Posts Tagged ‘business tips’

Natural Hair Tips

by Claire Aviles on Wednesday, August 1st, 2012

There’s a major need for stylists in the “natural hair world.” While there are salons specifically catered to naturalistas, the natural hair movement has thus far been dominated by consumer culture. The themes of freedom and self-acceptance that the movement embodies have primarily been spread through online message boards, blogs, and YouTube.

These tips from Design Essentials® Master Educators Deshonica Kerrie and Francesca Adams will help stylists navigate the growing movement and confidently serve their clients with natural hair.

1. What are some tips to help women transition from relaxed to natural hair?

We suggest wearing protective styles while transitioning. Experiment with sets, twists and braided styles. These styles are limitless and can also help give the illusion that your client’s curl pattern is consistent while she is growing out the straighter parts of her hair. Another great option is the Design Essentials® Strengthening Therapy System (STS), which offers clients the freedom to go back and forth between straight and naturally curly styles without damaging the natural curl pattern while minimizing damage and tangling.

2. Why should I recommend that my clients use a sulfate-free shampoo?

The chemical sulfate often used in shampoos to help cleanse and create the lather is harsh on the scalp and removes natural oils from the hair. To maintain a healthy scalp, we recommend using a sulfate-free gentle cleansing shampoo with a blend of natural ingredients like soy or botanical oils. The sulfate-free shampoo will cleanse the scalp, while replenishing the moisture needed by the scalp and hair. Remember, a healthy scalp promotes healthy hair!

3. Can natural hair return to its natural curl pattern after being straightened?

If you continually straighten the hair using 450-degree heat, the hair eventually will not return to its natural kinky, curly state. To maintain the natural curl pattern of the hair, first examine the texture to determine if its fine, medium or coarse and will hold up to the heat used when straightening regularly. Second, make sure to lower the temperature of the straightening tool when silking the hair. Understanding the texture and curl pattern will also help when choosing products to use on the hair.

4. What can stylist do to retain natural hair clients?

First, it is important to understand that natural clients will likely visit their hair stylist less frequently. However, when natural clients do come in, they typically desire more services during that one visit. As a professional stylist, it’s important that you continuously educate yourself on natural hair care and are able to share information with your natural clients that they can’t easily get from YouTube bloggers. When consulting with your natural clients, be sure to not only to talk to them about the health of their hair, but to also provide services such as a trim or steam treatment and retail products to help them maintain their hair at home in between visits.

5. What can a stylist do to position him/herself as a trusted natural hair stylist?

As we know, naturalistas turn to YouTube to discover the latest products, trends and styling tutorials for natural hair. In order to position yourself as a natural hair expert, you should not only educate yourself, but also make sure that you are sharing useful information where the consumers are searching. We suggest producing your own YouTube videos with styling or maintenance tutorials. Stylists should also make sure to have an updated website with links where your clients can find you on social media. Be sure to post rich content regularly. Along with your routine networking efforts, stylists should connect with local, industry specific meet-up groups.

Salon Cleaning & Sweeping Tips

by Ivan Zoot/The Clipper Guy on Tuesday, August 16th, 2011

As stylists, it’s easy for us to get swept up in the latest fad hair cut or a funky new styling product. We think these new shiny objects will help us build our business.

But, the most important things to many of our clients, the things that keep them coming back, are usually much more mundane. A sparkling clean shop is one of the salon basics that doesn’t get much ink, but is worthy of a lot of time and attention. Funny thing is, these basics typically cost little or nothing, and are available to everyone.

Proper sweeping of hair clippings is a great example of a basic salon cleaning routine that could use some focus. A clear and simple sweeping policy sends a message to all team members about just how very important sweeping is to the success of your business. Here are my top five tips to get swept up in sweeping.

1. Sweep every client. No exceptions. A client should never be led back to an unswept station. Each client should walk up to a styling station that is as clean as the first client of the day. We stopped noticing hair clippings many clients ago, but our clients just do not feel this way. You would never return to a dentist if you saw teeth on the floor. To a salon client, hair clippings are the same thing.

2. Move the broom. If it is not convenient to grab the broom between every client, move the broom to a more convenient location. Sometimes it can be that simple to implement a change in your salon cleaning routine.

3. Sweep for each other - 80% rule. If we all sweep for each other, everyone sweeps less. I do not have hard math to prove this equation, but if you get all the hair at your chair and 80% of the hair at all the others as you sweep by, there is less hair for the next guy, and so on. It is part of truly working as a team.

