Posts Tagged ‘devaconcepts’

Salute to Stylists Contest Reveals Boom in Curl-Friendly Stylists and Salons

by Michelle Breyer on Wednesday, February 16th, 2011

Recently, launched its two-month long Salute To Stylists contest, asking for your vote for your favorite stylist. Here are your picks for winning stylists!

Congratulations to Grand Prize Winner Sandy Marino of Santo Salon & Spa in Pepper Pike, OH!

Regional Winners:
Region 1 (WA, OR, ID, MT, WY):
Tracy of 7 Salon, Bellevue, WA - 2 reviews

Region 2 (CA, NV, AZ, UT, CO):
Melanie Brown of Curls Gone Wild, Gilbert, AZ - 96 reviews

Region 3 (ND, SD, NE, KS, MN, IA, MO, WI, IL, KY, IN):
Natalie of Natalie Clark Studio, St. Louis, MO - 5 reviews

Region 4 (NM, TX, OK, AR, LA):
Anna Craig of Trashy Roots Salon & Spa, Round Rock, TX - 102 reviews

Region 5 (TN, MS, AL, GA, FL, SC, NC):
Stacy Hill of DyeVerCity Salon, Augusta, GA - 127 reviews

Region 6 (MI, OH, WV, VA, MD, DE, PA, NJ):
Sandy Marino of Santo Salon & Spa, Pepper Pike, OH - 155 reviews

Region 7 (NY, CT, RI, MD, ME, NH, VT):
Julie Washington of The Estuary Salon & Day Spa, South Portland, Maine - 25 reviews

Region 8 (Ontario, Canada):
Nadine Bastien of Aphrodite’s Sanctuary, Toronto, Ontario - 4 reviews

The number of reviews were calculated from 12/15/10 to 2/15/11

Vicki Vela-Cambruzzi

Business is booming for Vicki Vela-Cambruzzi at Curls On Top in Laguna Beach

If anybody had told veteran stylist Vickie Vela-Cambruzzi five years ago she would be opening a salon dedicated to curlies, she would have told them “Get out of town!”

That was before Vela-Cambruzzi, a curly herself, saw the light. Or in her case, experienced the magic of a Deva cut, a cut at the hands of “Curly Girl” author Lorraine Massey at a hair show. The cut was her best ever—changing her whole perception of her curls—and she saved her money to go to a DevaConcepts Curlaboration to learn the dry-cutting technique herself. Less than a year later, she opened Curls On Top Salon in Laguna Beach, a salon focused on the needs of curlies. Business is booming at the 1-year-old salon, where curlies travel from outside California to get a Deva cut. “It’s been incredible,” says Vela-Cambruzzi.

Many curlies grew up at a time when few stylists knew how to work with curls, and most now have numerous war stories to tell about the bad haircuts and the botched chemical services they received. When launched 13 years ago, a handful of stylists and salons focused on the needs of women with wavy, curly and kinky hair. Most stylists once viewed curls as something to “fix” by straightening it or shearing it short.

Vela-Cambruzzi is part of the growing legion of stylists who have made curls their focus to help girls—and guys—with curls love their natural texture. This trend has been fueled by rising demand from women who want to work with their natural texture as well as the increased availability of curl training, thanks to curl specialists like DevaConcepts and Ouidad.

During the two-month Salute to the Stylists contest, which wrapped up yesterday, more than 315 new salons were added, promoting the skills of stylists around the United States and Canada.

Keratin Treatments Dominate Premiere Orlando

by Michelle Breyer on Thursday, June 11th, 2009

Keratin treatments, such as those offered by Keratin Complex Smoothing Therapy, were a big focus of Premiere Orlando.

Texture was the focus at Premiere Orlando 2009 — changing a client’s natural texture, that is.

Every other booth seemed to offer some new keratin treatment to straighten or loosen curls and kinks. The main curl-oriented booth, DevaConcepts, sat next to a huge Keratin Complex Smoothing Therapy booth, complete with bare-chested models painted silver. Marcia Teixeira, Brazilian Keratin Treatment, NanoKeratin System, Global Keratin, OK Original Keratin, Dream Hair Keratin Therapy, Magik of Keratin, Natura Keratin, BEOX Keratin and X-Treme Keratin Care were among the companies selling products designed to straighten hair without the damage of traditional chemical relaxers. Since gaining popularity over the past two years, keratin treatments have taken the country by storm, with a growing number of hairdressers forgoing thermal reconditioning in favor of this hot import from Brazil.

Noah Melngailis, right, demonstrates to a stylist.

Although the keratin companies’ booths attracted their fair share of crowds, there was plenty of interest in curls and kinks as well. Companies such as John Paul Mitchell Systems, Aquage and Tigi showcased curly styling techniques at their booths along with Deva. And, which officially launched at the Orlando event, attracted hundreds of stylists hungry for information about how to work with waves, curls and kinks.

