Posts Tagged ‘KMS’

NAHA Awards Showcase Creativity, Innovation

by Michelle Breyer on Thursday, July 1st, 2010

The winners for this year were announced. Check them out here.

When Mahisha Dellinger of CURLS signed on as a sponsor this year for the 2010 North American Hairstyling Awards, it was a no-brainer.

Silas Tsang

Silas Tsang

“NAHA is truly the pulse of American stylist’s artistry at its best,” says Dellinger.

CURLS joins some of the biggest names in the business—RUSK, Modern Salon, KMS California, Aquage, Joico, Pureology, to name a few—in supporting the annual competition, which has become a true pinnacle of career achievement for stylists. Many consider it the Academy Awards of the beauty industry.

This year’s NAHA awards will be presented at 6:30 p.m. July 18 at the Mandalay Bay Resort in Las Vegas, Nev.

NAHAs are given in 13 categories, including Master Stylist, Hairstylist of the Year, Editorial Stylist, Student Hairstylist, Avant-Garde, Contemporary Classic, Fashion Foward, Haircolor, Salon Team, Salon Design, Texture and Makeup Artist.

Dimitrios Tsioumas

Dimitrios Tsioumas

A favorite category for Dellinger, and many stylists who focus on waves, curls and kinks, is the Texture category, which draws some of the most creative and innovative entries. “Those contestants are going to receive extra CURLS love,” says Dellinger.

This year, the NAHAs will also salute two professionals who have had a significant impact on the industry. The Lifetime Achievement Award will be presented to Beth Minardi, an internationally renowned haircolor specialist, educator and salon owner. Freferic Holzberger, an entrepreneur, educator and philanthropist, will be inducted into the NAHA Hall of Leaders.

Chad Seale

Chad Seale

This year’s NAHAs boasted a record-setting number of entries. More than 700 beauty professionals entered—up 18 percent from 2009 and a 35 percent increase from 2008. This is a testament to the growing prestige of the NAHAs, and the impact they can have on a stylists’ career.

This year’s NAHA judges include industry leaders such as Tabatha Coffey, Ruth Roche, Nick Arrojo, Mary Brunetti, Sally Hershberger and Sam Brocato.

Click here for more information about the event.

Come Celebrate Texture! With the Leaders and Innovators of the Category

by CurlStylist on Monday, March 15th, 2010

Follow CurlStylist on Twitter and Become a Fan on Facebook for special updates on ABS.

CurlStylist, NaturallyCurly and Modern Salon are teaming up to produce one of the hottest programming events at ABS!

America’s Beauty Show is one of the world’s premiere events for stylists, taking place March 27-29 at McCormick Place in Chicago. And the Texture! panel is already generating a lot of buzz and promises to be a sellout.

Here’s the scoop on the event!

Sunday, March 28
1:00 - 4:30 p.m. #716
Admission is FREE, but space is limited!
Registration required

Pioneer Panel Discussion and Q&A
This focused event brings together Texture! pioneers for a panel discussion and Q&A on trends, techniques and education.

Moderators
Laurel Smoke, MODERN SALON Editor
Michelle Breyer, NaturallyCurly.com co-founder

Panelists

  • Ouidad: “Queen of Curl,” a pioneer in the curly world who opened the world’s first salon 26 years ago devoted to curly hair and author of “Curl Talk”
  • Jonathan Torch Jonathan Torch, founder of Toronto’s Curly Hair Institute, creator of the Curly Hair Solutions line of hair products
  • Anthony Dickey textured hair expert, author of “Hair Rules!: The Ultimate Hair-Care Guide for Women with Kinky, Curly or Wavy Hair,” and creator of the Hair Rules line of products.
  • Miko and Titi Branch creators of Miss Jessie’s line of products and owners of Miss Jessie’s Salon in Brooklyn
  • Devacurl Denis Da Silva, co-founder of the Devachan Salon and creator of the Devacurl line of products
  • KMS California Edwin Johnston
  • Mizani Veronique Morrison, Director of Education

Exclusive Research Findings!
Find out what your clients and peers think about textured hair services, styling treatments and products in a special presentation of research commissioned by MODERN SALON Media and NaturallyCurly.com.

Special Texture! Presentations
CURLS
Ouidad
Mizani
KMS

Texture Tools and Goodies
Special samples, education materials and handouts available first come, first served.


Prizes

CurlStylist will be giving away over $1,500 in prizes at the Texture Panel! Don’t miss out on these great prizes.

All you have to do is drop your business card or fill out a form to WIN 1 of 10 PRIZES! Must be present to win. Only one prize per person.


