Posts Tagged ‘Nick Arrojo’

Win an Amazing Training Opportunity with Nick Arrojo!

by Megan Dorcey on Sunday, March 13th, 2011

Nick Arrojo

Born in Manchester, England, Nick Arrojo began his career as a hair stylist at Vidal Sassoon. At 21, he was appointed the youngest-ever assistant creative director at Vidal Sassoon.

For every stylist who has dreamed of becoming a platform artist, Empire Education Group is offering the opportunity of a lifetime.

Empire’s award-winning Masters of Beauty Skills Certification Program, featuring hands-on training with Nick Arrojo, has been touring the country since last year. Now, Empire and Arrojo have kicked off a new online contest to give away nearly $50,000 worth of education packages and cash prizes.

The first place winner receives a high-end education package that culminates with the chance to present on stage with Nick at selected Tour of Beauty dates in 2012, plus $10,000 cash.

The contest is exclusively online.

Stylists will register and upload a photo of their work onto the contest’s Facebook page There, they can enter one of three categories—cutting, coloring, or styling. The public will vote, and then combined with input from Nick and his team, quarter-finalists will be chosen and asked to upload 2-3 minute videos highlighting them and their work. From 10 semi-finalists, 3 finalists will travel to New York to vie for the coveted title, announced at IBS in New York in March 2012.

“I love the concept of this contest, because it’s really what Masters of Beauty is all about,” says Nick Arrojo. “The Tour already provides stylists across the country with amazing advanced education, at a price they can afford, right in their own city. This contest takes that one step further, by giving one lucky winner not only hands-on training from me and the Masters of Beauty team, but the opportunity to make a name for themselves on stage.”

“For a stylist to be able to add this to his or her portfolio is amazing,” says Frank Schoeneman, chairman and CEO of Empire Education Group. “Platform work combined with the education package the winner receives could open so many doors for this lucky beauty professional. We are thrilled to be able to partner with Nick and take Masters of Beauty to a whole new level.”

Izunami and Arrojo Team Up to Transform the Flat Iron

by CurlStylist on Monday, August 2nd, 2010

Arrojo and Izunami

Izunami and Arrojo; Superman and Batman have nothing on them.

As a professional celebrity stylist, Nick Arrojo works tirelessly to maintain the health and integrity of his clients’ hair. As a discriminating styling tool company, Izunami labors relentlessly to create the top-performing tools in the industry. When these two Superman hair helpers join forces, the result is the Arrojo S125, a flat iron for the future.

Arrojo S125 flat iron

Arrojo S125 flat iron

The Arrojo S125 features Izunami Independent Temperature Control (ITC), an exclusive technology that regulates the temperature of each flat iron plate independently. This prevents one plate from getting hotter than the other and causing irrevocable heat damage, as can happen in other models controlled by just one side of the iron. By using the power of both plates to provide healthier, more consistent styling, ITC proves that two really is better than one! To complement this, the S125 also boasts Rapid Engagement, Quick Disengagement (REQD), a feature that resets the temperature of both plates five times per second, in turn preventing the iron from cooling down as it glides through the hair.

Arrojo S125 flat iron side view

But it’s not just the temperature of the S125 that stands out! In looking to save other hairdressers from common straightening nightmares, Nick designed wider plates (to make styling easier) and rounded edges (to prevent creases.) He also added extra cushioning, so it’s a cinch for the flat iron to adjust to hair’s uneven thickness. “I have personally designed the ARROJO by IZUNAMI to exceed the performance expectations of stylists…With stringent quality control and great safety features, my performance driven tools provide easy handling for beautiful and healthy hair,” Nick says in sum. In other words, the S125 is the kind of gift only one stylist could give to another.

The ARROJO S125 will only be available through full-service professional distributors nationwide and can be retailed at fine spas and salons for $250. It will be joined by the ARROJO PX3 later this summer, a blow dryer worth waiting for!

PBA Announces NAHA Finalists

by Gretchen Heber on Friday, April 30th, 2010

The Professional Beauty Association (PBA) announces the much anticipated finalists for the 2010 North American Hairstyling Awards (NAHA)! Winning an award at NAHA, North America’s most esteemed beauty competition, has become a true pinnacle career achievement with the help of beauty professionals and the industry as a whole. Open to the entire beauty industry, the NAHA Award Ceremony is a not-to-be-missed evening of high energy, artistic expression, and the coming together of the professional beauty association to salute rising stars and industry icons. NAHA 2010 is part of PBA Beauty Week and will take place Sunday, July 18, at the Mandalay Bay Resort in Las Vegas.

NAHAs are given in 13 distinct categories including: Master Stylist, Hairstylist of the Year, Editorial Stylist, Student Hairstylist, Avant-Garde, Contemporary Classic, Fashion Forward, Haircolor, Salon Team, Salon Design, Texture, and Makeup Artist of the Year. 2010 marks the inaugural year for the Salon MBA award. The Salon MBA is designed to recognize savvy salon owners who have cultivated a cutting-edge salon and a highly profitable business.

NAHA also salutes two professionals who have made a significant impact and contribution to the industry. This year NAHA 2010 is proud to present its top honor, the Lifetime Achievement Award, to Beth Minardi, an internationally renowned haircolor specialist, educator and salon owner. NAHA 2010 is also pleased to induct entrepreneur, environmentalist, and philanthropist, Frederic Holzberger, into the NAHA Hall of Leaders.

