CHI Offers Sassy Styling Tools to Benefit Breast Cancer
by Megan Dorcey on Monday, May 16th, 2011
Farouk Systems, official hair care sponsor of the Miss Universe Organization, is offering two of their best selling tools inspired by lacey lingerie, and dressed in pink with a delicate black lace print. A portion of the proceeds will be donated to The Rose in Houston Texas, a non-profit breast cancer organization providing mammography screening, diagnosis, access to treatment and support to all women regardless of their ability to pay.
The CHI Pink Lace Breast Cancer Pro Dryer Collection features a pretty CHI Pro Hair dryer that has both looks and performance. The low EMF hair dryer integrates ceramic heat, negative ions and far infrared to dry hair up to 40% quicker from the inside out, reducing frizz and static for smooth, polished tresses. This performance hair dryer comes with a 6 oz CHI Silk Infusion restructuring leave-in treatment. SRP $159.97.
The CHI Pink Lace Breast Cancer Iron Collection features the original CHI Ceramic Hairstyling Iron, the versatile all in one styling tool that can straighten, flip, curl and set. The ergonomic design provides squeeze sensitivity, flash quick heating and creates silky, shiny hair instantly. Also included is a 2 oz CHI 44 Iron Guard to protect hair during heat styling and a stylish black handbag. SRP $159.97.
CosmoProf Offers Opportunity for Stylists to Share their Stories
by Gretchen Heber on Thursday, October 1st, 2009
Salon-product distributor CosmoProf has created a way for stylists and others to share their stories of cancer and of survival.
This two-pronged approach, dubbed “The Pink Angels,” has been quite successful, says Beauty Systems Group Marketing Manager Tracy Pell.
“In September and October, we’ve invited customers to share their experiences having to do with breast cancer,” she says. When customers make a purchase of anything pink at a CosmoProf store, they are offered a pink sticky note and invited to write about their experiences. The notes are then posted at the stores.
The company also offers an online outlet for story telling. Stylists are invited to go here and share their thoughts on having had breast cancer or having supported someone through the disease.
“We wanted something relevant to our stylists. Let’s talk about the reality of breast cancer,” Pell says. “Our industry — being largely female — is disproportionately affected.
Stylists have responded. The Pink Angels page on the CosmoProf web site is home to many touching stories of loss and strength. An example:
“I am a stylist in a family-owned salon. We are a close family and we all enjoy our jobs and the clients we are lucky enough to have. So when in August of 2005 my husband suddenly passed away, me and my two children were loved and supported by my co-workers and wonderful clients. In July of 2007 my routine mammogram showed a mass. After a biopsy showed cancer I was forced to deliver the very scary news to my children. In the weeks that followed I endured two surgeries. My children remained strong and we kept the faith. When I was told I would be having chemotherapy, I braced myself for the worst. My daughter asked me if she could cut my waist length hair prior to losing it and together we cried. I worked through the whole treatment and two years later my hair is strong and so are we. Life is a gift that we cherish everyday! I now help the clients I have who are diagnosed with the disease to face this tragedy with humor and love. I am happy to have a profession that can impact so many in such a positive way.”
To get the word out about the program, CosmoProf advertised the program in their shopping guide, sent email blasts and utilized social media outlets. They have also been talking up Pink Angels in the stores, says Pell.
While in its first year, the Pink Angels outreach has been sucessful enough that Pell expects the company will repeat it next year, as well as adapt the concept for other uses.
In addition to the Pink Angels program, CosmoProf stores also accept canister donation for the City of Hope.
Cancer from the other Side of the Chair
by Michelle Breyer on Thursday, October 1st, 2009
Ouidad recalls how she used to communicate with her clients who were going through cancer treatment. She felt it was her role to be their cheerleader, to help them look on the positive side, to keep them happy.
That was before she found herself on the other side of the chair.
“I did a 180-degree turnaround,” says Ouidad, known as “The Queen of Curls.” “Now that I’ve gone through it, my mentality is entirely different. Now I’ve been the recipient of comments like that, and I felt like saying ‘Easy for you to say. You’re not living my life.’”
