Verify and Up-sell Incentive

by Staff on Sunday, August 16th, 2009

While verifying appointments, salon staff gets an incentive for up-selling every service.

Upon checkout, the salon coordinators earn incentives for pre-booking every client for their next service … this increases the client pre-booking and retention.

Clients are given the choice of a 5% savings on their next appointment when they re-book—or 20% off their current retail purchase.

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— Source: KMS California
Amin Kabani
An Albert Luiz Salon & Spa
Houston, TX

Staff Appearance and Attitude is Important

by Staff on Sunday, August 16th, 2009

Make sure your staff is neatly dressed and projects a positive attitude to the clients. The clients need to feel inspired when they arrive and leave feeling upbeat and looking forward to their next appointment.

— Source: KMS California

Have Stylists Lead Product Session

by Staff on Sunday, August 16th, 2009

Take 15 minutes once a week to do a product-knowledge session. Assign a different stylist each week to lead the discussion and detail a client success story.

— Source: KMS California

The Taste Test for Hair Care

by Staff on Sunday, August 16th, 2009

Try something like this: “Sample any haircutting or color techniques with a salon apprentice on Tuesdays or Fridays for FREE. Future appointments for the same services will be a savings of 50% until the apprentice has successfully passed his or her training.” This helps to introduce a lot of new clients who are leery of paying top prices… once they see the result, more than 65% are likely to stay with your and pay full salon prices.

— Source: KMS California
Amin Kabani
An Albert Luiz Salon & Spa
Houston, TX

Pay it Forward

by Staff on Sunday, August 16th, 2009

If a client spends $300 in May/June on color services, she will receive a $30 gift certificate to be using during July/August toward her next color application. This must have an expiration date to build urgency. This rewards the clients who get their touch-ups every 6-8 weeks and therefore keep the stylist and salon busy.

— Source: KMS California
Nicki Lind
Public Image
Timonium, MD

Use Trend Zoom

by Staff on Sunday, August 16th, 2009

Stay on top of the current trends and share them with your clients. Use — Source: KMS California
Deborah Gavin
Fresh, A Hair Salon
Philadelphia, PA

“Service of the Week”

by Staff on Sunday, August 16th, 2009

Feature a “service of the week” and offer it to every client.

— Source: KMS California

$5 Saturday Bonus

by Staff on Sunday, August 16th, 2009

“Pass the Buck” on Saturday. A stylist has a $5 bill pinned to his or her shirt. Clients can’t help but ask about it, which gives the stylist an opening for a conversation about retail products. If the stylist sells a retail product or up-sells a client, they pass the bill to the next stylist. Whomever has it at the end of the day gets to keep it.

— Source: KMS California
Edee Hoffmeister
Celebrity Day Spa
Medina, NY

Postcard Voucher

by Staff on Sunday, August 16th, 2009

Offer your existing clients a $5 voucher every time they refer a new client into your salon. The postcard voucher is mailed to them, thanking them for their business and providing the name of the referral. The voucher can be redeemed for either $5 off a service or a retail product.

— Source: KMS California
Lynet Steele
Carters Salon
Grafton, WI