PBA is proud to announce a record setting number of entries for 2010. More than 700 beauty professionals (an 18 percent increase from 2009 and a 35 percent increase from 2008) spent countless hours conceptualizing and bringing to life their artistic visions. The growth and breadth of NAHA entries from established hairstylists to those just starting their career is a testament to the power of NAHA.

NAHA judging was also enhanced in 2010 and focused on a diverse group of leading international hairstylists and makeup artists from the United States, Canada, Great Britain, Australia, and Switzerland. Judges included Vivienne Mackinder, Tabatha Coffey, Ruth Roche, Sally Hershberger, Mary Brunetti, Darren Bain, Bennie Tognini, Robert Lobetta, Nick Arrojo, Kendall Ong, Cary Obrien, Jamie Carroll, Gary Sunderland, Heather Wenman, Karg, Antoinette Beenders, Dean Banowetz, Nicholas French, Sam Brocato, Anthony Morrison, Mark Hayes, Sharon Blaine, Jane Wild, Eveline Charles, Leon Alexander, Jonathan Lovett, Damian Stoney, Isabelle Sabourin, Petra Strand, and several others. Via a blind entry process, entries were narrowed down to five finalists per category, and one winner in each category will be chosen.

The NAHA festivities kick off with a Red Carpet Reception at 6:30 p.m., followed by a star-studded Awards Ceremony featuring special artistic presentations, live entertainment and special guest appearances. NAHA 2010 will also pay tribute to CUT IT OUT / Salons Against Domestic Abuse, a charitable organization developed for the salon industry to help raise awareness on domestic violence and help hairstylists and their clients seek treatment.


Stylist Name

Salon Name

Avant Garde Paul and Jami Eastin
Nicholas French
Alain Pereque
Charlie Price
Chad Seale
Paris Parker Salon
Matrix C.R.A.F.T Global Academy
Salon Pure
Click Salon
Taylor Andrews
Contemporary Classic Ammon Carver
Gianpolo Colombo
Steve Elias
Alain Pereque
Chad Taylor
Hairafter Salon and Spa
Elixir Salon Spa
Salon Pure
Moods Hair Salon
Editorial Stylist Faatemah Ampey
Ammon Carver
Steve Elias
Charlie Price
Sevin Vee
Faatemah, Inc.
Elixir Salon Spa
Click Salon
Van Michael Salon
Fashion Forward Steve Elias
Shirley Gordon
Glenn Mitchell & Charlie Price
Timothy Switzer
Antoine Vadacchino
Elixir Salon Spa
Strands Hair Studios
Shine Salon
Timothy & Co. Salon
Salon Pure
Haircolor Chrystofer Benson
Sue Pemberton
Nancy Scasserra
Silas Tsang
Dimitrios Tsioumas
Salon Tantrum
Xpression the Salon
Blushes Hair and Day Spa
Mizu New York
Hairstylist of the Year Steve Elias
Shirley Gordon
Shawna Parvin
Tony Ricci
Antoine Vadacchino
Elixir Salon Spa
Strands Hair Studios
World’s Local Parvin
Ricci Hair Co.
Salon Pure
Master Hairstylist Michael Albor
Wendy and Oscar Bond
Charlie Price
Tony Ricci
Heather Wenman
The Loft Salon + Day Spa
Bond Academy
Click Salon
Ricci Hair Co.
Studio H
Salon Design Aalam The Salon
Aveda Institute Birmingham
Donato Salon + Spa
Smashcut Studio
Vasken Demirjian Salon
Student Hairstylist Rebecca Cowles
Ashley Hall
Patrick Mathes
Stacie Niemann
Josh Parkin
Aveda Fredric’s Institute
Paul Mitchell The School SB
Aveda Fredric’s Institute
Eric Fisher Academy
Taylor Andrews
Salon Team Blushes Hair Day Spa
Jackson Ruiz Salon
Salon Inpure
Salon Pure
Valentinos Grand Salon
Texture Shirley Gordon
Chad Seale
Lina Shamoun
Silas Tsang
Dimitrios Tsioumas
Strands Hair Studios
Taylor Andrews
Artline Salon
Blushes Hair and Day Salon
Mizu New York

ABS Texture! Panel a Big Success

by Gretchen Heber on Friday, April 2nd, 2010

Texture! Panel

“Texture!”—a programming event presented by, and Modern Salon Magazine—is being heralded as one of the most interesting and successful panels at this year’s American Beauty Show.

The Texture! panel featured a veritable who’s who of the curly hair industry, including Dickey of Hair Rules, Titi and Miko Branch of Miss Jessie’s, Veronique Morrison of Mizani, Ouidad, Shari Harbinger of DevaConcepts, Jonathan Torch of Curly Hair Solutions and Edwin Johnson of KMS California.

America’s Beauty Show is a large (tens of thousands in attendance) trade show for beauty industry professionals that draws stylists and manufacturers from around the world. It was held this year in Chicago March 27-29.

The panel, held Sunday, was a longtime dream of NaturallyCurly co-founders Gretchen Heber and Michelle Breyer, who long wished for the opportunity to get so many curl experts in the same room together.

