Posts Tagged ‘pravana’

Win Big With Pravana Hair Color Contest

by CurlStylist on Monday, May 16th, 2011

brig van osten

Brig van Osten

You’re a cutting-edge stylist whose coloring skills are as varied as the hues in a rainbow—literally! From red to violet, you can creatively customize a seriously colorful semi-permanent coloring job. If Pravana hair color products are the secret weapon supporting your talent, then “Show Us Your Vivids” is the contest for you. This once-in-a-lifetime opportunity combines Pravana’s Naturceuticals Vivids with “Shear Genius” winner Brig Van Osten’s top talent.

To prove you’ve got prowess, all you have to do is upload three images, one of a ho-hum “before” model and two of your model “after” exposure to your very own unique methodology of applying Pravana’s Vivids color. Your fate then rests in Brig’s hands—the seasoned stylist and owner of P!ay Hair Lounge in California will select three licensed professionals as the most creative color-ers.

The first-prize winner will receive a paid trip to an editorial photo shoot with Brig herself. Those pictures will then wind up in a major salon industry publication! Second place will receive $1,000 worth of Pravana hair care, styling and coloring products, while the third runner up will be gifted with $500 worth of products.

If you have what it takes to color the world your way, visit pravana.com from July 1, 2011 to August 31, 2011 to get more information and to enter the first ever Show Us Your Vivids contest. Then, anxiously await September 5, 2011 when Brig will bestow her three favorite colorists with premium prizes. Happy coloring!

Pravana Launches New Smoothing Treatment

by CurlStylist on Tuesday, April 5th, 2011

Pravana SmoothOut

Pravana’s Perfection SmoothOut

Pravana has launched Perfection SmoothOut—a patent-pending formula—that instantly transforms frizzy, coarse, or curly hair into soft, smooth locks, fulfilling a client’s desires while keeping her and her hair healthy and sexy. Innovation is on your side with Perfection’s proprietary Nano-Amino Complex, which suspends the internal and textural memory of the hair, transforming it to a new soft, sensual look and feel. There has never been anything like this product before.

Perfection is yours for the taking. Perfection SmoothOut expertly restores hair to an incredibly healthy and gorgeous state beyond expectations. Perfection’s low pH formula contains no harsh chemicals. Unlike the trouble-filled hair smoothing services of the recent past, Pravana’s advanced formula lets you set your flat iron to just 360 degrees, and claims to actually improve the integrity of the hair. Perfection’s gentle formula allows for cleansing and color services to be performed immediately after the SmoothOut, so your clients can leave with a stunning shade to go with their textural transformation.

After receiving the Perfection SmoothOut, clients can stay head-turning for eight to ten weeks with the aid of the specially formulated system Pravana created to ensure the longevity of the SmoothOut.

Check out the video about Pravana’s new treatment.

Hot New Products from ABS

by ABS '11 on Wednesday, March 16th, 2011

Chicago, IL - In addition to wild new hairstyles and dramatic shows, a number of brands debuted hot new products at this year’s America’s Beauty Show. Here are some of the ones that caught our attention.

Tigi’s Session Series. From Tigi’s Catwalk collection comes the new Session Series, seven new styling products designed to help stylists get high-fashion looks. Some of the standouts inclue Styling Cream, Salt Spray and Work It Hairspray.

Original Moxie. I approached a girl with gorgeous curls on the show floor, and it turned out she recently launched Original Moxie, a line of botanically-enriched, natural products tailored to fit the needs of diverse hair types. Curlies will love Mane Tame, Everyday Leave-in, Shape Shifter, Twist Mist, Hair Blong and Oasis Moisture Gel.

Brazilian Blowout’s Zero. From Brazilian Blowout comes Zero, a new smoothing solution with 0% formaldehyde released before, during or after treatment. It uses a proprietary plant-derived KeraSafe Bonding System to deposit and seal essential amino acids into the hair, lasting up to 12 weeks.

Tigi

Original Moxie

Brazilian Blowout

Other noteworthy products:

Aquage’s Biomega. Aquage launched its new Biomega line, a collection of new styling and texturizing products. Some of the noteworthy products include Behave Smoothing Elixer, Text Me Flexible Taffy and Shake It! Volumie Boosting Activator. Shake It! contains powdered polymers enhanced with omega-rich spirulina that can be combined with other products to increase the hold. The more you shake in, the stronger the hold and volume.

