Posts Tagged ‘matrix’

4 Tips For The Perfect Blow-Out

by Alicia Ward on Tuesday, June 26th, 2012

Lady with curly hair style

Curly hair is beautiful in it’s natural state. As stylists, we love to see woman embrace their natural curls, coils and waves. However, we know that everyone likes options and variety. No one person can eat the same lunch everyday for their entire life just like no one curly can wear her hair the same her whole life. Blow-outs are a great way to help your clients change up their look. Here are four tips to help you give your client the perfect blow out.

1. Start Clean and Detangled!

You should always start fresh and clean for a smooth blowout. When selecting a cleanser, pick one that has smoothing properties like Matrix Total Results Sleek Shampoo. Choose a conditioner that is very moisturizing and has smoothing and de-frizzing qualities. We recommend the pair to the above shampoo, Matrix Total Results Sleek Conditioner. You will need to do a thorough job of wide-tooth comb detangling before you get started to ensure you get every curl smooth. Before you detangle be sure to apply a leave-in conditioner. Again, when selecting products for a blow out, choose products that have a smoothing properties like Matrix Total Results Moisture Cure 2-Phase Leave-In Treatment. Hair should be damp but not dripping wet when you get started. Remember to use a microfiber towel to gently dry your curls before starting, because this will help reduce frizz and friction.

2. Protect and Separate!

To ensure that your curls are protected from heat damage, apply a heat protectant and smoother. Matrix Total Results Sleek Iron Smoother works to protect and smooth curls for heat styling. To apply this heat protectant place a dime to quarter size into your hand and distribute it evenly.  Then, separate curls into sections, this will make the drying more manageable and reduce tangles.

3. Dry: Hot and Cold!

Now it’s time to start drying the hair in sections. Grab the first section and start drying it at the top, aiming the blow dryer downward and moving it from the top of the hair to the ends. Alternate between hot and cold settings on the blow dryer. It’s best to use a round brush and a dryer with a concentrator nozzle. These are must have tools for a good blow out. Using high heat and a concentrator nozzle to direct the dryer’s airflow, dry hair from root to tip for about 8 seconds, then lock out the frizz by using the cool shot button for 5 seconds. If the hair is excessively curly or coily, start by drying hair from mid-shaft to end to minimize styling time.

4. Stop the Frizz!

When you are done drying, to continue to lock out the frizz, dab a pea-sized amount of smoothing oil onto your hands and smooth it into the ends of the hair to define and separate your tresses. Matrix Total Results Silk Wonder Smoothing Oil will smooth frizz and flyaways. Finish the look by applying Matrix Total Results Amplify Volume Flexible Hold Hairspray, a light hold flexible hairspray that will really lock out the frizz.

Help your clients get your their curls back after their blow out. Deep condition with Matrix Total Results Color Care Intensive Mask to get your client’s moisture and definition back.

[THE CONTEST IS NOW CLOSED]

Win Big!

Matrix is offering you the opportunity to show off you best blow out!

Matrix Curly Girl is challenging six salons to throw down their best blow-out techniques to see whose smooth style reigns supreme. Vote by June 30th, for the salon you think will give our Curly Girl the best & longest lasting blow-out. If your salon wins you will be entered to win one of 50 gift baskets filled with the products the winning salon used on our Curly Girl (a $100 value)! Stylists can involved and enter here.

Win Big with Matrix Curly Girl Blow-Out Challenge

by Alicia Ward on Friday, June 22nd, 2012

Lady with curly hair style

Matrix Curly Girl is challenging six salons to throw down their best blow-out techniques to see whose smooth style reigns supreme. Cast your vote by June 30th for the salon you think will give our Curly Girl the best & longest lasting blow-out. If your salon wins, you will be entered to win one of 50 gift baskets filled with the products the winning salon used on our Curly Girl (a $100 value)!

Enter on Facebook.

Check out the full details:

Our Matrix Curly Girl is challenging six area salons to throw down their best blow-out techniques and see whose smooth styling reigns supreme! Six salons, six weeks, ONE WINNER!

What do you win?

Bragging rights as the MATRIX CURLY GIRL BLOW-OUT CHALLENGE WINNER! (plus some great online advertising and exposure)

A trip for your WHOLE SALON to New York City for dinner and drinks with your Matrix Family!

What do you have to do?

Our Curly Girl will book an appointment at your salon for a wash and blow-out.

During the appointment we will be taking video:

You must tell us a little bit about your salon and why you love Matrix.

During the blow-out, share your secret style technique that will make YOUR blow-out the best.

