Posts Tagged ‘INOA’

American Board of Certified Haircolorists Tests Brands

by CurlStylist on Monday, October 25th, 2010

Epic Battle!

There was much discussion on to how the test on INOA haircolor was to be conducted. It was determined the best way was to compare it with one other haircolor. We elected to go head to head with WELLA Color Charm tube haircolor. We selected this haircolor for two reasons. We wanted a color that was opposite in both the price and ingredients. INOA contains no ammonia, and WELLA has the reputation as being loaded with ammonia (even though it is not true). This was not a comparison such as the 6N comparison, pitting one color aganist all others. It was simply comparing an expensive haircolor against a less expensive one.

The test result was based on several areas of hai color, such as gray coverage, fading, mixing time, application time, smell, condition of the hair after the applications and consistency. This was the first of two tests. The second part of the test, which will appear later, will include INOA in the same test as the other 6Ns, both with the brand peroxide and generic peroxide

There were 2 applications of color. After each application the color was left on for 35 minutes, then shampooed twice and left to dry. The drying time included normal sun exposure. The process was repeated 5 times over a 5-day period. The hair was shampooed a total of 10 times. It was then colored a second time and the entire process repeated.


This was no contest. The first time mixing INOA color was slow and cumbersome. It took 4 minutes and 34 seconds to mix the color. It took both hands to squeeze the ingredents out of the oil and the peroxide bottles because of the thickness of the product. This also made it difficult to measure, even with the measuring device provided. The second time the mixing time was cut in half. Still it was twice as long as the WELLA color, which took 1 minute 15 seconds. The color had to be mixed in a bowl and applied with a brush, unlike the WELLA which can be used with either the brush or bowl.

Winner: WELLA


After comparing the two sides of the mannequin there were mixed reviews as to the coverage of the gray,hair. There appeared to be little or no difference in the gray coverage. After the second application the coverage was much better. This is true of both haircolors.

Winner: TIE


Because of the thickness of the INOA haircolor it took longer to apply. It took 14 minutes to apply the color from scalp to ends on half of the mannequin. Almost three times longer than WELLA color, which took only 6 minutes. The consistency of WELLA tube color makes it easy to mix in an applicator bottle. I fail to see the advantage of having a product so thick it make the application more difficult.

Winner: WELLA


Here again the fading was significant. We found with both colors the hair faded to the same degree. It did not appear that one color faded more off tone than the other. The gray hair had marginal coverage after the first application. After the second application the color was much more through than the first application.

Winner: TIE


Without special instruments, it is difficult to determine which of the two sides of the mannequin was in better condition. We made a point not to use any conditioning product after the shampoo. Both sides became much fuller and both had coarse feel. It became increasingly difficult to comb the hair the more it was exposed to the sun. It is difficult to determine what caused the rough cuticle, probably a combination of the color, shampoo and sun. After the last shampoo we used Oxyfree on the hair which made the combability much better.

Winner: TIE


The smell of INOA color was nondescript, not perfumey, not medicinal, just a nice gentle smell. WELLA color smelled like ammonia.

Winner: INOA


It was no surprise to anyone that WELLA was going to win this battle. The price of INOA was difficult to determine because of the way it is measured and the manner in which it is priced. We mixed four ounces of haircolor and priced it per mixed ounce.
One application (4 ounces) WELLA $1.44. INOA $11.42. The consistency of INOA would make it difficult to complete an application with 4 ounces.

Winner: WELLA


The consistency of the INOA hair color after it was mixed was a beautiful creamy conistency. It was all you could do to keep from eating it. The WELLA color on the other hand was WELLA color, a nice golden consistency, but there was no urge to consume it.

Winner: INOA

The purpose of this experiment was to aid haircolorists in determining whether to switch to another, more costly, haircolor based on the comparisons. The mannequin will be available for inspection at the next Energizing Summit.

Ron King: The Green Salon

by The Style King/Ron King on Monday, April 19th, 2010

ron king

Ron King has worked as a hairstylist, transforming people’s appearances, for more than 20 years. With a growing celebrity clientele, King travels the world taking inspiration from different cultures and countries. Along the way, he has developed his own “easy wear” style philosophy which plays up a woman’s natural hair texture and pairs it with natural-looking makeup that’s easy to apply. This mantra led him to launch a signature line of cosmetics for women who want to look pulled together but who are are short on time. King has worked with some of the most respected names in the industry, including L’Oreal Professional, Ted Gibson, Eva Scrivo and Rick Wellman.

Though sustainable living has seemed to be the trendy buzzword among the style and beauty crowds for the past few years, it seems our industry has really taken to it and made some great strides in going green. Since it’s April, and Arbor Day is around the corner, I thought I’d share with you some of the most innovative and eco-friendly professional products I’ve been using lately.

Read more about INOA

By now, I’m sure you’ve heard of L’Oreal Professionnel’s new breakthrough color line called INOA. Short for “innovation, no ammonia,” INOA has managed to make permanent hair color a little greener by taking ammonia, one of the harshest chemicals we work with on a daily basis, out. Instead, they developed a new technology called ODS (oil delivery system) that coats hair with a layer of oil while coloring it to maximize the effectiveness of the formula without ammonia. One added bonus for us as stylists and colorists is that INOA has also eliminated nasty odors. If you haven’t tried INOA yet, test it out—your clients will love it.