Pravana’s Perfection SmoothOut. Pravana Naturceuticals unveiled new Perfection SmoothOut, a patent-pending formula that smooths frizzy, coarse or curly hair. Perfection’s low pH formula contains no harsh chemicals. The gentle formula allows for cleansing and color services immediately after the SmoothOut. The service lasts eight to 10 weeks when used with Perfection Smoothing Shampoo and Conditioner.

Kenra’s Platinum Recovery Polish. Kenra introduced new Platinum Recovery Polish, an ultra-lightweight restorative leave-in treatment that combats dehydration and smoothes the damaged cuticle of the hair for incredible softness and definition with natural movement. It resists humidity for up to 20 hours, so it’s perfect for blowouts and naturally curly styles.

Biolage Limited Edition Shampoo and Conditioner

Biolage. As part of its Spring Renewal Launch, Biolage introduced a co-branded Limited Edition Shampoo and Conditioner. Products from participating salons will benefit the Conservation Fund’s Go Zero program. In return, Biolage will donate up to $100,000 to the fund to restore America’s forests and offset harmful carbon dioxide emissions. Customers buying the shampoo and conditioner will also receive a free Spring Renewal travel body kit.

Pravana Keratin Glaze Changes the Face of Blow Drying

by Susonnah Gonzalez on Tuesday, March 1st, 2011

Straightened Hair

The beauty of Keratin Glazing is in the results.

The new Pravana Naturceuticals, named for the presence of keratin, has taken the salon blow drying service to a new level. With their new product called “Keratin Glazing,” the hair dryer can provide shinier, smoother, healthier looking blowouts. The Keratin Glazing kit utilizes pure keratin-based proteins that make hair strands stronger and more resilient to breakage.

“The beauty of our Keratin Glazing application is the beauty of its results. It exponentially ratchets up the shine quotient, it’s easy to apply, works to enhance color and texture services, while leaving hair healthy, shiny and more manageable. We’re thrilled to bring this to market—and the beauty and salon marketplace is responding in kind,” says Pravana CEO Steven Goddard.

The keratin in the treatment will not only add luster to your locks, but it also gives vibrancy to color-treated hair and texture. After using the keratin glazing kit, your hair will lock in the natural protein and your curls appear shinier and healthier. The Pravana Naturceuticals combine the power of nature with technological innovation, and uses nine Meso-American botanicals to increase your hair’s overall wellness. The Proprietary Naturceutical complex also uses three advanced hydrolyzed proteins to boost strength and elasticity—a must when it comes to curls.

All of Pravana’s products are of the highest quality, and meet the strictest environmental regulations. None of their products is tested on animals, and their shampoos are sulfate- and sulfite-free. If you want to try the new Pravana Keratin Glaze, read on for instructions on how to use it.

1. Shampoo your hair with Pravana Keratin Fusion Sulfate Free shampoo.
2. Towel dry your hair.
3. Apply Keratin Fusion Reconstructing Serum onto hair and comb through.
4. Spray keratin fusion thermal insulator throughout the hair.
5. Blow dry your hair until it is about 99% dry.
6. Smooth hair over with a flat iron to seal in the Keratin Glaze.

5 Tips To Better Client Communication

by Alicia Ward on Tuesday, September 7th, 2010

We’ve all had clients leave our chair unhappy, and thought to ourselves “I wish I could have done that differently.”

Client communications is the key to success in this business—we all need to be great listeners and communicators. If you ask a client what she wants in a hairdresser, she will tell you “a stylist who listens to and understands my needs.” If you ask a hairdresser what happened when a client leaves unhappy, he or she will tell you “there was a miscommunication” or “the client could not explain what she wanted.” Veteran stylist Anna Craig of Trashy Roots Salon & Spa has five tips to better client communication. Anna, a Pravana Artistic Educator and DevaCurl Specialist, with more than nine years of experience, is extremely passionate about client communication and says if you follow her steps, your clients won’t ever leave the salon unhappy again!

Here are 5 easy tips to better your client communication.

1:Confidence! You are the expert, so take control of the situation. Be clear and confident. Never let the client take over the appointment by asking you to see the swatch book or the scissors you will be using. You need to keep the control during the appointment and assure your client that you know best. Make sure you sound and act confident. You know your colors, brands and supplies, so make sure you act like it. If you are unsure about something with your client consult another stylist in your salon, but always be in charge.

