra organized and symmetric, be creative – the more chaotic the better.

3.—Edit visuals to the ones that are appealing, realistic and relate to the subject matter. Use Prestik to affix them to a board – Prestik is a reusable adhesive, so images can be changed or moved without ripping. It can also be used on walls!

4. Affix key words and phrases to board.

5. When board is complete, brief all other participants before the shoot to help them prepare.

6. The day of the shoot, post the mood board where everyone can see it and start the session with a review to keep everyone on point.

After the shoot, photograph the board and save it on a computer. It will become a handy reference tool during shows, classes and other shoots.

Curly Hair Tips from Sam Villa

by CurlStylist on Monday, April 12th, 2010

Sam Villa

Clients with curly hair are savvy. Chances are, they have tried every taming, moisturizing and de-frizzing product on the market, and have had more ‘one and done’ salon appointments than they care to admit. Want to learn the secret to keeping curly hair clients? Redken educator Sam Villa says it’s all about catering to the curl and gaining trust.

“Curly hair clients are unique because they are very knowledgeable about their hair, therefore, they have a lot of valuable info to contribute to a consultation. Listen more and talk less. Take time to learn about their curl pattern, how the curls fit together and evaluate shrinkage. The more you understand their hair, the more they will trust you,” explains Villa.

Villa offers the following tips when working with curly hair:


Use a wide-toothed comb when cutting hair—fine-toothed combs stretch hair, disturbing the curl pattern and promoting frizz.

Concentrate on reducing the overall volume and increasing definition by cutting hair with clean, blunt ends. Curly hair needs weight on the ends for optimal curl. Do not use a razor—it thins out the ends and creates frizz.

Many stylists cut too many short layers in curly hair, creating ‘ledges.’ Assure your client that if layers are cut, they will be long layers with blunt ends to promote definition.

Take zig zag sections, for a more disconnected, natural shape.


It’s important to keep curly hair hydrated to minimize expansion, so always apply a leave-in conditioner. Try Redken Smooth Down Detangler. If hair is fragile and breaks, use Redken Extreme Anti-Snap to fortify and smooth the cuticle.

Concentrate on smoothing the cuticle. Don’t rough dry hair with a towel or dry hair with hot air (cold air will close cuticle and reduce frizz).

Most curly hair clients are product junkies, so recommend product carefully. Try applying one product to one side of the head and another to the opposite side and collectively make the choice on what works best.

Frizz is the #1 complaint from clients with curly hair. Applying a generous amount of styling product from the mid-shaft to ends will tame flyaways.

Use a finger diffuser—never touch hair while drying. Use the diffuser with airflow pointing down to limit the disturbance of the cuticle.

Use a shine serum —curly hair is not as shiny as straight. Try Redken glass 01 smoothing serum for more light reflection and shine.

To calm down curl, wrap small section around two fingers and spray with Redken vinyl glam 02 mega shine spray.

Additional Tips for Clients

Sleep on a silk or satin pillowcase—these fabrics do not rough up the cuticle, promoting smoother, calmer curls in the morning.

Apply a leave-in product like Redken curl wise 14 moisture rich cream (utilizes mango butter to tame thick curls, control volume and reduce frizz) then braid or twist hair and hit the hay. In the morning, curls will be silky smooth.

Use a makeup powder brush sprayed with Redken vinyl glam 02 mega shine spray and brush hairline and curls to reduce frizz and add shine.

Don’t shampoo hair every day—the more you shampoo, the more hair expands, promoting frizz.

Curl Love from Redken

by Blog from America's Beauty Show on Tuesday, March 30th, 2010


Redken showed beautiful texture.

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