Posts Tagged ‘america’s beauty show’

ABS 2012: Innovations in Color from Rusk

by Cassadie on Friday, March 9th, 2012

Love the high gloss shine you can achieve with lighting in an editorial photo shoot? Rusk platform artist and Eduction Team member Angela Greenland demonstrated a new technique called a Shine Line from their 2012 Rebel Chic Collection. The Shine Line adds either Bold Color Contrast or a Subtle Tonal Change to the round of the head where light normally hits, adding the appearance of shuttered dimension within the haircut and the illusion of scintillating luminosity in color. This technique offers a simple way to enhance 2a-2c texture with the bold level 7 coppers and level 6.66 reds trending this season both on on the Rusk mainstage and the ABS show floor.

To achieve this look, smudge a thin line of bleach around the curvature of the head right where the light hits.

1. Using Deepshine Conditioning Cream Haircolor / Equal parts of 9.13 Very Light Beige + 9.01 Very Light Ash Blonde + the appropriate Deepshine Shine Enhancing Developer process 35 minutes

2. Take a panel in the round to the head ( with this model the front fringe area - Pre lighten to yellow stage with Deepshine White + 20 Volume Deepshine Shine Enhancing Developer

3. Rinse and Shampoo with Deepshine Hydrating Shampoo, towel dry until just damp

4. Tone with Deepshine Demi / 7.44CC Intense Copper Blonde and Deepshine Shine Enhancing Balancing Lotion for up to 20 minutes

5. Rinse, Shampoo, Condition with Deepshine Hydrating Shampoo and Conditioner

6. Style using one of Rusk Designer Collection Products

ABS 2012: Color Me Cinnamon

by Cassadie on Thursday, March 8th, 2012

Cinnamon hues were hot on the Avlon stage this year at America’s Beauty Show. We were loving this multi-dimensional coppery-red with honeyed highlights which complimented this model’s highly textured, haute-couture coif. Avlon Platform Artist and Educator Marco Ortiz used the following formula to achieve this warm, rich tone on a virgin application of color:

• 2 ounces of 10N
• 5 oz of 5RC
• 3 oz of developer 20 volume (for the highlights)

To achieve the final style, Avlon artists shingled the model’s 4a hair with KeraCare Natural Textures Defining Custard to define and lengthen her coils. Once the hair was fully dry from this wash’n'go set, the artist used a flat twisting and pinning technique on one side, back and part of the front to create a half-updo. The truly versatile finished look is perfect for both daytime and evening wear.

ABS 2012: Trending Vintage Texture

by Cassadie on Thursday, March 8th, 2012

Vintage styling and texture techniques such as bouffants, French rolls, pin curls and finger waves were all the rage at this year’s America’s Beauty Show. We caught up with Hair Rules Founder and Texture Guru Anthony Dickey who demonstrated how a traditional pin curl set on curly hair is a safe method to create an textured, 70’s glam look with a refined, modern twist.  Here’s how he got the look on CurlStylist’s own Michelle Breyer:

1. Wash and condition hair using Hair Rules Cleanser and Conditioner

2. Do a light blow dry to partially straighten the hair.

3. Prep the hair with Hair Rules Volumizing Dry Shampoo

4. Use a flat iron, rather than a curling iron, to create a traditional pin curl set. With a flat iron you can both smooth and shape, reducing the amount of heat needed to create the finished style.

5. Gently remove the pins and use fingers to smooth the hair into place.

6. Finish with hairspray and voila a sleek and elegant spin on a textured ‘do!

“I’m really inspired by the 1970’s, which I think back on as a very inclusive time in texture.” explained Dickey.  “I love Halston-esque, Bianca Jagger glam. Styles from this era provide a sophisticated interpretation of texture that are work for almost any hair type!”

Special thanks to Michelle for trading in her signature curls for an adventure in runway-worthy waves!

Texture Pavilion Rocks 2012 ABS!

by Cassadie on Wednesday, March 7th, 2012

This year, America’s Beauty Show received a big dose of curls, kinks and waves from the first-ever Texture Pavilion. Hosted by TextureMedia and Modern Salon, the Texture Pavilion brought together six of the leading texture-specific brands including Curly Hair Solutions, Hair Rules, My DNA, Jane Carter Solution, Jessicurl and Use Me. The TexturePavilion featured three full days of live styling demonstrations on the Texture Stage geared towards educating stylists and students about styling and hair care for an increasingly curly-haired clientele.

“As more and more consumers become educated about environmentally and healthy hair care, we’re seeing a lot more texture in the salons as people are giving up chemical straightening,” explains Anthony Dickey Founder of Hair Rules. “It’s crucial for stylists to learn how to work with, and not against, texture in order to maintain and grow their clientele.”