2:Consult! Always do thorough consultations prior to the appointment. Some clients lack good communication skill,s so it is your job to ask lots of questions to ensure you deliver the right results. Always ask clients to bring photos of the color, cut or style she is looking for. Ask her about her hair history. Make sure you are aware of what they have done to your hair. Talk to her about her expectations and make sure they understand the reality of the situation. Know their hair type and discuss it with them. Ask them about what products they are using. The more questions the better. The consult should range from 15 to 30 minutes for large changes and around 10 minutes for minor changes.

3:Document! Document your client’s history. Writing down everything you’ve done for your client will ensure a smooth appointment next time. Keeping records of your clients makes the client confident in you and your work. Not only does this allow you to be better prepared for their next appoint but it also helps you keep your clients happy and coming back. This is a great way to book you next appointment “I just noted everything we did today in your account so at your 5 week touch up we will get the same results “.

4:Educate! Educate your client about what you are doing. The more you can tell the client, the better your communication will be. Talking your clients through things helps her feel confident and part of the process, which enables trust. Keeping your clients involved is key because it opens the channels of communication, garnering better results.

5:Products! Know the products your client uses to ensure her results will last. Most clients are uneducated about professional products and the role they play in long-term maintenance. Talk to your client about her current products; recommend products and other maintenance options. You know the benefits of the right products, so do not keep your client in the dark. Share your product knowledge so she can love their hair longer.

Say goodbye to unhappy clients and client miscommunication—follow these 5 steps to get the better your client communication!

Texture: Not Your Mother’s Perm

by Michelle Breyer on Wednesday, September 1st, 2010

Logo

Learn more about Texture!, a collaboration between CurlStylist, NaturallyCurly and Modern Salon

According to Darby Shields, associate artistic director for ISO, are two 4-letter words in hairdressing: bangs and perms.

When it comes to perms “We now say ‘body’ or ‘movement’ or ‘texture’,” says Shields.

Old Perm

Whatever you choose to call them—texturizers, waves or perms—the technology has come a long way. Unlike the poodle perms of the past, today’s perms have the ability to deliver sexy, fashion-forward texture without sacrificing the health of your hair. They are definitely not our mothers’ perms.

Demand is on the rise as texture—from beachy waves to curls—has become increasingly fashionable.

The whole process has changed dramatically from the day of strong chemicals, perm rods and end papers.

In 1938, Arnold F. Willatt invented the cold wave, the precursor to the modern perm. It used no machines and no heat. The hair was wrapped on rods and a reduction lotion containing ammonium thioglycolate was applied. This chemical breaks open the disulfide linkages between the polypeptide bonds in the keratin (the protein structure) in the hair. The disulfide bonds give hair its elasticity, and can be reformed with chemicals. Next, an oxidation lotion was applied, (hydrogen peroxide), to close the disulfide bridges again and the hair was reformed to the shape of the rod. The entire process took 6–8 hours at room temperature. These treatments evolved into perms using ammonium thioglycolate, and then sodium thioglycolate, which cut processing time.

ISO Option

The new generation of perms are much gentler, with lower pH and low ammonia, giving the stylist more control over the outcome. ISO’s Option Wave, for example, is an award-winning professional perm system completely free of thio, the activator found in many traditional perms. It uses ISOamine, an exclusive technology that allows for deeper and more even penetration into the hair’s cortex with minimal swelling of the cuticle. Minimal swelling means hair’s internal and external structures and condition are maintained.

And the application also has changed dramatically from the day of perm rods and end papers. Today’s tools are flexible and soft, or no tools at all are used.

“You can make pin curls and process that, if you want,” Sheilds says. “You can do just about anything you want.”

Steve Goddard was working at Redken in 1994—“the day perms died.” He recalls working with chemists to come up with a new type of permanent rave. While talking to a focus group of 12 young stylists, he asked them for feedback on names and positioning.

“I started the presentation and notice that they’re all looking at me like I stepped off the moon,” says Goddard, president and founder of Pravana Naturceuticals.

“They all said ‘We don’t do perms,’”Goddard recalled.

Goddard asked, “None of you do perms?”