Judging from the audience’s reaction, the dream was successfully fulfilled. Dozens of stylists piled into the chilly convention center room to hear these legends of the industry describe their background, talk about their philosophies and offer concrete advice.

And while not all curl experts think alike, the event was a harmonious one, with the panelists all realizing the significance of the gathering.

“This meeting is a wonderful example of the shift in our customers’ belief in their natural hair,” said Harbinger.

Other ABS Highlights

•  See our ABS blog!
•  L’Oreal launches INOA
•  Keratin treatment companies were plentiful
•  Tabatha Coffey’s quickfire stylist challenge was wildly popular
•  Kim Vo and Nick Arrojo cruised the floor of the show, pausing for photos and chats
•  Mizani’s new True Textures line made a big splash

“No two people are the same. The left side is different from the right side. You have to deal with each person differently,” said Torch, as several panelists’ heads bobbed in agreement.

More practical tips came from Titi Branch: “The consultation is so important. Typically, the curly hair client is traumatized, skeptical. You have to patiently work with her.”

“You’ll have a client for life if you do what you say you’re going to do,“ said Harbinger.

Added Jonathan Torch, “There’s a lot of common sense to working with curly hair. With certain techniques you can remove bulk. The next challenge is to remove frizz. Everybody with curly hair has frizz issues. You can have the greatest haircut but if you don’t know how to manage the frizz, it’s no good.”

At one point, Breyer, who moderated the event, asked the audience how many of them had received specific training in working with textured hair when they were in cosmetology school. Only four raised their hands.

Mizani Demostration

Mizani demostration

The panel lauded the audience members for attending the session to gain more education. “We all need to be educated so that we can all deal with all types of hair,” said Morrison. “As our culture has evolved, we’re looking at curly hair as being more accepted now. The more we know curls, the better.”

“I was self-taught. I needed to develop special techniques to cut curly hair,” Johnston said.

Torch stressed the importance of today’s experts helping the next generation of stylists, “A curly hair style is always moving, from morning to noon to night. It’s hard for a new stylist to fathom. Now that curly hair is mainstream, it’s our responsibility to teach the next generation.”

Curlyheads, too, need special training to work with their curls, said Ouidad. “Many people with curly hair have never been taught; they’ve never been guided to work with their curly hair. It’s important that you stylists educate their clients. Every human being who has curly hair is able to learn to manage their chair.”

Following the panel were demonstrations by some of the panelists, a very popular part of the programming where the stylists were invited to come up close and have a back-and-forth with the presenters.

Each audience member received an enormous bag filled with hair care products, brochures and a super-cool CurlStylist apron.

Miko Branch offered perhaps the loveliest line of the day: “Bringing beauty to natural hair is my goal,” she said.

Video: Nick Arrojo Talks to CurlStylist

by Blog from America's Beauty Show on Monday, March 29th, 2010

In this video, NaturallyCurly caught Nick Arrojo, creator of the Arrojo line of products, at America’s Beauty Show. He talks about hair and babies.

Curly Guys/Gals Tell All

by Michelle Breyer on Thursday, February 4th, 2010

We asked prominent stylists to tell us about their hair and what it was like growing up with curly hair.

Diane Da Costa,

textured hair expert, Mizani multi-textured expert /creative consultant and author of “Textured Tresses”


Q:What type of texture do you have?

A: If you look on the Mizani Natural Curl Key, my hair is a combination of Type V to Type VI - very curly and coiled. I have a loose afro with medium-size coils.

Q: How did having textured hair affect you growing up? How did you feel about your hair growing up and how has that changed since you became involved in the beauty industry?

A: My entire family has natural textured hair—from loose waves to coily hair. I was very comfortable with natural hair, but always wanted my hair longer and smoother as my hair was a thick and voluminous shoulder-length soft curly-afro hair. My sisters had mid-back length, long smooth wavy and spirally curly hair. So, growing up, I was somewhat envious of their hair. And my mother didn’t know how to style my hair — it was more difficult, so she made my older sister do it. She finally made me start styling my own hair when I was about 9 years old. That’s how I started in the business as a child.

When I was about 11 years old, I went for a relaxer at the salon so I could be more like my sisters with long and wavy hair. However my hair was relaxed straight.That meant I still had a lot of work to do with my hair, blow drying, roller setting, hot curling etc.

When I got in the industry, that completely changed. I got off all my relaxers, went natural and grew out my natural hair. It was at that point that I started experimenting with all the natural, curly styles and sets my mother would do to my sisters and tried on my hair when we were children. I love my hair for all its curls and versatility. Now with all the styling products and with the ceramic tools we have today, I am able to wear my hair blown straight without any chemicals or worn naturally curly with enhancing products. In the last two to three years, I’ve enjoyed wearing my hair straight in the fall and the winter. All I have to do is wrap it, dry, blow it out slightly with MIzani ThermaSmooth System and ceramic iron. Because I live in New York and I don’t have a texturizer, I wear my hair curly with enhancing products from about April to October.

Q: What do you think are the biggest/most important/most interesting developments in the world of hair texture today?

A: It’s amazing that everyone has embraced curly hair in all fashions and forms. Taylor Swift’s long curly waves are going to be the next big look for the spring. She’s taking the music and entertainment industry by storm, and everyone’s going to want her look, whether there are using irons, sets or extensions to complete the look.