1st Place Prize: (over $500.00 value)

ShiroShears ($300.00 Value)
• Smart Heat Flat Iron 1″ by Gold N Hot ($80.00 Value)
• Smart Heat Curling Iron by Gold N Hot (variety of sizes) ($50.00 Value)
• Smart Heat Hair Dryer by Gold N Hot ($80.00 Value)
NaturallyCurly.com tote bag
• CurlStylist.com magnet


2nd Place Prize: (over $400.00 value)

ShiroShears ($300.00 Value)
• Smart Heat Hair Dryer by Gold N Hot ($80.00 Value)
• Belson 1-1/4″ Pro AccuSilver Digital Curling Iron ($40.00 Value)
NaturallyCurly.com tote bag
• CurlStylist.com magnet


3rd Place Prize: (over $150.00 value)

• Smart Heat Flat Iron 1″ by Gold N Hot ($80.00 Value)
• Belson 1-1/4″ Pro AccuSilver Digital Curling Iron ($40.00 Value)
NaturallyCurly.com tote bag
• CurlStylist.com magnet


4th-10th Place Prizes: (over $60.00 value)

• Smart Heat Curling Iron by Gold N Hot (variety of sizes) ($50.00 Value)
NaturallyCurly.com tote bag
• CurlStylist.com magnet


Check Out Our Sponsors

  • Mizani
  • Joico
  • Curly Hair Solutions
  • Miss Jessies
  • Ouidad
  • Phytospecific
  • KMS California
  • Pureology
  • Hair Rules
  • CURLS

The Road to NAHA: From Vision to Collection

by Michelle Breyer on Wednesday, September 23rd, 2009

Shawna parvin

Shawna Parvin

When the North American Hairstyling Awards announced their winners in July in Las Vegas in July, it was an exciting celebration after months of hard work for these creative stylists. Like making an Oscar-award winning movie or producing an Emmy-award winning television show, the road to the NAHAs — considered the industry’s most prestigious awards — requires creativity and a lot of hard work.

We talked to the winner and a finalist for the “Texture category” to get a taste of what their process was like. Hearing their stories may also serve as inspiration to other stylists who want to showcase their work.

Stylist Shawna Parvin of Vain Salon in Austin, an Aquage educator, got the inspiration for her entry while on a vacation in Cambodia.

“The Banyan trees were growing all over the temple Angkor Wat with a loopy, organic feel, ” Parvin says. “I wondered whether I could translate that to hair. When I first tried it, I couldn’t get it quite right.”





Last year, she entered it in the Avant Garde category. This year, she decided to recreate that original idea, making it simpler.

“I had an idea of how I wanted the images to look,” Parvin says. “If you look at the images, you’ll see a story. You’ll see a tree, a bird and a nest. The pieces are all so powerful that in order to work I needed to have simpler ideas.”

Parvin, who has been doing hair for close to 17 years, also understood the importance of her collection fitting within a category. She had gained insight into how to create a winning entry by attending an Aquage Masterclass Academy. At the academy, Aquage co-founder and stylist Louis Alvarez teaches the importance of learning to create a hairstyle collection and how to create photos that show the stylist’s own unique perspective while showcasing beautiful hair.

Because Parvin didn’t have a lot of money to invest in the project, Parvin contacted a great photographer who had some model friends.

“I knew the face was going to be the most important thing, so I found girls with beautiful features,” Parvin says. “Then I made the hair work with them.”

To create her exotic look, she used hair pieces and Aquage products. To create the tree, for example, she used Defining Gel. The bird design was created using Aquage Working Spray and wire. Parvin and Austin photographer, Holly Bronko, shot the hairstyles in January.

“Using (hair) pieces was an advantage I had because the hair was already done,” Parvin says.

The results were dramatic - and the judges agreed. While on vacation in China in April, Parvin found out she was a finalist.

A select panel of more than 60 judges, including editors from Nylon, Glamour, OK! Magazine, Teen Vogue, Life & Style and Zink, judged more than 600 entries through an online judging process. Entries were cut down to five finalists per 12 categories, and a winner in each category was selected.

Dimitrios Tsioumas, a KMS educator with New York’s MIzu Salon, entered NAHA last year for the first time and was a finalist for NAHA Stylist of the Year. This year, he was a finalist for the Classic and Texture categories.

Dimitrios Tsioumas

Dimitrios Tsioumas

Tsioumas attributes his success to finding the right inspiration, and taking the time to make that vision a reality. He says he spent six months working on his entries for the 2009 NAHA wards.

He was inspired by composite materials for his Texture collection. Within each look, he says he created a variety of textures, experimenting on actual hair to create his looks.

