Shagalicious!

by CurlStylist on Monday, July 12th, 2010

The modern shag can be seen everywhere—it can be short, medium or long, and works best with fine to medium hair textures. Everyone from Ellen DeGeneres (short) to Kristen Stewart (medium) to Ashley Simpson Wentz (long) can pull it off, but styling is key. Top stylist Sam Villa gives tips for styling the modern shag.

“The new shags have more weight around the perimeter and sink in the nape area, enhancing head shape. Typically, shags look best when a root lifter or volumizing spray is used. For height at the base, use Redken Rootful 06 Root Lifting Spray. To bring layers to life, use Redken Layer Lift 07 Elevating Spray-Gel or Redken Curl Refiner Leave-In Anti-Frizz Detangler for unruly curls. To style, work Rootful 06 into damp hair at the roots and use either Layer Lift 07 or Curl Refiner midshaft to ends – where curly hair tends to get more frizz. Then, hit with a blow-dryer low speed and your hands, or a diffuser, and think “controlled chaos,” explains Villa.

Products to use

Redken Rootful 06 Root Lifting Spray—Rootful 06 Root Lifting Spray boosts roots with long-lasting, touchable fullness.

Redken Layer Lift 07 Elevating Spray Gel—Clean-Feel Technology creates non-tacky style manipulation and helps to control frizz. Lightweight non-aerosol spray is good for fine hair and volumizing formula boosts the lengths of hair for a shiny, full finish.

Aerate 08 Bodifying Cream-Mousse – A never before seen texture inspired by a cross between a soufflé and a mousse. Patented styler fuses the volumizing benefits of a mousse and the conditioning properties of a cream to create something entirely new; a revolutionary aerated texture for extreme volume-boosting power.