Posts Tagged ‘natural hair’

Natural Hair Tips

by Claire Aviles on Wednesday, August 1st, 2012

There’s a major need for stylists in the “natural hair world.” While there are salons specifically catered to naturalistas, the natural hair movement has thus far been dominated by consumer culture. The themes of freedom and self-acceptance that the movement embodies have primarily been spread through online message boards, blogs, and YouTube.

These tips from Design Essentials® Master Educators Deshonica Kerrie and Francesca Adams will help stylists navigate the growing movement and confidently serve their clients with natural hair.

1. What are some tips to help women transition from relaxed to natural hair?

We suggest wearing protective styles while transitioning. Experiment with sets, twists and braided styles. These styles are limitless and can also help give the illusion that your client’s curl pattern is consistent while she is growing out the straighter parts of her hair. Another great option is the Design Essentials® Strengthening Therapy System (STS), which offers clients the freedom to go back and forth between straight and naturally curly styles without damaging the natural curl pattern while minimizing damage and tangling.

2. Why should I recommend that my clients use a sulfate-free shampoo?

The chemical sulfate often used in shampoos to help cleanse and create the lather is harsh on the scalp and removes natural oils from the hair. To maintain a healthy scalp, we recommend using a sulfate-free gentle cleansing shampoo with a blend of natural ingredients like soy or botanical oils. The sulfate-free shampoo will cleanse the scalp, while replenishing the moisture needed by the scalp and hair. Remember, a healthy scalp promotes healthy hair!

3. Can natural hair return to its natural curl pattern after being straightened?

If you continually straighten the hair using 450-degree heat, the hair eventually will not return to its natural kinky, curly state. To maintain the natural curl pattern of the hair, first examine the texture to determine if its fine, medium or coarse and will hold up to the heat used when straightening regularly. Second, make sure to lower the temperature of the straightening tool when silking the hair. Understanding the texture and curl pattern will also help when choosing products to use on the hair.

4. What can stylist do to retain natural hair clients?

First, it is important to understand that natural clients will likely visit their hair stylist less frequently. However, when natural clients do come in, they typically desire more services during that one visit. As a professional stylist, it’s important that you continuously educate yourself on natural hair care and are able to share information with your natural clients that they can’t easily get from YouTube bloggers. When consulting with your natural clients, be sure to not only to talk to them about the health of their hair, but to also provide services such as a trim or steam treatment and retail products to help them maintain their hair at home in between visits.

5. What can a stylist do to position him/herself as a trusted natural hair stylist?

As we know, naturalistas turn to YouTube to discover the latest products, trends and styling tutorials for natural hair. In order to position yourself as a natural hair expert, you should not only educate yourself, but also make sure that you are sharing useful information where the consumers are searching. We suggest producing your own YouTube videos with styling or maintenance tutorials. Stylists should also make sure to have an updated website with links where your clients can find you on social media. Be sure to post rich content regularly. Along with your routine networking efforts, stylists should connect with local, industry specific meet-up groups.

Design Essentials Exec Walks the Walk with Her Natural ‘Do

by Michelle Breyer on Thursday, March 17th, 2011

Cyntelia

Cyntelia Abrams

Marketing coordinator Cyntelia Abrams was walking down the hall at Design Essentials two years ago, bemoaning the fact she needed another relaxer, when a visiting stylist suggested she go natural instead.

Abrams, who started working for the Georgia-based haircare company in 2005, had experimented with low-lye relaxers, but she had never been quite ready to embrace her natural texture.

“I hadn’t seen my natural hair since I was five years old,” Abrams says. “Growing up, I never thought natural hair was pretty.”

She decided to transition to her natural hair. “I was still wearing my hair straight,” says Abrams during an interview at ‘Fro Fashion Week in Atlanta.

Finally, a year and a half ago, the light bulb went off. She said it was time that she finally embraced her natural hair— kinks, coils and all.

“I can’t just love my natural hair when it’s straight,” she says. “I realized—this is my hair. It was time to get comfortable in my own skin.”