You must tell us what Matrix products you used to wash & style PLUS what special instructions and products our Curly Girl must use to keep up her new smooth style (must include NEW Design Pulse Clean Remix Dry Shampoo).

Then what happens?

Our Curly Girl MUST follow your post-style instructions TO THE LETTER and try to last as long as she can without washing her hair!

Your Matrix Family will be watching closely to make sure she follows ALL the rules and will take a photo each day after to see how she’s doing!

After all six appointments, a winner will be chosen based on whose blow-out lasted the LONGEST and still looked good!

How will I know if my salon won?

In early June, we will launch the Blow-Out Challenge on Facebook!

All six salon videos will be posted online and we will ask our fans to vote for the salon THEY think should win the contest. We will advertise on consumer websites PLUS you will get free goodies to pass out to your clients to encourage them to vote for you online!

After the votes are in, we’ll upload the “after” photos one day at a time and then announce the winning salon. The fans who voted for the winning salon will get free samples of the products the salon used to give our Curly Girl the Best Blow-out!

THE RULES

The curly girl:

MUST follow the salon’s instructions exactly to make her style last as long as possible!

Can NOT seek professional help in maintaining her style.

MUST wear a full-coverage plastic shower cap when bathing during the life of the style.

MUST wear a plastic rain hoodie in the event of weather.

The Salon:

Can only use Matrix products in the care, style and follow-up regimen! Each salon MUST share the style secret that sets their blow-out apart.

The best blow-out can only be achieved through traditional tools and styling products — no Keratin or chemical straightening allowed!

Each salon must be have a Matrix Facebook tab and be in our salon locator. Each salon must sign the contest waiver.

Ready To Take The Blow-Out Challenge? Enter now!

Delicious Curl Miracles from Matrix Total Results

by CurlStylist on Tuesday, November 15th, 2011

Some hair types are solid and dependable — pretty much always the same. Not curls. Every day is different when it comes to this sassy hair type. Curls can be springy and obedient on Monday, fuzzy and unruly on Tuesday and limp and listless by Friday. That’s why when it comes to care and styling, there’s no such thing as “the usual.” Different days call for different strategies, and a variety of yummy product miracles!

“I work with my curly clients to teach them how to cope with every type of hair day they encounter,” says Matrix Artistic Director Nick Stenson. “During the consultation, we talk about the differnent situations they encounter, and then we come up with a customized solution — products and styling — for each one.”

Here are two of Nick’s favorite Total Results Curl Cocktail “Recipes!”

The Thirsty Curl

Miracle Gel

Matrix Curl Miracle Gel.

Overworking and undermoisturizing leaves these locks looking rough, fuzzy and coarse.

  • Shampoo and condition with Total Results Curl Shampoo and Conditioner to gently cleanse, nourish and replenish moisture.
  • Towel dry and apply Total Results Miracle Super DeFrizzer Gel to damp hair. This liquid gel melts into hair instantly, and provides control and definition without a trace of crunch. Comb through with a wide-tooth comb.
  • Use the diffuser attachment to spread out airflow and use a low air setting to maintain texture and dry curls gently. Tilt the head to the side, allowing hair to hang freely. Position the diffuser beneath the hair, push up and dry.
  • Work a dime-sized amount of Total Results Sleek Wonder Smoothing Oil between hands, and gently press and squeeze curls to quench any trace of dryness. This ultra-light, rapidly absorbed formula offers 24 hour repair and frizz-fighting power.

The Skinny Curl

Fine texture causes these coils to droop before the day is done.

Curl Contouring Cream

Matrix Curl Contouring Cream.

  • Shampoo and condition with Total Results Curl Shampoo and Conditioner for lightweight cleansing and care. Towel dry.
  • Apply Total Results Amplify Wonder Boost Root Lifter to the scalp area. This innovative formula features a unique directional nozzle that points root-lifting muscle directly where it’s needed. Lift lasts for 24 hours.
  • Work Total Results Curl Contouring Lotion through midlengths and ends. This nourishing and moisturizing formula boosts body, bounce and shine.
  • Remove all moisture and encourage volume by drying hair with a diffuser attachment with the head tilted forward.
  • Using a medium-sized curling iron, spin large sections vertically along the outside of the barrel. Slide the hair off the iron with the curl intact and clip to the head.
  • Once hair has cooled completely, remove the clips and allow curls to unfurl. Without disturbing the curl formation, mist with Total Results Amplify Proforma Hairspray to provide extra lift and maxium hold.

The best way to mix up the ultimate cocktails for your curls is to experiment with a variety of Total Results formulas, says Nick. Try a little of this, a little of that and soon, you’ll find the perfect blends!

