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Hollywood Hair Color by Pasqualle Caselle

by Megan Dorcey on Monday, June 27, 2011

Artistic Educator for IT&LY HAIRFASHION, Pasquale Caselle utilized the looks of Hollywood past with Hollywood present. Each model has 2 looks that depict the importance of great hair color to capture each design.

Hollywood Red Head: The inspiration for model Kelly was to create something to bring out the dramatic looks of past Hollywood hair styles with the glamour of today.

The Color Formula: On a level 6 base, IT&LY HAIRFASHION’S AQUAR&LY 8A (Light Orange Blonde) mixed with 20 volume AQUAR&LY Developer was used to create this dynamic and sultry Hollywood red head.

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Style # 1 How to Achieve the Look:

Pure Fluid Experience was applied after gently towel drying her freshly washed hair for added volume. To style, use a medium round brush and blow drying piece by piece to create a bit of bend in the hair. After the entire head is blown dry, lightly tease the root area and smooth with a soft bristle brush. Use Pure Water Drops on the ends to add shine and definition of the loose curls. To finish, spray lightly with Pure Definition Aerosol Spray.

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Style # 2 How to Achieve the Look:

Begin by teasing the entire head from roots to end. This is what will create the volume and base for this updo. Apply Pure Water Drops on the ends to create a bit of definition with the curls. Spray the entire head with Pure Definition Aerosol Spray and begin to manipulate the hair up towards the crown, yet not too tight as you want to create a deconstructed look. Secure with pins. Finish with Pure Definition Aerosol Spray.

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Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

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www.genostampora.com

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