ISSE Long Beach 2012 to Host New Hair Competitions & Tryouts
by CurlStylist on Thursday, November 17th, 2011
The 2012 International Salon & Spa Expo Long Beach (ISSE Long Beach) show has added all new hair competitions to complement its already prestigious nail competitions and further enhance the overall attendee experience.
Sponsored by Sally Beauty Supply and Pivot Point, the hair competitions are open to students and licensed cosmetology professionals. The ISSE Long Beach hair competitions offer a variety of categories to enter and will include an array of cash and prizes for winners.
For licensed cosmetology professionals (seniors), the hair competitions will also serve as tryouts to be a part of Team USA for the 2012 OMC HairWorld competition in Milan, Italy. Largely considered the Olympics of the international professional hair community, being a part of Team USA is a highly coveted honor.
Students – (Juniors) / Sunday, January 29, 2012
Entrants must be currently enrolled and not hold a cosmetology license at time of competition. All competitions are performed on mannequins. Categories include:
- Ladies Trend Cut, Color & Style – Perform a cut, style, and color representing current mainstream consumer fashion trends oriented to the younger consumer.
- Long Bridal Hair – Create a fashionable long-hair bridal look that represents a consumer bridal focused look appropriate for a fashionable wedding.
- Fantasy Inspired by Nature - Competitors choice of one male/female mannequin representing the competitor’s vision for a nature-inspired, fantasy-themed hairstyle.
Licensed Professionals – (Seniors) / Monday, January 30, 2012
Open to all licensed professionals who are not currently enrolled in cosmetology school, top scorers will be invited to join Team USA for the 2012 OMC HairWorld competition. To be considered for Team USA, entrants must participate in either BOTH of the Fashion or BOTH of the Technical competitions. All competitions are performed on mannequins. Categories include:
- Technical: Creative - Competitors will perform a Creative Hairstyle showing their creative skills on wet hair.
- Technical: Hair by Night – Competitors will create a technical evening-appropriate hairstyle.
- Fashion on Long Hair: Day Style - Competitors will create a fashionable hairstyle on long hair suitable for day wear.
- Fashion on Long Hair: Evening Style - Competitors will create a fashionable evening hairstyle on long hair with a total look in mind.
Prizes & Rules
Entry prices vary by level and range from $99 to $129 if registered by January 6, 2012, and $129 to $149 from January 7 to 22, 2012.
ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and instructors only. To maintain a professional atmosphere, attendees must present proof of license and a valid photo ID. Follow the link for more information on ISSE Long Beach along with official entry details for the hair and nail competitions.
Industry Groups Battle Over Midwest Trade Shows
by CurlStylist on Wednesday, April 7th, 2010
Two large industry groups have issued dueling statements in regard to the Professional Beauty Association’s recent announcement that it will launch a major trade show in a Chicago suburb next year, two weeks after Cosmetologists Chicago (CC) holds its big America’s Beauty Show, another major show.
At ABS this year, held shortly after PBA’s startling announcement, many industry insiders expressed shock and surprise at the timing and location of the newly announced show. One noted executive said, “It was like they dropped a bomb.”
“When one seeks change or improvement, it is rarely the heavy handed wielding of a big stick that supports progress,” the executive (who declined to be named) said. “It is a sad day for our industry that such a tactic was used to in an attempt to force change in the show arena in Chicago, whether the change was needed or not.”
Many wonder if the industry, and the midwest, can support two large shows so close together, and what the ramifications for both shows will be. Will manufacturers be able put on their often-lavish productions at two shows so close together, many wonder? Will one show outshine the other? Will one show be forced to cease to be?
We’ll find out eventually, of course, but some industry insiders have thoughts on the matter.
“It’s totally f’ed up,” said an industry veteran, who also asked not to be named. “When you look at the overall picture and how fragmented the industry is and all the acquisitions that have taken place and the dollars and cents, the last thing this industry needs is more fragmentation. ABS (formerly the Midwest Beauty Show) has played the strongest role in the Midwest, and has been nothing but a success. For someone to come and disrupt this for unknown reasons is the worst thing that can happen to the hairdresser in the Midwest.”
Longtime beauty industry publicist Janice McCafferty has a different take on the changes: “Chicago and the Midwest is a huge market for the beauty industry. I feel our profession can handle another show in order to better serve us. Plus, competition never hurts. Maybe in the end we will wind up with the best show in the country serving our industry in the way it should be.”
PBA’s statement indicated, “It is PBA’s desire to work with Cosmetologists Chicago . . . in order to create an event providing increased value for exhibitors and attendees, expanded education, and the opportunity for a more unified industry. PBA is not trying to undermine the ABS show and believes by working with ISSE - Midwest, Cosmetologists Chicago can actually benefit more from this new relationship versus their current situation.