“None of us do perms,” they replied.

“Absolutely none?” he asked.

“We don’t do them and we don’t want to do them,” the stylists replied.

For the next 14 years, stick straight hair was the trend. But two years ago, he started to notice celebrities wearing soft waves. Goddard started looking and listening, and realized this trend was different than the perm trend that had caught fire in the 1980s. These waves were longer and less defined—beachier.

Beach Wave

Goddard decided to create a product that could give women this beachy look—the Pravana Beach Wave. With that mission in mind, he realized he would have to create a formula different than the alkaline waves, which create a firmer, crisper curl than he wanted for this look An acid wave would provide the softness, but wouldn’t be firm enough for longer hair.

“We would lose the wave because of the weight,” he says. “We realized we needed to come up with a hybrid in terms of a wave solution. We developed a wave that uses amino acid technology to replace thio, giving the firmness of a wave without the crispness and definition.”

Old Perm

In addition to the actual solution, Goddard wanted to create an easy-to-use way to wrap the hair that wouldn’t leave marks The answer was to use wave blocks. Rather than the 70 to 80 rods used for a traditional perm, a stylist can use as few as 18 wave blocks to wrap up the head in a matter of 10 minutes.

“There is so much variety now, and that carries over to the textural spectrum,” Goddard says. “It’s not just about different cuts today. It’s about different textures. It’s our job to find out what people are doing and what they want, and then come up with a way for them to do it easily.”

In 1938, Arnold F. Willatt invented the cold wave, the precursor to the modern perm. It used no machines and no heat. The hair was wrapped on rods and a reduction lotion containing ammonium thioglycolate was applied. This chemical breaks open the disulfide linkages between the polypeptide bonds in the keratin (the protein structure) in the hair. The disulfide bonds give hair its elasticity, and can be reformed with chemicals. Next, an oxidation lotion was applied, (hydrogen peroxide), to close the disulfide bridges again and the hair was reformed to the shape of the rod. The entire process took 6–8 hours at room temperature. These evolved into perms using ammonium thioglycolate, and then sodium thioglycolate.

But stylists still have some image hurdles to overcome to get the word out about this new generation of perms.

“People do come in for perms, but they don’t want to say it,” Shields says. “They may bring in a picture of Taylor Swift or Kate Hudson, and I tell them I can make their hair look like that chemically.”

Product Shot

Shields also having some examples by your chair of the results that can be achieved with texturizers. She suggests wrapping hair pieces with different tools and have them hanging around your station to show the different types of waves and curls you can create.

“It’s a huge opportunity,”says Shields. “Judging from the way people are asking for texture on both coasts, I’m sure it will permeate the rest of the country in short order. To be on the leading edge of that can be a huge advantage. You can really build your business if you become known for this new generation of retexturizers.”

The chemicals being used also are much different, with less ammonia and lower pHs. ISO’s Option Wave, for example, This award-winning professional perm system completely free of thio, the activator found in many traditional perms, and also Damage-free, low ammonia formulation. It uses ISOamine™, an exclusive technology that allows for deeper and more even penetration into the hair’s cortex with minimal swelling of the cuticle. Minimal swelling means hair’s internal and external structures and condition are maintained.

And the application also has changed dramatically from the day of perm rods and end papers. Today’s tools are flexible and soft or no tools.

“You can make pin curls and process that, if you want,” Sheilds says. “You can do just about anything you want.”

A Perm Primer

Root Perm

A savior for those with short, flat hair—the root perm helps add volume at the root of the hair to give lots of body. It’s also perfect for already permed hair that’s looking for a little pick-me-up. Because only the roots are treated, it saves the rest of the lady’s locks from another treatment.

Body Wave Perm

Creating big, bouncy curls as opposed to tight, spring curls – the body wave perm is for curl-lovers who want a more modern curly look. The goal is to inject body and a little curl without adding a ton of ‘poof’ to the hair. Because this perm uses larger perm rods than traditional perms, the length of your client’s hair will determine how curly it will be: the shorter, the curlier.

Weave Perm

Because you’re curling only partial sections of the hair, the weave perm will give your client a fabulous, fusion look with both textured and straight pieces in her hair. She’ll be treated with great versatility by choosing how much of her hair is treated for this modern look.