4. Remove the pile. Do not stop sweeping when you get the pile to the corner or near the can. Run the race all the way to the finish line and pick up the pile and place it in a covered can, as the law likely requires. A long handled dustpan takes the back strain out of this step. If clients find a bit of clippings objectionable, then the massive multi-colored hair pile is an even bigger turn off.

5. Sweep by example.Owners and managers can send powerful messages to their salon teams with the simple act of working the broom. This puts you on the floor, between the chairs interacting with clients and cutters. Listening in on conversations and observing service delivery offers powerful information with which to coach, train and develop staff members.

Grab a broom and get back to this salon cleaning basic. A clean salon is the real shiny object the clients came to marvel at.

Salon Equipment: Lease or Buy?

by Karen Mcintosh on Tuesday, August 2nd, 2011

It’s the age-old question when starting a business, lease or buy the necessary equipment? The truth is, both sides have their advantages and disadvantages and the decision rests solely on your personal needs as a salon owner.

Pros of Leasing

If you have limited capital or need equipment that needs to be upgraded every few years, leasing can be a smart option. A lease lets you easily refresh equipment with a relatively short shelf life before it becomes outdated or obsolete.

To acquire salon equipment and furniture through leasing, your initial outlay is minimal and lets you finance up to 100% of the cost for the equipment, including soft operating costs. Compared to loans, leases are relatively easy and fast to obtain, with short applications and 24-hour approval.

Lease payments free up capital and bank lines and provide more liquidity. Depending on how they are structured, leases can be fully tax deductible which reduces the net cost of your lease.

When You Should Lease

• If the equipment has a short shelf life, will be obsolete in less than 5 years
• If the equipment will rapidly depreciate in value
• You want to factor it as an operating expense
• Capital is limited, you want to avoid a large down payment and have a fixed monthly payment structure
• To update equipment frequently

Pros of Buying

Leased equipment is almost always more expensive than purchased equipment, given the higher total cost of ownership than if you purchase the equipment outright. In addition, if the equipment is essential to your business and hard to get, there’s no guarantee that you will be able to retain it at the end of your lease.

Purchasing can be the better option if the equipment has a long, useable life, is essential to your business operations and is irreplaceable or difficult to replace. If you can absorb the high initial costs, you own the equipment outright as a business asset, preferably one that keeps its value.

Tax incentives can also be a good reason to purchase outright. Check with the IRS or your accountant on rules that allow you to fully deduct the cost of some salon equipment in the first year, or whether you need to depreciate.

When You Should Buy

• If a significant upfront discount for a cash purchase if offered.
• The new equipment will appreciate in value.
• If you want to categorize the equipment as a capital expense.
• If you can absorb a large capital outlay or have a more economical line of credit.
• When the equipment is irreplaceable or vital to business operations.

Common Lease Types

There are 2 major types of leases—operating leases and capital, or finance, leases. An operating lease is used for short-term leasing of equipment that tends to become obsolete fast. With a capital lease, ownership of the equipment is transferred to you at the end of the lease and contains a bargain purchase option. This type of lease is good for salon equipment that will not lose value and that you want to keep. The Dollar Buyout is an example of a capital lease; at the end of your lease you purchase the equipment for a dollar.

A Fair Market Value lease can be structured as an operating or finance lease. It typically allows for lower monthly fixed payments than a buyout, with three options at the end of the lease term. You can buy the equipment at fair market value, return the equipment, or renew the lease.

Evaluating Financial Factors

Comparing the lease price to the purchase price is just the beginning of deciding whether to buy or lease salon equipment. Analyze and compare how leasing and buying will impact cash flow, future profits, taxes, and your current line of credit, and how long you need the equipment. Also calculate the total cost of ownership, factoring in tax breaks and resale value.

How will the new equipment increase your bottom line?

Determine the overall cost and lease payments, then calculate how many services you will need to sell daily or weekly to recoup the cost and profit. The income from the increased services should be greater than the cost of the equipment.


To calculate total cost of ownership, factor in not just salon equipment costs but also operating expenses such as insurance, maintenance, installation and training. If you choose, you can also include these costs in a lease agreement to spread out payments.

How long will you need the equipment?

Project your business needs and direction out for that length of time as well as the length of the lease. If your business changes direction and you no longer need the equipment, you still have monthly payments for the entire lease term. Some leases give you a cancel option, but also include hefty early termination fees.

