Posts Tagged ‘pureology’

NAHA Awards Showcase Creativity, Innovation

by Michelle Breyer on Thursday, July 1st, 2010

The winners for this year were announced. Check them out here.

When Mahisha Dellinger of CURLS signed on as a sponsor this year for the 2010 North American Hairstyling Awards, it was a no-brainer.

Silas Tsang

Silas Tsang

“NAHA is truly the pulse of American stylist’s artistry at its best,” says Dellinger.

CURLS joins some of the biggest names in the business—RUSK, Modern Salon, KMS California, Aquage, Joico, Pureology, to name a few—in supporting the annual competition, which has become a true pinnacle of career achievement for stylists. Many consider it the Academy Awards of the beauty industry.

This year’s NAHA awards will be presented at 6:30 p.m. July 18 at the Mandalay Bay Resort in Las Vegas, Nev.

NAHAs are given in 13 categories, including Master Stylist, Hairstylist of the Year, Editorial Stylist, Student Hairstylist, Avant-Garde, Contemporary Classic, Fashion Foward, Haircolor, Salon Team, Salon Design, Texture and Makeup Artist.

Dimitrios Tsioumas

Dimitrios Tsioumas

A favorite category for Dellinger, and many stylists who focus on waves, curls and kinks, is the Texture category, which draws some of the most creative and innovative entries. “Those contestants are going to receive extra CURLS love,” says Dellinger.

This year, the NAHAs will also salute two professionals who have had a significant impact on the industry. The Lifetime Achievement Award will be presented to Beth Minardi, an internationally renowned haircolor specialist, educator and salon owner. Freferic Holzberger, an entrepreneur, educator and philanthropist, will be inducted into the NAHA Hall of Leaders.

Chad Seale

Chad Seale

This year’s NAHAs boasted a record-setting number of entries. More than 700 beauty professionals entered—up 18 percent from 2009 and a 35 percent increase from 2008. This is a testament to the growing prestige of the NAHAs, and the impact they can have on a stylists’ career.

This year’s NAHA judges include industry leaders such as Tabatha Coffey, Ruth Roche, Nick Arrojo, Mary Brunetti, Sally Hershberger and Sam Brocato.

Click here for more information about the event.

Consumers Reach for What is Right in Front of Them at Eye Level

by Staff on Monday, September 21st, 2009

  • 50% of all retail sales occur at eye level, based on a 5’-4” height average for women. Stock your best sellers based on sales data where your clients are sure to see and purchase them.
  • Remember supporting products drive sales too! 30% of sales occur on the shelves above and below your eye-level, star performers.
  • Always keep the Pureology systems together, do not separate them. Each system has been uniquely colour-coded for ease of shopping.
  • Try and merchandise both liters and petite sizes with each corresponding system. However, if you are limited by space, merchandise them on a lower shelf and keep your retail sizes in plain view.
— Source: Pureology

Place Your Samples in Unique Places

by Staff on Monday, September 21st, 2009

  • The more touch points you create between your clients and the product, the more you increase your chances of a sale. Be creative and leave samples in places like the dressing room or ladies’ room.
  • Reflect the products you will be using on your clients at the stylist stations. Have samples ready for your clients to take home to keep their tresses radiant, healthy, and ready to recreate perfection at home.
— Source: Pureology

Keep Your Shelves Fully Stocked with Product

by Staff on Tuesday, September 15th, 2009

  • Fully stocked shelves sell product. Seasoned retailers such as Tiffany and Ralph Lauren know to always feature fully stocked showcases, creating an appealing shopping environment.
  • As you sell product, gaps will form on shelf. Maintain a clean and abundant appearance of stock by pulling products forward on shelves to fill in gaps or replenishing with additional back inventory.
  • Always double- and triple-face shampoos and conditioners before treatments in your retail area, as they are your best chance for a sale.
  • — Source: Pureology

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