The New “Japzilian” Hair Treatment
by Susonnah Gonzalez on Tuesday, April 19, 2011
The new Japzilian smoothing treatment from California comes from the Joseph Martin Salon in Beverly Hills.
In the late 1990s, the Japanese hair straightening technique emerged as a way to permanently straighten hair. This method of straightening is also known as Thermal Reconditioning, and it combines the use of chemicals and heat to re-texturize the hair. Then the Brazilian Keratin Treatment made its way into salons worldwide as a revolutionary treatment utilizing proteins to deep condition hair while also smoothing the texture. Hair straightening techniques continue to evolve today, but perhaps none as innovative as the new Japzilian treatment.
The Japzilian is an ingenious marriage between the Brazilian Keratin Treatment and the Japanese Hair Straightening system. Combining the most advantageous qualities of both treatments, the Japzilian strives to give better results than either treatment could alone. The treatment was concocted in the Joseph Martin Salon in Beverly Hills, where G-San, a stylist and Artistic Color Director for the Joseph Martin Salon, had the idea for the Japzilian. G-San is the salon’s straightening expert, and has been styling hair for more than 14 years. The Japzilian is exclusively offered at the North Rodeo Drive location, where G-San works and has been whipping up the treatment for about eight months.
“Basically it’s a Japanese straight perm that is layered with keratin treatment. It gives fullness, body and shine to any type of hair—curly, fine, or ethnic,” says James Kendall, son of owner Joseph Kendall. Kendall has been styling hair for 25 years, and serves as the artistic director of the salon. Although the exact ingredients cannot be shared, Kendall assures that the treatment is simple. G-San has essentially combined his favorite Japanese straightening perm, Innosys, with his favorite keratin complex, Coppola.
“It’s a very interesting concept,” says Kendall, “He layers them on top of each other. And it only takes three and a half to four hours.” This is considerably shorter than the amount of time it takes to complete a Japanese straightening perm, which is roughly six hours. Although the name is funky and reptilian sounding, the results are anything but. The effects of the Japzilian are smooth, shiny locks that last up to five months longer than a normal Brazilian Keratin Treatment.
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