Choosing a Leasing Company

Research your financing company carefully, especially if they have an Internet storefront. Most reputable leasing companies are members of the Equipment Leasing Association as well as regional leasing associations, and have referrals or testimonials from clients. A careful buyer will verify those references. Almost all salon equipment companies are partnered with a financing company and will make a direct referral. In addition, as with any large expense, get several competitive quotes to compare terms and cost.

Karen Mcintosh (Suburbanbushbabe in CurlTalk) is grateful to the straight hair gods who ignored her. Share your views with Karen in CurlTalk or her blog Starry Eleven Twins.

Salon Sanitizing Tips for Customer Loyalty

by Ivan Zoot/The Clipper Guy on Friday, July 22nd, 2011

Salon sanitation is not a fun and sexy topic, but the reality is that selling sanitation—in a big way!—can build (and save) more clients than learning the next big trend haircut.

For best results when selling sanitation, you need to use good sanitation principles and practices to grow your business.

Here’s how:

Get Caught Sanitizing

Sanitizing should happen in plain view of your clients. Disposable razor blades should be changed at the beginning of each service after the client is seated. Remember, if I did not see you change the blade, you did not change the blade.

Even if all tools are cleaned before the client sits down, a fast shot of spray sanitizer on a clipper blade sends a powerful message. Spraying scissors before you start a cut will be noticed.

Pulling a nasty hairball off of a round brush in front of a client sends the wrong message.

Clean Every Client

Every client should walk up to your chair and see a chair that looks like the chair the first client saw at the beginning of the day. Reset your tools. Sweep the floor. Check the mirror. Each client should feel like the first and only client of the day.

Don’t Top Off

When the liquid in your wet sanitizer is no longer bright blue, and the hairball at the bottom is the size of a hamster, it’s time to dump it out and start over.

Do not just top it off with water. Adding water alters the strength and effectiveness of the mix. The lighter blue color screams of this.

Accept Gravity

When a tool is dropped on the floor, leave it there. Grab another comb. Have more combs on hand so you can do this. Kick it out of the way so no one slips and falls. Do NOT pick it up, wipe it off and keep cutting.

Sanitizers need time to work. If you pick up the comb from the floor then your hands are no longer clean either. Clients notice these things. They may not comment on them, just as they may not come back.

Make Sanitation Easy

Spray can products like Andis Cool Care 5oinONE clipper spray are easy to use. The easier they are to use the more likely they will actually be used. Stock all the necessary cleaning products in a convenient place so they can be easily accessed by anyone as needed.

Move the broom. If the broom is way in the back of the shop and it takes too much time to go get it, use it and put it back, move the broom to a more convenient location. Do NOT just skip it and sweep every few clients (more on sweeping next blog post).

Good sanitizing practices build businesses and customer loyalty. Word will spread - diseases will not – and that is a win-win for everyone.

Sell clean!

How to Become a Stylist & Keep Your Individuality

by Antonio Gonzales on Saturday, July 9th, 2011

antonio gonzales

I was born in Trinidad in the height of a hurricane. I spent my childhood surrounded by the sights and sounds and smells of Carnival and the other Indian, African and Spanish festivals of the Islands. Loving the amazing costumes, I got my start dressing my sisters and doing their hair and makeup. An opportunity came up to work with Trinidad’s leading costume designers, makeup artists and hair stylists. After I left the Island, my career evolved with work in Munich, Los Angeles, New York City and now Miami. Vogue magazine recently named me as one of the rising hairstylist stars in New York, I was awarded the best haircut of 2008 by, Gotham Magazine called me a Shear Genius and Allure Magazine featured me as one of the Best Cuts 2009.

My fellow hairstylists, I want to talk today about our industry and the significant part each one of us play in it. After many educational classes worldwide and intense salon training, I’ve realized that somewhere along the way I starting leaving behind was my sense of my personal creativity and originality. As you already know, after beauty school, there are endless cutting, coloring and styling classes. I believe you are never too old to learn, and it is important for us to keep a fresh perspective. I also believe as hairstylists we have something that no one can teach us: the gift of individuality.

