Spring Trends at Fro Fashion Week
by CurlStylist on Friday, March 29th, 2013
There are hair shows and expos, and then there is Fro Fashion Week. There is no doubt that Fro Fashion Week is the ultimate networking opportunity for natural hair stylists, social media mavens, entrepreneurs and natural hair enthusiasts alike! The Spring 2013 edition had an Acid Summer theme, and it marks the fifth season for the Naturally Me! Media CEO Tarin Boone to bring a fabulous week of interactive & informative events that all could enjoy.
Fro Fashion Week started off on Wednesday with their first Fro Fashion’s Night Out, a meet and greet hosted by bloggers Oh Nikka! and VirtuousStyls at the posh Envy Boutique in the eclectic Little Five Points area of Atlanta. These ladies did an awesome job of welcoming us and kicking off the Spring festivities. The Thursday night I Love Me! Event for kids marked a first as it was co-ed. It’s nothing like lifting the spirits and boosting the confidence of our young as a way to give back to the community. Friday night marked another first as Jenell Stewart of Kinky Curly Coily Me! Played host to the first Dinner With CurlFriends in Atlanta. This classy pink and black affair brought 100 naturals out to play at the swank Museum Bar, including top bloggers & vloggers Mahogany Knots, Naturally Kela, LexiWithTheCurls, and BlackOnyx.
The Spring edition brought some great changes and some major players in the natural hair community. There were several changes to the program this time around and they definitely brought a shot of fresh energy to Fro Fashion Week. The change of venue to the Marriott Perimeter offered a great space for us to gather for the main events. The workshops began Saturday morning and featured topics ranging from beauty and fashion, to hair styling and transitioning tips. This year even included an opportunity for stylists to continue their education through workshops offered by the Textured Hair Institute. Both the Curls Unleashed Suite and the Shea Moisture Total Body Suite offered attendees the chance to lounge and learn. There were great handselected companies in both the Trendsetting Business Suite and the Runway Shopping Area, including natural hair care brands like Obia Natural Hair Care and Alikay Naturals, sweet body treats from Purgasm Shop and fly fashions and accessories from BriJor Boutique.
The schedule shifted around as well, with the Fro Fashion Show taking place Saturday night, followed by the lively Acid Rain After Party, and the Bloggers, Brands, and Brunch moving to Sunday. The fashion show gave us a full New York Fashion Week experience, complete with the white tent and lots of paparazzi. Even though there were snow flurries outside, the Acid Summer theme kept it hot under the tent! The Acid Rain after party was so much fun as well, and the DJ kept the sounds coming until the early morning.
Bloggers, Brands and Brunch was graced by none other than vlogger extraordinaire, CharyJay, as the guest speaker. She broke down the business of being a vlogger, shared some great stories and answered lots of questions. The spring edition of Fro Fashion Week was truly incredible and I’m SO glad I was able to attend. The next milestone is going to be a huge one, as the Fall 2013 Fro Fashion Week edition will now be going on the road! If you’re in the New York area, go ahead pencil in your calendars because you will NOT want to miss this first-rate event.
Design Essentials Exec Walks the Walk with Her Natural ‘Do
by Michelle Breyer on Thursday, March 17th, 2011
Marketing coordinator Cyntelia Abrams was walking down the hall at Design Essentials two years ago, bemoaning the fact she needed another relaxer, when a visiting stylist suggested she go natural instead.
Abrams, who started working for the Georgia-based haircare company in 2005, had experimented with low-lye relaxers, but she had never been quite ready to embrace her natural texture.
“I hadn’t seen my natural hair since I was five years old,” Abrams says. “Growing up, I never thought natural hair was pretty.”
She decided to transition to her natural hair. “I was still wearing my hair straight,” says Abrams during an interview at ‘Fro Fashion Week in Atlanta.
Finally, a year and a half ago, the light bulb went off. She said it was time that she finally embraced her natural hair— kinks, coils and all.
“I can’t just love my natural hair when it’s straight,” she says. “I realized—this is my hair. It was time to get comfortable in my own skin.”
Although she still wears her hair straight every now and then, Abrams says she wears it natural most of the time. Usually, she just wets it and goes.
And Abrams’s acceptance of her own natural ‘do is reflected by Design Essentials, which is committed to natural hair. The company developed its Natural Hair Care System— a collection of curl definition products infused with a combination of natural butters and oils to maintain and style loose wavy to tightly coiled hair textures. Each product is specially formulated with a blend of nourishing natural ingredients such as jojoba, cocoa butter, coconut oil, soy and almond oil to better meet the individual needs of each hair type. The ingredients provide the intense moisture that natural hair needs and the curl definition the natural consumer desires.
“We love natural hair,” Abrams says. “We’re committed to natural hair. This isn’t just a trend. It’s a lifestyle and it’s here to stay.”
Cyntelia shares her favorite products and tips:
“My favorite products are the Design Essentials Natural Curl Cleanser and Moisturizing Conditioner. I love how they soften and detangle my hair. I also love the smell!”
“I usually style my hair by doing a Wet Two Strand Twist Set. Tips for achieving the best results with this style:
1. Detangle before twisting. Detangling helps to remove any hair/coils that have shedded during shampooing and conditioning. Detangling also creates a smoother curl/twist once the style is dry and taken apart.
2. Sit under a dryer. I’ve found that my twists are more defined, with no frizz, when I sit under a dryer versus air drying.
3. Allow hair to stay twisted for at least 1 or 2 days before untwisting the hair. This allows the wave/twist pattern to form for more curl definition with the style once twists are taken apart.”