With one look, he wanted it to look like a cloud, so he had a combination of defined, frizzy and agitated curls all in one look. He did a lot of bobby pin sets, wire-tail comb sets and flat ironing as well as extensions. He might run his fingers through a defined curl to create frizz. He says he spent a lot of time practicing on his models before the actual photo shoot to achieve the looks he wanted.

“With naturally curly hair, not every curl is perfect and that’s what makes it beautiful,” Tsioumas says. “You may have a lot of definition, and right next to it you may have a frizzier curl or a looser curl. That really makes the defined curl pop because you’re giving it contrast.”





While the models had natural wave, he didn’t use their natural texture to create the look but created his own look to celebrate texture. He used Goldwell from the Curl and Wild segment for the project.

The initial looks were done on mannequins, and from there he created a color palette that would best represent the look. After that, he selected models who could wear the colors.

“The colors informed which models I chose,” he says. “For the cloud look, I needed a model that would look good as a platinum blond.”

Tsioumas treats his NAHA entries as a hobby — an extensive hobby, he says. It can run in the tens of thousands of dollars if you hire a top-notch photographer, professional models, a makeup artist and a fashion stylist, he says.

But he stresses that stylists need not start big. Stylists need not hire an expensive photographer when they’re getting started. And while it is helpful to align yourself with a haircare manufacturer because of the support they provide, it is not necessary.

Both Parvin and Tsioumas encourage stylists to enter contests such as NAHA. They can push you as an artist, and being a finalist can give a stylist a lot of recognition within the industry.

“It’s a great way to record your work,” Tsioumas says. “It’s exciting to see your work among the country’s most talented hairdressers. It’s a great inspirational and motivational tool for me. It’s definitely a great way to stand out, and validation that you’ve made it.”

And don’t be discouraged if you don’t go to the podium on your first try. Parvin says this year was her third year to enter, and her first to be a finalist. “If you want to be good, you have to practice, practice, practice,” she says.

Publish a Newsletter

by Staff on Monday, August 17th, 2009

Promote specific products in a salon newsletter or blog. For example: “Purchase Goldwell Dualsenses shampoo and conditioner of your choice, and receive a gift certificate for a Deep Conditioning Treatment in our hair studio. (Value: $$).” This encourages retail sales as well as introducing spa and massage clients to the studio services and team.

— Source: KMS California
Jocelyn Melanson
Spirit Spa
Halifax, Nova Scotia

Verify and Up-sell Incentive

by Staff on Sunday, August 16th, 2009

While verifying appointments, salon staff gets an incentive for up-selling every service.

Upon checkout, the salon coordinators earn incentives for pre-booking every client for their next service … this increases the client pre-booking and retention.

Clients are given the choice of a 5% savings on their next appointment when they re-book—or 20% off their current retail purchase.

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— Source: KMS California
Amin Kabani
An Albert Luiz Salon & Spa
Houston, TX

Staff Appearance and Attitude is Important

by Staff on Sunday, August 16th, 2009

Make sure your staff is neatly dressed and projects a positive attitude to the clients. The clients need to feel inspired when they arrive and leave feeling upbeat and looking forward to their next appointment.

— Source: KMS California

Have Stylists Lead Product Session

by Staff on Sunday, August 16th, 2009

Take 15 minutes once a week to do a product-knowledge session. Assign a different stylist each week to lead the discussion and detail a client success story.

— Source: KMS California

Go From Pharmacy to Professional

by Staff on Sunday, August 16th, 2009

Bring in your OTC product and exchange it for a professional product at a 20% discount. Have a nice, decorative trash can near the working area. Clients ask what happens with those products and it opens the conversation without the stylist having to push a sale. Clients will actually make a special trip back with their OTC products.

— Source: KMS California
Valarie D. Martin
Angel Hair Studio
Green River NB

The Taste Test for Hair Care

by Staff on Sunday, August 16th, 2009

Try something like this: “Sample any haircutting or color techniques with a salon apprentice on Tuesdays or Fridays for FREE. Future appointments for the same services will be a savings of 50% until the apprentice has successfully passed his or her training.” This helps to introduce a lot of new clients who are leery of paying top prices… once they see the result, more than 65% are likely to stay with your and pay full salon prices.

— Source: KMS California
Amin Kabani
An Albert Luiz Salon & Spa
Houston, TX

Pay it Forward

by Staff on Sunday, August 16th, 2009

If a client spends $300 in May/June on color services, she will receive a $30 gift certificate to be using during July/August toward her next color application. This must have an expiration date to build urgency. This rewards the clients who get their touch-ups every 6-8 weeks and therefore keep the stylist and salon busy.

— Source: KMS California
Nicki Lind
Public Image
Timonium, MD

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