Innovative Double Detangler Helps Unfurl Curls

by Advertorial on Monday, June 28, 2010

For September Sirico, salon manager of Greg & Tony Salon in Westport, Conn., Ouidad’s Double Detangler is indispensable. It cuts detangling time, helps in styling by helping the curl pattern to form. Sirico also says it also has boosted retail sales because her clients all want one of their own to use at home.

“It flies off the shelves,” Sirico says.

The pioneer of the curl movement, as well as an accomplished author, hairstylist and now inventor, Ouidad continues to innovate with the Double Detangler— the next generation in hair tools. Ergonomically designed, it transforms her signature in-salon “rake and shake” technique into an easy to use tool for at-home styling.

Ouidad began developing the Double Detangler several years ago by simply gluing combs together. After several prototypes—standard combs were too light, wide-toothed combs weren’t wide enough, and both options ripped and tugged at hair—she developed this breakthrough tool. The Double Detangler features teeth that are the perfect width, and rounded tips that are gentle on the scalp—gliding through even the densest of curls to detangle. By realizing that the size, shape and weight of the tool were the most critical considerations, Ouidad finalized her incredible innovation.

“My clients continue to inspire me. The Double Detangler evolved from the need to have a set of stylist’s hands at home to properly detangle hair while maintaining the wave pattern,” she says. Deceptively lightweight, the Double Detangler is the first tool to effortlessly work its way through waves—an essential step to achieving beautiful curls.

Stylist Jennifer Kenny of Tampa’s Tranzitions Salon agrees that the Double Detangler is a great item to increase salon sales. She recommends that her clients pack the tool in their beach bags and use it to “glide through tangles without damaging delicate curls.”

Stylist Tips:

• Use during shampoo or prior to cutting

• Can be used as a quick styler to help create a soft wave pattern by weaving through the hair or as a styling aid

• Before softening processes, the Double Detangler can be used to detangle and section dry hair without tugging, in half the time as an ordinary wide-toothed comb

The Double Detangler is $24 and is available at www.ouidad.com and at certified Ouidad Salons, select Sephora stores and Sephora.com.