Stack Perm

Finally a solution for women without layers, the stack perm is made for women who have a one-length cut. The treatment creates soft, layered curls for a natural look and is achieved by the use of differently sized rollers to the middle and bottom sections of the hair. The top is typically left flat to create a more a more natural look.

Acid Perm

While it sounds harsh, the acid perm is actually gentler than the traditional alkaline perm as it has a lower pH level. It is specifically made for those with sensitive, fragile, or damaged hair. This perm will still create beautiful curls without as much damage to the hair follicle.

Exothermic Perm

Referring to the gentle, internal heat that is characteristic of this treatment, the exothermic perm helps speed up the processing time. The heat helps to allow the lotion to absorb quickly into the hair, conditioning and strengthening the cuticle from the inside. Your client will walk out with beautiful, bouncy curls from this innovative treatment.

Pravana Creates a Beach Wave Contest Craze

by CurlStylist on Monday, March 22nd, 2010

Wave bored? Hop onto the hottest trend and ride the wave with the newest in texture services, Pravana’s Beach Wave. To celebrate the launch, Pravana is holding the Beach Wave Contest, which began on January 12, 2010.

To enter, go to Pravana’s web site and post photos of your best Beach Wave with a brief description of how you achieved the look. Winners will be selected based on overall creativity and beauty of the finished style. The winner will receive a Pravana Glam Kit worth more than $1000 including a Hair Color Collection, Sulfate Free Shampoo and Conditioner, a variety of Pravana Styling products and much more. Make sure to submit your wave by May 30, 2010. The winner will be revealed on June 11, 2010.

Read more about Pravana’s Beach Wave treatment.

Pravana Naturceuticals is a unique hybrid that combines the power of nature with the technological innovation to create a new professional hair care standard. It’s proprietary Naturceutical Complex utilizes nine Meso-American botanicals that nourish and promote hair’s health and wellness and three advanced hydrolyzed proteins to increase strength, elasticity and shine. Formulas contain silk proteins, human hair keratin, and wheat proteins. There are zero phthalates, and absolutely no animal by-product ingredients. Shampoos are sulfate free and sulfite free. All products are free of MEA and DEA and meet the strictest environmental regulations.

Pravana Launches Beach Wave — The Latest in Salon Texture Solutions

by CurlStylist on Monday, March 22nd, 2010

Enter Pravana’s Beach Wave contest.

There is a new trend splashing onto the scene and only Pravana has the newest salon service, product solution and tool to give clients the hottest in hair. The Beach Wave is the answer to the texture tressed looks your clients are spotting in the pages of fashion mags and red carpet. From the music scene to the fashion scene and all the way to Tinseltown, girls in the know like Lauren Conrad, Kate Hudson and Vanessa Hudgins are wearing waves.

Pravana’s Beach Wave is a semi-permanent texture solution that is thio-free, color-safe, and easier and faster to use. Formulated with Keratin Fusion Retructuring Serum, The Beach Wave infuses the hair with silk and human hair keratin to strengthen, protect and add shine to the new tousled do. Exclusive Beach Wave blocks allow for soft subtle waves that can be worn natural or styled with a curling iron for a more elegant, tighter curl.

Pravana Naturceuticals is a unique hybrid that combines the power of nature with the technological innovation to create a new professional hair care standard. It’s proprietary Naturceutical Complex utilizes nine Meso-American botanicals that nourish and promote hair’s health and wellness and three advanced hydrolyzed proteins to increase strength, elasticity and shine. Formulas contain silk proteins, human hair keratin, and wheat proteins. There are zero phthalates, and absolutely no animal by-product ingredients. Shampoos are sulfate free and sulfite free. All products are free of MEA and DEA and meet the strictest environmental regulations.

6 Quick and Easy Steps to a Perfect Keratin Fusion Texture Control Service

by CurlStylist on Monday, March 22nd, 2010

Pravana Keratin Texture Fusion Control

Keratin treatments are taking the hairstyling world by storm. In droves, clients are asking for the frizz-reducing, curl-loosening treatments.

Many manufacturers offer the treatments, Pravana being among them. Here are Pravana’s recommendations for offering a perfect Keratin Fusion Texture Control service.

Note: Read and follow all cautionary instructions in the Keratin Fusion Texture Control directional sheet included in the product’s carton.

