Posts Tagged ‘farouk’

Farouk Shami Assists Tornado Victims

by CurlStylist on Thursday, June 2nd, 2011

Farouk Shami Assists Tornado Victims

The destructive tornado that hit Joplin, Missouri on May 22 killed at least 125 people, left 1,500 more missing, damaged or destroyed nearly 2,000 city structures and is the single deadliest tornado since officials began keeping records.

Farouk Shami, founder and chairman of Farouk Systems, official hair care sponsor of the Miss Universe Organization and celebrating 25 years of ammonia free color, is doing his part to assist displaced Joplin salon professionals and residents who have been affected by the twister.

Joplin is where it all started for Shami.

A young Shami immigrated to America in 1965 and attended the former Joplin Beauty Academy and worked in the salon in the former Newman’s Department Store before launching his career and world wide company. In 2009, recognizing Shami’s contribution to the professional beauty industry, Joplin Mayor Gary Shaw presented Shami with a proclamation declaring Sept. 20, 2009, as Farouk Shami Day.

“On Friday, May 27, at 11 am, I will be at the State Beauty Supply at 530 Virginia Avenue to help my fellow Joplin salon professionals get their salon back on track by providing salon kits to help them restart their business,” says Shami “People need hope and a sense of normalcy after such disasters.”

Shami is prepared to donate salon kits and products valuing more than $100,000 in assistance. The salon kits are necessary for any salon professional looking to restart their livelihood and have the potential to multiply ten fold in services. He will also be giving away Care kits to Joplin residents containing CHI and BioSilk shampoo, conditioner and other toiletries.

“Joplin laid the foundation to where I am today,” continues Shami. “I started Farouk Systems 25 years ago with a mission and dream. We are a company of hairdressers for hairdressers, and I am humbled that I am able to give back to where it all began for me.”

ABS Chicago: Day Two

by Megan Dorcey on Monday, March 14th, 2011

Our feet hurt and our heads are full of inspiration and new ideas to bring into our business. You could say that ABS Chicago 2011 was a success.  Not only did we fall in love with the platform artists at Farouk’s stage, but we found new and exciting companies that are going to be on our radar this year.

Yesterday was an amazing day, jam-packed full of floor time, the NaturallyCurly & Modern Salon Texture! panel, and spending some quality time with brands like Schedulicity.  We are inspired by this company that understands what a stylist needs as far as an online booking system, and wants to give you the information and tools to keep clients happy.  We will be sharing more on this new online booking company very soon!

The Texture! panel was a huge success, drawing a full crowd of curl stylists from across the country.  We were so happy to have Hair Rules, Ouidad, Mizani, Deva, GK Hair, and American Crew there to share their knowledge and host demo’s to give a little education to our stylist community.  It was definitely an educational day, allowing stylists to ask some of their own texture questions and learn more about the different styles and methods of cutting and styling curly hair.

We are so lucky to be able to participate in ABS Chicago and always walk away with more knowledge, inspiration, and new friends each year!

ABS hair show

The Ouidad booth

ABS hair show

People, people everywhere

Keratin Companies Respond to Controversy with New Formulas

by Michelle Breyer on Tuesday, February 1st, 2011

Long Beach, CA—With recent attention spotlighting the keratin smoothing treatments and rumors that environmental groups would be picketing outside some salons offering the service—several hair-care brands unveiled new formaldehyde-free formulas and safety devices at the Long Beach International Salon & Spa Expo.

“Safety is my No. 1 concern,” said Lilly Balasanyan, president of Cadiveu USA, which showcased its new Acai Therapy formaldehyde-free formula as well as Aerovex Systems, a leading work ventilation system for professional salons doing keratin treatments, at its booth. “It’s very important to me.”

In addition to promoting formulas that are “100% formaldehyde free,” many companies also took steps to distance themselves from their Brazilian roots. Farouk named its new formaldehyde-free formula “CHI Enviro American Smoothing Treatment.”

Other companies, including Zerran International, Farouk Systems and Enjoy Hair also promoted their formaldehyde-free formulas. On its marketing materials, the Zerran Reallisse formula is described as free of aldehydes, methylene glycol, formol, formalin “or any other substance that produces formaldehyde. At the Zerran booth, a stylist poured some of the Reallisse Catalyst formula into her ungloved hand to demonstrate how gentle it is.

A few booths over, Croc introduced its Greenion smoothing system, which is 100% natural and contains no formaldehyde, aldehydes, thioglycolates or other toxic chemicals. GK Hair, formerly Global Keratin, swill be launching a new patent-formula in April called Light Tame with a formaldehyde level of 0.18 percent. It will join the company’s three existing formulas.

Gloss Moderne changed its name as well as its formulas over the past year in response to the growing concerns about formaldehyde. Originally called Brazilian Gloss, the company no longer imports its products from Brazil, instead developing its formulas in the United States. Gloss Moderne pledges to send each batch of the upcoming salon treatment, due out in January, for laboratory testing to reassure stylists and salon patrons that the formula is free of methylene glycol and formaldehyde — or any type of aldehyde.

“We found that by going formaldehyde-free, we could feel good about [promising results] of eight weeks or longer,” Kuen Rameson, founder of Gloss Moderne, told WWD.

