Premiere Orlando Trend Watch: Deconstructed Curls

by Cassadie on Monday, June 6th, 2011

Deconstructed Curls from Matrix

Deconstructed Curls from Matrix

“Curls are cute,” explained the professional stylist on the Matrix stage “but the new look is big, dramatic hair!” The model to his right, he went on to explain had her curls styled using a styling gel from their new Total Results Curl line launching July 15th, which left her curls super defined and shiny. But to get the the high-impact look he desired, he pulled apart the curls, lifting at the roots and teasing her hair into a large and dramatic style.

The Deconstructed Curl was everywhere on the floor of Premiere Orlando and was often used as a foundation for other styles. On the TIGI stage, a stylist applied tiny-coiled extensions to her model and then used her fingers to pull each and every one of the coils apart. Avlon, the makers of Kera Care, had models with deconstructed curls swept into ponytails. Scruples models wore their curls big, loose, and dramatic.

TIGI uses curly extensions as the base of their Deconstructed Curl look. The result is huge hair with drama and volume

In a community that is focused on the definition of curls and fighting frizz, the Deconstructed Curl offers reprieve and brings a new, edgier option for styling. Instead of seeking the perfect curl, aim to create shape, volume, and drama.

How-To:
Get Deconstructed Curls at Home

• Wash and condition hair as usual
• Use a gel to style the curls while wet. The goal here is to define the curls
• Let the curls dry
• Once dry, separate the curls gently with fingers from tip to root
• Flip head upside down and shake for more volume and finish with a shine serum

Voila! Deconstructed Curls!

Once you have the big loose hair, try some fun styling options such as slicking the front back and wearing a big pony tail or use bobby pins to create a bouffant in the front.

Scruples model

KeraCare model

Mizani pairs deconstructed curls with a sleek bouffant

Move Over Mickey: Premiere Orlando is Coming to Town!

by Cassadie on Thursday, June 2nd, 2011

This weekend, beauty professionals from all over the world will be taking over the land-o-Disney for Premiere Orlando, the largest beauty industry event of the year! I’ll be on the ground chatting with vendors, snapping pictures, and interviewing stylists to bring YOU, yes you, you NaturallyCurly-ites, the latest, greatest, and hottest from the show!

Out of the the hundreds upon hundreds of vendors and education programs here are a few things that I’m really excited to check out:

Curly Hair Tips/Tricks/Products/Styles: A no-brainer, yes, but flat irons, blow dryers, extensions, and straightening treatments still reign supreme. With a keen eye, however, there are always textured diamonds in the rough waiting to be discovered. I can’t wait to unearth this year’s gems!

The Main Stage: I fully expect to be dazzled by the world’s leading stylists who will be taking center stage and showing off their inspired looks at the “International Hair and Fashion Theater”. Nick Arrojo, Ted Gibson (of What Not To Wear), and the Paul Mitchell team to name a few who I’m looking forward to seeing.

The ”Upside Down Speed Cutting” seminar: Really!? Never thought I would use those words together in a sentence, but I’m intrigued and must know what this is all about. Must.

The Fight or Flight of the Keratin Treatment Series: Currently the Premiere Orlando program lists at least 10 different sessions on different Keratin treatments. But these popular - yet polarizing- straightening treatments have recently been under federal fire in the media for their allegedly high levels of formaldahyde. I’m interested to see how this recent news is being handled by these companies and stylists.

BONUS EXTRA CURRICULAR EVENT:The Curly Nikki meet up on Saturday June 4th! Curls!Mingling!Cocktails!Ohmy! I’m totally there so if you’re in Orlando, be sure to stop through! I would love to meet you!

Top 5 Wackiest Hairdos at Premiere Orlando

by CurlStylist on Tuesday, June 8th, 2010

Who hasn’t been to a hair show and seen a wacky ‘do or two?

We have some beauties from this weekend’s show in Orlando!

Farouk

Matrix

TIGI Bed Head

White Sands

Keratin Treatments Star At Premiere Orlando

by Gretchen Heber on Monday, June 7th, 2010

Christo at Premiere Orlando

The thousands of stylists attending this weekend’s Premiere Orlando trade show weren’t Mickey-Mousing around; they were there to shop and learn, and shop and learn they did!

CurlStylist spent Sunday on the floor of the show, checking out all the new products, old favorites and the educational events.

The big news? Once again: keratin treatments. We could hardly believe it possible, but there were actually even MORE keratin treatment vendors at this show than at shows past. We counted 20 manufacturers selling keratin straightening treatments. 20! And several of these keratin product manufacturers also offered well-attended educational sessions at the show.

And while the keratin booths were popular, stylists flocked to a number of other booths that proved popular throughout the day, including Matrix, Arrojo, Michael O’Rourke, L’Oreal (where the company touted its new INOA coloring system) and Morrocconoil, which has recently released a new curl creme.

Argan treatments were also popular, though they didn’t have as big as presence as at some previous shows.

Main stage performances dazzled, too, with shows featuring Takashi Kitamura, Anthony Mascolo, Martin Parsons, Sherri Jessee and more.

