America’s Beauty Show was underway and thousands of stylist and salon owners gather to expand their knowledge, see top stylist and enjoy the entire “show” experience. Sunday March 13th was a huge day at ABS as it was the second annual “Texture” programming.
Texture! returned to ABS this year! This one-of-a kind free event showcased leading texture experts and educators in an intimate, interactive forum which included live hair demos. Texture! was hosted by NaturallyCurly.com founder Michelle Breyer and Modern Salon’s Editor-in-Chief Laurel Nelson, highlights of the event included:
Texture Trends: Fashion, Entertainment and Pop Culture Influences
Texture Cut, Color and Style: How-To Demos and Advice
Texture Opportunities: Make More Money Serving Curly Clients
Texture for Men: What’s New for Curly Guys?
Texture Q&A: Our experts, your questions!
Attendees were able to meet and greet the leading texture educators and brand leaders. The panel included the following:
John Benedetto, Director of Education for GK Hair: John has over 25 years of experience in the salon industry. In his prior role as Aveda’s Director of Global Hair Color Education, John was instrumental in creating Aveda’s Brands of Full Spectrum Hair Color and creating techniques for Aveda Collections at Video and Photo Shoots.
Shari Harbinger, “The Go To Curl Girl”: In her double-duty role as Director of Education for DevaConcepts and Color Director for Devachan Salon and Departure Lounge, Shari has both a loyal group of clients that rely on her for shiny, vibrant shades that are as modern as they are beautiful, and an enormous following in the salon industry for her eponymous training sessions.
Ouidad, the “Queen of Curl”: She is an internationally recognized stylist, salon owner mother, author and global educator. In 1984, as the pioneer of the curly hair industry, she opened the first salon in the country to cater exclusively to curly hair. Since then her trademarked cutting and styling techniques and specialized line of award winning products, have instilled confidence in curly and wavy haired people everywhere.
Anthony Dickey: He has spent the better part of his styling career—both on set and in the salon—trying to dispel the myth among women with kinky, curly and wavy hair that their texture is problematic or unruly. Touted as a “Style Svengali” by the New York Times, Dickey has mastered the mystery of textured hair to create iconic hair styles for designers, advertisers, photographers and celebrities alike.
Veronique Morrison: As Director of Education for MIZANI, a division of L’Oreal, USA, Veronique creates and manages the production of all technical curriculum, training programs, and creative trend presentations for a national salon audience.
Erica Grabczyk: American Crew’s International All-Star Erica Grabczyk certainly knows how to talk and cut men’s hair at the same time. She swiftly became the Director of Education at Groom Salon in Milwaukee, Wisconsin, specializing in male-specific design. Erica is top-rated in the City of Milwaukee for men’s hair (Milwaukee Magazine), having worked at Groom since 1999 as both a Lead and now Master Stylist. She trains nationally and internationally as an American Crew International All-Star Educator.
Ana Daniel, Artistic Director & Educator for Ouidad: This Dominican Republic native has spent several years working with Ouidad and loves ensuring that her clients not only have a style they love but also have the information they need to care for their curls at home. Ana’s work has appeared on the pages of many magazines and on the heads of numerous celebrities.
Our feet hurt and our heads are full of inspiration and new ideas to bring into our business. You could say that ABS Chicago 2011 was a success. Not only did we fall in love with the platform artists at Farouk’s stage, but we found new and exciting companies that are going to be on our radar this year.
Yesterday was an amazing day, jam-packed full of floor time, the NaturallyCurly & Modern Salon Texture! panel, and spending some quality time with brands like Schedulicity. We are inspired by this company that understands what a stylist needs as far as an online booking system, and wants to give you the information and tools to keep clients happy. We will be sharing more on this new online booking company very soon!
The Texture! panel was a huge success, drawing a full crowd of curl stylists from across the country. We were so happy to have Hair Rules, Ouidad, Mizani, Deva, GK Hair, and American Crew there to share their knowledge and host demo’s to give a little education to our stylist community. It was definitely an educational day, allowing stylists to ask some of their own texture questions and learn more about the different styles and methods of cutting and styling curly hair.
We are so lucky to be able to participate in ABS Chicago and always walk away with more knowledge, inspiration, and new friends each year!