It’s also quite amazing that there in the last 10 years that so many small, independent companies have been able to develop and manufacture hair care products for naturally curly hair, with natural and organic ingredients for all hair textures. And every salon brand now has a curly line incorporated in their overall product line-up with some natural ingredients included. Twenty years ago there were only about three, there were a handful of products available. Even Mizani, the multi-textured professional brand known for relaxers and treatments, has created True Textures Curl Defining System, which launches this month.

Q: What type of products/tools and what amount of time do you spend on your hair on “curly” days and on “straight” days?

A: On curly days, I’ll shampoo and condition my hair and apply a light leave-in cream on my entire head. Then I comb through it with a wide-toothed comb. After I apply a enhancing cream/gel on my entire head, I’ll go through the hair with my fingers and finger stretch with some products, section by section. This technique, the Mizani True Textures Free Hand Styling Technique, is part of the new techniques that I have created for the True Textures Styling Collection and Techniques, which includes six styling and three cutting techniques. After, I’ll air dry or diffuse to define the curls. Sometimes, I’ll place a turban towel on my hair and let the curls set in the towel while I get dress or finish up house chores, then I’ll finger comb with a styling cream or gloss for more vibrancy. All this takes about 10 minutes.

When I wear my hair straight, I’ll have it straightened with a wrap set, blow dry and ceramic iron in the salon after a weekly shampoo and conditioning treatment. On a daily basis, if I have to refresh the style with the ceramic iron. It takes me about 20-25 minutes, including apply a gloss or styling cream and comb-out.

Q: Any other comments/observations on curly/textured hair?

A: Curly/textured hair is the most versatile, and provides the most options, whether you keep it completely natural or use a texturizer.

Kevin Murphy

Stylist, “Texture Master” and creator of the Kevin Murphy line of products


Q: What type of texture do you have? Describe your hair.

A: I have salt-and-pepper curly hair.

Q: How did having textured hair affect you growing up? How did you feel about your hair growing up and how has that changed since you became involved in the beauty industry?

A: My hair was always really big, and I always felt like a boof head. I was never able to get the style I wanted without a lot of maintenance until I began to make my own hair products, which began in my kitchen at home. I could never get the right texture for my hair and once I made what I needed, a light went on in my head and I thought hmmmm there could be something in this.

Q: What do you think are the biggest/most important/most interesting developments in the world of hair texture today?

A: When I was young you just had to go with your texture, and there really were no products or tools that helped you get what you needed. You just had to suffer looking really goofy. Now there are so many products and great styling tools. If you aren’t happy with your texture you can just go and get a product or a tool and get the hair you want (with a little work, that is).

Q: What type of products/tools and what amount of time do you spend on your hair on “curly” days and on “straight” days?

A: I don’t really have straight days, but I do spend a bit of time with a “Doo Rag.” I apply a moisture cream first and have to flatten my hair with the doo rag and wait. If I try to blow my hair dry, I look like a Bee Gee. From start to finish my hair can take up to 30 minutes, but it’s more of a waiting game.

Q: Any other comments/observations on curly/textured hair?

A: My thing with my curly hair is it has a little temper tantrum every couple of day. You have to get the right thing in at the right time otherwise it’s all over. Straight hair really looks the same every day. Even after being a hairdresser for over 30 years, I just can’t roll out of bed, if I didn’t have my own range of products dedicated to texture I’d be screwed.

Nick Arrojo


Q: What type of texture do you have? Describe your hair.

A: I have fine, curly hair. In the past I’ve worn it long, but nowadays I go for a short, cropped men’s style.

Q: How did having textured hair affect you growing up? How did you feel about your hair growing up and how has that changed since you became involved in the beauty industry?

A: I didn’t like my curly hair at all as a teenager. It was very different from most of my friends and infuriatingly difficult to manage. Most of the time, I tried to straighten it as best I could, but the results were often disastrous—especially when it rained! Since becoming a professional, I’ve learned to love my curly hair, and I encourage all clients with natural texture to wear it natural. It’s a lot better to work with your natural texture than to try to fight against it.

Q: What do you think are the biggest/most important/most interesting developments in the world of hair texture today?

A: The best thing about modern-day curly hair is how acceptable it has become in our culture to the point where it is actually revered by many. I think that’s a great leap forward for naturally textured tresses. It’s also great to see a lot of products on the market that work really well with curly hair, helping it be what it should be: bouncy, voluptuous and unique. I’ve had clients tell me the ARROJO curl crème has changed their hairstyling life. That’s got to be a good thing.

Q: What type of products/tools and what amount of time do you spend on your hair with curly vs. straight hair?

A: Right now my hair is so short that I only use one product: texture paste. I only spend two minutes working a little paste through for extra texture and definition.

Q: Any other comments/observations on curly/textured hair?

A: You should love and embrace your natural texture. It truly is unique and wonderful.

Michael Crispel

KMS California artistic team member from Earth Salon in Toronto

Q: What type of texture do you have? Describe your hair.

A: I have thick and coarse curly hair.

Q: How did having textured hair affect you growing up?

A: I was the FRO child in school and was singled out as the ethnic kid.

Q: How did you feel about your hair growing up and how has that changed since you became involved in the beauty industry?