My Personal Experience

Like most hair stylists, when I started my career I wanted to learn how to become a stylist from the inside out without missing a single detail. While being mentored by hairstylists, I paid attention to every detail of their philosophy and personal techniques. The feeling of really understanding what works well for someone else’s success was so liberating. This meant I would stand a chance of being a success in my industry and making a good living. I worked very hard on becoming the best version of what I saw in my mentors. Can you relate? I was rewarded with opportunities I will forever be grateful for, and I was able to build a strong clientele and mentor other hairstylists.

Now something is changing in my approach to my craft and you guessed it—it’s my individuality. This installment is to remind you that you too have something special, something apart from the cutting classes, philosophies and product knowledge. No one can teach you individuality. Our uniqueness is something each of us is born with, and it sometimes gets lost in all the information we must retain.

Apart from learning from others, I spend a lot of time thinking of what “defines my style as a hairstylist?” If asked what my specialty is, what would be my answer be? How do I set myself apart from other hairstylists, in my salon, my town, even my city? Am I becoming a salon robot with my focus working as fast as I can or selling as much product as I can? Remember when we first went to beauty school and we were afraid, but not knowing also gave us the “just go for it” attitude? Well, that’s exactly what I am talking about, taking chances in a safe environment will only allow you to break out of the mold we sometimes find ourselves in after years of being in the industry.

Tips on How to Become Stylist

Here are some helpful tips on how you should move forward in re-discovering the old-new you:

1. First you need to dedicate a certain amount of time per week to your craft out of the salon. This time can be at home in private where you can have time to work on all the ideas you may have had where cutting, coloring or styling is concerned. Separate yourself from the everyday “salon robot.”

2. Purchase a long hair mannequin with a tall tripod mannequin stand to work on.

3. Start recruiting friends and family as your personal models for cuts and coloring.

4. The most important thing to keep in mind is if we keep doing the same cuts, styles and colors the results are going to be the same. Dare yourself to take chances in a safe environment.

This may not be for everyone. There are some of us who call ourselves hair burners. If that is where your head is at, then I urge you to think differently. We make people feel and look beautiful. Thankfully, we can support ourselves and our families with this amazing craft so be proud and be the best…always.

Salon Marketing Tips for Slow Summer Months

by Trash Talk with Anna Craig on Wednesday, June 29th, 2011

Anna Craig

Hair has been Anna Craig’s passion since she was 12 years old; this has always been her path in life. In 2001, she went to school in Tempe, AZ, at the Carsten Aveda Institute. After doing hair for about 5 years, she realized that precision haircuts were her specialty, after years of thinking that color was her calling. After doing hair in Arizona for several years, she took the plunge and moved to Texas, and her career took off. She soon opened her own salon, Trashy Roots Salon & Spa. There she became a Certified Deva Stylist, specializing in Curly Girl haircuts. She is also an artistic educator, which gives her the opportunity to go out to different salons in the area and educate them on new products and techniques. She is very involved in her community—holding annual cut-a-thons, participating in benefit hair shows, and helping with local beauty schools.

In the summer, clients are vacationing and busy with their children, so you need to adapt your salon marketing strategies to their crazy lives. Make sure to book their appointments right when school gets out, before their vacations, and before they leave already have their back-to-school schedule.

1. Summer Special

Offer a special, like 10% off any color service or a free haircut with a chemical service. This could help entice clients to come see you when times are slow. This helps when clients are trying to cut back and save money for vacations. July is one of the slowest months in any salon, so do a “July Deal” and offer a special for your clients.

2. Punk Colors and Feathers for Children

This is a great way to add on services and to encourage your clients to bring their children into your salon. Punk colors add up to big tickets because it’s a double process, the hair has to be lightened and then colored. Adding a haircut to either service is always encouraged. You will be amazed at how many referrals you get for new clients just by doing some fun kids hair.

3. Retail Products for Summer Hair

Clients need to be educated on what products they should use on their hair in the summer. If you have a specialty sun line, display it or put it on special. Your clients want to protect their investment, so show them how. Offer a special: liter sale, buy two, get one half off, or 10% OFF certain products.

4. Referrals

This is by far the best salon marketing tip for building up your clientele. It has two benefits: it is free and you don’t lose any money. I offer a program where if a client refers three friends, she receives a free haircut. Talk to your clients about referring their friends and family to you. Even talk about it on Facebook or put it out in an email. You will be amazed how fast clients start pouring in to keep you busy.

5. Stylist Reviews

This gets your name out there and helps new clients to find you. Offer 10% OFF their next appointment for every review written or have a review contest (pick one client who wrote a review to win $50 with you each week). The more positive stylist or salon reviews you have online the more business you will have. Clients don’t use the phone book any more to search for salons—they use the internet. So make sure there is positive information out there about you.

