Help Your Clients Understand How Heat Damages Their Hair
by Chair to Chair/Shannon McCarthy on Tuesday, March 22nd, 2011
Shannon McCarthy is a senior stylist and educator for James Joseph Studio and James Joseph Salon. James Joseph Salon and Studios are the most award-winning salons in Boston with more than 30 local and national awards. James Joseph Salon has been named one of the Top 100 Salons in America by “Elle” magazine, and James Joseph Studio has been named the Best Affordable Salon in Boston. James Joseph has also been one of the Salon Today 200 three times.
I always talk about embracing the curl and loving what you have. Unfortunately, there are still many curlies out there who do not and who may never embrace my way of thinking. I have many friends and clients who worship their flat iron. As a stylist, I struggle with this because I see firsthand the damage to their hair. We all know old habits die hard. I have spent many appointments with clients trying to talk up why the flat iron is so bad and ways to save their hair. Yet I see the same clients returning to me with the same damage from the iron.
Curly girls who “worship the iron” is a trend I don’t think will ever change, so the best thing I can see is to try to work with them by focusing on what they need to do to protect their hair. I have talked until I was blue in the face about products and ways to treat the hair while still ironing. The truth is, there are clients out there who simply just do not want to spend money on products. It is our job as stylists to try to find the best and most affordable products to fit the client’s needs. No one likes a pushy salesman. This can be hard when you know that there is something that needs to be done.
I truly believe clients can tell when you are sincere in what you are saying. When they sense this, they will be a little more ready to invest in some products. They may not buy them that day, but they will strongly consider them for next time. Being knowledgeable with your salon’s product lines and the different needs of clients is also something that will shine through. They will begin to see exactly what you are talking about when they are at home using the wrong products and, most likely, will at least buy one product next time. You need to tell them things like “you need to protect the hair from the heat.” People know this and still don’t understand the importance of it. We need to show them in the salon the specific effects of what not using one creates. Point out the damage that is usually 3 inches in length if not more. Show them the breakage most “iron lovers” have around the hair line and the nape.
Keep Those Keratin Clients
by Megan Dorcey on Monday, August 16th, 2010
By now, we have all heard enough about how a keratin treatment can zap your clients’ frizzies for the summer, but what happens when the weather cools down and humidity abates? Most of the country is staring fall weather right in the face, and it begs the question of whether or not keratin treatments will still be a profitable source of income in the winter months.
There are many valid points that you should bring up to assure that your clients are keeping their treatments regular. For starters, the humidity may not be an issue any longer, but the majority of the country is facing brutally cold and dry air, which can lead to damage. Make sure that they know that while they are getting a keratin treatment, they are also coating their strands which will prevent any breaking that dry air and flat irons will cause.
Marcia Teixeira offers a line called Brazilian Keratin Treatment (BKT), which boasts on their website that the product “penetrates the hair, repairing internal damage and coats the hair preventing further damage. The results are SOFT, SHINY, STRAIGHT hair”, on their website. The main focus of these keratin treatments is to repair the hair strands that have been damaged and to protect them from future breakage.
Keeping your clients as regulars in your chair will not only help your pocketbook, but will ultimately help them maintain their hair health. Remember, when you are facing a client who has struggled with trying to smooth their locks—you are the therapist.