A: As a child I wanted flat hair that was smooth so I would blend in but as I became a hair stylist I learned to embrace my hair with all the salon products that gave me so many options, from long to short textured—making my hair the most versatile of anyone in the salon.

Q: What do you think are the biggest/most important/most interesting developments in the world of hair texture today?

A: Curly products have come a long way. In the ’70s and ’80s, it was gel or mousse at best for a natural look. But now we can give hair nutrition and style in the same products.

Q: What type of products/tools and what amount of time do you spend on your hair on “curly” days and on “straight” days?

A: KMS California Curl up Control Cream, with a diffuser, for curly days and Silk Sheen Therapy Plus or straight days

Q: Any other comments/observations on curly/textured hair?

A: We curly people are the most diverse hair type in the world, and the most afraid so for all the hair salons do your home work know your clients and products and proceed with caution!

Lorraine Massey


Q: What type of texture do you have? Describe your hair.

A: I have predominantly corkscrew curls. But when it’s ultra humid, the mood ring personality of my curls can change on a whim and become “bottiscrew,” which is a mix of corkscrew and Botticelli! After pulling a curl strand to its actual length and releasing it, its spring-back factor can be as much as 6 inches! That’s why it’s a disaster when you cut curly hair wet. Anything wet expands, and when it dries, it contracts. It’s like a transformer.

Q: How did having textured hair affect you growing up? How did you feel about your hair growing up and how has that changed since you became involved in the beauty industry?

A: I was so young when I figured out “this is it!” me, my curls and I till death do we part! But I was not happy about it until later in life. We curlies are not born loving our hair. We have to learn to love it and if we are lucky to find a curl sponsor who will encourage us on our unavoidably curly path—that is priceless! As a child, the teasing and name calling didn’t help either with comments like “with hair like that you don’t notice her ankles”!

Q: What do you think are the biggest/most important/most interesting developments in the world of hair texture today?

A: The Devafuser is truly unique and efficient in its design and makes so much “logiCURL” sense! I don’t think there are any other developments at the moment—just regurgitated sameness but packaged differently. It’s all geared to make you feel you are not quite good enough to really have and love what you are born with!

Q: What type of products/tools and what amount of time do you spend on your hair on “curly” days and on “straight” days?

A: Frizz and curly hair is still severely misunderstood! Unruly is a word I hear all the time in the media, and I do not like it! As they say in text book, “unruly children are looking for consistency.” Same goes for curls! When your consistent in your approach, you get consistency back. I started to love my curls the day i stopped shampooing! So no shampoo equals no sulfates. Add superior conditioners and alcohol and silicone free gels. Love me as I am and do not disturb curls in progress.

The only straight I do is talk straight or straight to bed (but always curly to rise). I am a 100 percnet committed Curly Girl, and I spend such little time on my curls because fuss equals frizz. For me it’s about truly radiCurl simplicity.

Q: Any other comments/observations on curly/textured hair?

A: When the word “texturized” is applied to natural textured hair, it really concerns me since curly hair is nothing but texture naturally, and with what I have observed over the last 10 years by committing to the natural selection, is what can happen naturally in the hair is far more beautiful than anything I can manufacture, “ManuFracture” or impose upon! It’s very humbling and goes against all we in the hair biz have been trained to do!



Q: What type of texture do you have? Describe your hair.

A: I have a combination of tight and loose curls. When I was younger my hair was so thick that if I ran my hands through it, I would lose any rings I had on my fingers.

Q: How did texture hair affect you growing up? How did you feel about your hair growing up and how has that changed since you became in the beauty industry?

A: I grew up in Beirut, Lebanon where everyone has beautiful curly hair of all shapes and sizes and color. It was the norm! When I came to the United States, people would make fun of my sister’s and my curls and no one knew how to work with curls or how to handle them.

This motivated me to be the pioneer of the curly hair industry by establishing the first salon dedicated to curly hair and creating the first product line specifically for curls. Since I started my curly hair crusade 25 years ago, the curly hair segment has grown tremendously and a lot more attention is paid to it.

Q: What do you think are the biggest/most important/most interesting developments in the world of texture today?

A: Today texture is celebrated - it’s big, it’s beautiful, it’s sexy. IT has a language of its own and it’s sought after in all aspects of fashion, beauty and design.

Q: What type of products/tools, and what amount of time do you spend on your hair on “curly” days and on “straight” days?

A: What’s a “straight” day? I only have one kind of day with my hair - CURLY! It takes 5 minutes to do my hair, and it lasts for two to three days. I use a range of my [Ouidad] products and my Double DetanglerTM both as a comb and as a styling tool for my hair. The sky’s the limit with my Double Detangler - it gives me the opportunity to create any type of curl or wave pattern.

Q: Any other comments/observations on curly/textured hair?

A: I believe textured/curly hair is regal and the most beautiful hair in the world. It has so much dimension and plays up the features of its owner.



Q: What are the different textures of hair and how can you determine which texture you have? Once you do, how can you figure out how to best care for your texture?