“Now when a client sits in my chair, I say ‘What do you need? What can I do for you?’ We have an entirely different conversation. They really come to you to just listen and guide them. You have to be a whole person connecting with them spiritually.”
Ouidad received her breast cancer diagnosis in 2002. She had lost her mother to breast cancer in 1982 at the age of 50.
“After I had my breast surgery, I didn’t say anything for two years,” Ouidad says. “I had to deal with it. I was glad to be alive.”
After undergoing major surgery, the author of “Curl Talk” and owner of New York’s Ouidad Salon recalls the exact moment she learned she was cancer-free in 2004.
But although the cancer is gone, she says she is a different person today than she was before she was diagnosed. And she hopes other stylists can benefit from the lessons she has learned - especially about how to work with clients who have cancer.
She recalls the stupidest thing she ever told a client: “This will give you the opportunity to have the hairstyle you were never able to have before.” When you’re dealing with cancer, she says, getting a new look is the last thing on your mind.
“If a hairdresser had said that to me, I would have told them they were nuts,” Ouidad says. “Now having gone through it, I feel ike I was a fool. I think we have to be extremely cautious about what we say.”
There is a delicate balance, she says, between positive and being a cheerleader.
“The last thing you want to do when you feel like the world is coming to an end is to have to pretend to be positive,” she says. “It’s better just to say ‘You’re going through a tough time. I’m here for you.’”
Ouidad suggests that all stylists learn as much as they can about cancer treatment and how the disease and the treatment affect the body and the spirit. They need to understand how clients may lose their hair
To help make the transition easier, she encourages her clients to start transitioning to a shorter look. As she goes shorter, she can visually prepare herself for what it will look like when she loses all her hair. Ouidad confides that she still gets emotional when a client’s hair comes out in her hand.
“You want to guide them,” she says. “You also need to understand what happens when the hair begins to grow back.”
“It often comes back curly and gray,” Ouidad says. “Eventually it does go back to its natural texture. You can’t color their hair immediately because there is damage that happens to their. You need to wait at least three months after chemo is done. You need to work with them throughout the process.”
Stylists should make sure that they are sensitive to their clients’ needs. For example, Detox tea is a must in all Ouidad salons. You may want to send a note to her know you’re thinking about her.
The stylists can also offer skincare tips to help their client. For example, patients going through chemo often get a yellowish tint. A bronzer can help balance out the skin tone, she says.
Ouidad says her doctor talked to her entire salon team about what happens to a woman going through cancer treatment so they could understand.
Although her cancer experience was difficult and painful, Ouidad considers it a gift in some ways.
“I can’t tell you how many women I’ve helped,” she says.
This help extends well outside her salon. In 2005, Ouidad and her husband, Peter Wise, started their own foundation, Curls for a Cure. In partnership with the Breast Cancer Research Foundation, the money raised will support one researcher to help find a cure.
“It’s not just about giving a piece of money,” Ouidad says. “It’s giving piece of mind knowing that someone is working with the money we’re raising, which makes it much more tangible emotionally and spiritually.”
Launched in 2005, Curls for a Cure is promoted year-round on Ouidad.com, where anyone (whether they are Ouidad’s clients or not) can make a donation. To quickly up the ante, Ouidad also guarantees to match dollar for dollar — up to $50,000 a year — on all donations received through the program.
“Whether you donate $1 or $8,000, we’ll match it all,” Ouidad says. “We need to raise money to create more research to make it even quicker to reach more people.”
The money goes to the The Breast Cancer Research Foundation, an independent, not-for-profit organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and genetic research at leading medical centers worldwide, while increasing public awareness about good breast health.
Since its inception, the Foundation has raised more than $120 million to support clinical research at cancer centers across the globe conducting the most advanced and promising breast cancer research into new therapies and genetic links that will help lead to prevention and a cure.
A minimum of 85 percent of all funds raised goes to breast cancer research grants and awareness programs. To find out more about the BCRF please visit www.bcrfcure.org.
Ouidad’s Curls for a Curl fund-raising effort has reigned in nearly $230,000 in donations since its inception. Ouidad’s goal is to raise a quarter of a million dollars. Donate now.
“If we can meet that, it will be a phenomenal accomplishment,” she says, “and then we keep on going!”