Although she still wears her hair straight every now and then, Abrams says she wears it natural most of the time. Usually, she just wets it and goes.

And Abrams’s acceptance of her own natural ‘do is reflected by Design Essentials, which is committed to natural hair. The company developed its Natural Hair Care System— a collection of curl definition products infused with a combination of natural butters and oils to maintain and style loose wavy to tightly coiled hair textures. Each product is specially formulated with a blend of nourishing natural ingredients such as jojoba, cocoa butter, coconut oil, soy and almond oil to better meet the individual needs of each hair type. The ingredients provide the intense moisture that natural hair needs and the curl definition the natural consumer desires.

“We love natural hair,” Abrams says. “We’re committed to natural hair. This isn’t just a trend. It’s a lifestyle and it’s here to stay.”

Cyntelia shares her favorite products and tips:

“My favorite products are the Design Essentials Natural Curl Cleanser and Moisturizing Conditioner. I love how they soften and detangle my hair. I also love the smell!”

“I usually style my hair by doing a Wet Two Strand Twist Set. Tips for achieving the best results with this style:

1. Detangle before twisting. Detangling helps to remove any hair/coils that have shedded during shampooing and conditioning. Detangling also creates a smoother curl/twist once the style is dry and taken apart.

2. Sit under a dryer. I’ve found that my twists are more defined, with no frizz, when I sit under a dryer versus air drying.

3. Allow hair to stay twisted for at least 1 or 2 days before untwisting the hair. This allows the wave/twist pattern to form for more curl definition with the style once twists are taken apart.”

Bronner Brothers Showcases Natural Hair Movement

by Michelle Breyer on Monday, February 28th, 2011

Atlanta, GA—It was big news at Bronner Brothers, the convention. Bronner Brothers, the brand, unveiled its NuExpressions Naturals for Natural Hair product line—a 4-piece collection that consists of Scalp-Ale Shampoo Spray, BLT Twist Cream, Braid & Lock Oil Spray Oil and BLT Twist Cream For Braids, Locks & Twists.

If ever there was a doubt that natural hair is being taken seriously, the doubt was erased at Bronner Brothers in Atlanta, a 4-day convention that attracts more than 60,000 hairstylists, exhibitors, distributors and cosmetology professionals.

Over the past six decades, the convention has gained a reputation for its exciting, jaw-dropping extravagance. This year, for example, six of the most sought-after stylists are dueling in a boxing ring at the “Hair Battle Royale” for $20,000. Bronner Brothers is recognized as the largest beauty and trade show of its kind in the world—an Atlanta institution celebrating 64 years of family tradition, African-American pride, family unity and creative hair.

In past years, much of the focus was on highlighting ways to relax natural texture rather than enhance it. But this year, many of the exhibitors showcased products for natural hair. They included smaller boutique brands such as Jane Carter Solution, Shea Moisture and Black Onyx World. But brands including Design Essentials, Softsheen-Carson, Mizani and Bronner Brothers also showed off their natural hair offerings.

An entire series of classes at the show is focused on natural hair techniques—classes like “Dynamic Hair,” “The Art of Natural Hair,” “Natural Reaction” and “Innovative Styling for Natural and Locked Hair.” “All Curls Are Not Created Equal,” taught by natural hair guru Taliah Waajid, was designed to teach stylists how to work with clients who are free from chemicals and those who want to transition their hair to its natural curl pattern.

“When you leave this workshop, you will have everything you need to service all curly, wavy, kinky and coily textures of natural hair,” says Waajid.

Vendor

Vendor’s t-shirt says it all: “I love my natural hair.”