Another hot product offering this year was argan oil, with several companies showcasing products containing this oil from Marrakesh. The oil, which is said to have restorative and age-defying effects, has become one of the latest miracle ingredients in the beauty industry because it is high in vitamin E and essential fatty acid. It is believed to help all sorts of skin and hair conditions. MorrocanOil, which offers a wide range of haircare products containing argan oil, has become the leader in this niche, and they had a huge booth at this year’s show.

CurlStylist’s Gretchen Heber, right, discusses the company’s new site with curly stylists.

The show — held June 7 and 8 — attracted the top names in the beauty business, including Angus Mitchell and Robert Cromeans from John Paul Mitchell Systems, Kim Vo, Orlando Pita, Nick Arrojo, Martin Parsons and Sam Villa.

Celebrating its 19th year, the show served up its biggest selection of hair education to date, with top-notch educators providing valuable education in a wide number of subjects. Over 43,000 stylists were expected to attend the event this year.

Premiere Scenes: Real Stylists with Real Curls!

CurlStylist’s Michelle Breyer, right, shows an interested stylist the ins and outs of

Curl Events Sweep the Country

by Staff on Monday, March 23rd, 2009

Nicole Siri

Nicole Siri demonstrates styles on model Maria.

In early May, Head Designs hosted its first annual Curlabration, a venue to share and gather information about styling tips for curly customers. Clients nibbled on crudités and pastries while they watched Sheila Head showed off cutting and styling techniques.

A month later, a dozen curly girls gathered at Salon Nordine and Day Spa in Reston, Va. for a “Curl Gala” hosted by Nicole Siri, author of “Strictly Curls.”

In mid-June, Shai Amiel of Capella Salon in Studio City, Calif., hosted a “Curls Night Out.” More than 50 people came together for a night of education, fun and curl fellowship.

And the next week, Houston curl expert Gerri Curtis invited people to a Curly Hair Party.

“Wear your best curls down as I teach you how to throw it up,” Curtis said in her Evite. “Bring me your main concerns and together we can figure out how to find your inner curl.”

Curl salons such as Devachan, Ouidad, the Curly Hair Institute and Christo Fifth Avenue in New York and Toronto have regularly hosted training events for consumers and stylists. But a growing number of curl-centric stylists from coast to coast are hosting their own curl events.

In some cases, the salons work in conjunction with particular product lines. For example, Wrobyn Tompkins of The Palms Salon & Spa in Norman, Okla., teamed up last year with Mop Top’s Kelly Foreman to host the “Just About Curls” event. Amiel worked with DevaConcepts to set up his event. At Head’s Curlabration, Head brought in Jessica McGuinty of Jessicurl to do a demonstration of how to use her products.

“We wanted to help educate people on how to work with frizzy, fuzzy and hard-to-handle hair,” said Foreman, who fought her own golden ringlets for much of her life. “Our goal was to help curlies embrace their hair and to be comfortable in their own skin/hair!”

At Curltopia@Kristen James Hair Studio in Smyrna, Ga., plans are in the works for the salon’s first “Curl’s Night Out” event later this summer. Guests will be introduced to a variety of curl product lines, and will learn how to use them to get the best results for their curls. The salon hopes to repeat the event several times a year.

“We’ll be providing demonstrations, information and color and styling trends to our curly clientele,” Kristen James says. “We’re providing martinis and making it a fun ‘Sex & the City’ atmosphere.”

“Curly girls are hungry for information,” Amiel says. “If I can share what I know, it makes it better for everyone.”

At the Capella event, women sipped champagne and mimosas as they watched haircut and styling demonstrations and had their own curls touched up. Many current clients brought curly friends to the event.

“I have a soft spot for curly hair,” says Amiel, who has a curly sister and has made a reputation for himself for his expertise with curls.

The Gala at Salon Nordine was a night of curly hair education. Siri did demonstrations on models to show off some fun and easy curly styles.

Noelle Smith

Noelle Smith cut her waist-length hair in to prepare for chemotherapy.

These events all have their own unique twists. Entrepreneur Noelle Smith in April hosted a curly hair demonstration at her Ellenoire boutique in Dundas, Ontario. The event had special meaning for Smith, who was about to start chemotherapy for breast cancer.

Smith’s Ellenoire boutique has offered weekly curly hair demonstrations, where she washes her hair in the store in front of the curly audience and demonstrates how to use the Deva products and care techniques. The April event, however, was bittersweet.

“See my last live curly hair demo until my chemo ends,” said Smith, who was cutting her waist-length curls to donate to Angel Hair for Kids, which provides human or synthetic hair wigs for children from financially disadvantaged families who have lost their hair as a result of cancer treatments.

Entries (RSS) and Comments (RSS)