A: Texture can easily be broken down by kinky, curly wavy or straight. To really confuse you, most people have multiple textures on on head of hair, but there is still a dominant kinky, curly, wavy or straight. Women who have the most problem identifying with their hair texture are ones that have found it to be a problem- the kinkys and the curlys. Because of the lack of info or knowledge on how to deal with those textures until recently, women often end up chemically altering and thermally manipulating their hair, some from the earliest age of 7 for the next 30 years and are just now trying to rediscover their natural texture. The best way to familiarize yourself with your texture is by gently feeling the root area (if in fact you’re relaxed) or gently caressing your natural texture while wet. Go to the mirror and look at these textures that come to life when wet and soft. Add conditioner to wet hair to see even more definition in your true texture. The first line of defense for any texture is to make sure you’re using an appropriate cleanser. Using a non suds, sulfate free cleanser such as Daily Cleansing Cream will ensure you’re hair is left clean and hydrated, without stripping hair of its natural oils. This helps hair to retain its softness and pliability, which unleashes its optimal potential, unlike conventional shampoos that prevent those textures from looking their best and make it difficult for you to recognized your true texture. Using a non suds cleanser helps your conditioner work more effectively and be the super softening conditioning treatment that you always hoped your conditioner to be. Unfortunately, those conventional shampoos made it difficult for that to happen. Your conditioner spent most of its time dealing with the damaging effects of the shampoo rather than hydrating to its fullest potential. Try using Hair Rules Quench ultra rich conditioner. This thick, concentrated conditioner, hydrates, moisturizes and softens the dryest, parched, hard hair. Do you see the common theme here? Moisture. Every texture needs it. For finer textures,this is where conditioning becomes optional, using as a treatment or a light weight conditioner such as Hair Rules Nourishment Leave In conditioner. Similar to a light moisturizer on your skin before makeup, this leave in conditioner will hydrate without weighing the hair down. Now here’s where all of this affords you to use more light-weight styling products. The hair is hydrated, in its fullest potential allowing your styling products to work better without heavy, sticky, hard, waxy results. A new generation of styling products that have a dual purpose leaving hair both conditioned and perfectly defined, will help you maximize your hair texture. The first rule in dealing with texture is, with kinky being the more severe in curl pattern and most fragile of all textures, the care of this texture is not from the standpoint of maintaing a straight style (which you can usually wear 4-5 days without touching water.) Wash and wear results can be achieved every day, for kinky/curly textures, but don’t go longer than three days before repeating your wash and wear style. This will help your curl pattern stay detangled and hydrated so it doesn’t dry out, become brittle and break off. The second rule is to get a proper hair cut every 3 months, with the ends being adequately cut when straight. You can’t cut what you can’t see on hair that is tightly wound (with shrinkage and a ziz-zag pattern.) The timing of these hair cuts is more essential than anything. Hair grows 1/4 inch to a 1/2 inch a month. If over a period of three months, you’ve gained an inch and a half, the idea is that you’re only cutting 1/4 or less of an inch. This means you’ve gained length! Taking all of this in to account when caring for your texture will help you achieve salon results at home, helping you to love and honor your hair.

Q: What was your inspiration behind creating the Hair Rules product line? The Hair Rules salon?

A: Built on a heritage of beauty, education and community, Hair Rules New York is the FIRST and ONLY multi-textural salon in the U.S., offering the healthiest approach to hair care and styling as a means toward evolving mindset, changing perceptions and influencing practice. Our goal is to help our clients re-discover their natural texture, embrace the versatility it offers, and wear it however they choose- but via healthy, responsible methods. We offer an elite team of stylists and colorists, all trained in the safe and healthy approach to hair care, color, texturizers, relaxers and styling methods. At Hair Rules, we understand that while all hair textures are not created equal, they should be treated equally. The brand came first, delivering top notch, truthful results, while the salon was created as a platform for education and sharing the truth.

Q: It seems as though women with “non-straight” hair have a complicated relationship with their hair type and texture. Why do you think this is?

A: The many faces of the beauty industry, be it hairdressers that started out in beauty school learning how to process hair and not deal with it in its natural state to the mass market manufacturers of beauty products that market products based on ethnicity rather than the texture specific approach that should be taken, have confused the consumer. The Hair Rules approach to beauty is a truthful approach, designed to offer the healthiest approach to hair care and styling as a means toward evolving mindset, changing perceptions and influencing practice.

Q: What do you tell women who are trying to embrace their natural texture but are apprehensive about how they will be perceived?

A: This is a natural evolution. Once you plant the seed and expand perceptions of beauty, women will move in a more positive, comfortable direction when they start to see images of themselves portrayed more beautifully in media. We can only influence women and build their trust from a truthful, honest approach. Truth allows you to feel comfortable in your skin.

Top Ten Tips for Winning in 2010

by Staff on Monday, November 23rd, 2009

As the calendar turns over to 2010, will you be ready to turn around your business? P&G Salon Professional says “Let’s leave the 2009 downturn behind and plan to WIN in 2010.”

Work closely with your manufacturer partner to plan promotions, learn about new products and techniques; find the best educational programs for you and your staff. Check out for more great ideas.

When asked “What ONE THING should salon owners do to turnaround in 2010,” these leaders shared this advice:

Nick Arrojo

Nick Arrojo, ARROJO Studio, NYC - Retail is the missed opportunity. Think of your team as educators to clients, not salespeople. Talk to clients about the products they need.

