Posts Tagged ‘eyelash extensions’

NovaLash Gives Lashes To The Masses

by Megan Dorcey on Wednesday, March 23rd, 2011


Located in the heart of Houston, NovaLash’s Academy of Eyelash Arts and Sciences is a beauty facility with a purpose:  to teach the elegant art and subtle science of eyelash extensions to the nation’s beauty schools’ top instructors, preparing them to pass that knowledge on to their students.  NovaLash—producer of healthy, medical-grade lash extension adhesives—knows that eyelash extension services are the trendiest ticket to increased salon profits.  After all, lash application is one of the most coveted salon services, grossing $44 million last year alone, according to Nielson data.  By meticulously training teachers who will eventually instruct beauty school students, NovaLash adds an invaluable tool to every student’s style belt.

The prestigious Bellus Academy in San Diego is the first cutting-edge educational institution accepted by NovaLash to launch the eyelash extension program. Judy Edelman, director of Bellus’s Makeup Artistry Programs, says, “The energy at the NovaLash headquarters is inspiring and contagious.  These professionals are so dedicated to the company and the industry as a whole; they truly believe in the quality of their products and in the power of education.”  Adds Edelman’s teacher—and NovaLash CEO—Sophy Merszei, “We are thrilled that this must-have service will soon be a part of Bellus Academy students’ curriculum.  Now, their students will be fully certified in lash application upon graduation.”

The client’s lust for lusher, longer lashes has indeed never been higher.  Cashing in on this top trend is a smart way to boost any beauty business.

Established in 2004 as the first global distributor of eyelash extension products, NovaLash, Inc. has quickly become the leader in the field of lash extensions by striving to provide the best that technology, science, creative artistry and customer satisfaction can achieve.  NovaLash has since expanded into over 40 countries outside of the U.S. and continues to globally enhance the eyelash extension industry through substantial R&D, improved regulations and superior education.  NovaLash was recognized in by ICMAD for product innovation of the year and voted Reader’s Choice for Best Eyelash Extension Company in 2010 by Beauty LaunchPad Magazine and won Professional’s Choice Award for Favorite Eyelash Extension Line from American Spa Magazine.  NovaLash continues to provide the only physician-developed training program using the longest lasting, medical-grade adhesives, earning NovaLash its reputation as “the healthiest” professional lash extension system.  More information about the company can be found at and

Grow Income With Eyelash-Enhancing Services

by Megan Dorcey on Monday, June 28th, 2010

Kim Kardashian sparks the most envy with me when it comes to beauty.  Of course, the starlet has the perfect skin tone and luscious locks, but she also has the most stunning eyelashes!  I know that she is genetically blessed with Armenian features that I (pale-skinned, red hair, freckles, etc.) will never have naturally.  I like to pride myself on the fact that I have been a take-charge woman who doesn’t take “no” for an answer.  So instead of accepting this as my fate, I began seeking out ways to not so naturally enhance some of my features with inspiration from Ms. Kardashian.

Eyelash extensions are becomming such a hot trend among the beauty community, I can no longer ignore it.  In fact, I am willing to embrace this trend, and after doing some research I am one step closer.  When my esthetician first said to me, “You have gorgeous lashes, but you would look great with some extensions,” I was clueless.  She began to tell me about lash extensions, and to be honest; every single one of my girliest dreams started looking more like reality.  I am an advertiser’s dream—purchasing every single lash-enhancing mascara and tool I see in the makeup aisles.  What if enhancing my lashes a little more permanently would rid me of the constant barrage of goopy wands almost completely?

I finally decided that I was going to do some research on the matter and stumbled upon a few different products.  Salons and beauty stores are starting to carry an alternative to the lash extensions such as Lash Food’s natural eyelash and eyebrow conditioning stimulators that would provide longer, darker, and stronger lashes.  This line of products is different from prescription-only Latisse, in the sense that it will not cause any kind of side effects. The ingredients are all natural and consumers can purchase it from you, rather than having to get it at a pharmacy.

If you want more of an instant gratification, JB Cosmetics also offers lash extensions and lash-curling services.  The curling, or “Simple Perm”, as they have dubbed it, is a short procedure that gives lashes the same effect a lash curler would, only semi-permanently.  Another lash extension service by NovaLash offers training to stylists everywhere so that you, too, can be on the cutting edge of the beauty world, as well as build revenue in the process.

Lashes are playing a major role in the beauty and fashion industry.  A site called has taken lash art to a whole new level by offering fashion-forward adhesive lashes that are made out of paper.  This just goes to show that beauty conscious consumers are ready to bat their lashes at a new wave of beauty products.  How can you, as a stylist, cash in on the lash craze?  Do your research on topical treatments as well as extensions and see which one would fit in with your clientele.

Kim Kardashian may have been born with beautiful lashes, but it’s comforting to know that I—and your clients—can join the club whenever I want!

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