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Getting Ready for Spring

by Antonio Gonzales on Monday, March 7, 2011

antonio gonzales

I was born in Trinidad in the height of a hurricane. I spent my childhood surrounded by the sights and sounds and smells of Carnival and the other Indian, African and Spanish festivals of the Islands. Loving the amazing costumes, I got my start dressing my sisters and doing their hair and makeup. An opportunity came up to work with Trinidad’s leading costume designers, makeup artists and hair stylists. After I left the Island, my career evolved with work in Munich, Los Angeles and now New York City. Here in New York, I am a stylist at the Orlo Salon in the Meat Packing district. Vogue magazine recently named me as one of the rising hairstylist stars in New York, I was awarded the best haircut of 2008 by sheckys.com, Gotham Magazine called me a Shear Genius and Allure Magazine featured me as one of the Best Cuts 2009.

straight hair for spring

Organic, messy texture for spring

The change of season will soon be upon us. Having assisted super stylist Orlando Pita on several NYC spring fashion shows, I have learned a thing or two about achieving different looks this season. Keep in mind that as a loyal employee it is not my place to take merit for the beautiful work that was done. I was part of an incredible team headed by Orlando that pulled off the beautiful looks. Those memories remind me why I love springtime so much. It’s just so easy to be glamorous! So here are some ideas I’d like to share on how you can make each spring look work for your clients.

Product

One thing prevalent for spring is the addition of texture in most hairstyles. When I say texture, I’m not talking about uniformed waves that we see on most celebrities today. I mean texture that looks like beach hair without looking like loose curls. It is hair that looks like it was styled with a crimping iron or diffuser, less the uniformity, with the desired look being messier. Here are two different hair types and how to work with them to achieve what is hot for spring.

Straight or Wavy

The idea for spring is to create a messy texture that looks more organic rather than perfectly uniform. I recommend using Surf Salt Spray by Bumble and bumble with a diffuser. I would first towel dry the hair and work with five sections, one on top and the rest divided into four. To get the best results, work section by section for both product application and drying the hair (leaving the top for last). As you know the further away you hold the diffuser the less texture you will achieve and the closer you hold the diffuser the more texture you will get. It’s up to you. It’s important to leave no hair untouched—every strand has to be styled.

Straight hair is especially challenging when it comes to holding texture. If the hair has layers it will help you achieve more movement, but keep in mind this look is not about volume. After you have finished styling and the hair appears a little matte or dry from the salt, apply some Renew Dry Conditioner by Orlando Pita to add a little shine. The Renew Dry Conditioner is the only product I can always easily recommend. It is lighter than a silicone, which is heavy and will remove the texture.

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Business Building Techniques

Begin having frequent staff meetings and collaborate on business building techniques used by others that you work with. Every salon has success right inside. Get the top booker to explain how they do it. Pair the weakest with the strongest and let them work next to each other. They can learn from what they hear and see. Do the same with retail sales. Share the ways that the top stay on top.

With cross marketing other services, know who the salon leaders are and copy them. Your staff becomes a resource to each other and by sharing dialouge that works, we all win.

Geno Stampora, Stampora Consulting Inc.
www.genostampora.com

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