Aware that some stylists may be wary of a brand’s formaldehye-free, aldehyde-free claims, many companies had copies of laboratory reports at their booths to prove the absence of these chemicals while others have reports verifying that their formulas fall within the safe limits set by OSHA. Brazilian Blowout, which has been the target of a lot of the controversy, had a large sign at its booth that said “proven safe by OSHA.” Based on the huge crowds of stylists at its booth, and at the Keratin Complex Booth around the corner, keratin treatments were still a major draw for stylists drawn by the frizz-fighting results and large profit potential.

Balasanyan understands that her industry’s credibility has been tarnished by recent reports that several keratin brands claiming to be free of formaldehyde did in fact have high levels of the known carcinogen. In addition to developing its new formaldehyde-free formula, Cadiveu USA has placed a call to action on the industry to update testing standards that will provide both accurate information and safety for stylists and the consumer.

Keratin-based treatments exploded on the scene over the past three years, with dozens of companies their frizz-fighting formulas and customers flocking to salons for the treatments, which cost several hundred dollars.

But as popularity grew, there were growing concerns that some formulas contained unacceptable levels of formaldehyde. The Environmental Protection Agency, the National Institute for Occupational Safety and Health and the International Agency for Research on Cancer all list formaldehyde as a suspected or known human carcinogen. Much of it started after hairstylists in Portland, Ore., reported nosebleeds, breathing problems and eye irritation connected with the use of keratin-based smoothers. That prompted an investigation by Oregon OSHA, which then issued a public alert about possible dangers related to the presence of formaldehyde in the products.

In its 30-page report issued in October, Oregon OSHA said there’s a lack of information available to stylists about the safety of keratin products, many of which it says are wrongly labeled formaldehyde-free. The workplace safety agency has initiated further testing and concluded “there are meaningful risks to salon workers when they are confronted with hair smoothing products.”

Doug Schoon, a California chemist who consults with the beauty industry on salon product safety, contends that both Oregon OSHA and Health Canada got it wrong. Schoon criticizes many reported beauty product health hazards as bad science or media exaggeration. He said the agencies wrongly tested the keratin products for formaldehyde in the bottle rather than in the air.

“I’m a scientist and chemist that has been researching and writing about salon product safety for over 20 years and have studied the use of Formalin in cosmetics and personal care products,” Schoon said in a recent posting on the ISSE web site. “I’ve been researching Formalin-containing hair smoothing products for almost two years and am considered a leading expert on this subject. In light of all of the misinformation, worry and confusion, I believe it is important to provide information that might help to clarify the situation.”

Balasanyan, and many others in the industry, do take issue with the testing criteria. She said Cadiveu conducted scientific tests at both room temperature and at 450°F to simulate the conditions of use in salons, e.g. heated with a flat iron. The results of these tests show formaldehyde levels in the product were below 0.0002% , or 2/10,000 percent—a level considered safe.

But Balasanyan says salon professionals must be educated about the safety of the products and how to create a safe work environment for both customers and salon professionals.

Mark Garrison, the owner of a salon on the Upper East Side of Manhattan that bears his name, set aside a floor for keratin treatments, equipping it with special ventilators and began providing industrial-strength respirators to his clients and stylists.

Sasha Polit, marketing manager believes the companies in her industry need to be open and honest with stylists and consumers.

“If you’re honest and transparent, people will still use the products,” she said. “But you have to give them that choice.”

Farouk Awarded $300M Judgment

by CurlStylist on Monday, October 25th, 2010

Farouk Shami

Farouk Shami

A federal court in Houston has awarded Farouk Systems, Inc. the manufacturer of CHI Ceramic Hairstyling irons and other personal products, a $300 million default judgment against a group of Internet counterfeiters in a trademark infringement case, in what is believed to be one of the largest judgments ever issued for trademark infringement; certainly largest for online infringers and counterfeiters.

Additionally, the court transferred to Farouk Systems dozens of Internet domain names used by the defendants to operate their counterfeiting businesses. The defendants, based in China and Hong Kong and operating under a series of fake names and addresses, set up more than 100 different websites and online businesses (see below) to sell counterfeit CHI hair products to U.S. customers. The counterfeiters used domain names such as chihaironline.com and chiretailsite.com, to trick consumers into believing they were buying genuine CHI hair products from authorized websites.

Counterfeit CHI hair tools can have serious health and safety issues for consumers. “While the sale of counterfeit products is irresponsible for any company, it is worse counterfeiting heating appliances, like hairstyling irons, since these fakes have not passed regulatory safety standards,” says Farouk Systems founder and chairman Farouk Shami. “People think that by buying over the Internet, they are getting a deal, but in reality, they are buying fake, inferior products that could be a fire hazard.”

Farouk Systems was also able to obtain a court injunction to freeze the counterfeiters’ assets and shut down their websites. “This case and judgment have been very disruptive to the counterfeiting community,” says Farouk Systems General Counsel Wisam Ghuneim. “We trust that these businesses and individuals will think twice before knocking off our products again.”

Top 5 Wackiest Hairdos at Premiere Orlando

by CurlStylist on Tuesday, June 8th, 2010

Who hasn’t been to a hair show and seen a wacky ‘do or two?

We have some beauties from this weekend’s show in Orlando!

Farouk

Matrix

TIGI Bed Head

White Sands

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