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Texture: Texture Takes Over Fashion Week Runways

by Michelle Breyer on Saturday, January 29, 2011

Curly texture is everywhere

Expect to see texture at Fashion Week in February

The spring fashions shown during Fashion Week in September were complemented with textured styles. Experts predict we will see even more curls, waves and volume at Fashion Week in February. When Allen Ruiz, North American style director for Aveda and co-owner of Jackson Ruiz in Austin, Texas, heads out to New York for February’s Fall 2011 Fashion Week, he predicts texture will be everywhere.

“At the Spring shows, there were hints of texture,” says Ruiz, who will be doing the hair at shows such as Christian Siriano and Sophie Theallet. “At the Fall shows, we’ll be seeing even more dramatic texture. Texture is here to stay, in some form or another.”

The days of runways dominated by polished, smooth tresses may be a thing of the past, as a growing number of designers are opting for textured styles to complement their collections. Stylists want to make a statement, and make it big. And there’s no better way to do that than by playing up texture, whether it be sexy beach waves or a voluminous afro.


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  1. [...] Texture: Curl Expertise From Top Stylists • Texture Takes Over Fashion Week Runways • Texture: Men’s Hairstyles for [...]

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