Geno Stampora – Industry consultant, author, motivational speaker - Teach all employees to take personal responsibility for their marketing of their skills and services in the salon.

Adam Broderick, Adam Broderick Salon, Ridgefield, CT - Move your focus from revenue to expenses. Look for things to cut that won’t affect the client experience. Find opportunities below-the-line to improve profitability.

Janine Jarman, Hairroin Salon, Hollywood, CA and Sebastian Stylist Design Team Member - Create goal boards with staff, using magazine cutouts to visualize. Share with one another to keep the team accountable and working together. Also develop a clear education plan for the year.

Lois Christie

Lois Christie, Christie Salon & Spa, Bayside, NY & President, Intercoiffure America/Canada - 2010 is all about making clients a part of the whole salon experience with extraordinary service. Take advantage of what major manufacturers offer to help build your business. We are all in this recovery together! Wella has been our partner for 39 years and helps us have a happy, motivated staff that is consistently educated. Also, joining organizations such as Intercoiffure, where successful owners share ideas and knowledge, is a huge advantage.

Anthony Muti, Creative Director, Mario Tricoci Salons & Day Spas, Chicago, IL - Build each staff person’s business and train them to brand their own business. Larry Silvestri, COO, Mario Tricoci Salons & Day Spa - Watch your inventory and controllable expenses. Use one color line (we prefer Wella) that you can train all your staff on, and use on all of your clients.

Frank Gironda, President, Cosmetologists Chicago – Plan now to attend America’s Beauty Show, March 27-29, 2010 in Chicago and check out the P&G Salon Professional Pavilion. It’s the best investment you’ll make for yourself and your staff.

John Donato

John Donato, Donato Salon + Spa, Toronto, Canada - Up your customer experience by always trying to out-do yourself.

Sab Shad, Erwin Gomez Salon, Washington, D.C. - Make staff training a priority by booking education during the workday. Train soft skills with as much diligence as technical training. Don’t let negative energy pervade the whole salon.

Marie Gaglioti, Dieci Salon & Spa, Livingston, NJ - Use the 1:1 time you have with each client to provide solutions, talk about her beauty needs and recommend products that you provide.

Keratin Treatments Dominate Premiere Orlando

by Michelle Breyer on Thursday, June 11th, 2009

Keratin treatments, such as those offered by Keratin Complex Smoothing Therapy, were a big focus of Premiere Orlando.

Texture was the focus at Premiere Orlando 2009 — changing a client’s natural texture, that is.

Every other booth seemed to offer some new keratin treatment to straighten or loosen curls and kinks. The main curl-oriented booth, DevaConcepts, sat next to a huge Keratin Complex Smoothing Therapy booth, complete with bare-chested models painted silver. Marcia Teixeira, Brazilian Keratin Treatment, NanoKeratin System, Global Keratin, OK Original Keratin, Dream Hair Keratin Therapy, Magik of Keratin, Natura Keratin, BEOX Keratin and X-Treme Keratin Care were among the companies selling products designed to straighten hair without the damage of traditional chemical relaxers. Since gaining popularity over the past two years, keratin treatments have taken the country by storm, with a growing number of hairdressers forgoing thermal reconditioning in favor of this hot import from Brazil.

Noah Melngailis, right, demonstrates to a stylist.

Although the keratin companies’ booths attracted their fair share of crowds, there was plenty of interest in curls and kinks as well. Companies such as John Paul Mitchell Systems, Aquage and Tigi showcased curly styling techniques at their booths along with Deva. And, which officially launched at the Orlando event, attracted hundreds of stylists hungry for information about how to work with waves, curls and kinks.

Another hot product offering this year was argan oil, with several companies showcasing products containing this oil from Marrakesh. The oil, which is said to have restorative and age-defying effects, has become one of the latest miracle ingredients in the beauty industry because it is high in vitamin E and essential fatty acid. It is believed to help all sorts of skin and hair conditions. MorrocanOil, which offers a wide range of haircare products containing argan oil, has become the leader in this niche, and they had a huge booth at this year’s show.

CurlStylist’s Gretchen Heber, right, discusses the company’s new site with curly stylists.

The show — held June 7 and 8 — attracted the top names in the beauty business, including Angus Mitchell and Robert Cromeans from John Paul Mitchell Systems, Kim Vo, Orlando Pita, Nick Arrojo, Martin Parsons and Sam Villa.

Celebrating its 19th year, the show served up its biggest selection of hair education to date, with top-notch educators providing valuable education in a wide number of subjects. Over 43,000 stylists were expected to attend the event this year.

Premiere Scenes: Real Stylists with Real Curls!

CurlStylist’s Michelle Breyer, right, shows an interested stylist the ins and outs of

Nick Arrojo and Curls

by Michelle Breyer on Wednesday, May 6th, 2009

Stylist Nick Arrojo doesn’t believe in “curl-only” specialists.

“Good hairdressers can do everything,” says Arrojo, who has curly hair himself. “I believe I should be able to make anybody look good.”

He has been doing just that throughout his career as a stylist and on TLC’s “What Not To Wear” makeover television show where he serves as one of the show’s “style gurus.”

