One of the most special parts of The Gathering is that the leaders of Paul Mitchell are not only so inspiring and inspired, but also that they are readily excited to share their passion with others. CurlStylist had the opportunity to interview both of the owners of Paul Mitchell, Angus Mitchell and Jean Paul DeJoria, about the launch of their new line of curly products and the re-emergence of texture in the beauty industry. In addition to an exclusive insight into two of the industry’s most influential leaders, we got a glimpse at both of their business prowess and personalities.
Watch here for the interview with Angus Mitchell, son of the late Paul Mitchell and co-owner of the company who is an extremely accomplished stylist in his own right:
The focus of this year’s annual Paul Mitchell Gathering has been the launch of the new product line called Curls, formulated specifically for, you guessed it, curls! One of the sessions offered at The Gathering is called The Curl Experience: The Truth About Curls. The two-hour session is a crash-course in curl styling, care and coiffure for stylists. Cromeans placed a massive emphasis on the democratization of hair care, encouraging stylists not to see hair in black in white, but in wavy, curly and coily textures. “You need to be able to work with anything that crawls through your salon door,” encouraged Cromeans. “Can you imagine if a doctor turned away a patient just because of the color of their skin?”
CurlStylist’s own Michelle Breyer was a featured speaker during this session, engaging with Cromeans in a curl-focused dialogue and answering audience questions about trends in the textured hair market.
Top tips from the session include:
Do not highlight curls like you would a straight-haired client. Use “hand-picked highlights” to create a customized color pattern that will accentuate a unique curl pattern.
Stylists who service curly clients will take home an average of $52/head when the industry average is four.
Encourage your fellow stylists to wear their natural texture. Clients will be more willing to try wearing their curls if they have an example to follow.
Here are some of the top pictures from the session.
Stephanie Kocielski is known around the world for her work as a platform artist and her work on honing the Paul Mitchell education program. Here at the annual JPMS gathering, she uses her enthusiasm for curls and expertise to share about the four new CURL products just launched from Paul Mitchell.
Some hair types are solid and dependable — pretty much always the same. Not curls. Every day is different when it comes to this sassy hair type. Curls can be springy and obedient on Monday, fuzzy and unruly on Tuesday and limp and listless by Friday. That’s why when it comes to care and styling, there’s no such thing as “the usual.” Different days call for different strategies, and a variety of yummy product miracles!
“I work with my curly clients to teach them how to cope with every type of hair day they encounter,” says Matrix Artistic Director Nick Stenson. “During the consultation, we talk about the differnent situations they encounter, and then we come up with a customized solution — products and styling — for each one.”
Here are two of Nick’s favorite Total Results Curl Cocktail “Recipes!”
Towel dry and apply Total Results Miracle Super DeFrizzer Gel to damp hair. This liquid gel melts into hair instantly, and provides control and definition without a trace of crunch. Comb through with a wide-tooth comb.
Use the diffuser attachment to spread out airflow and use a low air setting to maintain texture and dry curls gently. Tilt the head to the side, allowing hair to hang freely. Position the diffuser beneath the hair, push up and dry.
Work a dime-sized amount of Total Results Sleek Wonder Smoothing Oil between hands, and gently press and squeeze curls to quench any trace of dryness. This ultra-light, rapidly absorbed formula offers 24 hour repair and frizz-fighting power.
Remove all moisture and encourage volume by drying hair with a diffuser attachment with the head tilted forward.
Using a medium-sized curling iron, spin large sections vertically along the outside of the barrel. Slide the hair off the iron with the curl intact and clip to the head.
Once hair has cooled completely, remove the clips and allow curls to unfurl. Without disturbing the curl formation, mist with Total Results Amplify Proforma Hairspray to provide extra lift and maxium hold.
The best way to mix up the ultimate cocktails for your curls is to experiment with a variety of Total Results formulas, says Nick. Try a little of this, a little of that and soon, you’ll find the perfect blends!
More About Matrix
Matrix curl family group shot.
MATRIX, the leading professional haircare and haircolor company in the United States, is part of L’Oreal USA’s Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Amplify, Biolage, ColorSync, Design Pulse, Logics, SOCOLOR, Sleek.look, Vavoom and Wonder.Brown. MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.
Ivan Zoot is the director of education and customer engagement for the Andis Company and the founder of Zoot! Hair professional hair care products. Ivan identifies, recruits, trains and manages Andis’s team of professional beauty industry educators. Ivan continues to be a featured presenter at industry shows and events, sharing his unique blend of information, education and enthusiasm for clipper cutting and the entire professional beauty industry. Ivan’s background includes experiences ranging from salon ownership to achieving 3 Guinness World Haircutting records. Here, he shares his cutting and business-building expertise.
