Posts Tagged ‘chi’

CHI Offers Sassy Styling Tools to Benefit Breast Cancer

by Megan Dorcey on Monday, May 16th, 2011

Farouk Systems, official hair care sponsor of the Miss Universe Organization, is offering two of their best selling tools inspired by lacey lingerie, and dressed in pink with a delicate black lace print. A portion of the proceeds will be donated to The Rose in Houston Texas, a non-profit breast cancer organization providing mammography screening, diagnosis, access to treatment and support to all women regardless of their ability to pay.

chi lace hair dryer

The CHI Pink Lace Breast Cancer Pro Dryer Collection features a pretty CHI Pro Hair dryer that has both looks and performance. The low EMF hair dryer integrates ceramic heat, negative ions and far infrared to dry hair up to 40% quicker from the inside out, reducing frizz and static for smooth, polished tresses. This performance hair dryer comes with a 6 oz CHI Silk Infusion restructuring leave-in treatment. SRP $159.97.

chi lace hair iron

The CHI Pink Lace Breast Cancer Iron Collection features the original CHI Ceramic Hairstyling Iron, the versatile all in one styling tool that can straighten, flip, curl and set. The ergonomic design provides squeeze sensitivity, flash quick heating and creates silky, shiny hair instantly. Also included is a 2 oz CHI 44 Iron Guard to protect hair during heat styling and a stylish black handbag. SRP $159.97.

NASA Technology Transforms CHI Beauty Products

by CurlStylist on Friday, February 18th, 2011

NASA scientist

Dr. Dennis Morrison worked for NASA for many years before going to work for Farouk Systems.

What happens when a world-renowned rocket scientist meets the owner of a haircare company? Amazing hairstyling technology is created.

Dr. Dennis Morrison devoted his life to research at the Johnson Space Center in Houston, home of NASA’s space shuttle program. He worked on microcapsules that were designed to deliver drugs to the body; this led to research on nanoceramic—ceramic materials produced by nanotechnology.

It turns out this knowledge proved most beneficial to Farouk Shami, founder and chairman of Farouk Systems in Houston.

The two men met at a NASA-sponsored nanotechnology conference in Texas. Shami was looking to improve the ceramic materials in the hairstyling tools his company produced. After talking with Morrison, Shami developed slick ceramic coatings that emitted negative ions when heated. He applied this technology to his CHI hairstyling irons. The technology proved beneficial to hairstyling when they discovered that the ions released when heated help to soften the hair and make it easier to manage and style.

“At Johnson, we were developing ceramic metallic components for triggering the release of drugs from microcapsules. I never had any idea that it might be beneficial to someone in the hair industry making a hair iron with ceramic plates,” says Morrison.

Shami didn’t stop there, however. He also was inspired by the research NASA applied towards disinfectants. Basically, NASA needed to discover new ways to keep surfaces clean and disinfected without the use of chlorine or alcohol fumes. So they turned to nanosilver particles, which act as a passive sterilizing component. Shami took these nanosilver particles and incorporated them into his hairstyling tools. By adding these nanosilver components, airborne microbes and bacteria died after they settled on the surface. This self-disinfecting characteristic made CHI tools appealing to salons and spas, where there is high traffic of germs.

Today, Farouk Systems uses nanomaterials in many of their CHI hair products, including flat irons, hair dryers, brushes, nail polish lacquers and curling irons.

And Shami was inspired once more by NASA technology and research—he created liquid formulations intended to accompany irons and blow dryers. You see many of these products on the shelves today: CHI Ionic Color Protector System, CHI Curl Preserve System, and CHI Organics Olive Nutrient Therapy Line.

Dr. Morrison retired from the Johnson Space Center in 2006 and joined Farouk Systems to further the development of hair styling tools. Using his research on the use of light and light emitting diode (LED) devices, Morrison teamed with Shami to create LED devices that will stimulate scalp healing and growth by applying near infrared (NIR) light. Using this technology, the two have been working to develop and market NIR CHI tools as well as skin products.