Before keratin treatment

1. Preparation

  • ■  Shampoo hair with Pravana Sulfate-Free Clarifying Shampoo and rinse and thoroughly towel dry.
  • ■  Comb the hair straight and remove all tangles and part into (4) sections.

2. Apply Reforming Lotion

  • ■  Mix Keratin Fusion Reforming Lotion with 1/2 of the contents (5 ml) of the Keratin Fusion Restructurizing Serum
  • ■  Apply mixture to the hair using a tint brush, applying 1/4 inch from scalp to ends. Follow by combing the mixture through the hair using a wide-toothed tint comb. Move the hair in several different sweeping motions, periodically lifting the hair away from the scalp and constantly changing direction. Maintain a gentle but firm tension as you comb. Be careful not to pack the hair down onto the head. To do so may lead to breakage. Apply to hairline hair last.

3. Processing

  • ■  Begin processing time once the Reforming lotion is completely applied throughout the hair. Refer to carton insert directions for specific processing times. Note - It is important to process in a warm room with a temperature of at least 70º F.

4. Determine if Processing is Complete

  • ■  Choose a strand of hair from a resistant area (nape or other resistant area). Tie a simple knot in strand and pull tight. Hold knotted strand between thumb and forefinger of each hand, 1-2 inches away from each side of knot and push strand towards knot. If knot loosens continue processing. Check every 5 minutes on different resistant areas until knot remains tight. When processing is complete, rinse the hair for at least 3 minutes.

5. Thermal Straightening

  • ■  Spray Keratin Fusion Thermal Insulator onto the hair. Pre-heat ceramic flat iron.
  • ■  Place client under a warm hooded dryer to remove at least 90% of the moisture. If a hooded dryer is not available, blow dry using fingers to lift and separate as you dry the hair, making sure the hair is smooth.
  • ■  Taking 1/4″ partings hold the hair directly out form the scalp. Place the flat iron approximately 1/8″ from the scalp.
  • ■  Straighten the hair nearest the scalp using quick short strokes to minimize the steam created. Continue to iron the hair with smooth long strokes for the mid shaft and ends of the hair. Hair is sufficiently ironed when it is smooth and shiny.

After keratin treatment

6. Re-bonding and Finishing the Hair

  • ■  Apply the Keratin Fusion Bonding Lotion using a tint brush and continually comb the hair smooth and flat for the entire (5 minute) processing time. When processing is complete, thoroughly Rinse with warm water for at least 3 minutes.
  • ■  Lightly mist the hair with Keratin Fusion Thermal Insulator and style as desired.
  • ■  Client should not shampoo their hair for 48 hours.

Beach Waves Coming from Pravana

by Michelle Breyer on Monday, October 12th, 2009

Pravana

If you are a trend savvy stylist that is always current with the hippest in hair, you won’t want to miss a chance to get a peak at Pravana’s new Beach Wave technique. The company is hosting a free webinar at 3 p.m. EST on Jan. 11, 2010.

From the red carpet, to the covers of every top magazine, there is a trend toward a new, loose undefined, soft undulating wave. This new look is reminiscent of the look you get after stepping from the ocean and the hair forms a soft, subtle, natural wave.

To achieve this look, Pravana’s Beach Wave is an innovative tool and service designed to provide long-lasting, soft, natural, undulating waves that allow clients to achieve this sensuous look quickly and easily. This unique application and gentle formula contains no thio, and utilizes natural cysteamine, a natural amino acid, to realign the hair’s internal bonds to create a soft, sensuous wave.

James Gartner

James Gartner,
Pravana Top Educator

This gentle formula is safe for color-treated hair and incorporates Keratin Fusion Restructurizing Serum to infuse hair with silk and human hair keratin amino acids which strengthen, protect and add shine.

The Beach Wave Webinar features one of Pravana’s Top Educators, James Gartner. He will host and educate you on how to perform this exclusive salon service. You will learn the step-by-step procedure in applying The Beach Wave, plus styling techniques. James will also discuss how to apply the service to different hair types and textures, as well as provide valuable insight throughout the entire learning experience. During the webinar, we will be collecting live email questions and have some time to sit with James to address your questions and concerns.

The webinar will conclude with a Pravana fashion show, where you will see a variety of different hair colors and textures with the The Beach Wave look.

To learn the Beach Wave step-by-step, online in real time register now.

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