Posts Tagged ‘consultation’
5 Tips for Using Hairstyle Photos for a Consultation
by Ivan Zoot/The Clipper Guy on Monday, July 11th, 2011
Ivan Zoot is the director of education and customer engagement for the Andis Company and the founder of Zoot! Hair professional hair care products. Ivan identifies, recruits, trains and manages Andis’s team of professional beauty industry educators. Ivan continues to be a featured presenter at industry shows and events, sharing his unique blend of information, education and enthusiasm for clipper cutting and the entire professional beauty industry. Ivan’s background includes experiences ranging from salon ownership to achieving 3 Guinness World Haircutting records. Here, he shares his cutting and business-building expertise.
Clients frequently bring hairstyle photos to help visually explain the look they want and stylists frequently have stylebooks lying around, either professionally published or just a personal scrapbook. Using these resources can help to ensure a great experience for both the client and the professional.
Of course, one of the biggest disconnects in the industry arises from unrealistic expectations created by the promise in a discussion around an image.
To avoid this communication disaster, follow these top five tips for using hairstyle photos during a consultation.
1. Seek similar textures
A client with kinky curly hair offering up an image of a sleek, straight style will be setting themselves up for a problem — or setting you up for a big ticket straightening service and a pile of take home hair care products. One scenario is a win/win; the other is a lose/lose. Try to match images and expectations to similar textures.
2. Keep colors close
For the previous reason alone, and then some. The same haircut can appear very different when sculpted on different colors of hair. Issues of depth and dimension reflect quite differently across the range of hair color choices. Encourage clients to share hairstyle photos in target colors that you know can work.
3. Match facial shapes
Many stylists have the ability to imagine a style on different clients. Clients may lack this vision. Compare a client’s facial shape and bone structure to that of a target image. How well will the shape translate? Can you find an image of the cut on a closer matching facial shape? If not, explain your vision to the client and encourage them to seek alternative photos and examples.
4. Align for age
Share hairstyle photos of models of similar age to the client with the client. Female clients generally like to “shop” images only a few years younger than their actual age. Going too young puts them ill at ease with the consultation and change process. Sharing idea images of models noticeably older than the client most always meets with resistance, too. Creating a scrapbook of your work on your clientele’s average aged models will encourage them to choose more visual explanations and help you to give them exactly what they are looking for.
5. Mine Internet galleries
A fast Google search of hair cut length and style keywords reveals an enormous number of valuable image galleries. Other folks did the work of accumulating good shots to work from so use these galleries to build up your stash of images to share.
Update your image collection frequently. Adding new hairstyle photos is needed to keep things fresh. Deleting passé styles is important as well so as to keep clients from getting stuck in the past or from “going retro” before retro becomes hot again.
Remember, you are your client’s last line of defense. Don’t let poor communication and lack of vision ruin an otherwise great appointment.
Consulting With Your Client
by Jonathan Torch on Sunday, January 23rd, 2011
Consult with your client
A personal consultation builds confidence between our stylists and our clients, and is recognized as the most important step of our service.
We gather important information through a series of questions and answers. This helps us understand different personalities, lifestyles, and beauty goals. There must be a mutual understanding of the difference between body wave, curl, and the color tones that you like or dislike. Not all “reds” are the same, and “blondes” don’t have to be brassy.
Recognize your client’s ability to style her own hair
The CUT is the heart of the design. No matter how great the perm or the color, if the cut is not right, the design is not there. Face shape, hair type, growth patterns and many other factors must be considered.
The stylist must also recognize the client’s ability to style her own hair. A proper drying lesson must be understood.
Never bully your client into making radical changes
Stylists must never bully clients into radical changes, as the client should be mentally ready to take on a new look. No matter how great the style looks, if the client is not ready for a change, it will not be successful.
A great style warms the client’s soul
Our experience has shown us that some clients don’t always know what they want, but they know what they don’t want in a style. Pictures help bridge the gap as a great communication tool in a consultation.
When you find a great style for your client’s hair type, she won’t always be looking for change.
A great style does a lot more than change your client’s look—it warms her soul.
Instruct your client, when she’s coming in for her appointment, to wear her hair as curly and as frizz free as she can. She should NEVER arrive with her hair in a ponytail. You want to see how well you can manage your hair.
Talk to the Client
by CurlStylist on Friday, November 5th, 2010
Have a great consultation every time you see a client. Always talk about doing new things to their hair or what they want to change or keep the same. Talk about past/present/future appointments and always have a plan for them.
Consultation Plan: Past/Present/Future
by Trash Talk with Anna Craig on Monday, September 13th, 2010
Hair has been Anna Craig’s passion since she was 12 years old, this has always been her path in life. In 2001 she went to school in Tempe, AZ, at the Carsten Aveda Institute. After doing hair for about 5 years, she realized that precision haircuts were her specialty, after years of thinking that color was her calling. After doing hair in Arizona for several years, she took the plunge and moved to Texas, and her career took off. She soon opened her own salon, Trashy Roots Salon & Spa. There she became a Certified Deva Stylist, specializing in Curly Girl haircuts. She is also an Artistic Educator for Pravana, which gives her the opportunity to go out to different salons in the area and educate them on new products and techniques. She is also very involved in her community; holding annual cut-a-thons, participating in benefit hair shows, and helping with local beauty schools.