Celebrity Stylist Nick Arrojo

The educational events for the first time featured several that focused on curly hair.

Curly hair legend Ouidad’s morning presentation was jammed to the rafters with eager stylists occupying every inch of available space in the room. “Curly hair is regal. It is beautiful,” Ouidad enthusiastically told the rapt crowd. “Curly haired people have a soul,” she added.

The Queen of Curl described her trademark Carve & Slice Method, with assistant Alex demonstrating the cutting technique on a model whose hair had been poorly cut by another stylist. “Carve & Slice is strategically designed to work with the curly pattern you have. It’s designed to cut with the curvature of your hair.”

“Look for the weight when deciding where to cut,” said Alex.

Time slipped by as Alex continued to cut and style the model’s hair, yielding a beautiful look that had the pumped-up and curl-friendly audience cheering.

Back at Ouidad’s booth on the floor, industry color master Cypriano dazzled passing stylists with his makeovers.

At another education event, Christo Fifth Avenue’s Christo thrilled the crowd with his own stunning makeovers—transforming frizz to fabulousness. Of his curl philosophy, he said, “When I design a client’s hair, I design to her texture. And I give her a prescription especially for her texture.”

Kim Vo of “Sheer Genius” fame

Christo also demonstrated his new cutting technique, Diametrix. Hair is divided into 12 sections and specialized cutting techniques are applied. Read more about Diametrix.

Christo also revealed that he will soon be introducing a line of hair care products for tight, coily hair.

Both Christo and Ouidad emphasized how specializing in curly hair can bring extra profit to your salon business.

At another training event, hair care company Surface pushed its root-volumizing product, Push. The room gasped as company rep Wayne Grund demonstrated how the powdery product instantly offers lift at the root and how smooshed-down hair can be revived quickly.

We saw several new product lines we can’t wait to try out: Amika, Obliphica, Angel Professional and Milk_Shake. We’ll be sure to keep you posted on these hot hair care products.

Obedience, from celebrity stylist Charlene Spiller, is a “light, high-performing straightening serum that allows women of any ethnicity to naturally straighten their curly, wavy or resistant hair.”

Celebrity stylists Nick Arrojo and Kim Vo were surrounded by a pack of admirers everywhere they went, and Vo even had a take-a-picture-with-me booth set up outside the main floor. Dozens of giddy stylists eagerly awaiting their turn to have their photos taken with Vo, as the “Shear Genius” star smiled, chatted and treated each one like his long-lost friend.

Were you at the show? Tell us about your experience in the comments area below!

Keratin Treatments Dominate Premiere Orlando

by Michelle Breyer on Thursday, June 11th, 2009

Keratin treatments, such as those offered by Keratin Complex Smoothing Therapy, were a big focus of Premiere Orlando.

Texture was the focus at Premiere Orlando 2009 — changing a client’s natural texture, that is.

Every other booth seemed to offer some new keratin treatment to straighten or loosen curls and kinks. The main curl-oriented booth, DevaConcepts, sat next to a huge Keratin Complex Smoothing Therapy booth, complete with bare-chested models painted silver. Marcia Teixeira, Brazilian Keratin Treatment, NanoKeratin System, Global Keratin, OK Original Keratin, Dream Hair Keratin Therapy, Magik of Keratin, Natura Keratin, BEOX Keratin and X-Treme Keratin Care were among the companies selling products designed to straighten hair without the damage of traditional chemical relaxers. Since gaining popularity over the past two years, keratin treatments have taken the country by storm, with a growing number of hairdressers forgoing thermal reconditioning in favor of this hot import from Brazil.

Noah Melngailis, right, demonstrates CurlStylist.com to a stylist.

Although the keratin companies’ booths attracted their fair share of crowds, there was plenty of interest in curls and kinks as well. Companies such as John Paul Mitchell Systems, Aquage and Tigi showcased curly styling techniques at their booths along with Deva. And CurlStylist.com, which officially launched at the Orlando event, attracted hundreds of stylists hungry for information about how to work with waves, curls and kinks.

Another hot product offering this year was argan oil, with several companies showcasing products containing this oil from Marrakesh. The oil, which is said to have restorative and age-defying effects, has become one of the latest miracle ingredients in the beauty industry because it is high in vitamin E and essential fatty acid. It is believed to help all sorts of skin and hair conditions. MorrocanOil, which offers a wide range of haircare products containing argan oil, has become the leader in this niche, and they had a huge booth at this year’s show.

CurlStylist’s Gretchen Heber, right, discusses the company’s new site with curly stylists.

The show — held June 7 and 8 — attracted the top names in the beauty business, including Angus Mitchell and Robert Cromeans from John Paul Mitchell Systems, Kim Vo, Orlando Pita, Nick Arrojo, Martin Parsons and Sam Villa.

Celebrating its 19th year, the show served up its biggest selection of hair education to date, with top-notch educators providing valuable education in a wide number of subjects. Over 43,000 stylists were expected to attend the event this year.

Premiere Scenes: Real Stylists with Real Curls!

CurlStylist’s Michelle Breyer, right, shows an interested stylist the ins and outs of CurlStylist.com.