Posts Tagged ‘beach waves’

Offer Your Clients Sexy Beach Waves For Spring

by CurlStylist on Sunday, March 13th, 2011

beachy wavy hair

Step by step tips for getting beach waves at home

We’ve got a step-by-step guide to creating sexy beach waves at home in minutes from Butterfly Studio Salon owner Kattia Solano!

You’ll need:

1 inch to 1 1/4 inch barrel curling iron

A volumizing gel or spray such as Shu Uemura Tasai Cream

A light hold hairspray such as the heat activated setting spray, Soft Lacquer by Oribe

Step 1: Apply the volumizing gel or spray directly onto wet hair.

Step 2: Flip your head over and blow dry your hair to add volume to the roots.

Step 3: To add smoothness before using your curling iron, twist large sections of the hair around your finger starting at the bottom and twisting until there is tension.

Step 4: Separate your hair into four sections and apply your light hold hairspray directly onto the areas you will be curling (about 3 inches down from the roots and 3 inches from the ends).

Step 5: Place curling iron about 3 inches from the roots and wrap medium sections of the hair around the barrel. Be sure to stay away from the ends (you want your ends to appear straight).

Step 6: Continue around the head until all hair is curled.

Step 7: Apply a light hold hairspray all over and lightly scrunch the hair with your fingers.

Beach Waves, Keratin, and Curls…Oh My!

by Megan Dorcey on Tuesday, June 8th, 2010

The Pravana Beach Wave

It’s (finally) summer time and although we are all excited about the warming trends, there is something more important that needs our attention: the hair trends. With every season comes a little something different and with beach vacations, pool parties, and everything in between, one trend that is sticking this summer season is the beachy wave. You can catch it everywhere from a Derek Lam runway show to this year’s MTV movie awards. So how do you, as a stylist, cash in on this trend? Do your homework!

Classes all over the country are being offered on a regular basis to help tame the frizzies and promote beautiful waves. Two educational endeavors that will ensure your pocket book success: keratin treatments and the beach wave.

Although many curl pro’s are leery about the keratin treatments, they really are hitting the market hard and curls of all kind are demanding the frizz-reducing treatment. So many of us curlies are at wit’s end during the humid summer months and these treatments are a saving grace! There are many different options when choosing a treatment: Braziliante, Brazilian Blowout, De Fabulous, Global Keratin, La Brasiliana, and the list goes on. The point is, research the products and understand what they offer your potential client.

As for the beach wave, this is a new spin on the “perm” which gives those of the non-curly persuasion a better option when it comes to wash-and-wear hair styles. This treatment gives clients a sense of freedom from their blow driers and flat irons, and letting them fit right in with the summer beach feel that everyone strives to achieve. The company standing at the forefront of the beach wave craze is Pravana. They offer Q&A’s on their site as well as class schedules (they will be on the east coast this summer so check out their schedule to get the nearest class information).

Need more exposure? Tons of stylists are already gaining new curly clients through NaturallyCurly.com’s advertising program. With well over 500,000 visits to the site each month, it’s a great way to grab the attention of the curly community. They will post an ad on the salon reviews section in your state so all of the curlies can find you! Make sure your salon is listed for all to find.

Crystal Wright

I am constantly speaking with stylists across the country about what they are doing in their salons to gain more exposure. I would love to hear what you are doing! Have questions about a certain brand/treatment/trend? Go ahead and email me your questions and comments!

Now to leave you all with a few words of wisdom from stylist and beauty guru Crystal Wright about building your business and client base. I prodded Crystal for a few tips for the CurlStylist audience while at the Mizani Forum in Houston. Her advice is precious, so listen up!

MD What are some of the biggest mistakes you see stylists making today?

CW: They don’t know what they don’t know. What I mean is, sometimes stylists don’t realize that they are working in a vacuum with only the limited information they have in their heads about a subject. Whether it’s working behind the scenes, opening up a new salon, adding a new employee, or choosing the furniture for your salon environment, in order to do it right it’s important to read your trades, do your homework, and seek the advice of people who know more than you and who can help you get to the next level even if it costs a little money. Rest assured that I have been penny wise and pound foolish. I’ve learned that the right book, or paying the right person for 30 minutes of advice can save thousands of dollars and so much time. I learned to call someone up and say “Can I buy 20 minutes of your time”.

MD: What is one key piece of advice you can give to someone wanting to change their lives professionally and personally?

CW: Just one! Ahh shucks. Plan to work and work the plan. That’s the advice that my sales manager at Xerox gave me over 20 years ago and it still works. The only time I falter is when I don’t have a plan. A real plan. One that’s written down on paper with a date from which you can work backwards. That date becomes an appointment that you have to keep, and it makes you accountable to yourself.

MD: Can I have two?

CW: Stop trying to fix everything that isn’t working all at once. You don’t have to do everything all at once. When you identify the things that aren’t working (personally or professionally) in your life you don’t have to fix them all next month. Fix one thing every 30 days.

Pravana Launches Beach Wave — The Latest in Salon Texture Solutions

by CurlStylist on Monday, March 22nd, 2010

Enter Pravana’s Beach Wave contest.

There is a new trend splashing onto the scene and only Pravana has the newest salon service, product solution and tool to give clients the hottest in hair. The Beach Wave is the answer to the texture tressed looks your clients are spotting in the pages of fashion mags and red carpet. From the music scene to the fashion scene and all the way to Tinseltown, girls in the know like Lauren Conrad, Kate Hudson and Vanessa Hudgins are wearing waves.

Pravana’s Beach Wave is a semi-permanent texture solution that is thio-free, color-safe, and easier and faster to use. Formulated with Keratin Fusion Retructuring Serum, The Beach Wave infuses the hair with silk and human hair keratin to strengthen, protect and add shine to the new tousled do. Exclusive Beach Wave blocks allow for soft subtle waves that can be worn natural or styled with a curling iron for a more elegant, tighter curl.

Pravana Naturceuticals is a unique hybrid that combines the power of nature with the technological innovation to create a new professional hair care standard. It’s proprietary Naturceutical Complex utilizes nine Meso-American botanicals that nourish and promote hair’s health and wellness and three advanced hydrolyzed proteins to increase strength, elasticity and shine. Formulas contain silk proteins, human hair keratin, and wheat proteins. There are zero phthalates, and absolutely no animal by-product ingredients. Shampoos are sulfate free and sulfite free. All products are free of MEA and DEA and meet the strictest environmental regulations.

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