Topics covered in the styling demonstrations included:

• How to lengthen and define a client’s existing curl pattern
• How to dry hair without creating frizz
• Curly cutting techniques
• How to safely, but non-permanently, straighten textured hair

Texture On Stage

Texture was hot on other stages across the show floor, proving the importance of texture-centric stylist education. “Curls are coming back!”, exclaimed a platform artist on the FHI Stage. Over on the ARROJO stage, attendees caught a glimpse of the latest in perming technology called the American Wave to be released in May 2012. “We’re very inspired by the multi-textured styles we’ve been seeing on the streets of New York. There is clearly a return to texture,” explained Nick Arrojo who made a cameo on the TexturePavilion stage, ” and the American Wave offers clients a way to get billowing and free-flowing waves and curls.”

Here’s a glimpse of the Texture Pavilion in action during the 2012 ABS:

Texture! Live at America’s Beauty Show

by Tracey on Monday, February 20th, 2012

Model at America's Beauty Show

As the textured hair revolution takes hold around the world, stylists and industry professionals are continually seeking out educational opportunities and experiences to further their own curly cutting, styling and coloring skills.

To further the revolution, TextureMedia has partnered with Modern Salon Magazine to bring the bi-annual Texture! supplement to life at America’s Beauty Show in Chicago on March 3-5. For the first time ever, we are bringing top educators and artists from leading curly hair brands and companies to provide three days of  texture-specific programing. The Texture Pavilion will feature live styling demonstrations from Hair Rules, Curly Hair Solutions, Jessicurl, Farouk, Universal Beauty Systems, Ouidad, Use Me, ARROJO, Tigi and Jane Carter Solution

Visit the Texture Pavilion

The Texture Pavilion will consist of a mainstage, the TextureStage, surrounded by showcase tables featuring the participating texture brands. While the stylists are on stage delivering a wide variety of education, attendees will have the opportunity to peruse the product offerings and talk to brand representatives at the showcase tables.

The event is FREE for all ABS attendees, so be sure to stop by to learn about the latest tips and trends from the world of curl. Additionally, attendees will have the opportunity to enter a Tigi-sponsored giveaway for a chance to win a trip to New York City for a one-on-one color class with a Tigi color specialist.

Not Going to ABS?  No Worries!

For those who cannot make it to ABS, we will have our TextureSquad on the ground who will be live Tweeting and posting from the event so you can experience the demonstrations in real time.  Make sure to follow @naturallycurly on Twitter so that you don’t miss out on the Texture Pavilion action!

And Don’t Forget…

Read the latest issue of the Texture! supplement for a taste of what will be live on the Texture Pavilion.

Texture! Hits the Runways

by CurlStylist on Thursday, February 9th, 2012

Models strut their stuff on Fashion Week runways across the globe every fall and spring, sporting trend-setting frocks and head-turning hairstyles.

Traditionally, these styles have revolved around straight strands — think sleek ponytails and shiny bobs. But as fashion evolves, so does the hair. Now there are many manes of curls and variations in texture.

In this issue of Texture!, we’ve taken a peek at recent shows and seasons and the wide variety of textured styles worn to complement the clothes.

Also, this month, editors are participating in New York’s Fashion Week in an exciting new endeavor called Texture on the Runway. More than 400 stylists, influencers, industry leaders and consumer media will gather at this first-of-its-kind show. MODERN is a media sponsor of the event that is sure to make waves in the industry, with stylists from each brand showcasing their texture vision. co-founder and Texture! partner Michelle Breyer of Texture Media, Inc., says, “The world today is a much different place than it was when we started the site 14 years ago, with a multitude of curl-specific products, a growing legion of curl-savvy stylists and increasing respect in society for texture in all of its beautiful forms. But while much progress has been made, many people still believe texture is a passing trend. Much like this special Texture! collaboration with MODERN, Texture on the Runway is about telling the world that curls, kinks and waves are here to stay.”

Riding the Wave

Editorial stylists and runway looks aren’t alone in their love of texture. More professionals are seeking education on cutting, styling and coloring curly clients.

Whether you take a class from your favorite manufacturer, download a course from Modern Salon Learning or take advantage of education in your own salon, becoming a texture expert should be a main priority this year.

Looking for a place to jump right into texture education? MODERN SALON Media and Texture Media will have a special texture stage and exhibit area at America’s Beauty Show, March 3-5 at McCormick Place in Chicago ( experts from our sponsors will bring Texture! to life on stage.

Remember, a stylist who can handle any type of texture — for cuts and color — is an invaluable resource to a frustrated client.

Read the digital edition!

2011 Hair Styles: Trends from the hair show!

by Alicia Ward on Tuesday, March 15th, 2011

Do you know where trends come from or wonder why every magazine is telling you that something is the latest and hottest look? It’s because of events like America’s Beauty Show. America’s Beauty Show is where thousands of salon professionals like you will converge to learn from top industry pros about the latest products and techniques in hair, skin and nails. Then what you learn will be available at your salon – thus, creating the trends.

