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Mizani Creates
Natural Hair Key

by Staff on Thursday, September 3, 2009

Mizani natural hair key

Naturally curly hair comes in all forms—from tight coils to loose waves and everything in between. Mizani, one of the leading professional authorities for multi-textured hair since 1991, is unlocking the key to naturally curly hair types with the Mizani Natural Curl Key.

This easy-to-use reference guide allows professional stylists the opportunity to identify the hair type of any client and determine its key characteristics and special needs, as well as the most beneficial in-salon services and at-home haircare.

With the support of world-renowned scientists in the U.S. and France, Mizani developed this innovative guide to global hair types based on specific shape criteria and utilizing a scientific approach to measuring features of hair strands. This includes the curve diameter, curl index, number of twists and number of waves. The results that emerged from this extensive research identified eight distinct hair types worldwide.

“Mizani’s approach to education is unsurpassed in the multi-ethnic category by constantly offering advancements like this diagnostic tool to equip the professional with excellence,” says Maria Cerminara, Vice President of Marketing for Mizani USA. “The Mizani Natural Curl Key will enable our stylists to not only properly evaluate and classify their clients hair but also make informed recommendations on the best products and treatments for different hair types.”

With the classification system clearly delineated, stylists can use the hair key to determine hair’s specific needs (i.e. moisture, strengthening, smoothing) and recommend a customized regimen for treatment and haircare.

Mizani’s wide range of professional products are developed specifically to meet the unique needs of multi-textured hair, with treatment combinations appropriate for each hair type that are determined by the Hair Key. Armed with this fundamental information based on advanced technology and research, stylists now have the means to give their clients exactly what they desire: strong, healthy, manageable and beautiful hair.

The Mizani Natural Curl Key will be available to Mizani stylists nationwide this month.

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Top Tips for Businesses
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Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.

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