Posts Tagged ‘braziliante’

Statement Released About Brazilian Straightening

by CurlStylist on Monday, November 15th, 2010

Recently, Cosmetologists Chicago released a statement concerning the debates going on around Brazilian straightening systems.

In the past three years, a new salon service originating in Brazil has taken the industry by storm. Even in these economically difficult times, women (and many men) with curly, unmanageable and often frizzy hair have turned to their hairstylist for a service that straightens the hair and leaves it healthy-looking, silky and manageable for up to four months. Unlike other straightening systems, this Brazilian-born treatment infuses keratin between the cuticle and the cortex of the hair shaft that is then sealed in with the use of a high-heat flat iron.

A by-product of this service is the escape of the formaldehyde vapors into the air during the flat-iron process. Formaldehyde is a naturally occurring substance detected in everything from fruits and vegetables to cosmetics and building materials.

Some available products claim to be free of formaldehyde; others maintain the formaldehyde levels in the products and in the vapors released during the service easily meet OSHA toughest safety standard, the “Action Limit” (<0.5 ppm for an 8-hour workday), yet salon exposures seem to be well within the zone where eye, nose and throat irritation become possible (~0.1 ppm for an 8 hour workday.) This is best addressed and prevented by using proper and adequate ventilation.

“We believe it is vital to disclose client protection practices being observed in the salon that are proven to be safe for salon use,” says Paul Dykstra, CEO of Cosmetologists Chicago and America’s Beauty Show. “We urge salon teams to incorporate safety procedures into their daily and weekly schedules, especially when it comes to chemical services.”

Keratin Education Event in Austin

by CurlStylist on Monday, June 7th, 2010

Braziliante by Cadiveu is to proud announce that they are teaming up with NaturallyCurly.com, CurlStylist.com and Avenue Five to host an education seminar on the Braziliante Treatment in Austin on Sunday, June 27, 2010! Head Educator, Zac Watson of Dolce & Co. in Arizona, will be educating on the Braziliante by Cadiveu Treatment from beginning to end, showing you tips and tricks along the way to ensure the perfect results. After the class you will be certified to perform this amazing treatment on your own clients. Your clients who once struggled to blow-dry and flat iron their hair for hours each morning will now be able to blow out their hair in a third of the time for a beautiful, shiny and smooth finish; they can go out on the most humid day of summer and their hair will not frizz!

The Braziliante by Cadiveu Treatment is a 90-minute salon treatment that offers results lasting up to 16 weeks! It leaves hair shiny smooth and frizz-free without formaldehyde or harsh chemicals.

The class is complimentary, but seats are filling up quickly. You may call or e-mail your salon’s reservation to guarantee your spot. We look forward to seeing you at the class and helping you launch this amazing service in your salon!

Space is limited; call to reserve your seat at this event today as it will fill up quickly: 323-512-3299

Braziliante by Cadiveu Smooths Locks Without Damage

by Michelle Breyer on Monday, May 24th, 2010

Braziliante by Cadiveu

With the rising humidity of summer comes frizz for many people with wavy and curly hair.

Braziliante by Cadiveu offers a solution for those seeking smoother hair without damage.

The product, imported from Sao Paulo, Brazil, is used by top salons and stylists around the country.

The formaldehyde-free treatment—from beginning to end— takes about 90 minutes, with no down or processing time between steps. It is designed to work well on on all hair types.

It improves the condition of the hair by creating a protein layer on the hair cuticle to smooth and prevent frizz.

“Once a client has this treatment they can go to Miami on the most humid day of the summer and their hair will not frizz, rather will stay smooth, silky and shiny just as it does when they walk out of the salon,” says Braziliante by Cadiveu founder Christine Medrick.

First the hair is washed with an anti-residue shampoo to open the hair cuticle. Then the solution is applied thoroughly and evenly to the hair. It is blow dried and flat-ironed in 1-inch sections six to eight times with a 450-degree iron to lock in the treatment. Finally, a masque is applied for a few minutes before the hair is rinsed.

In addition to reducing frizz, smoothing the hair and adding shine, another major benefit of the treatment is that it cuts drying time down to one third. If it usually takes 45 minutes, it will only take 15 post-treatment because the hair has less porosity.

After the treatment, Braziliante by Cadiveu sells a line of products to keep the hair looking its best. The Anti Frizz Shampoo and Anti Frizz Conditioner are extremely moisturizing and contain ingredients such as keratin to prolong the results of the treatment. The Leave-in Anti-Frizz contains solar protection and leaves the hair smooth and shiny.

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