CC responds, “PBA has never provided us with any formal business plan for a relationship between the two groups, or how CC could benefit from such an arrangement. At the only formal meeting between PBA and CC’s management about this issue—which occurred on March 15, just one week before the opening of ABS 2010—PBA failed to provide any explanation as to what benefit CC, its members, or ABS exhibitors would receive in return for CC’s sharing its years of brand equity with PBA.”
PBA also states, “ISSE - Midwest was created in response to a desire from members for an alternative event in the Chicago market. PBA had no intention of engaging in predatory practices, but rather answered the call from members and non-members alike who desired a show with substantially less cost involved, that was located at the popular Donald E. Stephens Convention Center in Rosemont, Illinois, and that could deliver the professionalism that exhibitors and attendees have come to expect at ISSE - Long Beach and Cosmoprof North America. As an example, PBA’s offer to cover drayage will provide substantial cost savings to exhibitors, which would ideally be passed along to show attendees.”
CC’s response: “Exhibit space rates for ABS 2011 will be the same as for ABS 2010. In most cases, these rates are actually lower than listed rates in PBA’s exhibitor application. We also note that CC does not require exhibitors to become “members” in order to lease space at the ABS. Some materials that PBA has distributed indicate that exhibitors must become PBA members in order to obtain exhibit space.”
We look forward to seeing how this situation plays out, and will keep you posted as we find out more information. If you have thoughts, please post them below in the comments area. We’d love to know what you think.
Attendance at the 2010 International Salon & Spa Expo Sets Record
by CurlStylist on Thursday, February 4th, 2010
Photo by Trish Sorensen
Models at the Farouk booth show some beautiful texture.
Exceeding all expectations, a record 40,000 beauty professionals attended the International Salon & Spa Expo (ISSE) Jan. 30 - Feb. 1, 2010, in Long Beach, Calif. Produced by the Professional Beauty Association (PBA), the phenomenal attendance numbers, up 21% from 2009, combined with a wider array of educational opportunities and first-class exhibitors, reaffirmed ISSE’s position as not only the West Coast’s largest and most influential professional industry event, but also as one of the top international beauty events. Featuring 397 exhibitors, up 3% from 2009 on a sold-out expo floor, the positive numbers and better-than-expected sales many exhibitors experienced proves the beauty industry is resilient and provides a positive indication for the future.
For a complete list of 2010 beauty shows, see our list.
“The International Salon & Spa Expo continues to grow, while maintaining a professional, first-rate experience for exhibitors and attendees,” stated PBA’s Executive Director Steve Sleeper. “The phenomenal, record setting attendance ISSE experienced proves the importance the industry places on this show and the value it places on education, networking and the opportunity to connect with exciting new products and services.”
Known for bringing in some of the biggest names in the beauty industry, ISSE 2010 featured overflow crowds for classes and presentations by Tabatha Coffey, Charlie Price, Ruth Roche, Karg + Blackwell, and Martin Parsons, to name a few. Exhibitors, many of whom invested in dynamic new booth installations on the reconfigured show floor, reported positive sales and eager customers. Discounts and “bargain basement” deals typically seen in the final hours of the show were not common with exhibitors selling through onsite inventory. Key exhibitors included: Conair / Rusk, Vidal Sassoon, OPI, TIGI, CND (Creative Nail), Clairol Professional, Farouk / CHI, Moroccan Oil, Global Keratin, and Sally Beauty Supply along with first-time standouts California Meltology, Nordic Hair Contrast, Belvada Cosmetics, and Color Spatch. PBA also reports a significant increase in onsite-exhibitor renewals for 2011, reaffirming the commitment the industry places on ISSE.
The other key mission of ISSE is to provide valuable education. Organized in a more concise manner that allowed attendees to follow certain “tracks”, over 250 education classes in hair, skin, nails, massages therapy, marketing, and business strategy were offered. Licensed massage therapists were also able to earn continuing education (CE) credits. From the renowned Technical Theater to the Latino Fashion Theater and International Fashion Theater, attendees were able to view and interact with some of the most respected industry professionals and gain insight into the trends, both in beauty treatments/products and overall business management, in an effort to help better position their careers.
One new educational experience offered at ISSE 2010 was the LFG Fashion Photo Shoot by the Masters. Presented by the Latino Fashion Group and taught by famed photographer Babak, aboard the historic Queen Mary, attendees were able to learn how to produce and shoot a first-rate editorial-focused campaign.
ISSE 2010 also hosted for the first time the Legends & Icons Gala, which honored Ann Mincey (legend), Robert Cromeans (icon), and Sonya and Christopher Dove (icons). Attended by nearly 400 beauty professionals in support of the PBA | NCA Cares Fund, the event was not only a beautiful and moving affair, but also an additional $3,400 was raised for Haiti earthquake relief through a special collection.
ISSE will return to Long Beach, California Jan. 29 - 31, 2011.