6. Rebooking

If you rebook every client all year long you won’t have a slow summer season. If you wait around for clients to call, then you will not hear from your clients until summer is over and you will starve all summer. So keep yourself busy all year long and rebook EVERY single client who sits in your chair.

Hair Styling Tips to Build Your Business

by Ivan Zoot/The Clipper Guy on Tuesday, June 7th, 2011

ivan zoot

Ivan Zoot is the director of education and customer engagement for the Andis Company and the founder of Zoot! Hair professional hair care products. Ivan identifies, recruits, trains and manages Andis’s team of professional beauty industry educators. Ivan continues to be a featured presenter at industry shows and events, sharing his unique blend of information, education and enthusiasm for clipper cutting and the entire professional beauty industry. Ivan’s background includes experiences ranging from salon ownership to achieving 3 Guinness World Haircutting records. Here, he shares his cutting and business-building expertise.

Have you ever had your clients tell you, “I wish you could come to my house every day to do my hair”? As a stylist, this comment fills us with pride. Our clients love us and they love the way we do their hair. But if you stop there you have missed their real meaning and your big opportunity.

The comment is not a compliment. It is really a cry for help. They are sharing their fear that they lack the skills and information to recreate the style. They are inviting you to teach them how to do their hair. They are begging for hair styling tips and take-home hair styling products to allow them to get that look.

By the end of the visit, styling time, things are rushing along, your next client is waiting and you have mentally moved on to the next appointment. Fight that urge. Take this time to slow down.

Here are my top five hair styling tips for making the most of the training (and selling) opportunity while your salon clients are in your chair.

1. Show them what product you are using to style their hair

Hand them the bottle. Explain what it is and why you have chosen it for them.

2. Show them how much of the product you are using

You and the client both know that too much or too little of any styling product will sabotage the styling product. Too much of a good thing is too much of a good thing. Not enough is not enough.

3. Show them how to apply the product

We know the difference between putting hair styling product “in” your hair vs. “on” your hair. Help your client to understand this.

4. Show the client how to achieve the look

Explain the hairstyling tips, tricks and techniques you’re using on their hair while your clients are in your chair. You do so many things when you style hair that you don’t think much about. Many of these things are keys to success that you assume the whole hair world understands. They don’t. This is your opportunity to share these things.

5. Let them style their hair while you watch

A bit of steering as they try to do it themselves will go a long way to making sure they know how to do it and have the confidence to try.

Notice, all five hair styling tips are action and doing steps. It is not enough to tell. We need to show through demonstration. Hold their hand and walk them through the process.

Then they will really love you AND their hair.

Schedulicity Transforms Online Scheduling for Salons

by Megan Dorcey on Tuesday, May 31st, 2011

Schedulicity Transforms Online Scheduling for Salons

Remember the days of complicated software and useless customer service when it came to online scheduling? For some of us in the beauty industry, that might not be so long ago. We had heard of Schedulicity last year through the grapevine of a few stylists who use the service to fill their chairs, and were instantly curious about this company who boasts no-fuss solutions to building your business.

We had the pleasure of hopping in a limo with part of the Schedulicity team at ABS Chicago this year (it’s not as strange as it sounds), and learning more about the growing company and their recipe for success. The main goal of the 2 year-old company is to help you make money.

We were instantly curious about how this service works in a real salon for real stylists, and reached out to curl expert Jennifer Cortez, owner of Hive Salon in Minneapolis. See what Jen has to say about the service below and sign up for a no-strings-attached free trial with the company. Our gift to you: we will award a free year to one lucky curl stylist each month!

CS: What made you decide to use Schedulicity for your online scheduling?

JC: In my experience as a chair renter a receptionist can often be more of a hindrance than a person who runs a salon smoothly; when you have numerous rental stylists who all charge separate rates, offer different services, have different schedules, booking times, etcetera, it can be very hard for a receptionist to keep all of that information straight and do their job to their best ability. Schedulicity allows our salon and it’s stylists to clearly define who does what, and when, and for how much.

Other key points that helped us decide to go receptionist free with Schedulicity was the ease of use and cost. We’re living “on the internet” these days and everyone from ages four to ninety-four seems to have a smart phone attached to his or her left hand and is used to an insane amount of information at their fingertips.

