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Hair Gel Tips: Shampoo in Your Gel

by Ivan Zoot/The Clipper Guy on Tuesday, June 28, 2011

ivan zoot

Ivan Zoot is the director of education and customer engagement for the Andis Company and the founder of Zoot! Hair professional hair care products. Ivan identifies, recruits, trains and manages Andis’s team of professional beauty industry educators. Ivan continues to be a featured presenter at industry shows and events, sharing his unique blend of information, education and enthusiasm for clipper cutting and the entire professional beauty industry. Ivan’s background includes experiences ranging from salon ownership to achieving 3 Guinness World Haircutting records. Here, he shares his cutting and business-building expertise.

Here are some hair gel tips I have used with much success.

The problem is that clients have a hard time applying styling mousses and gels. They do not know how much to use and how to apply it for maximum results and satisfaction with their finished style.

The solution is called shampooing in your gel. Many clients struggle with styling liquids because they get some here, a bit there and none in many areas. They need to apply the styling product thoroughly, evenly and consistently—this is always more difficult with curly hair.

The two key elements of the technique are coating your hands and transferring the product to ALL of the hair.

Place a sufficient quantity of mousse or gel in your hand. How much is sufficient? Likely you need to use a LOT more than you regularly do. A ball of mousse should be golf-ball sized if the client’s hair is quite short. Baseball-sized for mid-lengths hair that is above the shoulder and more as hair is longer and thicker. Liquid gels should be a puddle big enough to risk spilling out of your hand (hands over the sink please, watch that carpet). Styling liquids should then be “washed” into/on to your hands. Use an interlacing motion much like hand washing to coat your hands on both sides and between your fingers. This will set you up to truly coat the hair with product.

Then it is time to shampoo the hair. We call it shampooing because the application motion is just as you would do when you shampoo your hair. Work it in and all over and around and through. Most of the time clients apply product “on” their hair. The product is placed on the surface, the top of the hair and mainly in the front where they can easily see it and reach it. The shampooing motion is effective in working the styling product in and around and through all of the hair. This complete coverage and distribution will make a big difference in the styling results clients achieve. This is especially true with products intended to manage frizz and add shine. Missed areas have no chance to benefit from all the good these products can offer.

Shampoo your shampoo in the shower…but shampoo in your styling product for maximum results.

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Top Tips for Businesses

Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.
www.genostampora.com

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