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Today’s Texture! Behind the Cover

by CurlStylist on Monday, March 4, 2013

Our cover style for this issue of Texture! shows a commercial variation on long hair. Created by a team of texture experts from TIGI, the look was achieved on hair that had a lot of natural texture and was nearly all one length, with only slight layering. The second look was created by using bobby pins to grab internal lengths across the crown, pulling them into a shape that gives the illusion of more layers and pinning them across the crown.

Leading the team were TIGI U.S. Education Director Thomas Osborn and U.S. Creative Director heath Grout, who also did the photography. Both mentored by TIGI founder and industry icon Anthony Mascolo, Osborn and Grout have been with the company for 23 and 17 years, respectively. Grout is primarily based at the TIGI Advanced Hairdressing Academy in New York City, where he helps to develop ideas for new collections. Osborn is creative and educational director of the new flagship academy in NYC’s Soho district. He plays a key role in forecasting trends as well as inspiring team members to fulfill their artistic potential.

“People are embracing their natural texture,” Osborn observes. “our model for this shoot loved the natural look we gave her. We thought we might have to curl her hair, but when we shampooed it we saw that she had beautiful, natural wave. She watched how I combed and dried her hair, and she took home all of the products we used so that she could recreate the same touchable, soft, romantic curls. Once you share that with someone, you have a client for life.”

1. After wetting the hair, apply two products - TIGI Curlesque and TIGI Bedhead On the Rebound. Comb through with a wide-tooth comb, and squeeze out the moisture with a towel.

2. Attach a diffuser and set the dryer on low speed and low heat. Tilt head to the side, start from the perimeter length and push the diffuser up the length.

3. Avoid focusing on one side at a time. instead, keep the rotation going to produce an even curl pattern.

4. When hair is completely dry, let it cool. Then have the client flip over her head and shake out her hair to add volume.

Hair team: Thomas Osborn, Adriana Papaleo, Christopher Catanese, Brian Adelman

Photography: Heath Grout

Make-up: Julie Pope

Styling: Cindy Jo Taylor

Read the digital version of Texture!

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Top Tips for Businesses
Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.
www.genostampora.com

Top Tips for Businesses