Posts Tagged ‘brazilian treatment’

Statement Released About Brazilian Straightening

by CurlStylist on Monday, November 15th, 2010

Recently, Cosmetologists Chicago released a statement concerning the debates going on around Brazilian straightening systems.

In the past three years, a new salon service originating in Brazil has taken the industry by storm. Even in these economically difficult times, women (and many men) with curly, unmanageable and often frizzy hair have turned to their hairstylist for a service that straightens the hair and leaves it healthy-looking, silky and manageable for up to four months. Unlike other straightening systems, this Brazilian-born treatment infuses keratin between the cuticle and the cortex of the hair shaft that is then sealed in with the use of a high-heat flat iron.

A by-product of this service is the escape of the formaldehyde vapors into the air during the flat-iron process. Formaldehyde is a naturally occurring substance detected in everything from fruits and vegetables to cosmetics and building materials.

Some available products claim to be free of formaldehyde; others maintain the formaldehyde levels in the products and in the vapors released during the service easily meet OSHA toughest safety standard, the “Action Limit” (<0.5 ppm for an 8-hour workday), yet salon exposures seem to be well within the zone where eye, nose and throat irritation become possible (~0.1 ppm for an 8 hour workday.) This is best addressed and prevented by using proper and adequate ventilation.

“We believe it is vital to disclose client protection practices being observed in the salon that are proven to be safe for salon use,” says Paul Dykstra, CEO of Cosmetologists Chicago and America’s Beauty Show. “We urge salon teams to incorporate safety procedures into their daily and weekly schedules, especially when it comes to chemical services.”

Keratin Education Event in Austin

by CurlStylist on Monday, June 7th, 2010

Braziliante by Cadiveu is to proud announce that they are teaming up with, and Avenue Five to host an education seminar on the Braziliante Treatment in Austin on Sunday, June 27, 2010! Head Educator, Zac Watson of Dolce & Co. in Arizona, will be educating on the Braziliante by Cadiveu Treatment from beginning to end, showing you tips and tricks along the way to ensure the perfect results. After the class you will be certified to perform this amazing treatment on your own clients. Your clients who once struggled to blow-dry and flat iron their hair for hours each morning will now be able to blow out their hair in a third of the time for a beautiful, shiny and smooth finish; they can go out on the most humid day of summer and their hair will not frizz!

The Braziliante by Cadiveu Treatment is a 90-minute salon treatment that offers results lasting up to 16 weeks! It leaves hair shiny smooth and frizz-free without formaldehyde or harsh chemicals.

The class is complimentary, but seats are filling up quickly. You may call or e-mail your salon’s reservation to guarantee your spot. We look forward to seeing you at the class and helping you launch this amazing service in your salon!

Space is limited; call to reserve your seat at this event today as it will fill up quickly: 323-512-3299

Pravana Launches Beach Wave — The Latest in Salon Texture Solutions

by CurlStylist on Monday, March 22nd, 2010

Enter Pravana’s Beach Wave contest.

There is a new trend splashing onto the scene and only Pravana has the newest salon service, product solution and tool to give clients the hottest in hair. The Beach Wave is the answer to the texture tressed looks your clients are spotting in the pages of fashion mags and red carpet. From the music scene to the fashion scene and all the way to Tinseltown, girls in the know like Lauren Conrad, Kate Hudson and Vanessa Hudgins are wearing waves.

Pravana’s Beach Wave is a semi-permanent texture solution that is thio-free, color-safe, and easier and faster to use. Formulated with Keratin Fusion Retructuring Serum, The Beach Wave infuses the hair with silk and human hair keratin to strengthen, protect and add shine to the new tousled do. Exclusive Beach Wave blocks allow for soft subtle waves that can be worn natural or styled with a curling iron for a more elegant, tighter curl.

Pravana Naturceuticals is a unique hybrid that combines the power of nature with the technological innovation to create a new professional hair care standard. It’s proprietary Naturceutical Complex utilizes nine Meso-American botanicals that nourish and promote hair’s health and wellness and three advanced hydrolyzed proteins to increase strength, elasticity and shine. Formulas contain silk proteins, human hair keratin, and wheat proteins. There are zero phthalates, and absolutely no animal by-product ingredients. Shampoos are sulfate free and sulfite free. All products are free of MEA and DEA and meet the strictest environmental regulations.

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