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Jill Leitz: Working with Musician Rebecca Folsom

by Jill Leitz on Monday, April 19, 2010

Jill Leitz

As one of the most sought-after stylists in the beauty industry, Jill Leitz possesses an endless passion for creating innovative and conceptual styles that display the perfect balance between texture and movement. After almost four decades in the business, Jill stays on the cutting-edge of the hair industry with her unquenchable thirst for knowledge and training on the latest styles, techniques and theory. From design and color to client building and salon management, Jill has been gifted with overflowing creative talent combined with a strong commitment to educating, empowering, and inspiring fellow salon professionals. As a three-time NAHA award-winner, Jill’s reputation as a innovative and creative force has been recognized in spades by the beauty industry.

For many years, I’ve split my time between my salon and performing on the road as a global educator. I find inspiration from both, and have found that fellow stylists are the most engaged when I use real-life examples to share my passion—in this case—for curly hair.

One of my most fabulous clients is a very successful musician—Rebecca Folsom. With power and soul, she performs extensively with her own band, as a solo performer, and as an acoustic duo. And, she just happens to have a gorgeous head of medium curls—just the topic I had planned for this month’s blog! I’ve been doing her hair since she was a teenager, and she’s one of my few curly haired clients who has always embraced and been comfortable with her naturally curly hair.

She realizes that her medium curls are one of her biggest assets, and she’s known for her beautiful, red, naturally curly locks. Along with the success and recognition she’s enjoyed, she also has certain expectations built around how her curls look. Last time she was in, I wanted to open her mind to what was next for her—so I pulled out a recent hairstyling magazine and showed her a picture of medium curl taken to the next level of texture.

Well, Rebecca is a die-hard curlista and her first reaction … well, she put her hand up and gave me a firm, “No way!” But, pictures are really worth a 1,000 words, because after taking a closer look and being exposed to page after page of big, fluffy clouds of amazing blown-out medium curl, she was excited to give it a go.

Medium curl is the easiest, most malleable type of curl to work with, transform and change. I’ll be discussing specific tips, tricks and techniques for medium curly hair next time. But, as we start to see signs of the spring season all around us, I was inspired to tell my story of Rebecca. I want to illuminate the importance of communicating all the options available to curly haired clients and in helping them embrace the energy of spring—of growth, change and the vision of the future.

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Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.

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