This year at America’s Beauty Show there were lots of hot new trends. Below we detail the hottest trends for curlies.

Platinum locks!

Make your client’s dark locks a thing of the past with the new hot trend of platinum curls! Everywhere you looked woman and men were rocking platinum locks. If you want to be give your client a bold look this season offer them a shade of platinum to kick their color up a notch.

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Seeing Red!

Big bold red is very hot this season. The red of this season is a deep almost maroon and looks amazing on olive and dark skin tones – however, those with plate skin can pull it off too! This color will make your client stand out and add some serious dimension to their curls.

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Cut it Short!

Say goodbye to those long layers and hello to short curl bobs! The bob has always been a classic style for curlies but it’s being taken to new extremes this year with fun layers and super short styles. Is your client ready for a big change? Give them a super short style today. Short styles allow your clients to show off their other features and play with accessories.

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ABS Chicago: Day Two

by Megan Dorcey on Monday, March 14th, 2011

Our feet hurt and our heads are full of inspiration and new ideas to bring into our business. You could say that ABS Chicago 2011 was a success.  Not only did we fall in love with the platform artists at Farouk’s stage, but we found new and exciting companies that are going to be on our radar this year.

Yesterday was an amazing day, jam-packed full of floor time, the NaturallyCurly & Modern Salon Texture! panel, and spending some quality time with brands like Schedulicity.  We are inspired by this company that understands what a stylist needs as far as an online booking system, and wants to give you the information and tools to keep clients happy.  We will be sharing more on this new online booking company very soon!

The Texture! panel was a huge success, drawing a full crowd of curl stylists from across the country.  We were so happy to have Hair Rules, Ouidad, Mizani, Deva, GK Hair, and American Crew there to share their knowledge and host demo’s to give a little education to our stylist community.  It was definitely an educational day, allowing stylists to ask some of their own texture questions and learn more about the different styles and methods of cutting and styling curly hair.

We are so lucky to be able to participate in ABS Chicago and always walk away with more knowledge, inspiration, and new friends each year!

ABS hair show

The Ouidad booth

ABS hair show

People, people everywhere

America’s Beauty Show Chicago: Day One!

by Blog from America's Beauty Show on Saturday, March 12th, 2011

America’s Beauty Show is in full swing this weekend, and we are amazed at all of the great products, education and information that is available this weekend at the McCormick Place convention center in Chicago.  First things first: textured tresses are everywhere we look!  Models are sporting natural waves, kinks, and curls.  Even better, the Hair Rules ladies were passing out buttons that promoted textured hair on your way into the show.  Needless to say, we were in heaven.

America's Beauty Show

A model works the Mizani runway.

Keratin is still huge this year, but we saw a huge increase in curly hair specific brands being represented, including Ouidad, Mixed Chicks and Hair Rules.  Moroccan Oil had a great set-up where they were doing demos, and we actually saw them promoting curly hair!  Mizani was in full force with natural hair as far as the eye could see.  We even stopped a woman to tell her she had great curls—and it was a perm!  Proof that everyone is digging the curls.

We had the privilege to and the honor of meeting Vidal Sassoon and listening to him speak.  It was definitely a “we’re not worthy” situation.  He spoke of Chicago being a place of inspiration—the architecture always speaking to him.  We think he’s the inspiration in Chicago this year!  We are heading to the screening of his feature film tonight at the Cadillac Theatre, where hundreds of stylists and beauty gurus will walk the red carpet and get to ask Vidal Sassoon questions after the film.

And some of the thousands of stylists who will attend ABS over the next two days may be the next Vidal Sassoon.

Get Acquainted With Texture At ABS Chicago

by Megan Dorcey on Thursday, March 3rd, 2011

America's Beauty Show

America’s Beauty Show is almost here.

America’s Beauty Show

America’s Beauty Show will play host to the NaturallyCurly, CurlStylist & Modern Salon Texture! panel for the second year in a row, which will showcase the most influential curl experts in the world.  We won’t lie—we almost can’t contain ourselves.

The high-power panel will include brands such as Hair Rules, Ouidad, Deva, Mizani and GK Hair.  This group of experts will also be hosting a demo where they style curls for you to see.  American Crew will also join the demo, showing us all how to care for our curly male clients’ curls.

This panel is comprised of the hottest names in curls, who will be speaking about how to make your business profitable in the curly niche market, the evolution of keratin treatments and smoothing systems and the latest cutting and styling techniques—just to name a few.  The panelists will also be available to answer any questions you may have about your own curly business.

Make sure to check out the Texture! panel at America’s Beauty Show in Chicago on Sunday, March 14, at 1:00 p.m.

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