Posts Tagged ‘beauty school’

NovaLash Gives Lashes To The Masses

by Megan Dorcey on Wednesday, March 23rd, 2011


Located in the heart of Houston, NovaLash’s Academy of Eyelash Arts and Sciences is a beauty facility with a purpose:  to teach the elegant art and subtle science of eyelash extensions to the nation’s beauty schools’ top instructors, preparing them to pass that knowledge on to their students.  NovaLash—producer of healthy, medical-grade lash extension adhesives—knows that eyelash extension services are the trendiest ticket to increased salon profits.  After all, lash application is one of the most coveted salon services, grossing $44 million last year alone, according to Nielson data.  By meticulously training teachers who will eventually instruct beauty school students, NovaLash adds an invaluable tool to every student’s style belt.

The prestigious Bellus Academy in San Diego is the first cutting-edge educational institution accepted by NovaLash to launch the eyelash extension program. Judy Edelman, director of Bellus’s Makeup Artistry Programs, says, “The energy at the NovaLash headquarters is inspiring and contagious.  These professionals are so dedicated to the company and the industry as a whole; they truly believe in the quality of their products and in the power of education.”  Adds Edelman’s teacher—and NovaLash CEO—Sophy Merszei, “We are thrilled that this must-have service will soon be a part of Bellus Academy students’ curriculum.  Now, their students will be fully certified in lash application upon graduation.”

The client’s lust for lusher, longer lashes has indeed never been higher.  Cashing in on this top trend is a smart way to boost any beauty business.

Established in 2004 as the first global distributor of eyelash extension products, NovaLash, Inc. has quickly become the leader in the field of lash extensions by striving to provide the best that technology, science, creative artistry and customer satisfaction can achieve.  NovaLash has since expanded into over 40 countries outside of the U.S. and continues to globally enhance the eyelash extension industry through substantial R&D, improved regulations and superior education.  NovaLash was recognized in by ICMAD for product innovation of the year and voted Reader’s Choice for Best Eyelash Extension Company in 2010 by Beauty LaunchPad Magazine and won Professional’s Choice Award for Favorite Eyelash Extension Line from American Spa Magazine.  NovaLash continues to provide the only physician-developed training program using the longest lasting, medical-grade adhesives, earning NovaLash its reputation as “the healthiest” professional lash extension system.  More information about the company can be found at and

Top 5 Ways to Jump-Start Your Beauty Career

by Tori Allen/Brainchild Associates on Friday, August 7th, 2009

Tori Allen

Tori Allen is President and CEO of Brainchild Associates, with more than 10 years of experience as a communications professional. She specializes in experiential branding and consumer marketing for businesses and individuals. She has helped numerous clients in the beauty and cosmetology industry.

You’ve looked forward to the day that you were no longer a beauty student for a long time now. Becoming a cosmetology professional is what you’ve been waiting for and now that you’ve graduated it’s time to build a name for yourself as a respected and elite professional in the beauty industry.

But how do you do it? Your talent is an art form. You look at each client as an empty canvas and you know exactly what to do to bring out the beautiful glamour queen or king that lies within them. YOU may know that you’ve got what it takes, but how do you transfer that into the minds of your potential clients?

Here are five solid steps to give you the definite edge when it comes to quickly position yourself in the cosmetology business through personal branding. Many of these tips involve social media, so get your computer out and prepare to join the ranks of the savvy marketer. It’s all about EXPOSURE!

Photos, Photos, Photos! Constantly Build Your Portfolio

Keep a camera with you at all times. Take photographs of every new style, color, cut, weave, or anything else you want to brand yourself with. Use your best photos to create a mobile cosmetology portfolio on your cell phone and online cosmetology portfolio on your dedicated website, blog site or social media profile.

Keeping photographs of your work will help you in more ways than just giving your potential clients an idea of your capabilities. A portfolio can help you to recognize your strong areas and may even drive you into developing a highly profitable niche for yourself. Furthermore, you can post your photos online or send them via email with coupons for your services.

Join Twitter Right Now!
(Even Before Graduating)

Twitter is a way to network with individuals in the beauty industry as well as potential clients. Joining Twitter should be high on your list because you can start networking long before you have an online cosmetology portfolio. I suggest targeting PR professionals, salon owners, area business owners and brands that will help grow your business. Twitter resources such as Twellow and WeFollow are great for identifying key cosmetology contacts you’d like to network with, whether locally, regionally or nationally. If you’ve been Twittering the entire time you are in school you may have well over 5,000 followers! And guess what? You can post your portfolio link right on Twitter and invite everyone to check it out. This drastically increases the chances that people will visit your site and visit you for your excellent services.

Get Your Own Business Cards

As simple as this sounds, there are so many hairstylists that either don’t carry business cards with them or don’t have them at all. Lack of business cards means lost opportunities. You can easily order full-color business cards online for a minimal fee. I recommend fold-over type cards that have enough room to showcase some of your best work. In the beauty industry, seeing is believing. Individuals have a natural fear of trying new things and although hair grows back, no one wants a bad haircut or style. Proudly show off your work every chance you can and you will gain the attention of potential clients.

Another option for business cards is to give extra cards to some of your best customers. Tell them to sign their name on the back of the card and recommend you to others who comment on their hairstyle. After two or three recommendations that come in with these cards, give your faithful customer a free haircut and style. Always reward your walking, talking billboards. Verbal recommendations are the best and most sought after type of exposure. Take care of your customers and they will take care of you.

Build a Blog

Creating a free blog is an easy step to having your own little piece of web real estate. On your blog you can give advice on hair care products, certain styles, tips and trends. As you build up a following of readers, you will be recognized as an authority in your field. A blog is also another place to house your entire cosmetology photo portfolio. I don’t recommend putting an overwhelming amount of time on social media since it can become rather time-consuming. Set small goals for developing your blog and social media accounts. Posting one or two times per week won’t take long at all and after a year passes by, you can easily have 100 blog posts online.

Volunteer Your Services

Lastly, there is no more meaningful way to demonstrate your passion for hair then to volunteer your services. This is a very strategic way to expose your aspiring hair talents, network with prospective clients and be a part of premium initiative that might even be life-changing! Premium volunteer opportunities include makeovers for participants of nonprofit award ceremonies and charity events as well as local TV, film and theater productions. Volunteering with local photographers may also present the key opportunity to connect with target clients and expose your talents through a winning editorial feature!


These five recommendations are just a few ways in which you can quickly build up a client base right after graduation from cosmetology school. As your business grows you must continue to brand yourself through networking opportunities, participating in charities and keeping yourself in the spotlight whenever possible. And since YOU are your number one selling tool, remember to always look your best and present yourself with an air of success!

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