Being greeted by a six-foot-something model with an amazing afro is a great way to start off your day at a hair show. Stylists from around Texas gathered in Houston to spend their Monday learning about Mizani’s new line, True Textures. The day was spent discussing trends, learning new techniques, and strengthening salon business strategies. Guests were welcomed to the J.W. Marriott hotel on Monday, May 24.
Mizani technical educator and salon owner out of Memphis, Tenn., Geno Evans, opened the forum with information about the day’s activities and what each stylist had in store. Next up, Director of Education Veronique Morrison welcomed the stylists and helped everyone find the classes that they would be visiting throughout the day. Soon, the gorgeous and diverse models were being ushered down the runway with varying shapes and textures among them, and the room was buzzing with excitement and amazement over the natural hair designs.
Only two models had relaxed or pressed hair, which is a testament to the Mizani hair care brand. True Textures is Mizani’s newest line of natural hair products, showcasing the natural beauty of hair and embracing multi-textured individuals. The focus of the forum was definitely on embracing texture as a stylist and how it can affect your business.
One of the three classes was a business-building seminar for stylists wishing to gain more exposure within the beauty business. It was implemented by motivational speaker and celebrity stylist agent, Crystal Wright. During the hour and a half class, the stylists gained knowledge on building their portfolio, presenting themselves with poise, and how to maintain current in this ever-changing business. Wright loaded the class with tips and tricks that stylists anywhere could learn from. The latest edition of her book, Hair Makeup & Fashion Styling Career Guide, has been a smashing success in the beauty industry, giving stylists the tools and resources to achieve their career goals. Wright brought along her assistant and beauty-industry guru, Remmy Vasquez, to demonstrate appropriate portfolio techniques.
The other two classes offered were “Clip That Curl”, taught by Evie Johnson and Darico Jackson. The class offered hands-on experience for each student to implement The Pequot method of hair-cutting, Mizani’s most popular of their “Trend” looks. Stylists were also given presentations by Bizlink and Integrity Solutions to support the growing demand for an electronically compatible salon in today’s market.
True Textures by Mizani has come back into the multi-textured hair market and is making waves.
Mizani wowed the ABS crowd with an energetic and dramatic stage show that started off with amazing African-style dancing and drumming.
Mizani, which launched its True Textures line last month, highlighted the variety of hair textures the products are suitable for, with a variety of styles.
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CurlStylist, NaturallyCurly and Modern Salon are teaming up to produce one of the hottest programming events at ABS!
America’s Beauty Show is one of the world’s premiere events for stylists, taking place March 27-29 at McCormick Place in Chicago. And the Texture! panel is already generating a lot of buzz and promises to be a sellout.
Here’s the scoop on the event!
Sunday, March 28
1:00 - 4:30 p.m. #716
Admission is FREE, but space is limited!
Pioneer Panel Discussion and Q&A
This focused event brings together Texture! pioneers for a panel discussion and Q&A on trends, techniques and education.
Exclusive Research Findings!
Find out what your clients and peers think about textured hair services, styling treatments and products in a special presentation of research commissioned by MODERN SALON Media and NaturallyCurly.com.
Special Texture! Presentations CURLS Ouidad Mizani KMS
Texture Tools and Goodies
Special samples, education materials and handouts available first come, first served.
CurlStylist will be giving away over $1,500 in prizes at the Texture Panel! Don’t miss out on these great prizes.
All you have to do is drop your business card or fill out a form to WIN 1 of 10 PRIZES! Must be present to win. Only one prize per person.
1st Place Prize: (over $500.00 value)
• ShiroShears ($300.00 Value) • Smart Heat Flat Iron 1″ by Gold N Hot ($80.00 Value) • Smart Heat Curling Iron by Gold N Hot (variety of sizes) ($50.00 Value) • Smart Heat Hair Dryer by Gold N Hot ($80.00 Value) • NaturallyCurly.com tote bag • CurlStylist.com magnet
2nd Place Prize: (over $400.00 value)
• ShiroShears ($300.00 Value) • Smart Heat Hair Dryer by Gold N Hot ($80.00 Value) • Belson 1-1/4″ Pro AccuSilver Digital Curling Iron ($40.00 Value) • NaturallyCurly.com tote bag • CurlStylist.com magnet
3rd Place Prize: (over $150.00 value)
• Smart Heat Flat Iron 1″ by Gold N Hot ($80.00 Value) • Belson 1-1/4″ Pro AccuSilver Digital Curling Iron ($40.00 Value) • NaturallyCurly.com tote bag • CurlStylist.com magnet
4th-10th Place Prizes: (over $60.00 value)
• Smart Heat Curling Iron by Gold N Hot (variety of sizes) ($50.00 Value) • NaturallyCurly.com tote bag • CurlStylist.com magnet
Mizani this month has launched its True Textures line, which is designed specifically to care for the growing number of people who choose to embrace their natural waves, curls and kinks.