Get your hands soapy with the products you sell.
Every day in the salon we do everything we can to create awesome curls and happy clients. What can we do on the days that clients are not in our chair? What can we do on the days that we can not do their hair for them?
The best thing we can do is to see to it that they have the resources to do their hair on their own, to do it well and to do it in a way that leaves them raving about us and their hair.
Over the next few postings we will explore the resources we need to provide clients with so as to make this all happen.
We will begin with take-home hair care products.
Let’s talk shampoo.
Clients need to get their hair clean. They are using something. Likely they are using something that is not the best product for their hair or their unique circumstances.
We need to know our shampoos. We need to know what to recommend. We need to know how the products we offer perform and how they differ from each other. The best way to gain this product knowledge is from actually using the products. Roll up your sleeves. Get soapy. There is a lot to be learned by actually cracking open that bottle and working with the product. I call this useable product knowledge. It does not do anyone much good if you can pronounce all the ingredients on the list on the back of the label. It is much more powerful if you know how the product smells, how it feels and what the end result of using it looks and feels like.
The best way to gain useable product knowledge is by using the product.
Demand free samples from suppliers for back bar and station top use. The suppliers have a vested interest in building your knowledge base and as such should make that investment.
Once we know that clients are getting their hair clean with the right products and in the right way, we can move on to styling. We will discuss that next time.
As one of the most sought-after stylists in the beauty industry, Jill Leitz possesses an endless passion for creating innovative and conceptual styles that display the perfect balance between texture and movement. After almost four decades in the business, Jill stays on the cutting-edge of the hair industry with her unquenchable thirst for knowledge and training on the latest styles, techniques and theory. From design and color to client building and salon management, Jill has been gifted with overflowing creative talent combined with a strong commitment to educating, empowering, and inspiring fellow salon professionals. As a three-time NAHA award-winner, Jill’s reputation as a innovative and creative force has been recognized in spades by the beauty industry.
Summer is coming—I can’t think of a better time to educate your clients about how to show off their natural curl! It’s the season for the natural look—the perfect time to help curly haired clients maximize their time having fun in the sun and minimize their time messing with their curls. In the world of curly hair, medium curl is the easiest curl to transform and change—good news for medium curly-haired clients who are looking for easy options this summer.
A few simple tips and tricks about handling medium curl, the most workable, pliable type of curl. As with any type of curl, it’s still vital to consider every step in the process—from how to touch it after washing, to selecting the best products and choosing the right techniques for setting the style.
Medium curl has a tendency to go frizzy, so less handling is better. Educate your medium curly clients to carefully and softly scrunch hair with a towel to get some of the moisture out after washing. Then, the choice of product depends on what direction you want to take. There are so many options with medium curly hair— enhancing and molding it into larger curls, structuring stronger ringlet curls, reworking it into a lazy wave, or setting it to dry in its naturally curly state—just to name a few.
I’ve found one of the most interesting ways to transform medium curl is to randomly put a pin curl set into the hair. It’s a quick way to transform medium curls into a beautiful, random assortment of different-sized curls. The most important thing to remember with this technique is let go a little and not to get too meticulous about sectioning.
Divide the hair into random sections—either long, vertical sections or wide, horizontal sections. Take the curl in its natural form, without pulling or raking through it. Gently lift each section out and apply a soft/light product (I use Redken Fabricate 03 to activate texture and give definition). Curl each section around your finger, then curl it back in toward the head and clip it.
Another option is to lift out each section and spray it with a light spray to seal in shine and smoothness (I recommend Redken Iron Silk). Roll each section back on itself so you end up with a stand-up curl and clip it. This transforms loose medium curl into a stronger, more committed curl. This technique also works well by using a piece of tissue shaped like a cigar, wrapping the hair around it, and tying to itself (think rag curls).
After all the sections are set, you can use a diffuser to dry the hair, and then go in with a flat iron and press each pin curl. Talk to and educate your clients. Let them try these techniques while you have them in the chair. They will feel empowered with new options. With a little practice—and the right product recommendations—your clients can easily master these techniques.
Presenting curly-haired clients with recommended products to help them embrace whatever direction they want to take their curl almost always results in the sale of a product or two. It’s a win-win situation, one that motivates, educates and celebrates your medium curly clients to look and feel their best this summer!