With Schedulicity, our clients no longer feel like they have to “bother” a receptionist with multiple appointment time requests, play phone-tag while their at the office, or wake up in a cold sweat because they forgot to pre-book a major appointment and we’re closed. All they have to do is go online and bam! Crisis averted. The cost of Schedulicty is so affordable; instead of paying several hundred dollars a week in reception wages, we pay a flat fee for the use of the system.

When we’re with clients, we just let the phone go to voicemail. Ninety-nine percent of the time, the caller doesn’t leave a message and will book their appointment online. It saves us the stress of having to juggle clients and answering the phone, and the clients appreciate our undivided attention when they’re in our chairs.

When a stylist is out sick, they have the access to their client’s info and are able to reschedule them without having to come into work. The pros of using Schedulicity are huge! It’s really a refreshing change to the traditional salon atmosphere.

NC: Has the system increased bookings?

JC: Absolutely. People love that they can access us 24/7, and clients that we would normally see infrequently due to issues with making appointments are making multiple appointments at once!

NC: What is your user experience with Schedulicity? Tell me a little about the customer service, if there have been any glitches and how they were solved, etc.

JC: We’ve had only one glitch, and it was resolved via email within 24 hours–on a Saturday! There used to be an option on our page where instead of picking a stylist or price preference, you could allow the software to direct you to the first available stylist, but all new clients were being directed to only one of our stylists. We messaged Schedulicty, and they resolved the issue by removing the “I have no preference, please choose a provider for me” option. They have been super helpful with all of our small questions, and have always responded within 24 hours regardless of when we message them.

R you Ready for 2011?

by Ivan Zoot/The Clipper Guy on Thursday, February 3rd, 2011

ivan zoot

Ivan Zoot is the director of education and customer engagement for the Andis Company and the founder of Zoot! Hair professional hair care products. Ivan identifies, recruits, trains and manages Andis’s team of professional beauty industry educators. Ivan continues to be a featured presenter at industry shows and events, sharing his unique blend of information, education and enthusiasm for clipper cutting and the entire professional beauty industry. Ivan’s background includes experiences ranging from salon ownership to achieving 3 Guinness World Haircutting records. Here, he shares his cutting and business-building expertise.

2011 is here. R you ready for a great salon year? R you ready to provide your clients with the amazing curls they crave and will pay handsomely to enjoy?

Here R my top five Rs for a successful 2011 behind the chair.

R is for Repeat. There are a lot of curly heads out there. Even still we cannot afford to cut them all at once. The foundation of our business still rests on positive client experiences that result in repeat customers. Listen, serve and take good care of people. The modern golden rule: Treat others as THEY would wish to be treated. Stick to it and watch profits soar.

R is for Referral. Happy customers send their friends. It is an industry basic. It is FREE. The big piece of the puzzle is the asking. Do not just expect them to send their friends. You must ask, beg, plead and cajole your clients to send their friends. A little compensation can go a long way, too. A referral bounty, free product samples, bucks off on a cut—there are lots of ways to play it.

R is for Retailing. Use and recommend take-home hair care product. That is the best way to move it from your salon shelf to their bathroom cabinet. Notice: I did not say “sell” product. No one wants to be sold. Everyone loves to buy. Make it easy and fun to buy and clients will clear you out. R is also for reorder!

R is for Rebooking. Ring them up (another R) and then rebook them. Getting the client’s next appointment on the book before they leave the salon is the number one non-technical skill you can develop to ensure salon success. You pick the visit interval. Offer the appointment. Most satisfied clients will jump at the rebook offer. If you get a lot of decliners it is time to look closer at client satisfaction levels. R they really happy? Really, really happy? How do you know? Have you asked recently?

R is for Reading. Reading is the foundation of education. Read books. Read blogs (you R). Look at the pictures and use reading as the launching point of your efforts to educate yourself in 2011. Education is the key to raising the bar on your skills, your service and your success in hair and beauty. This year I will be sharing books I am reading that I think you might enjoy. Start with “What Women Want” by Paco Underhill. Women make up a huge part of our industry. Understand what they seek and deliver it. They will deliver loyalty and profits.

I hope you have a great 2011. I know I R going to ☺.

Your Best Advertisement: YOU

by Susonnah Gonzalez on Thursday, November 18th, 2010

Tell everyone you know and meet that you are a hairdresser; don’t be shy. Talk yourself up a little. You are your best advertisement so look and act the part.

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