Another eco-friendly beauty breakthrough I’m starting to use in my salon is called Bio-Lights. Created by my friend and New York-based celeb stylist Rick Wellman, this system is a green alternative to traditional foil highlights. He recognized the negative effects aluminum has on the environment (aluminum is one of the top materials filling up landfills and can take up to 500 years to decompose. Foil also produces emissions of carbon dioxide contributing to the negative effect of global warming) and also wanted a softer approach to highlighting. Enter Bio-Lights, a highlighting system that trades in foils for 100% biodegradable cotton pads that mimic the shape of foil. And since the cotton pads react in a non-accelerated temperature, Bio-Lights also reduce the risk of baking any color brand into hair.

We all know that formaldehyde in beauty products has a bad rep. Some countries, like England, have even banned the use of the ingredient in treatments and have forced companies to be innovative and go a little greener. La Brasiliana, makers of fabulous keratin treatments infused with collagen, offers a new formaldehyde-free treatment called Spuzzi Zero. This treatment combines their original keratin and collagen formulation with lavender oil and aloe vera. It’s also a great money-making service because Spuzzi Zero is sprayed on to hair so the actual salon process takes much less time. Typical treatments last just over two months, comparable to traditional keratin treatments, but luckily the company makes shampoo, conditioner and styling products to help extend the life of a treatment.

Read more about keratin treatments

Now, this last beauty product isn’t reserved just for beauty professionals; clients can get in on the action also: mineral makeup. Typically in powder formation, it’s very often comprised of finely ground natural ingredients, without any chemicals, dyes, and preservatives, that are considered to be less irritating and healthier for skin than traditional makeup. They also contain a higher level of SPF and aid in achieving that light, sparkling glow that is usually not obtained with heavier skin makeup. This is exactly why I wanted to make my very own makeup collection—Ron King Cosmetics—a mineral line. I love that it’s a green choice in that the byproducts of chemicals used in making traditional makeup are simply not an issue since it is usually void of harmful man-made ingredients. The products are ethical choices that are as kind to your skin as they are to the earth. Most of them have SPF 20 and contain traces of vitamins A, C, and E along with Gingko Biloba and Ginseng for a naturally beautiful look, providing antioxidants and nutrients to your skin. They also have light-diffusing pigments that help fade facial lines (and what woman doesn’t want that?).

I hope this post inspires you to go a little greener at your salon. If you have any other green tips, leave them as comments here—I’d love to hear them!

L’Oreal Introduces Revolutionary New Hair Coloring System

by Gretchen Heber on Friday, April 2nd, 2010

Austin stylist and L’Oreal spokesman Ron King will soon open a second salon in Austin. This is a rendering of the INOA station in his new salon, which will be called Ron King.

More than a century ago, L’Oréal Professionnel introduced the first safe hair dye, “Auréale,” created from mineral salts, to the industry. This month, the company debuts INOA, a revolutionary new ammonia-free permanent hair color.

The color contains an odorless alkaline agent called MEA (monoethanolamine) that replaces ammonia, which opens the hair cuticle slightly to allow for colorants and oxidants to penetrate the cortex to start the coloring process. “It’s more conditioning for the hair and scalp,” says Ron King, L’Oreal spokesperson and owner of Bo Salon in Austin, Texas. “It’s like a treatment for the hair,” he says.

INOA—which stands for “innovation”—works with the ODS technology (Oil Delivery System): an oil base that increases the active potential of the haircolor system while preserving the hair’s natural protective layer twice as much as traditional ammonia-based permanent hair color.

“This is going to stand the color world on end,” says King. “There’s nothing else like it.”

Other color lines have been ammonia-free, says King, but they were semi- or demi-permanent color. “INOA is permanent hair color,” he says. “You get the shine and gloss of a demi but the permanence of a permanent color.”

When using INOA, the stylist and client will choose the color together at a special “bar” area in the salon. “It’s no longer ‘The Wizard of Oz’ scenario, where the stylist disappears behind a curtain to mix up the potion,” says King. It’s a collaborative process, he says. “You interact to choose the color.”

The cost to the customer for INOA is about $50 to $75 more than a regular color service, says King. “But clients are OK with this because they’re getting shine and conditioning. Also, the color doesn’t fade as fast because of the oil delivery system,” so clients can go a bit longer between services, he says.

King’s Bo Salon was one of the first salons in the nation to get the new coloring system; he’s been using it on customers since September. Clients, he says, “feel more comfortable coming into the salon and having their hair colored because the color is completely balanced. They love the way it feels on the scalp. They feel like it’s holding the color better than it ever had.”

L’Oreal Launches INOA at ABS

by Blog from America's Beauty Show on Wednesday, March 31st, 2010

loreal inoa
loreal inoa

One of the splashiest stages at ABS was L’Oreal’s. The company launched its new INOA color system with a bevy of models wearing spectacularly decorous headwear, including flowers, feathers and butterflies. The sizable crowd gathered around the stage gawked at the beautiful, colorful display.

INOA is a revolutionary new ammonia-free permanent hair color, which contains an odorless alkaline agent called MEA (monoethanolamine) that replaces ammonia. “It’s more conditioning for the hair and scalp,” says Ron King, L’Oreal spokesperson and owner of Bo Salon in Austin, Texas. “It’s like a treatment for the hair,” he says.

Click here for more information about INOA.

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