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Texture! Behind the Cover

by Modern Salon on Saturday, September 1, 2012

Our Cover Style for this issue’s Texture! was created by Kansas City stylist and 2012 NAHA finalist Rusty Phillips. It’s the beautiful result of Phillips’ participation in Modern Salon Media’s Artist Session, a workshop designed to guide salon professionals through the process of freelance styling as they develop their photo session skills and connect with like minded salon professionals. The owner of Belle Epoque Salon, Phillips has not only taken the class several times himself, but has sent staff to experience the session.

Since launching seven years ago, Belle Epoque has twice been recognized as one of SALON TODAY’s 200 Best, and Elle magazine has highlighted the business as one of America’s 100 Best Salons for the past three years. A stylist for more than 30 years, Phillips has forged a bond of trust with clients through his genuine desire and ability to and make a difference in their lives as he customizes each client’s visit. Although Phillips is the consummate styling pro, he has enjoyed each Artist Session as a haven where professionals learn from each other.

“I’ve learned to really go for it!” he says. “I held back a bit at my first session and, although pleased with my results, I knew I could do something more exciting. For this last session, I really pumped up the volume and texture. It was an unforgettable experience!”

It was the model’s own hair, along with a tool tucked into the Artist Session Goody Bag, that inspired Philips to create the look seen on the cover.

“My model had massively thick wavy hair, the kind of hair every woman dreams about,” he explains. “I wanted to create over-the-top volume and curl, and in the Goody Bag was a micro-crimper. This gave me an idea to create a distressed curl that was somewhat frizzy and ┬álived in.’” After prepping the hair with styling cream, Phillips dry-pincurled all of the hair and pressed each one with the crimper. He brushed out the set, then shampooed the hair with a dry shampoo to produce even more texture and volume. His finished look along with the Artist Session Creative Team resulted in a fabulous look for this issue of Texture.

The Texture! cover look was shot at a recent MODERN SALON Artist Session. Join editorial styling expert Maggie Mulhern with NAHA-nominated David Maderich and Roberto Ligresti for the next Artist Session workshop in New York City, October 2-3, and learn how to get your work published in magazines. Go to Modern Salon’s Artist Session to sign up.

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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.
www.genostampora.com

Top Tips for Businesses