Bronner Brothers

Bronner Brothers unveils new Naturals for Natural Hair line


Anything goes

Anything goes at Bronner Brothers

Derrick J

CurlyNikki poses with the fabulous Derrick J of “Housewives of Atlanta” fame


Mizani

Mizani True Textures products for natural hair were among those spotlighted by the L’Oreal professional brand

Black Onyx

Black Onyx World was among the natural haircare companies showing their products at Bronner Brothers


Mizani Showcases Texture at Houston Forum

by Megan Dorcey on Friday, May 28th, 2010

mizani

Being greeted by a six-foot-something model with an amazing afro is a great way to start off your day at a hair show. Stylists from around Texas gathered in Houston to spend their Monday learning about Mizani’s new line, True Textures. The day was spent discussing trends, learning new techniques, and strengthening salon business strategies. Guests were welcomed to the J.W. Marriott hotel on Monday, May 24.

Mizani technical educator and salon owner out of Memphis, Tenn., Geno Evans, opened the forum with information about the day’s activities and what each stylist had in store. Next up, Director of Education Veronique Morrison welcomed the stylists and helped everyone find the classes that they would be visiting throughout the day. Soon, the gorgeous and diverse models were being ushered down the runway with varying shapes and textures among them, and the room was buzzing with excitement and amazement over the natural hair designs.

mizani

Only two models had relaxed or pressed hair, which is a testament to the Mizani hair care brand. True Textures is Mizani’s newest line of natural hair products, showcasing the natural beauty of hair and embracing multi-textured individuals. The focus of the forum was definitely on embracing texture as a stylist and how it can affect your business.

One of the three classes was a business-building seminar for stylists wishing to gain more exposure within the beauty business. It was implemented by motivational speaker and celebrity stylist agent, Crystal Wright. During the hour and a half class, the stylists gained knowledge on building their portfolio, presenting themselves with poise, and how to maintain current in this ever-changing business. Wright loaded the class with tips and tricks that stylists anywhere could learn from. The latest edition of her book, Hair Makeup & Fashion Styling Career Guide, has been a smashing success in the beauty industry, giving stylists the tools and resources to achieve their career goals. Wright brought along her assistant and beauty-industry guru, Remmy Vasquez, to demonstrate appropriate portfolio techniques.

mizani

The other two classes offered were “Clip That Curl”, taught by Evie Johnson and Darico Jackson. The class offered hands-on experience for each student to implement The Pequot method of hair-cutting, Mizani’s most popular of their “Trend” looks. Stylists were also given presentations by Bizlink and Integrity Solutions to support the growing demand for an electronically compatible salon in today’s market.

True Textures by Mizani has come back into the multi-textured hair market and is making waves.

Mizani Creates
Natural Hair Key

by Staff on Thursday, September 3rd, 2009

Mizani natural hair key

Naturally curly hair comes in all forms—from tight coils to loose waves and everything in between. Mizani, one of the leading professional authorities for multi-textured hair since 1991, is unlocking the key to naturally curly hair types with the Mizani Natural Curl Key.

This easy-to-use reference guide allows professional stylists the opportunity to identify the hair type of any client and determine its key characteristics and special needs, as well as the most beneficial in-salon services and at-home haircare.

With the support of world-renowned scientists in the U.S. and France, Mizani developed this innovative guide to global hair types based on specific shape criteria and utilizing a scientific approach to measuring features of hair strands. This includes the curve diameter, curl index, number of twists and number of waves. The results that emerged from this extensive research identified eight distinct hair types worldwide.

“Mizani’s approach to education is unsurpassed in the multi-ethnic category by constantly offering advancements like this diagnostic tool to equip the professional with excellence,” says Maria Cerminara, Vice President of Marketing for Mizani USA. “The Mizani Natural Curl Key will enable our stylists to not only properly evaluate and classify their clients hair but also make informed recommendations on the best products and treatments for different hair types.”

With the classification system clearly delineated, stylists can use the hair key to determine hair’s specific needs (i.e. moisture, strengthening, smoothing) and recommend a customized regimen for treatment and haircare.

Mizani’s wide range of professional products are developed specifically to meet the unique needs of multi-textured hair, with treatment combinations appropriate for each hair type that are determined by the Hair Key. Armed with this fundamental information based on advanced technology and research, stylists now have the means to give their clients exactly what they desire: strong, healthy, manageable and beautiful hair.

The Mizani Natural Curl Key will be available to Mizani stylists nationwide this month.

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