While Morrison didn’t begin his career developing hair styling tools, he definitely appreciates NASA ability to research multiple applications. “Alternate uses may not be envisioned for a certain technology, but once you understand the mechanisms of the technology, you can look for spinoff applications,” he explains. “As a NASA employee, I was encouraged to spread information about the concepts and results of our research, as well as talk to people about potential new applications of what we were discovering. The CHI hair iron is just a small example.”

My New Love: CHI Enviro American Smoothing Treatment

by Megan Dorcey on Thursday, February 17th, 2011

Megan before

Megan in all her natural curly glory

Throughout the past year, we have all had mixed emotions about the various keratin treatments available to us.  I, like any good researcher, went and had a keratin treatment last year.  Like a lot of people, I was happy with the results, but the process left me with irritated eyes, and a lot of questions.

In response to concerns over the safety of traditional aldehyde-containing straightening treatments,  CHI has introduced the revolutionary Enviro Smoothing Treatment that is completely formaldehyde-free and safe to your clients as well as yourself. The CHI Enviro American Smoothing Treatment (CurlStylist has dubbed it the CHI EAST) is composed of amino acids, pearl and silk.  No harmful chemicals means you have a clear conscious when that client asks for the treatment.

I didn’t understand how the treatment could actually make the hair straighter and smoother without chemicals, but CHI Enviro’s protein and amino acid complex allows temporary change in the structure of hair fibers, leaving hair easier to comb and hair that is silkier, smoother and shinier, so its protein and amino acid complex is what allows the system to straighten the hair.

Megan after

Megan after her CHI Enviro American Smoothing Treatment

I had the treatment done last weekend and I will have to say that the process is fairly similar to other treatments I’ve had; many steps of washing, drying, flat-ironing.  A few things that were drastically different: no smell, well, actually, there was a smell, and it was vanilla, not the eye-watering chemicals of other systems.  When Rafael (my own personal CHI Educator) was flat-ironing the treatment onto my hair, there was literally only steam coming off of it, and it didn’t make my eyes water, or make my throat close up.  I actually didn’t notice until halfway through the process.

All in all, I was one happy camper.  Many of us felt like we were lied to by various companies in the past, and we were more than skeptical with this new treatment.  We can’t wait until this safe (physically and environmentally) treatment is offered in all of the salons instead of the harmful keratin processes.  You’ve made believers in us, CHI.

Check out the continuing education opportunities with CHI here.

Farouk Awarded $300M Judgment

by CurlStylist on Monday, October 25th, 2010

Farouk Shami

Farouk Shami

A federal court in Houston has awarded Farouk Systems, Inc. the manufacturer of CHI Ceramic Hairstyling irons and other personal products, a $300 million default judgment against a group of Internet counterfeiters in a trademark infringement case, in what is believed to be one of the largest judgments ever issued for trademark infringement; certainly largest for online infringers and counterfeiters.

Additionally, the court transferred to Farouk Systems dozens of Internet domain names used by the defendants to operate their counterfeiting businesses. The defendants, based in China and Hong Kong and operating under a series of fake names and addresses, set up more than 100 different websites and online businesses (see below) to sell counterfeit CHI hair products to U.S. customers. The counterfeiters used domain names such as chihaironline.com and chiretailsite.com, to trick consumers into believing they were buying genuine CHI hair products from authorized websites.

Counterfeit CHI hair tools can have serious health and safety issues for consumers. “While the sale of counterfeit products is irresponsible for any company, it is worse counterfeiting heating appliances, like hairstyling irons, since these fakes have not passed regulatory safety standards,” says Farouk Systems founder and chairman Farouk Shami. “People think that by buying over the Internet, they are getting a deal, but in reality, they are buying fake, inferior products that could be a fire hazard.”

Farouk Systems was also able to obtain a court injunction to freeze the counterfeiters’ assets and shut down their websites. “This case and judgment have been very disruptive to the counterfeiting community,” says Farouk Systems General Counsel Wisam Ghuneim. “We trust that these businesses and individuals will think twice before knocking off our products again.”

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