When you are doing your client consultation, you should talk about the client’s past appointment (whether it was with you or with another stylist) and talk about what they liked or didn’t like about that service. From there you should know how to change or keep the style the same. The consultation should take between 5-10 minutes, but no longer than that.
Do not show them the color swatch book—instead use magazines to pick out color, and encourage them to bring in photos of styles and colors that they like, even old photos of themselves. Touch their hair while you are doing the consultation so you can determine the texture of their hair and so you can spot any problems.
After the client tells you what she is looking for in their hair, you need to repeat what she just said so there aren’t any miscommunications. If you feel like you just don’t understand what the client wants, don’t hesitate to grab another stylist to join your consultation; this might clarify any confusion especially if it’s a difficult situation or a complicated service.
While you are washing the client, you should ask about what products she is currently using to cleanse her hair—this gives you the opportunity to suggest your products, and it could help the client with any styling issues (I.e. If she are using a heavy, deep, store-bought shampoo and conditioner and it is weighing her hair down but she really want lots of body in their hair, you can suggest a good volumizing line).
While you are performing the services on the client, you should be talking about what products you are using to style their hair, and you should talk about their next service. If they need a color or a highlight, this is a good time to suggest booking for that or if it’s the end of summer, suggest that at their next appointment you should put lowlights in for fall. Always have a future plan for them, write it down so you don’t forget and talk to the client about the different options for their hair for their next appointment. If they are growing their hair out suggest at the next appointment skipping the trim but still doing the color. Always prebook your client before they leave, 6-7 weeks is ideal. This way they know you have a plan for them and that you are thinking about their best interest for their hair so they will come back instead of going to another salon/stylist where they would have to start over again.
Make sure you do this every time your client comes in; don’t skimp on the consultation. Sometimes if a client has been coming to you for a long time you just assume that they’re just going to do the same old style, but this is while stylists lose clients over time—they don’t change it up. Offer a little change every time they come in; maybe a little lighter this time, a little darker, let’s curl it, have you thought about growing out your bangs, anything that spruces up the same style clients will enjoy. They look to you for style advice—give it to them.
5 Tips To Better Client Communication
by Alicia Ward on Tuesday, September 7th, 2010
We’ve all had clients leave our chair unhappy, and thought to ourselves “I wish I could have done that differently.”
Client communications is the key to success in this business—we all need to be great listeners and communicators. If you ask a client what she wants in a hairdresser, she will tell you “a stylist who listens to and understands my needs.” If you ask a hairdresser what happened when a client leaves unhappy, he or she will tell you “there was a miscommunication” or “the client could not explain what she wanted.” Veteran stylist Anna Craig of Trashy Roots Salon & Spa has five tips to better client communication. Anna, a Pravana Artistic Educator and DevaCurl Specialist, with more than nine years of experience, is extremely passionate about client communication and says if you follow her steps, your clients won’t ever leave the salon unhappy again!
Here are 5 easy tips to better your client communication.
1:Confidence! You are the expert, so take control of the situation. Be clear and confident. Never let the client take over the appointment by asking you to see the swatch book or the scissors you will be using. You need to keep the control during the appointment and assure your client that you know best. Make sure you sound and act confident. You know your colors, brands and supplies, so make sure you act like it. If you are unsure about something with your client consult another stylist in your salon, but always be in charge.
2:Consult! Always do thorough consultations prior to the appointment. Some clients lack good communication skill,s so it is your job to ask lots of questions to ensure you deliver the right results. Always ask clients to bring photos of the color, cut or style she is looking for. Ask her about her hair history. Make sure you are aware of what they have done to your hair. Talk to her about her expectations and make sure they understand the reality of the situation. Know their hair type and discuss it with them. Ask them about what products they are using. The more questions the better. The consult should range from 15 to 30 minutes for large changes and around 10 minutes for minor changes.
3:Document! Document your client’s history. Writing down everything you’ve done for your client will ensure a smooth appointment next time. Keeping records of your clients makes the client confident in you and your work. Not only does this allow you to be better prepared for their next appoint but it also helps you keep your clients happy and coming back. This is a great way to book you next appointment “I just noted everything we did today in your account so at your 5 week touch up we will get the same results “.
4:Educate! Educate your client about what you are doing. The more you can tell the client, the better your communication will be. Talking your clients through things helps her feel confident and part of the process, which enables trust. Keeping your clients involved is key because it opens the channels of communication, garnering better results.
5:Products! Know the products your client uses to ensure her results will last. Most clients are uneducated about professional products and the role they play in long-term maintenance. Talk to your client about her current products; recommend products and other maintenance options. You know the benefits of the right products, so do not keep your client in the dark. Share your product knowledge so she can love their hair longer.
Say goodbye to unhappy clients and client miscommunication—follow these 5 steps to get the better your client communication!
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