More About Matrix

Matrix Curl Family

Matrix curl family group shot.

MATRIX, the leading professional haircare and haircolor company in the United States, is part of L’Oreal USA’s Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Amplify, Biolage, ColorSync, Design Pulse, Logics, SOCOLOR, Sleek.look, Vavoom and Wonder.Brown. MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.

Top 5 Wackiest Hairdos at Premiere Orlando

by CurlStylist on Tuesday, June 8th, 2010

Who hasn’t been to a hair show and seen a wacky ‘do or two?

We have some beauties from this weekend’s show in Orlando!

Farouk

Matrix

TIGI Bed Head

White Sands

New Trends in Hair Color

by CurlStylist on Monday, June 7th, 2010

Enjoy this brief wrapup of a couple new coloring processes.

Matrix’ Luminous Match Tool

The Luminous Match Tool is designed to be used with Matrix’s Dream.Age SOCOLOR (above)

It’s no secret great haircolor starts with a great consultation, but due to the fact that there are no standards for consultations, they aren’t always great. Recognizing this, Matrix created the Luminous Match Tool—a device colorists can use to critique tone for optimal color formulation. Matrix artistic color director Patrick McIvor uses the tool in his color studios (patrick mcivor color studio and studio two) to create multi-reflective personalized haircolor for guests.

“Have you ever seen someone with vibrant, shiny, multi-dimensional haircolor, but it doesn’t look good on them? It’s probably the wrong tone. People are divided into warm and cool tone categories, but the problem is, determining tone can be subjective and most people have features that are a mix of warm and cool tones. The trick is to critique tone properly and use a color with the correct tone. The Luminous Match Tool gives colorists a reference when critiquing hair, skin and eye tone, standardizing the process into four simple steps, ” explains McIvor.

1. Determine natural level and tone of hair, including the percentage of gray.
2. Critique skin tone by matching the color swatches to the inside of the forearm where skin is not exposed to sun or makeup.
3. Establish tone of eyes by matching to either warm or cool chart.
4. Choose color.

“Most people’s features are not universally warm or cool - The Luminous Match Tool advises colorists to go with the majority (2 out of the three). For instance, if someone has cool hair, warm skin and warm eyes, they would look better in a warmer haircolor. The Luminous Match Tool also allows colorists to stay focused on their guest and not a celebrity picture that a person has brought, which has nothing to do with their personal features, hair or tone. It also validates the colorist’s haircolor choice for the guest,” he adds.

The Luminous Tool is designed to use with new Matrix SOCOLOR Dream.Age—a richly pigmented, multi-reflective color with 100% gray coverage that is balanced with tonal richness.

Blond from Wella

Blondes are in high demand because the color rarely occurs in nature and correlates with youthfulness, and now Wella Professionals is making sure the most desirable hair color is obtainable for every woman with its two newest color services:

Award-winning Blondor lightener - Goes beyond an ordinary lightener and provides a full range of specialist products in an unsurpassed spectrum on blonde shades, from subtle highlights to a striking, cool all-over blonde

New Koleston Perfect Special Blondes - Specially formulated to balance the amount of lightening and color deposition, it provides superior high-lift blonde with unsurpassed smoothness and gentle results to preserve the condition of hair

Leading colorists choose Wella Professionals’ award-winning Blondor lightener and new Koleston Perfect Special Blondes permanent color because they allow clients to achieve the entire spectrum of blonde shades, from warm to cool tones. Also, because these products deliver high-lift color with gentle results, the condition of hair stays healthy and shiny!

Tip from Philip Pelusi

Master stylist Philip Pelusi suggests we remind clients to look for hair conditioning and styling products that contain UV absorbers. These products will help filter the sun’s rays to help protect clients’ beautiful haircolor from UV damage. As with sunscreens, these products should be applied before sun exposure and it is also a good idea to wet the hair throughout the day to help prevent moisture loss.

It is also a good idea to make repeat applications throughout the day, as SPF products are known to lose their effectiveness due to UV exposure. Due to the need to repeat this application, a weightless, non-greasy product should be used that detangles and helps control texture and eliminate frizz, such as Pelusi’s Tela Beauty Organics Guardian SPF-18.

Curl Care Tips from Matrix

by Staff on Thursday, May 7th, 2009

Matrix deep treatments

Matrix Curl.Life

How often should curls be shampooed and conditioned?

If the curl is:

  • Fine and loose: Shampoo and condition every day, but take a day off once in a while.

  • Thick and tight: Shampoo and condition every second or third day. Rinse in-between days.

  • Fine or thick and kinky: Shampoo and condition once or twice a week.

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