He grew up in England, beginning his career in Manchester at Vidal Sassoon and then with the Wella team. His work caught the attention of Bumble & Bumble in 1994, and he took the post of director of education at the company’s New York salon. Three years later, he teamed up with stylist Rodney Cutler with the Arrojo Cutler Salon and Arrojo became global master for Aveda.

In September 2001, he realized his life-long dream of opening his own salon, the Arrojo Studio, where he works on such clients as Minnie Driver, Liev Schreiber and supermodel Melissa Keller. He regularly is featured in magazines such as Elle, Allure and Jane. He was selected as a judge for the Elite Model competition.

Arrojo is a big proponent of letting your hair do what it wants to do naturally.

“It’s better than trying to make it something it’s not,” he says. “Whenever I’m thinking about a style for a person, I’m thinking about what their hair is telling me to do. If you work with your natural texture, you’ll get the best results.”

Today’s culture is definitely more curl friendly, Arrojo says. When he came to New York in 1994, nobody was wearing their hair curly. Everybody wanted straight, silky hair. But in today’s increasingly diverse culture, texture is much more accepted.

“More people are enjoying working with natural curl,” he says. “There is much more natural hair around then there was 10 years ago. People are much more confident sharing their uniqueness rather than being someone they’re not. It’s better for everybody. Curly is beautiful.”

It’s an attitude he brings to “What Not to Wear.” While many makeover shows think curly hair is something to be fixed, straightening every ringlet and kink, Arrojo often works with the person’s natural texture. Even when he straightens a curly girl’s hair, he gives a cut that is versatile enough to be worn straight or curly.

“Most of the curlies on the show are amazed at how easy it can be, and how good their hair can look,” Arrojo says.

Arrojo says his work on the show is incredibly rewarding . He has been a part of dramatic transformations that have changed lives. He especially enjoys the moment when he spins the chair around and the person sees the new look for the first time.

“When they first see themselves, it’s a shock,” he says. “Then you slowly see the winds of change appearing — you can see their confidence level and perception change. It’s absolutely awesome.”

The day before we spoke with him, Arrojo had done a makeover on a woman who had never had a haircut.

“She went from plain to sexy,” he says. “If I can enable someone to have a better look, I feel like I’ve achieved a great deal.”

Arrojo says he’s given total freedom to create a look for the people who appear on the show. They come to him after they’ve spent two days with fashion experts Clinton Kelly and Stacy London, who give them a style makeover. It’s up to Arrojo and makeup artist Carmindy to complete the “magic.” He feels his work on the show is one of the most crucial elements because “you can’t take the haircut off.”

“It’s much more of your identity,” he says.

One of the most rewarding parts of the show is the feedback he gets from hairdressers, who enjoy watching how he communicates his ideas. Good communication between the stylist and the client is crucial when it comes to a good haircut. A client may want a style that’s not going to work with their hair type. A stylist needs the confidence to know what they can and can’t achieve, and must know how to get that message across to the client.

That may be especially true with curly hair, because working with curls is different than working with straight hair. Curly hair expands, while straight hair tends to fall. The cut needs to be more technical, he says. But then it must be cut visually.

When Arrojo was trained to cut hair, he says he wasn’t allowed to use styling products, and he has integrated that into the way he cuts hair today. The hair is cut wet and allowed to dry, doing it what it naturally wanted to do. Then, the hair is re-rinsed and reset.

When he designed his new Arrojo product line, he says he designed it with his own fine curls, as well as his wife’s curls, in mind. The line includes a Styling Creme, Curl Creme, Defrizz Serum and Volume Foam. For definition, he recommends the Curl Creme. For finer curls, the Styling Creme and Volume Foam provide thickness and volume. He recommends the Serum for those who straighten their curls. His Daily Conditioner is a good leave-in product.

“With the Styling Creme, Curl Creme and Conditioner, you have something for every type of curl,” he says. “You can layer the products depending on what you need.”

In addition to developing his own products, Arrojo is branching out into other areas as well. He is working on a book that will come out in fall 2008 called “Great Hair,” which will be loaded with useful information on how to work with your hair to make it look its best — from the cut to the care. He says it will have a lot of great information about curls.

“It’s all about how to look at yourself so you can always have great hair,” Arrojo says.

Nick’s Mane Advice

Don’t Get Obsessed About What Cut is Right for The Face Shape: It doesn’t matter unless the shape is crystal clear.

Don’t Fight Nature: The further away you are from what’s natural, the harder it will be to make the hair look good.

Length Matters: Anything below the shoulders won’t change the face shape.

Don’t Wear Your Hair Too Long if it’s Fine: You’ll only play into the fineness, the longer it is, the thinner it will feel.

Avoid a Center Part: You don’t want a strong line on the scalp. Anything symmetrical will highlight the asymmetry in your face. Do an asymmetrical side part or a zig-zag part.

ICurly Hair Can Have Bangs: Go for longer ones that caress your face and fall around the eyes to create to create more romance. Don’t straighten the bands and leave the rest of the hair curly. Mixing textures is the worst.

— From Beautified by Kyan Douglas

Avoid a Center Part,
Arrojo Says

by Staff on Wednesday, April 29th, 2009

Nick Arrojo

New York Stylist Nick Arrojo recommends avoiding a center part: “You don’t want a strong line on the scalp. Anything symmetrical will highlight the asymmetry in your face. Do an asymmetrical side part or a zig-zag part.”

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