True Textures addresses the unique characteristics of each curl type with specific products to meet individual needs, such as moisture, frizz control, and curl definition.
The True Textures Collection consists of five products. For hair care, indulge in three products—a sulfate-free shampoo, intense moisturizing mask and cleansing conditioner to cleanse and soften the hair. Jojoba oil and vitamin E provide intense hydration, and apricot oil and fruit sugars seal the cuticle and infuse shine.
In celebration of the new line, Mizani is are offering you the opportunity to win one of 25 Official Mizani True Textures Salon Exclusive Starter Kits (retail value more than $300).
Divide the hair into 4 sections. Directly below the occipital area, create an inverted V-shape by parting the hair from ear-to-ear. Secure the remaining free hair with clips.
To establish the length, pull down a section in the center of the back nape and part it off. When cutting naturally curly hair, allow the curl to gently spring back after you’ve determined the desired length. Dampen the hair with water, as needed, to maintain a consistent curl pattern throughout the cut. After visually establishing the length, release tension again to allow the hair to contract before cutting. To maintain shape, always cut at the beginning or end of the curl, not through the middle of the “C” or “S” pattern.
After establishing the guide, move side-to-side, and cut to extend the guide. Continue working up the head, bringing down ½-inch, diagonal partings and cutting them to the guide, until the back section is completed.
To layer the back, take a long, vertical section in the center back. Elevate at a 90-degree angle from the head, as shown, and cut to blend to the back guide.
This is the new traveling guide for layering. Continue cutting vertical sections to the traveling guide. Using a 45-degree angle, work toward one side, then from the center to the opposite side, until the entire back is layered. Cross check your work.
Establish the length at the sides by connecting the side to the previously cut guide in the back. Begin behind the ear and move forward, cutting the guide to create a diagonal-forward line.
Continue to work up the section, cutting to the guide. When you reach the top, repeat on the opposite side. Layer both sides, using vertical sections, as you did in back.
Blend the existing front fringe to the sides by slide cutting to the ends. Repeat on both sides, then cross check your work.
Naturally curly hair comes in all forms—from tight coils to loose waves and everything in between. Mizani, one of the leading professional authorities for multi-textured hair since 1991, is unlocking the key to naturally curly hair types with the Mizani Natural Curl Key.
This easy-to-use reference guide allows professional stylists the opportunity to identify the hair type of any client and determine its key characteristics and special needs, as well as the most beneficial in-salon services and at-home haircare.
With the support of world-renowned scientists in the U.S. and France, Mizani developed this innovative guide to global hair types based on specific shape criteria and utilizing a scientific approach to measuring features of hair strands. This includes the curve diameter, curl index, number of twists and number of waves. The results that emerged from this extensive research identified eight distinct hair types worldwide.
“Mizani’s approach to education is unsurpassed in the multi-ethnic category by constantly offering advancements like this diagnostic tool to equip the professional with excellence,” says Maria Cerminara, Vice President of Marketing for Mizani USA. “The Mizani Natural Curl Key will enable our stylists to not only properly evaluate and classify their clients hair but also make informed recommendations on the best products and treatments for different hair types.”
With the classification system clearly delineated, stylists can use the hair key to determine hair’s specific needs (i.e. moisture, strengthening, smoothing) and recommend a customized regimen for treatment and haircare.
Mizani’s wide range of professional products are developed specifically to meet the unique needs of multi-textured hair, with treatment combinations appropriate for each hair type that are determined by the Hair Key. Armed with this fundamental information based on advanced technology and research, stylists now have the means to give their clients exactly what they desire: strong, healthy, manageable and beautiful hair.
The Mizani Natural Curl Key will be available to Mizani stylists nationwide this month.